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Assertive Media is a leading UK based SEO Company offering comprehensive SEO Services & ROI driven online marketing to help businesses achieve better online visibility organically. With our marketing approach, our focus is on increasing revenue / turnover / profit by utilising SEO as a marketing channel rather than the conventional approach of just focusing on rankings.
We offer UK SEO Services as well as SEO for global companies looking to target countries overseas. We are one of the leading agencies providing SEO services in London to SME's & Bluechip companies. Our search engine marketing is ethical, driven by Google compliant white-hat SEO that delivers results with longevity in mind.
SEO itself is a specialist task which encompasses an array of different process, below are some of the key search engine optimisation services that we offer from technical SEO such as website auditing and implementation through to digital marketing strategies, off-site link acquisition, reputation management, brand development and more.
Below are our core SEO services on offer. We can provide these individually or as part of an SEO Campaign. To read more simply click each accordion item.
What is an SEO Audit
SEO Auditing is a process designed to identify issues with a websites profile that is causing poor ranking performance / poor conversion performance / poor user experience. The audit process will identify every aspect of the websites structure, content, keyword utilisation (semantic keywords too), site performance, usability, accessibility and link domain metrics. We offer SEO audits at varying levels. Our Free audits highlight basic issues with a website that would cause problems with ranking. Our more comprehensive audits highlight all of the websites problems and fixes/solutions for implementation. If your website is failing to rank, has suffered a Google Penalty or is just not going anywhere then why not consider having an audit undertaken?
See also: SEO Audits
"Professional SEO Auditing Service"
Keyword research is an important part of SEO, not so much in that traditionally companies/businesses would pick out keywords based just on search traffic volumes but moreso in their semantic values and ability to deliver a positive ROI. Choosing keywords should be done on extensive research combining relevancy and semantic properties along with user intent. Gone are the days of picking keywords because they have “Larger” search volumes, instead, keyword research should be down to relevancy and intent fulfilment. Assertive Media offers a comprehensive keyword research service that will deliver keywords suitable for the business/website to target. Keywords will also be provided for integration into website content for semantic relevancy.Keyword Research
What is Market Research
Market Research is the process of identifying visible competitors and analysing their marketing approach and strategy.
Good SEO is built on the back of good business knowledge. Assertive Media offers a market research service to identify key competitors and marketplace news to formulate a plan of action for businesses to follow when undertaking digital marketing (be it SEO, PPC, Social Media Marketing or Digital Marketing). Our market research service will look at what the competitors are doing (in terms of marketing channels, outreach, content marketing etc.) so that a business competing can create a more comprehensive strategy to capture more marketplace share.
Keyword Trends and Insights
What are Keyword Trends?
Keyword trends is the term used to describe how a keyword performs over time. Typically keyword trends are evaluated over a minimum timeframe of 12 months.
Keywords never have consistent search traffic and are likely to have varying peak demand and seasonal decline. It is important to know how keywords perform over time, not just for SEO but for Pay Per Click also. We can help prepare adaptive strategies to boost advertising efforts during peak demand, and to seek other keywords during seasonal decline. This can be attributed to almost any industry from finance to travel, from healthcare to shopping. Our keyword trend reports are easy to read, easy to use and easy to integrate into a marketing strategy.
What is SEO Consultancy?
SEO Consultancy is the process of providing individual SEO support to another individual or team.
Just because we’re an agency doesn’t mean we can’t help at consultancy level. We can provide dedicated SEO consultants to help educate, train or mentor work being undertaken remotely. Our SEO Consultants all have at least 10 years’ experience and are fully conversant in all aspects of SEO and digital marketing.
Our consultants can be hired by the hour, by the day or on a project by project basis. Please contact us to discuss your requirements so that we can provide a quote for consultancy. We provide consultancy to small, medium and large businesses who have internal marketing teams that may need additional guidance, training or assistance with marketing campaigns.
SEO Training & SEO Courses
What is SEO Training?
SEO Training is the process of educating an individual or group of people in the field of search engine optimisation.
Assertive Media offers comprehensive SEO training that is designed to set the foundations for aspiring marketers keen to progress a career in SEO. Our training will provide all of the fundamental knowledge and the initial hands-on experience in order to carry out their own independent SEO. We can train individuals, run workshops or provide training at your place of business.
We train individuals on a 1 on 1 basis, we also train teams of remote marketers that may be required to carry out SEO internally for the business they work for. Our seo training is bespoke and can be tailored to your / your businesses needs and requirements.SEO Training
What is a Google Penalty?
A Google Penalty is issued by Google to webmasters who may have violated Google's terms and conditions. A Google penalty is usually triggered by poor quality links, link spam or over optimisation of a website.
In a crowded marketing marketplace, there have been lots of unscrupulous freelance SEO’s as well as seo companies who outsource to 3rd parties that use grey or black hat SEO techniques which can lead to a Google penalty.
In an attempt to speed up ranking progression and reduce costs some freelancers and SEO companies will cut corners in a number of different ways from duplicating content through to unethical link building. Google penalties can be notoriously difficult to remove and can have lasting effects depending on the nature of the penalty. Here at Assertive Media we have dedicated specialists who can help your business recover from all types of Google penalty.
We’ll clean up any unethical work (be it on-site or off-site) and will help with the reconsideration process.
As the old saying goes, prevention is better than a solution. Most businesses should never have to endure the nature of a Google penalty which can completely wipe out a websites rankings and online visibility. At Assertive Media we offer prevention services via a combination of monitoring and educating. We’ll provide support and guidance to ensure that your website and link profile remain completely Google compliant. We’ll provide information on avoiding grey-hat and black-hat SEO techniques, we’ll also provide information on how to spot any suspicious linking activity, domain spamming etc.
Content Copywriting and Marketing
Assertive Media provides a comprehensive content copywriting service. We can produce high quality content around almost any subject. We can provide service content, product content, topical content, blog posts, content for social media and lots more.
Our content is written so that it is engaging, factual, relevant and most importantly so that it is of high quality. We’ll pepper in semantically relevant keywords but we don’t do keyword density or other depreciated SEO items.
Our copywriting service can be undertaken as an independent service or as part of a marketing campaign. We can provide content as frequently as your business may require or through a schedule.
We’ll also help market your content if you wish. Our outreach partners would distribute your content through reputable resources. Some content we produce even makes it into newspapers, known online publications i.e. Huffington Post, Forbes, Inquisitr, Business2Community and more.
We offer professional link acquisition (link building) by utilising and leveraging content and sponsorship. Sometimes we utilise bloggers to write about a service or product with the genuine intention of promoting based on quality / utilisation. Our link acquisition is executed in a completely white-hat Google compliant manner in that we drive link growth by content leveraging. We help domains to naturally accrue more links by becoming an authority and by sharing “hot news”, “wow facts” or items that have an element of “Viral” to them.
Outreach and PR
Our outreach services will help to grow brand awareness by the distribution of website / business content. From press release distribution through to infographic distribution we can help. We operate a strict policy of PR only approaching resources where distribution is done at a single level and not syndicated through multiple websites.
Our outreach program will help get your brand recognised by journalists and professionals in content / news marketplaces.
We’ve helped businesses achieve links and references from major newspapers including the Financial Times, The Daily Mail, The Sun and other publications.
User Experience Analysis
User experience is a critical part of any marketing campaign as well as improving conversions and return on investment. User experience is a core ranking factor simply because Google wants to ensure that the websites ranking fulfil the searchers query. Good quality websites which utilise good website architecture, usability, content and site structure will provide a better experience and are therefore more likely to rank well.
Our user experience analysis service will look at your businesses website and will ascertain how usable the website is and how good the user experience is. We’ll prepare a report / recommendations and guidance on the discovery of any issues.
We factor in usability on various devices, site speed, and architecture, access to information and call to action. We’ll also run landing page intent analysis checks.
PageSpeed Performance Improvements
PageSpeed Insights is a tool provided by Google to score how fast a website performs and how it could be improved. This is often overlooked but should be addressed at the soonest opportunity. Good site loading speed scores will impact on rankings, more so as time goes on.
Assertive Media offers an evaluation and improvement service to help your website score well under Google PageSpeed Insights. We’ll help with all aspects from image compression to minification, we can even help speed up popular content management systems such as wordpress, magento, joomla, drupal and more.
SCHEMA for Websites
SCHEMA is a form of structured markup language that utilises HTML elements to tag and categorise information. SCHEMA is important because it provides the infrastructure needed for search engines to properly understand data within tags.
SCHEMA can be used for everything from products in an online shop through to events. Each SCHEMA element has child and parent data which is used to better understand the information / service / products available. Assertive Media can integrate SCHEMA for websites.
AMP (Accelerated Mobile Pages)
Accelerated mobile pages are a new initiative and a new technology designed to provide basic information quickly and effectively to mobile devices. AMP pages are a stripped down version of full webpages, often incorporating light styling and basic functionality. Because these pages load so fast, they provide an almost instantaneous experience which is positive for Google. The AMP initiative is still in its infancy although it has now been introduced into webmaster tools. Assertive Media offers an AMP page creation service. We’ll create AMP compliant pages for your website which will be indexed and returned in mobile search.
Learn more about our Accelerated Mobile Pages
Advanced Reporting and Rank Tracking
Rank tracking is one part of SEO reporting. We can provide full keyword rank tracking for both your website and competitor websites. We can track millions of keywords across Google UK, US, France, Germany, Italy, Switzerland and any international version of Google. Assertive Media can provide comprehensive reporting and rank tracking that updates as often as 2 times a week. You’ll be able to see how your keywords are doing over time thanks to the online reporting platform with interactive charts / graphs. We can provide rank tracking for over 100 competitor websites.
More Information on our SEO & SEM Services
Our SEO services are designed to help increase your websites organic visibility through the process of search optimisation. Within SEO there are numerous processes undertaken to form a strategy that when executed will increase a websites value and relevance to keywords / key terms. Our SEO is far from conventional, we ensure that your website meets the user’s intent and search criteria to maximise positive user experience.
It’s not just about keywords, page headers and HTML utilisation, SEO is about enhancing a websites relevancy, authority and suitability for search results. Assertive Media focuses on increasing a websites authority on its products and services.
Throughout an SEO Campaign, Assertive Media ensures that a client’s website contains good quality content that engages the target audience, that the website is easy to use, fast and functional and has good call to action to minimise click journey and to increase click through rates and other engagement metrics.
To put it simply, our SEO Service is focused on optimising your website to meet the needs of the target audience. SEO itself is comprised of multiple processes which can be utilised altogether as part of a marketing campaign or individually depending on your businesses requirements.
Below are various services related to search engine optimisation that we offer either as part of a tailored campaign or as standalone processes.
Launch a demo of our interactive SEO Reports
Call us on 0845 299 7642 and a member of the team will run through the interactive report with you.