AI Visibility Tracking
Professional AI visibility tracking that shows how often your brand appears in LLM responses, for prompts with real demand.
Trusted by ambitious brands
AI Visibility Tracking Specialists
AI Visibility Tracking for Real Prompts & Real Demand.
If you are looking for a professional AI visibility tracking tool Assertive can help. We own SEO Stack which is a GSC + GA4 data warehousing tool with built in AI visibility and LLM prompt tracking.
So, if you are looking for a custom AI visibility tracking tool look no further we can help.
We offer clients professional AI visibility tracking for real prompts with real demand. We ensure that prompts being tracked are ones where we can derive search volume, after all, tracking prompts that no one search for will not offer the same benefit as using data that actually shows where demand sits.
250-500
Prompts tracked (typical)
7+ LLMs
Mainstream coverage
7,000+
SEOs use SEO Stack
2007
Trading since
WHAT IS AI VISIBILITY TRACKING
WHAT IS AI VISIBILITY TRACKING
AI Visibility tracking is the process of tracking how a website/websites appear in LLMS (AI) for a defined list of keywords or “prompts”. It’s very similar in principle to traditional SEO rank tracking except it works differently in that “prompts” are tracked across multiple LLMs (large language models).
LLMS do not work the same way as search engines, therefore tracking “rankings” is different to tracking “prompt” visibility.
Generally in AI Visibility we’re tracking the frequency AND position in the responses generated, however, because LLMS vary wildly + because of LLM personalisation it’s often to really nail down anything close to what “rankings” are.
Ultimately, AI Visibility tracking gives brands the ability to see how often their brand, product or service is being mentioned in LLM responses.
WHY IS AI VISIBILITY TRACKING IMPORTANT?
WHY IS AI VISIBILITY TRACKING IMPORTANT?
It’s important because understanding where you position in LLMS & for how many prompts can help to assess how much opportunity exists to gain more marketshare. Knowing your AI visibility can help with onward decision making and strategy for onward LLM optimisation.
Knowing where you do and do not appear can help shape a strategy to help improve visibility and ultimately the amount of clicks and revenue you generate from it as a result. AI visibility tracking is important because it can be used as a measurement indicator for campaign performance.
Businesses serious about their marketing will naturally want to know how their brand is positioned within AI search so that they can invest more and capitalise on a growing market that’s been shifting from searching keywords to prompting in LLMS.
WHAT LLMS CAN WE PROVIDE AI VISIBILITY TRACKING FOR?
WHAT LLMS CAN WE PROVIDE AI VISIBILITY TRACKING FOR?
We provide AI visibility tracking for all mainstream LLMS including chatGPT, Gemini, Claude, Perplexity, Grok, Deepseek, Llama etc.
We can provide custom tracking solutions to give insights on AI visibility across each LLM along with GA4 custom reports to show clicks + conversions as a result.
HOW MANY PROMPTS/KEYWORDS CAN WE TRACK?
HOW MANY PROMPTS/KEYWORDS CAN WE TRACK?
We offer bespoke prompt tracking solutions, so we can facilitate as many prompts as required. The more prompts tracked the greater the cost - the same with LLM coverage, the more LLMS you select the more the cost will be.
We generally recommend tracking between 250-500 prompts as a general guide, we typically recommend tracking prompts that are a derivative of keywords from Google search console data where impression data is a good baseline indicator for demand.
WHAT IS THE DIFFERENCE BETWEEN TRACKING A PROMPT OR TRACKING KEYWORDS?
WHAT IS THE DIFFERENCE BETWEEN TRACKING A PROMPT OR TRACKING KEYWORDS?
Keyword tracking is typically associated with Google search whereas prompt tracking is attributed to LLMS by default. Whilst people DO search in LLMS for keywords (generally 1-4 words in length) a lot of people use LLMs in a conversational context meaning their searches are less about keywords and more about “prompts” because of the length.
So, we help clients to differentiate and understand the difference between prompt tracking and keyword tracking - we provide both solutions for clients looking to track.
In short - keywords tend to be more specific and direct i.e. SEO consultant or Best SEO agency whereas prompts tend to be longer and more personalised such as “What SEO consultant in London is best and under £1000 a month”.
HOW DO WE TRACK AI VISIBILITY
HOW DO WE TRACK AI VISIBILITY
We track AI visibility and impact of visibility using:
- SEO Stack’s built in LLM and AI overview tracking
- AHREFS brand radar
- Custom AI visibility scraping
- GA4 custom reports for LLM traffic
We use these sources to set up custom visibility tracking for clients.
WHAT WILL I GET WITH AI PROMPT TRACKING VISIBILITY?
WHAT WILL I GET WITH AI PROMPT TRACKING VISIBILITY?
We provide clients with access to SEO Stack which is where we track prompt performance as well as AI visibility and overall coverage. You will also receive:
- Custom Google Datastudio Ranking Insights
- Custom Google Datastudio GA4 LLM traffic performance & conversion data
- Curated AI insights
In short, we give you visibility information alongside insights and actionable items that allow you to work on improving your AI visibility. We also provide LLM and AI SEO services so if at any point you would like part or full support we can offer it.
HOW IS AI VISIBILITY MEASURED AND HOW CAN WE COMPARE OURSELVES TO COMPETITORS?
HOW IS AI VISIBILITY MEASURED AND HOW CAN WE COMPARE OURSELVES TO COMPETITORS?
So AI visibility is actually very subjective, because it’s generally calculated across the total performance of tracked prompts and not necessarily the full coverage of what’s being searched out there. Unfortunately LLMS do not yet provide a platform showing brands how and when their brand was cited and for what, so, AI visibility is really calculated off the total performance of tracked prompts.
What we generally do with clients to help maximise the benefits of AI visibility tracking is:
- We go through Google Search Console data to extract the most popular searched queries and also longer-tail queries, we use the impressions to gauge popularity
- We then set up and track these prompts, this is how we generate the initial AI visibility score
- We then look at the competitors that appear most across the same prompt (call it prompt overlap
- From this, we can then get a real feel for your brand performance vs competitors
We also use external tools such as AHREFS brand radar to look at the broader picture too.
AI Visibility Tracking
What Our AI Visibility Tracking Covers
- 01
Prompt Visibility Tracking
Track how often your brand appears in LLM responses for real, in-demand prompts.
- 02
Multi-LLM Coverage
Tracking across chatGPT, Gemini, Claude, Perplexity, Grok, Deepseek, Llama and more.
- 03
SEO Stack
Built-in LLM and AI Overview tracking inside our GSC + GA4 data warehousing tool.
- 04
GA4 LLM Reporting
Custom reports showing clicks, traffic and conversions from LLMs.
- 05
Competitor Comparison
Prompt overlap analysis to benchmark your visibility against competitors.
- 06
Curated AI Insights
Actionable insights to improve your AI visibility and citation frequency.
Real client results
Case studies from across the agency.
Pharmacy Online
Online dispensary medications including over the counter & prescription medicines.
SCI-MX Nutrition
One of the UK's leading sports nutrition & protein supplement retailers.
Lenovo EMEA
Global computer manufacturer Assertive supports search across EMEA markets.
BNP Paribas Cardif
International insurance group Warranty Direct programme growth.
Audley Travel
Tailor-made luxury travel bespoke itineraries crafted by destination specialists.
Emma Sleep
Award-winning sleep products mattresses, pillows and bedding.
Orangeries UK
Bespoke orangeries design, manufacture and installation across the UK.
Justerini & Brooks
Fine wine & spirits merchant one of the world's oldest, established 1749.
Craft Irish Whiskey Co.
Ultra-luxury, super-premium Irish whiskey crafted in small batches.
Under the Mechanics of Your AI Visibility
We can help you get under the mechanics of how visible your brand is, the sentiment and whether AI is making the right recommendations around your product or service.
FAQs
Frequently asked questions
Common questions from brands considering AI Visibility Tracking services with us.
HOW MUCH DOES AI VISIBILITY TRACKING COST?
We typically charge £100 per 50 prompts tracked across mainstream LLMS, so for example tracking 250 prompts per month across all mainstream LLMS would cost £500 a month.
Get started
Want to see how visible your brand is in AI?
Set up AI visibility tracking for the prompts that matter and see exactly where you show up across every mainstream LLM.
