Pharmacy Online
The challenge was to help U-turn declining traffic for a brand in the pharmaceutical space. Pharma as an industry is highly competitive & requires significant attention to detail from all angles – especially with medical
- SEO
- PPC
- SOCIAL MEDIA
What we delivered
Key Achievements
- 420% Increase in Organic Traffic – Non Brand, Non Blog, Medicine Clicks P/D)
- 220% Increase in product sales
- 122% Increase in Conversion Rate
- 42% Increase in AOV
- Pharmacy Online is a UK-based online pharmacy that offers a wide range of health and wellness products, including prescription medications, over-the-counter drugs, and various healthcare essentials. Committed to convenience and customer care, they provide a straightforward ordering process, allowing customers to manage their health needs from the comfort of their homes.
- With a focus on affordability and accessibility, Pharmacy Online ensures that quality healthcare products are available to all, backed by professional support and a commitment to safety and compliance with regulatory standards.
- Assertive has been working with Pharmacy Online since 2021 and since, we’ve driven over £2million in new (additional) revenue with a substantial ROI for the client.
- SEO
- PPC
- SOCIAL MEDIA
Challenge
The challenge was to help U-turn declining traffic for a brand in the pharmaceutical space. Pharma as an industry is highly competitive & requires significant attention to detail from all angles – especially with medical products.
The site had been on the decline consistently for more than 2 years.
So we had numerous challenges to contend with.
- Address declining traffic with an audit
- Review regulatory compliance in content
- Revamp content – some sensitive in nature
- Address product content at scale
- Address a lack of new inbound links
- Address historic devaluations of product category
- Drive recovery and growth in a competitive space
The Goals
- Improve product sales through website
- Improve conversion rate
- Recover rankings lost including key rankings around pharmacy / online pharmacy
- Get product categories/medicine categories ranking
- Get products indexed
- Get products ranking
- Increase inventory
- Strengthen brand search volume
- Strengthen brand authority
The Strategy
Assertive performed a comprehensive SEO audit where we segmented out search console data, organic performance data, page and indexing data. We performed a full technical audit, content audit, link audit, SERP visibility audit and more.
Post audit, we put together a strategy, a content production and approval process for content alongside a roadmap.
We addressed technical issues, improved indexation and recovered hundreds of products from a non indexed state.
We ran SEO tests across product and categories via SEO stack, based on correlative improvements we repeated exercises to drive consistent growth.
More results
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