Pharmacy Online
The challenge was to help U-turn declining traffic for a brand in the pharmaceutical space. Pharma as an industry is highly competitive & requires significant attention to detail from all angles – especially with medical
- SEO
- PPC
- SOCIAL MEDIA
What we delivered
Key Achievements
- 420% Increase in Organic Traffic – Non Brand, Non Blog, Medicine Clicks P/D)
- 220% Increase in product sales
- 122% Increase in Conversion Rate
- 42% Increase in AOV
- Pharmacy Online is a UK-based online pharmacy that offers a wide range of health and wellness products, including prescription medications, over-the-counter drugs, and various healthcare essentials. Committed to convenience and customer care, they provide a straightforward ordering process, allowing customers to manage their health needs from the comfort of their homes.
- With a focus on affordability and accessibility, Pharmacy Online ensures that quality healthcare products are available to all, backed by professional support and a commitment to safety and compliance with regulatory standards.
- Assertive has been working with Pharmacy Online since 2021 and since, we’ve driven over £2million in new (additional) revenue with a substantial ROI for the client.
- SEO
- PPC
- SOCIAL MEDIA
Challenge
The challenge was to help U-turn declining traffic for a brand in the pharmaceutical space. Pharma as an industry is highly competitive & requires significant attention to detail from all angles – especially with medical products.
The site had been on the decline consistently for more than 2 years.
So we had numerous challenges to contend with.
- Address declining traffic with an audit
- Review regulatory compliance in content
- Revamp content – some sensitive in nature
- Address product content at scale
- Address a lack of new inbound links
- Address historic devaluations of product category
- Drive recovery and growth in a competitive space
The Goals
- Improve product sales through website
- Improve conversion rate
- Recover rankings lost including key rankings around pharmacy / online pharmacy
- Get product categories/medicine categories ranking
- Get products indexed
- Get products ranking
- Increase inventory
- Strengthen brand search volume
- Strengthen brand authority
The Strategy
Assertive performed a comprehensive SEO audit where we segmented out search console data, organic performance data, page and indexing data. We performed a full technical audit, content audit, link audit, SERP visibility audit and more.
Post audit, we put together a strategy, a content production and approval process for content alongside a roadmap.
We addressed technical issues, improved indexation and recovered hundreds of products from a non indexed state.
We ran SEO tests across product and categories via SEO stack, based on correlative improvements we repeated exercises to drive consistent growth.
More results
Other case studies
Audley Travel
Audley Travel were looking at better understanding what a forward strategy could look like & where could have the biggest impact to position growth & ranking expansion.
Read case study
BNP Paribas Cardif
BNP Paribas Cardif is an international insurance company that owns various companies including Warranty Direct. Warranty Direct is an insurance provider offering vehicle warranties, gap insurance & other relevant product
Read case study
Casino.org
A full strategic SEO review of one of the most established casino affiliate brands in the world, with E-E-A-T, license verification and casino-affiliate-specific link checks at the core.
Read case study
Ready to talk results?
Tell us about your business we'll respond within 1–2 working hours.
