Pharmacy Online

The challenge was to help U-turn declining traffic for a brand in the pharmaceutical space. Pharma as an industry is highly competitive & requires significant attention to detail from all angles – especially with medical

SEO
PPC
SOCIAL MEDIA

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What we delivered

Key Achievements

420% Increase in Organic Traffic – Non Brand, Non Blog, Medicine Clicks P/D)
220% Increase in product sales
122% Increase in Conversion Rate
42% Increase in AOV
Pharmacy Online is a UK-based online pharmacy that offers a wide range of health and wellness products, including prescription medications, over-the-counter drugs, and various healthcare essentials. Committed to convenience and customer care, they provide a straightforward ordering process, allowing customers to manage their health needs from the comfort of their homes.
With a focus on affordability and accessibility, Pharmacy Online ensures that quality healthcare products are available to all, backed by professional support and a commitment to safety and compliance with regulatory standards.
Assertive has been working with Pharmacy Online since 2021 and since, we’ve driven over £2million in new (additional) revenue with a substantial ROI for the client.
SEO
PPC
SOCIAL MEDIA

Challenge

The site had been on the decline consistently for more than 2 years.

So we had numerous challenges to contend with.

Address declining traffic with an audit
Review regulatory compliance in content
Revamp content – some sensitive in nature
Address product content at scale
Address a lack of new inbound links
Address historic devaluations of product category
Drive recovery and growth in a competitive space

The Goals

Improve product sales through website
Improve conversion rate
Recover rankings lost including key rankings around pharmacy / online pharmacy
Get product categories/medicine categories ranking
Get products indexed
Get products ranking
Increase inventory
Strengthen brand search volume
Strengthen brand authority

The Strategy

Assertive performed a comprehensive SEO audit where we segmented out search console data, organic performance data, page and indexing data. We performed a full technical audit, content audit, link audit, SERP visibility audit and more.

Post audit, we put together a strategy, a content production and approval process for content alongside a roadmap.

We addressed technical issues, improved indexation and recovered hundreds of products from a non indexed state.

We ran SEO tests across product and categories via SEO stack, based on correlative improvements we repeated exercises to drive consistent growth.

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