LLM SEO Services | Increase LLM Visibility & AI Search Visibility
We help brands to appear more prominently for relevant prompts in LLMs such as chatGPT, Gemini, Grok, Copilot, Claude and Perplexity.
Trusted by ambitious brands
LLM SEO Specialists
Specialist SEO Services for LLM Visibility & Growth in AI Search.
With a growing number of users turning to ChatGPT, Gemini, Claude and other large language models to get answers to their questions, there has never been a more important time to ensure your brand appears for consumer related searches.
We achieve strong growth & results for clients using a blended mix of SEO services tailored around your website, niche & business requirements. We help brands to:
- Draw out potential search data used in LLMs & AI Search
- Evaluate current LLM performance in prompt tracking & GA4
- Ensure their website/content is accessible to LLMs
- Audit their websites for LLM accessibility & content output
- Refine their content strategies for LLM inclusion
- Maximise LLM visibility with good SEO
- Strengthen brand prominence in query fan outs
- Grow traffic and sales from LLM/AI Search
+312%
AI visibility uplift
23×
Conv rate from AI citations
7,000+
SEOs use SEO Stack
2007
Trading since
Be visible in AI search
Be Visible for Questions Consumers are asking that relate to your brand offering.
Good GEO or "generative engine optimisation" is basically good SEO with a few key adaptations in relation to what AI knows about your brand, service, product or offering.
At Assertive we help clients to improve their visibility in AI searches. We refer to them as "large language models" they do not work the same way that traditional search engines do.
So we help clients to set the foundations of "exceptionally good" SEO alongside brand authority to maximise the chance of your brand, product, service or offering appearing in LLMs such as ChatGPT, Google's AI Mode or AI Overview, Claude, Perplexity, Grok or Copilot.
We don't profess to be "GEO" specialists, we do good SEO and we work on the principles of ensuring LLMs can find your site, can understand your brand, product or service and is able to recommend your offering to relevant prompt searches.
We're also helping brands to become UCP (universal commerce protocol) ready which will be used not only for in-SERP checkouts but also for agentic checkouts. Gain the competitive edge early and be AI / Search ready & ready for the future web where people and agents will be able to shop online.
Marketshare in AI
Marketshare for eCommerce & Transactional Searches in AI has been growing month on month.
More users are now going to AI to ask questions about products, services or to perform pre-purchase research be it best trainers for under $200 or the best restaurants to eat at in NYC.
People are having more "conversational" based searches whilst looking for what they want.
- Users typically use AI pre-purchase to review and compare products
- Users will often be more specific about what they are looking for, AI will find whats most relevant
- More & more users use AI prior to a purchase even for medium to higher value items
- AI searches are typically much longer than traditional searches – we look for your target audience & what they may be searching for
- AI can offer users real-time comparisons between products and services, this is where we help
We help clients to not only find their target audience but to appear in relevant AI searches too – we ensure LLMs / AI can access your content as well as finding your offering during searches (RAG/query fan out).
AI SEO that works
Ramp Up Your LLM / AI Visibility with an LLM SEO Service that Works.
A lot of the digital marketing world is touting GEO or "AEO" Answer Engine Optimisation as the new shiny marketing play-thing, but the reality is, a good SEO campaign may help to significantly improve how often your brand's products or services are cited or mentioned in responses.
We don't profess to use "GEO" specific techniques and we do not confuse clients with jargon. Whilst things such as semantic entities and content chunking, knowledge graphs & vector embedding may form part of "GEO" there are no fixed mechanisms of action given LLMs and their attributes such as RAG, personalisation/memory etc.
What we do know is that a big part of how well you do in SEO and in AI / LLMs comes down to your brand's trust and authority a lot of which is dealt with during a high quality SEO campaign.
Cross-niche expertise
From Casinos to Hotels, From Footwear Brands to Financial Services we help brands appear in ChatGPT, Gemini, Claude.
If you've been looking for an agency that really can help with getting your brand cited more look no further. We work with medium to large brands globally on their SEO / AI search strategy.
All of our LLM expertise is based off solid SEO & strengthening your domain/brand and ensuring AI knows the right things about your brand, product, offering. Using SEO + digital PR we ensure your site is more prominent when LLMs / AI performs external searches to find what your brand offers. We then use tools such as WAIKAY, SEO Stack & Ahrefs Brand Radar to see how and where your brand appears.
How do we measure success for clients? We track AI/LLM traffic via Google Analytics / custom exploration reports to see clicks + sales/enquiries.
Deep dive
SEO vs GEO vs AEO What's the difference?
SEO (Search Engine Optimisation) is the practice of improving a website's visibility in traditional search engine results pages Google's traditional 10 blue links through technical optimisation, content quality, and backlink authority.
GEO (Generative Engine Optimisation) is the emerging discipline of optimising content to appear within AI generated responses, such as those produced by ChatGPT, Perplexity, or Google's Gemini, AI Overviews / AI Mode where the goal shifts from ranking to being cited or summarised by a large language model.
AEO (Answer Engine Optimisation) sits closely alongside GEO but focuses specifically on structuring content to directly answer questions in a concise, authoritative way making it the preferred source when an AI or voice assistant needs to surface a single, definitive response.
While SEO remains the foundation, GEO and AEO represent the next part of online search visibility, requiring brands to think less about keywords and rankings, and more about how AI models interpret, trust, and reference their content.
Our LLM SEO services
Our LLM SEO Services
A blended mix of services tailored to your website, niche and business goals. Each component below feeds the same goal: getting your brand cited and recommended inside AI answers.
- 01
LLM Accessibility Checks
We run checks on your site to see if LLMs can access them, what they see, if they can render the content & whether or not there's anything that could impede them.
- 02
Prompt Research
We use 1st and 3rd party data sources to look for things we know people are more likely to search in LLMs. We use filtered search console data + more.
- 03
WAIKAY Assessment
WAIKAY = What AI Knows About You. We mean what AI knows about your brand, product, services & offerings. We identify & fix issues with WAIKAY.
- 04
Citation & Mention Analysis
We'll analyse your brand's citation frequency and we'll perform mention analysis to see how your products/services are referenced sentiment and overall topical coverage.
- 05
Content Management
We'll work with your brand on content, from rewrites and changes to new content production to expand LLM citation frequency and coverage.
- 06
Digital PR
We deliver high quality digital PR to help increase brand authority and trust. This works towards improving your brand as a citation source it also supports SEO which indirectly supports GEO.
- 07
Answer Engine Optimisation
We look at the questions people are searching for across Google AI Overviews, we correlate demand for other AI platforms, we then craft questions + answers + tag up with structured data.
- 08
UGC & Brand Monitoring
We look at what is being said about your brand & where, covering UGC communities including Reddit & Quora. We track brand mentions & brand sentiment.
- 09
Visibility Solutions
We provide multi-platform LLM visibility tracking for clients including prompt coverage, share of market data & more.
What you can expect
Two halves of the same engagement.
Two halves of the same engagement what we deliver, and how we make sure it lands.
High Quality Auditing
- In-depth detailed audits
- Actionable recommendations
- Defined strategies
- Full technical on-site evaluations
- Detailed content audits (NLP / E-E-A-T)
- Assess client capabilities
- Prioritise recommendations & tasks
- Work & impact assessment
- Bespoke content strategies
- Custom brand awareness marketing
- Integrated project management & testing
- AI & big data analysis
- Customised client reporting with specific KPIs
- Conversion focused insights
Effective SEO
- Identify maximum impact changes
- Focus on priority actions (ease of implementation vs impact)
- User first SEO (intent, behaviour, conversion)
- Quality content and links
- Data driven SEO testing
- Content produced by quality writers
- Aimed at target audience & conversion
- Aligned with E-E-A-T / Helpful Content
- NLP optimised
- All best practices applied (perspective, TOV, grammar, internal links)
- Brand awareness campaigns
- Digital PR & HARO campaigns
- Link earning
- Omnichannel brand marketing
- BSV growth
- Product/service offering awareness
Real client results
Case studies from across the agency.
Pharmacy Online
Online dispensary medications including over the counter & prescription medicines.
SCI-MX Nutrition
One of the UK's leading sports nutrition & protein supplement retailers.
Lenovo EMEA
Global computer manufacturer Assertive supports search across EMEA markets.
BNP Paribas Cardif
International insurance group Warranty Direct programme growth.
Audley Travel
Tailor-made luxury travel bespoke itineraries crafted by destination specialists.
Emma Sleep
Award-winning sleep products mattresses, pillows and bedding.
Orangeries UK
Bespoke orangeries design, manufacture and installation across the UK.
Justerini & Brooks
Fine wine & spirits merchant one of the world's oldest, established 1749.
Craft Irish Whiskey Co.
Ultra-luxury, super-premium Irish whiskey crafted in small batches.
We Use Big Data & SEO Stack for AI Performance Analysis & AI Experiments
We use real data to help clients understand where and how they perform in AI searches / LLM platforms. We combine data from Google Search Console, Google Analytics to build prompts that we then track cross-platform using our own proprietary tool SEO Stack.
- We build prompts from search console impression data
- We extract people also asked data to understand questions
- We set up tracking for clients in SEO Stack
- We use AI to analyse changes in GA4 LLM traffic & events
- We look at citation, sentiment, coverage stability & more
Good GEO / AI SEO is as much about tracking as it is monitoring the impact, we understand the importance of strategy & understanding what your target customers are searching. We use big data to analyse AI / LLM SEO impact.
The result? More brand mentions & citations, greater coverage and subsequently more sales, revenue, enquiries.
What are LLM Services?
LLM SEO (also called GEO aka Generative Engine Optimisation, or AEO aka Answer Engine Optimisation) is the practice of optimising a brand's content and digital presence so that it gets cited, recommended, and surfaced within AI-generated answers and not just ranked on traditional SERPs.
Unlike traditional SEO, which aims to rank in Google SERPs, LLM optimisation ensures your brand appears directly in AI-generated answers from platforms like ChatGPT, Gemini, Claude, and Perplexity.
The fundamental shift is from "ranking" to "being cited." It's about getting cited, not just ranked, we combine traditional SEO with entity optimisation, structured data, and content built for AI retrieval.
How it differs from SEO?
Traditional SEO was built around keyword matching, backlink profiles, and technical crawlability for Googlebot. LLM SEO operates on a different set of principles:
LLM SEO focuses on optimising content for meaning rather than mechanics, traditional SEO emphasised keyword placement, backlinks, and technical signals, whereas LLMs analyse structure, context, intent alignment, and informational depth.
The key areas include entity authority (being recognised as an authoritative source on a topic), structured and machine-readable content, citation-worthiness across third-party sources, and schema/structured data that helps AI models parse and attribute information.
LLM SEO Services: What You Can Expect
High Quality Auditing
- In-depth detailed audits
- Actionable recommendations
- Defined strategies
- Full technical on site evaluations
- Detailed content audits (NLP/E-E-A-T)
Professional Strategies
- Assess Client Capabilities
- Prioritise Recommendations & Tasks
- Work & Impact Assessment
- Bespoke content strategies
- Custom brand awareness marketing
Intelligent Workflows
- Integrated Project Management & Testing
- AI & Big Data Analysis
- Customised Client Reportings with Specific KPIs
- Conversion focused insights
Effective SEO
- Identify maximum impact changes
- Focus on priority actions (ease of implementation vs impact)
- User first SEO (intent, behaviour, conversion)
- Quality content and links
- Data driven SEO testing
High Quality Content
- Content produced by quality writers
- Aimed at target audience & conversion
- Aligned with E-E-A-T / Helpful
- NLP optimised
- All best practices applied (perspective, TOV, grammar, internal links)
Brand Authority Building
- Brand awareness campaigns
- Digital PR & HARO campaigns
- Link earning
- Omnichannel brand marketing
- BSV growth
- Product/service offering awareness
"We've been working with Assertive on our SEO & AI SEO Strategy we're very pleased with the results. The team are fantastic & very helpful."
We've been working with Assertive on our SEO + our AI SEO / GEO strategy for a while now. The team have been very knowledgeable and supportive.
We had our first wholesale bulk order through ChatGPT which is one of the largest orders we've had to date. We're getting more customers telling us they found us in ChatGPT searches, so very pleased.
Appletons Wholesale
AI / LLM SEO client
FAQs
Frequently asked questions
Common questions from brands considering LLM SEO services with us.
What is LLM SEO?
LLM SEO is the practice of optimising your brand's online presence so that it gets cited, recommended, and surfaced within AI-generated answers not just ranked on traditional SERPs. LLMs like ChatGPT, Google Gemini, Claude, and Perplexity now answer user queries directly, pulling from sources they consider authoritative, well-structured, and topically relevant.
LLM SEO as a service ensures your business is among those cited sources. This involves a combination of entity authority building, structured data implementation, content architecture designed for machine readability, and third-party mention strategies that signal trust to AI systems.
It's sometimes referred to as GEO (Generative Engine Optimisation) or AEO (Answer Engine Optimisation), though LLM SEO is increasingly the preferred industry term.
Which agency has the best LLM SEO services?
The best LLM SEO agency is one that understands both the technical mechanics of how language models retrieve and cite information, and the strategic SEO fundamentals that underpin long-term visibility. At Assertive Media, we've been delivering enterprise-level SEO since 2007, and our approach to LLM SEO is built on that foundation not bolted on as an afterthought.
We combine deep technical SEO expertise with proprietary data from SEO Stack our Search Console analytics platform used by over 7,000 SEO professionals to identify exactly where your brand is visible, where it's being overlooked, and what needs to change.
The key differentiator to look for in any LLM SEO agency is whether they can explain the difference between core model training data and retrieval-augmented generation (RAG), because that distinction determines where the real optimisation opportunities sit.
How can I monitor LLM SEO at scale?
Monitoring LLM SEO at scale requires a different tool-suite to traditional rank trackers. You need to track citation frequency how often your brand is mentioned across ChatGPT, Gemini, Perplexity, and other AI platforms as well as share of voice within specific prompt clusters relevant to your industry.
Dedicated LLM visibility tools like Ahrefs Brand Radar, Profound, and Peec AI allow you to audit which prompts trigger mentions of your brand versus competitors, and which source URLs the models are pulling from.
At Assertive we use a combination of SEO Stack, Ahrefs Brand Radar and GA4 to understand overall AI visibility, prompt tracking and impact (clicks/conversions).
How much does LLM SEO (AI SEO) cost?
Prices vary. Assertive has a minimum spend of £3,000 ($4,000) a month. We typically provide AI SEO / LLM SEO services from £3,000 a month onwards. We provide clients with bespoke quotes we can look at a unified quotation (SEO and LLM SEO) or we can support your AI/LLM visibility needs independently.
Can ChatGPT replace SEO?
No, but it is reshaping what SEO looks like. ChatGPT and other AI platforms are capturing a growing share of informational queries that previously drove organic search traffic. Users who would have typed a question into Google and clicked through to a website are now getting their answer directly from an AI model. That changes the traffic equation, but it doesn't eliminate the need for SEO.
We see most informational searches are now handled by Google AI Overviews or LLMs such as ChatGPT or Claude however, SEO still has a majority of overall click-share. Whilst we are seeing some transitional search behaviours, ChatGPT and other AI platforms are not replacing the need for SEO, instead they complement it.
We even see in search console data searches for "Claude SEO agency", "ChatGPT SEO agency" & other searches so there is growing demand for both AI SEO and LLM SEO.
Get started
Let's Talk LLM SEO
If your brand isn't appearing in ChatGPT, Gemini, Claude or Perplexity for queries you'd expect to win we can help. Tell us about your business and a senior strategist will respond within 1–2 working hours.
