AI Readiness Audits

AI readiness audits that reveal how your brand shows up across AI search, and exactly how to get seen and cited more.

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Trusted by ambitious brands

AI Readiness Audit Specialists

Is Your Website AI Ready?

Is your website AI ready? Do you know whether LLMS can access your content properly? Do you know if AI knows about your brand, product or service? At Assertive we offer AI readiness audits that can help you understand whether you are AI ready and whether youR website and brand are optimised for maximum visibility.

AI search has been increasing with more and more consumers turning to platforms such as Google’s Gemini & AI mode along with platforms such as chatGPT, Claude, Perplexity, Grok and more. With an increasing number of searches on these platforms there’s never been a more important time to ensure your brand shows up.

Our AI Readiness audits ensure that LLMS (large language models) can access your websites content and that they understand everything about your brand and what it has to offer whether you are an eCom business selling products through to a travel agent selling holidays, we help brands like yours to get cited more in AI searches.

+312%
AI visibility uplift
10-14 days
Typical turnaround
7,000+
SEOs use SEO Stack
2007
Trading since

WHAT WE OFFER

We offer a comprehensive AI readiness audit service that includes:

AI / LLM accessibility checks for your website
WAIKAY assessment (what AI knows about you)
AI visibility assessment (citation & mentions visibility)
Competitor visibility assessment (how do you compare to competitors)
Brand sentiment analysis (how your brand appears in mentions)
Stability coverage - how stable your brand mentions and citations are
Opportunity analysis - where could you be showing up
Custom prompt tracking setup
Brand authority analysis (backlinks, brand mentions, citation scores)

We offer everything your brand needs to understand how it performs in AI search currently and how to improve it. We help businesses globally with AI SEO and LLM SEO (GEO).

HOW DO I KNOW IF MY BRAND IS AI READY?

Being AI ready means a mixture of things, but mainly it means your website being accessible to LLMS (so they can read and extract from your content) and that LLMS truly understand your brand, offering (product or service).

Being AI ready means your website needs to not only be accessible to LLMS but it also requires your content to be set out in an optimal configuration - alongside this, your brand should have a good strong link profile and mentions elsewhere on the web to increase the chance of being cited in AI searches.

We help to ensure your brand is AI ready by running all the required audit steps to produce a clean, concise audit with action plan.

WHAT ARE THE BENEFITS TO GETTING AN AI READINESS AUDIT?

There are lots of benefits, primarily it gives you the opportunity to understand how well your site performs in AI searches currently and where the opportunity to improve exists. The more visible your brand is online and in LLM responses, the more likely you are to acquire new customers.

We focus not just on improving AI visibility for clients, but we’re always looking at ways to translate that into more revenue, more sales and a compounding return on investment. The main benefits are:

You get to see how visible your brand is currently
You get to see traffic from LLMS and impact on brand searches
You get a holistic overview of where the opportunities to improve exist
You get clear actionable insights
You can increase the volume of sales, enquiries, leads via LLMS
You can ensure AI has the right picture of your brand / offering

Our audits have helped clients to improve how often they get cited in Google’s AI Mode, Gemini, chatGPT, Perplexity, Grok, Deepseek + more.

WHAT ARE THE BENEFITS TO GETTING AN AI READINESS AUDIT?

HOW MUCH DOES AN AI READINESS AUDIT COST?

Our AI readiness audits start from £1999 and depend on your site, site size, brand and degree of prompt tracking you want.

AI Readiness audits for small businesses start at £1999
AI Readiness audits for medium to large businesses start at £4999
Corporate / larger organisations from £9999

HOW MUCH DOES AN AI READINESS AUDIT COST?

WHAT DO YOU GET IN THE AUDIT?

The audits are comprehensive and give you recommendations around things your brand can do to improve AI visibility and citation / mention frequency. The audits typically include:

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Technical SEO Audit:

We crawl your website, we identify any SEO issues that can impact how LLMS access and read information from your website, so we look at rendering and output (what LLMS can see and extract) as well as things such as internal links, on-page SEO etc.

It’s even been said by Google, good GEO is good SEO.

Content audit:

We look at your websites content, this includes product, category and brand content along with articles, guides and any other content on the domain. Typically we are looking at:

Content quality - how well written the content is
Content citability - fact citations, validating statements
Content digestibility - so how well it easy to read segments of content
Content NLP + Topical Coverage - topical coverage and strength
Waikay assessment - what AI knows about your brand, products, services
Content freshness
E-E-A-T (experience, expertise, authority and trust)

We ensure that your content is more likely to be cited by ensuring its fresh, factually correct and more likely to be used during LLM RAG/

Link audit:

We look at your domains link profile to assess how strong your brand is. Given that LLMS can use RAG (retrieval augmentation generation) to fetch information we want to ensure your brand is in places where LLMS may look for additional validation. We look at how strong your domain is from a link perspective / link weighting perspective.

Some of the things we look at:

Brand mentions on authority sites
Brand mentions across UGC (which is where LLMS regularly lean on)
Brand mentions in general
Quality of links, links on domains with traffic
Anchor profile

We do this to get a feel for link profile strength and for building a forward strategy to leverage more authority growth.

LLM Visibility and Performance Analysis:

Here during the audit we ascertain what your current LLM visibility and performance looks like, this means taking data and tracking prompts, using AHREFS brand radar as well as segmenting out GA4 traffic data. LLM visibility and performance analysis allows us to report to you on:

How much traffic, revenue, conversions you get from LLMS
Correlation between AI visibility and GA4 traffic
Prompt coverage vs competitors
Overall visibility comparisons against competitors
Visibility stability and sentiment analysis
GSC long-form query extraction for prompt analysis
Query fan out analysis

We then work out how much opportunity your brand has to be positioned better within responses as well as being present in more questions related to your service/product/offering.

HOW DO I INCREASE VISIBILITY IN LLMS?

LLM visibility is really tied to a number of things such as your target market, size of your offering, size of the search market in each LLM etc. Increasing visibility in LLM’s isn’t a linear process as each LLM has its own evaluation criteria & where it’ll look up data when performing a search on the web.

For example we know that chatGPT has relied on Google and UGC communities like Reddit to source answers, we know that it was also powered by Bing, so higher bing rankings could correlate into broader citation performance.

When we look at other LLMS like Claude which relies more on Brave search, we have to consider each LLM and the sources they use before we can focus on visibility.

Increasing visibility in LLMS usually involves:
Building more brand awareness across the internet through things such as social media marketing, better organic rankings, more mentions in UGC communities etc
Build more + stronger links to the domain
Ensuring AI knows what your brand offers and has the correct context
Ensuring your content is accessible to LLMS

Building a stronger brand profile + improving SEO can have a direct correlation with improved citation performance in LLMS.

DO WE COVER ALL LLMS?

We cover all mainstream LLMS but, if a client requests another LLM or a specific group of LLMS we can include them. We cover all the mainstream LLMS as well as Google AI mode and AI overviews.

We mainly cover:

chatGPT
Claude
Gemini
Grok
Copilot
Deepseek
Llama
Qwen

We cover the latest models offered by each LLM.

AI Readiness

What Our AI Readiness Audit Covers

01
AI / LLM Accessibility
We check that LLMs can crawl, render and extract your website content.
02
WAIKAY Assessment
What AI actually knows about your brand, products and services.
03
AI Visibility & Citations
How often your brand is cited and mentioned across AI platforms.
04
Competitor Visibility
How your AI visibility compares against competitors.
05
Brand Sentiment & Stability
How your brand appears and how stable mentions and citations are.
06
Prompt Tracking & Opportunity
Custom prompt tracking and where you could be showing up.

Real client results

Case studies from across the agency.

Pharmacy Online
Online dispensary medications including over the counter & prescription medicines.
SCI-MX Nutrition
One of the UK's leading sports nutrition & protein supplement retailers.
Lenovo EMEA
Global computer manufacturer Assertive supports search across EMEA markets.
BNP Paribas Cardif
International insurance group Warranty Direct programme growth.
Audley Travel
Tailor-made luxury travel bespoke itineraries crafted by destination specialists.
Emma Sleep
Award-winning sleep products mattresses, pillows and bedding.
Orangeries UK
Bespoke orangeries design, manufacture and installation across the UK.
Justerini & Brooks
Fine wine & spirits merchant one of the world's oldest, established 1749.
Craft Irish Whiskey Co.
Ultra-luxury, super-premium Irish whiskey crafted in small batches.

View All Case Studies

Query Fan Out Analysis

We also look at query fan out analysis to see how often your brand appears for various queries as part of query fan out.

FAQs

Frequently asked questions

Common questions from brands considering AI Readiness services with us.

HOW LONG DOES AN AI READINESS AUDIT TAKE?

Usually an AI readiness audit will take around 10-14 days on average, we always aim to deliver audits in the shortest possible timeframe.

CAN ASSERTIVE SUPPORT US POST AUDIT DELIVERY?

Yes, we offer SEO and LLM optimisation services, so we can help action findings from the audit to start strengthening brand performance generating more citations, mentions, clicks and conversions.

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