Audley Travel
Audley Travel were looking at better understanding what a forward strategy could look like & where could have the biggest impact to position growth & ranking expansion.
- SEO Auditing
What we delivered
Key Achievements
- Assertive’s sub brand SEO Audits IO was approached by Audley Travel to conduct an SEO audit to review organic performance, strategy & to look at additional opportunities to capitalise on the tailor made travel sector.
- We produced a 900+ slide audit that reviewed all organic efforts as well as reviewing performance, search console data, indexability, content, tech and approach to digital PR.
- We helped to identify opportunities for Audley Travel for more growth & to improve indexability & to improve page to SERP intent alignment.
- SEO Auditing
Challenge
Audley Travel were looking at better understanding what a forward strategy could look like & where could have the biggest impact to position growth & ranking expansion.
Main challenges faced include:
- Size of key players in the industry
- How to address content at scale for destinations
- How to improve indexability
- Reducing/eliminating cannibalisation
The Goals
- Identify pre-existing opportunities for growth
- Identify new opportunities for growth
- Review SEO strategy to date
- Review organic performance over time
- Second set of eyes on tech, tech compliance, content, UX
- Reduce potential for cannibaisation
- Maximise compliance against things such as HCU/E-E-A-T
The Strategy
The strategy for Audley Travel was to first understand the needs, their own internal SEO efforts & to ascertain work being done vs impact.
As the site is sizeable & the brand is aged/established, there was a lot of data to review.
Identifying work done to date & subsequently impact over time, we could then review via the audit and identify where there are opportunities to improve/do things better.
The audit was conducted off the back of an initial consult to really get to understand where the priorities are for Audley as a brand
From there, we conducted a bespoke behemoth SEO audit that provided a full tear down / organic review, brand review, website, content, links and UX review.
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