Audley Travel

Audley Travel were looking at better understanding what a forward strategy could look like & where could have the biggest impact to position growth & ranking expansion.

SEO Auditing

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What we delivered

Key Achievements

Assertive’s sub brand SEO Audits IO was approached by Audley Travel to conduct an SEO audit to review organic performance, strategy & to look at additional opportunities to capitalise on the tailor made travel sector.
We produced a 900+ slide audit that reviewed all organic efforts as well as reviewing performance, search console data, indexability, content, tech and approach to digital PR.
We helped to identify opportunities for Audley Travel for more growth & to improve indexability & to improve page to SERP intent alignment.
SEO Auditing

Challenge

Audley Travel were looking at better understanding what a forward strategy could look like & where could have the biggest impact to position growth & ranking expansion.

Main challenges faced include:

Size of key players in the industry
How to address content at scale for destinations
How to improve indexability
Reducing/eliminating cannibalisation

The Goals

Identify pre-existing opportunities for growth
Identify new opportunities for growth
Review SEO strategy to date
Review organic performance over time
Second set of eyes on tech, tech compliance, content, UX
Reduce potential for cannibaisation
Maximise compliance against things such as HCU/E-E-A-T

The Strategy

The strategy for Audley Travel was to first understand the needs, their own internal SEO efforts & to ascertain work being done vs impact.

As the site is sizeable & the brand is aged/established, there was a lot of data to review.

Identifying work done to date & subsequently impact over time, we could then review via the audit and identify where there are opportunities to improve/do things better.

The audit was conducted off the back of an initial consult to really get to understand where the priorities are for Audley as a brand

From there, we conducted a bespoke behemoth SEO audit that provided a full tear down / organic review, brand review, website, content, links and UX review.

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