Our People
Meet Our Team
The talented individuals behind Assertive's success. Hover over team members to learn more about their expertise.
Daniel Foley Carter
Founder / Senior SEO
SEODaniel Foley Carter is one of the founders of Assertive. Daniel's SEO expertise dates back to 1998/1999 so with over 24+ years of experience Daniel is able to deliver across all aspects of SEO - with strong technical, strategic & analytical skills.
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Carl Panepinto
Senior Account Manager
MANAGEMENTCarl is one of the lead account managers at Assertive - dealing with account management, client satisfaction, reviewing overall delivery as well as business QC.
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Kelvin Graham
Writer and Copy Editor
CONTENTKelvin specializes in creating high-quality SEO content and copy that drives organic traffic and conversions.
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Nely Hayes
Outreach Manager
SEONely is Assertive Media's Outreach Manager and has worked with Daniel and the agency since 2016. With 10 years of link-building experience, she oversees outreach delivery across more than 50 international clients each month.
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Hannah O'Neill
SEO Copywriter
SEOHannah creates compelling, SEO-optimized content that engages audiences and drives results.
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Hassan Usmani
HARO & Featured Link Builder
SEOHassan specializes in HARO campaigns and building high-quality featured links for our clients.
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Mike Ruiz
Technical SEO Specialist
SEOMike focuses on technical SEO audits, site optimization, and resolving complex technical challenges.
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George Hill
PPC Specialist
PPCGeorge Hill is a PPC specialist with nearly two decades of experience, currently applying his expertise as part of the Assertive Media team, with Google Ads as his core strength.
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Laura Wakeham
Content Writer
CONTENTLaura creates engaging, high-quality content that resonates with audiences and supports SEO objectives.
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Samantha Carter
Link Specialist
SEOSamantha specializes in building high-authority backlinks and developing strategic link acquisition campaigns.
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Aly Johnson
Head of Content
CONTENTAly leads our content strategy and oversees the creation of compelling content across all client campaigns.
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Muhammad Usman Siddiqui
Senior SEO Account Manager
SEOMuhammad Usman Siddiqui is a Senior SEO Account Manager at Assertive with 10+ years of experience, applying a search-intent-led approach to on-page and off-page SEO strategy.
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Ivy Berezo
SEO Specialist
SEOIvy specializes in comprehensive SEO strategies and optimization techniques for improved search visibility.
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John Seneca
Lead Developer
DEVELOPMENTJohn leads our development team and implements technical solutions to support SEO and client objectives.
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John Kyprianou
SEO Lead
SEOJohn leads strategic SEO initiatives and manages complex optimization projects for key client accounts.
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Stefan Krčelić
SEO Lead
SEOStefan leads advanced SEO strategies and implements data-driven optimization approaches for client success.
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Susie Davids
Content Writer
CONTENTSusie creates compelling content that drives engagement and supports comprehensive SEO strategies.
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Ram Karri
Lead Developer
DEVELOPMENTRam leads technical development projects and ensures seamless integration of SEO and development practices.
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Siya Hamdi
Development Manager
DEVELOPMENTSiya heads up the development management for Assertive's software development including SEO Stack.
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Joe Williams
SEO Lead
SEOJoe Williams is one of the SEO leads at Assertive providing comprehensive SEO support for clients including SEO audits & SEO training.
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Hassan Heydari
Lead Developer
DEVELOPMENTHassan is one of Assertive's lead developers, responsible for building out the SEO Stack infrastructure as well as supporting in-house projects.
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Divyanshu Abri
Lead Developer
DEVELOPMENTDivyanshu is one of the lead developers working on Assertive projects as well as supporting website development.
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What Drives Us
Our team is united by a shared commitment to delivering exceptional results
Data-Driven
Every decision is backed by data, research, and measurable outcomes.
Transparent
Honest reporting, clear communication, and no hidden agendas.
Collaborative
We work as an extension of your team, not a disconnected agency.
Results-Focused
We measure success by the growth we deliver for your business.
Want to Work With Us?
Whether you are looking for a partner to grow your business or want to join our team, we would love to hear from you.
