Assertive Media
Meet the team
John Seneca

Lead Developer

John Seneca

Development specialist within Assertive Media's in-house team.

  • Web Development
  • Technical SEO
  • Site Speed
  • Core Web Vitals
  • CMS & Migrations

Overview

About John

John leads our development team and implements technical solutions to support SEO and client objectives.

John works as part of Assertive Media's in-house team as lead developer, supporting clients with web development & technical delivery. Like everyone on our team, John has come through our stringent vetting and training process so clients get the very best.

Experience

  • Part of Assertive Media's in-house development team
  • Vetted through our stringent hiring and training process
  • Development support for clients across every niche and vertical

Market Intelligence

From the Assertive blog

Field notes on AI search, technical SEO and paid media - written by the people delivering the work.

View all insights
SEO

SEO Strategies for Luxury Travel Brands

Affluent travellers face real decision fatigue when planning complex itineraries, and this fatigue pushes them toward highly structured queries instead: a full thought rather than a couple of keywords, something closer to "private Parisian townhouses with butler service" or "boutique hotels Amalfi Coast with private beach and concierge service."

Ben Flynn

Ben FlynnSEO Content Writer

11 August 2026

SEO

SEO for Builders, Roofers, and Construction Firms Explained

Construction company SEO rests on three things that outweigh everything else combined, a fully optimised Google Business Profile, a steady flow of five-star reviews, and dedicated pages for every service in every place work happens. 

Ben Flynn

Ben FlynnSEO Content Writer

9 August 2026

AI SEARCH

How AI Search Is Changing Medical Website Visibility

Search visibility is being measured differently as a result. The sites earning attention now are the ones AI systems trust enough to cite, summarise, and recommend, regardless of where they sit in the rankings.

Ben Flynn

Ben FlynnSEO Content Writer

9 August 2026

Why Construction Companies Need SEO to Win More Local ProjectsSEO

Why Construction Companies Need SEO to Win More Local Projects

Read on for a full breakdown of why SEO for construction companies is a vital investment and how the right strategy can help you directly attract clients instead of relying on tenders and third-party lead platforms.

Hannah O'neill

Hannah O'neillSEO Copywriter

9 August 2026

Does Google Use User Behaviour, Website Design & Layouts in SEO Rank Assessments?GOOGLE

Does Google Use User Behaviour, Website Design & Layouts in SEO Rank Assessments?

In this article, I look at patents in Google that have been filed in relation to "document evaluation" as well as user behaviour. I look at the patents and share my thoughts on how user behaviour, website design and content layout can impact SEO.

Daniel Foley Carter

Daniel Foley CarterSEO Specialist

4 August 2026

Why Hotels and Resorts Need SEO Beyond Booking PlatformsSEO

Why Hotels and Resorts Need SEO Beyond Booking Platforms

Do hotels and resorts need SEO beyond booking platforms? Unquestionably. Booking engines are great for getting leads and bookings, but over-reliance on them can leave you out in the cold.

Hannah O'neill

Hannah O'neillSEO Copywriter

29 July 2026

How Trades Businesses Can Generate Leads Through SEOSEO

How Trades Businesses Can Generate Leads Through SEO

In this guide, we'll cover how trades businesses can generate leads through SEO and which strategies your business can use.

Hannah O'neill

Hannah O'neillSEO Copywriter

22 July 2026

How SEO Helps Hospitality Brands Increase Direct BookingsSEO

How SEO Helps Hospitality Brands Increase Direct Bookings

In this post we'll show you how SEO helps hospitality brands increase direct bookings. Whether you're a local guest house, a national restaurant, or international hospitality service, you'll know how to reduce expensive commission fees and grow a successful brand.

Aly Johnson

Aly JohnsonHead of Content

19 July 2026

How SEO Builds Trust for Home Service BusinessesSEO

How SEO Builds Trust for Home Service Businesses

In this post, we'll explain how SEO builds trust for home service businesses and strategies you can use to attract leads

Aly Johnson

Aly JohnsonHead of Content

19 July 2026

SEO Ranking Factors for 2026 - What you need to knowSEO

SEO Ranking Factors for 2026 - What you need to know

In this article I cover the most important ranking factors for 2026, what you need to know, what you should be paying attention to and more.

Daniel Foley Carter

Daniel Foley CarterSEO Specialist

17 July 2026

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