Assertive Media

Enterprise SEO Audits

✔ Enterprise Specialists ✔ Rated 5/5 ✔ Sites up to Millions of Pages

Enterprise SEO audits for large, complex businesses looking to identify SEO issues, troubleshoot ranking & indexing issues and improve organic performance at scale.

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Trusted by ambitious brands

Enterprise SEO AuditsIdentify, Fix & Grow

At Assertive we offer enterprise SEO audits for enterprise businesses looking to identify SEO issues, troubleshoot ranking & indexing issues as well as improving organic performance.

It doesn’t matter whether you are a B2B / B2C business, nor does the niche matter, we help all enterprise businesses to overcome ranking & traffic growth challenges.

Enterprise SEO specifically deals with websites that are, by nature much larger and tend to be more complex or use bespoke tech stacks where making changes isn’t as straightforward or where multiple stakeholders are involved.

Enterprise websites can often have hundreds of thousands of pages, sometimes millions of pages, making the scale of the SEO support required larger & more dedicated. We’ve dealt with lots of enterprise websites over the years, so we understand all of the complexities and challenges from slower moving implementation & more stakeholder management through to complex custom CMS configurations or bespoke tech stacks.

Whilst the fundamentals of enterprise SEO are the same as general SEO i.e. technical SEO, page indexing, content optimisation & link building/brand building - in general it’s the size of the site, the stakeholder approvals and sign off for deployment & pre-existing teams that make the campaign approaches unique.

Larger enterprise sites tend to be large or major eCommerce brands who can have hundreds of thousands of products (accounting for product variants, SKUs etc) or large brands that have an international SEO strategy spanning numerous domains, sub domains or country sub-folders configured with HREFLANG.

www.enterprise-corp.com

Search Console Auditing
Page Indexing Auditing
Technical SEO Auditing
Enterprise/Large Site Auditing
Content Auditing
Link Auditing
Behaviour and UX Auditing

What We Offer

We offer full SEO auditing services for enterprise businesses, helping to identify and fix issues relating to rankings, traffic, indexing issues, content issues, spam issues, migration issues, cannibalisation issues and more.

Our highly bespoke & detailed enterprise SEO audits take into account:

We offer solutions to problems faced by larger enterprise websites from managing larger scale indexing issues through to addressing technical struggles - irrespective of what’s happened, our SEO audits get to the bottom of your issue and provide clear and concise guidance, recommendations and testing to drive recovery.

Your current organic performance
Your desired organic performance targets
Any pre-existing issues, challenges or struggles
Any planned domain or CMS changes
Ranking losses from minor to major website changes
Ranking losses as a result of Google core updates
Ranking losses from spam or negative SEO attacks

AuditEnterprise SEO Audit Checklist

Technical SEO Audit
SSR vs CSR Checks
Rendering & Dom Analysis
Faceted Navigation Analysis
Parameterisation Analysis
Canonical Handling
Directive Handling
Content NLP Checks
Content E-E-A-T/YMYL Checks
Link Auditing
Brand Strength Auditing
AI Search Visibility Checks

What We Do

Our enterprise SEO audits are composed of bespoke analysis that’s tailored to your current requirements, challenges or struggles, typically what we do is:

We do the above to rule out issues that generally plague enterprise sites.

We identify where your ranking losses are and what’s happened
We identify the type of impact your site has seen
We segment out the losses so we can analyse each in more detail
We perform detailed segment analysis of your Google Search Console + GA4 data
We perform in-depth technical SEO audits that cover everything including rendering, crawlability, indexability and on-page SEO factors
We perform rendering analysis looking at DOM output, JS accessibility, JS events etc.
We perform a full index & non indexed page teardown covering crawled & discovered currently not indexed, duplicate URL & canonical issues, a review of blocked by robots.txt, excluded by noindex tag etc.
We perform a full content audit covering every aspect of content including but not limited to E-E-A-T assessments, YMYL assessments, quality, NLP, coverage, freshness, citability, information prioritisation, duplication, plagarism and more
We perform a full domain link audit to ascertain what links are adding values and which ones are low quality, spam as well as tiered link analysis, PBN analysis
We perform a brand strength and consistency audit looking at brand search, brand search sentiment, reviews, address consistency, localisation etc.
We perform user behaviour audits looking at engagement, abandonment, conversion, scroll click and heatmaps etc.

Analysis of organic click and traffic losses

Common Enterprise Site Challenges

Enterprise websites tend to be larger typically 100,000 pages onwards, often in excess of 1 million pages - so the challenges here typically tend to be:

Crawls are generally much larger and require a more sophisticated approach, whilst we do use Screaming Frog SEO Spider for large crawls, we do use enterprise solutions such as Lumar and JetOctopus
Template change requirements often impact a much larger volume of pages at once - so PDP page changes for example can cascade across a large volume of pages
URL structure & parameterisation are often more complex or need more control
Enterprise websites generally aren’t built on platforms such as Wordpress, Shopify, Magento, Wix, Squarespace etc, they are typically either bespoke, use a headless architecture or use CMS platforms like Sitecore
Enterprise site fixes can be harder to implement, especially if there is bespoke architecture or internal challenges with getting approval
Programmatic content generation for PDPS (product display pages)
Complex navigation, filtering or faceted navigation
Enterprise site size make it more time consuming to address things such as content issues, indexing issues and generally require more time and a more concerted effort
Getting changes signed off, approved and deployed can take longer making it longer to see impact
Getting buy in can be more costly and time consuming

What We Deliver For Enterprise Clients

We deliver bespoke enterprise SEO audits that can deal with all challenges, ranking issues or planned upcoming website, CMS or domain changes.

Professional, bespoke, actionable enterprise SEO audits
Clear and concise SEO recommendations, guidance, process & feedback
Tailored SEO recovery strategies that take company policy into consideration
Clear documentation to support internal buy in for fix implementation
Guidance & SEO consultancy to support any planned site or domain changes
Google slides/PDF audit formats

What's Included

Analysis of Google Search Console Data
Analysis of Google Analytics Data
Analysis of AI visibility & what AI knows about your brand
Analysis of losses (core updates, manual actions, algos, website changes)
Analysis of technical SEO configuration
Analysis of international SEO configuration (hreflang etc)
Analysis of on page SEO
Analysis of URL management (hreflang, canonicals, parameterisation)
Analysis of core web vitals / lighthouse
Analysis of website crawlability, indexability & accessibility
Analysis of agentic readability / agentic UCP
Analysis of indexed pages

What's Included (Continued)

Analysis of non indexed pages
Analysis of website content (quality, depth, E-E-A-T/ymyl, factual correctness, thin content, duplicate content)
Analysis of domain link profile (link quality, anchors, relevance, topical trust flow etc)
Analysis of brand strength, demand, sentiment
Analysis of user behaviour (engagement, conversion, retention, bounce rates, exit rates, engagement rates etc)
Coverage of any specific issues i.e. manual actions, spam or negative SEO, website or CMS / domain migrations etc
Analysis of tagging including GA4, GTM

The Enterprise SEO Audit Process

So it’s relatively straightforward, we typically do the following:

We have a call with you to discuss your brand, website, challenges, what you are looking to achieve from the audit
We sign NDA’s and ask for google search console access or we can use third party data initially
We provide an audit quotation including cost, timeline, deliverables
If you proceed, we ask for GSC + GA4 access if it hasn’t been provided already
We begin the enterprise audit
We relay updates to you as the audit is undertaken
We deliver the audit + recommendations along with all documentation and guidance, we can tailor it to whoever it’s for i.e. dev teams
We schedule a call to discuss the audit findings and next steps
We can provide support if required post audit delivery
We provide an SEO implementation and priority roadmap

What You Receive (The Deliverable)

You will receive the audit, usually as a set of documents, typically we use:

We can provide the audit in other formats, we can also map SEO audit tasks to project management tools such as Jira, Monday, Asana, Trello, Activecollab, Notion etc.

Google slides for the main audit
Google sheets for auxiliary analysis and auditing
6-12 month prioritised roadmap with SEO changes, fixes, process guidance
Traffic and revenue forecasts
Stake-holder ready decks

Ready to brief us on your project?

We respond within 1–2 working hours.

Enterprise SEO Auditing Pricing

Pricing varies depending on the audit requirement as well as the niche and size of website, enterprise SEO audits typically start from £4,999. The pricing is really dependent on the website, niche, size of site, complexity of issue. In general most enterprise SEO audits are typically around £15,000-£20,000.

Client Testimonial

We've been working with Assertive on our SEO & AI SEO Strategy, we're very pleased with the results, the team are fantastic & very helpful

We've been working with Assertive on our SEO + our AI SEO / GEO strategy for a while now. The team have been very knowledgable and supportive.

We had our first wholesale bulk order through chatGPT which is one of the largest orders we've had to date, we're getting more customers telling us they found us in chatGPT searches, so very pleased.

Appletons Wholesale

Verified client

Some of Our Clients

What you can expect

Why Choose Us For Your Audit?

Assertive is a specialist SEO agency that’s been established since 2007, has very stringent SEO hiring criteria meaning we get the best of the best, which translates into the highest quality work for clients.

The main reason clients choose Assertive for enterprise SEO audits:

Demonstrated proof of high quality audit delivery
Our SEO audit brand ranks #1 in Google for SEO audits
Established since 2007
SEO audit specialists with a minimum of 10 years experience each
Proven track record of delivering enterprise SEO audits to large brands including Virgin, Sage, Capterra (G2), Sytner and more
We have enterprise SEO tooling to deal with sites even if they have millions of pages
Enterprise SEO Audits from £4,999 excl VAT
Most enterprise audits typically £15,000 - £20,000
Bespoke, actionable enterprise SEO audits
Clear analysis, recommendations & process
Tailored recovery strategies that respect company policy
Documentation to support internal buy-in for fixes
Consultancy for planned site, CMS or domain changes
Google Slides / PDF audit formats
6-12 month prioritised implementation roadmap
Traffic & revenue forecasts + stakeholder-ready decks

SEO Audit Use Cases

We offer enterprise SEO audits for any purpose, but we generally see a mix of the same core issues, which we cover below. All of our auditing is bespoke and carried out from scratch, we don't rely on the output of SEO tools, we manually look into every aspect of technical SEO, page indexing, content quality, link quality, UX & user engagement & more.

Traffic & Ranking Recovery Auditing
The most common audit bookings are for businesses who have seen their traffic/rankings drop. If you’ve experienced a sudden loss of rankings, traffic & subsequently revenue Assertive can help.
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Our traffic & ranking recovery audits are perfect for understanding where the losses occured, why and potential solutions for recovery along with fixes & onward strategic guidance for recovery.
Technical SEO Auditing
We provide comprehensive technical SEO audits that look at EVERYTHING from page rendering (SSR/CSR) through to technical compliance, technical issues, crawling issues, inconsistencies with everything from URLS & internal linking through to structured data.
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Our technical audits cover EVERYTHING & come with easy to follow technical SEO recommendations to fix & resolve issues.
CMS & Tech Stack Changes
We provide a bespoke SEO audit service to help businesses who are looking to transition content management systems or tech stacks.
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Whether you are changing from WordPress to Shopify, Squarespace to WordPress or transitioning to Vercel, Sanity, Netlify, NodeJS/NextJS – we can provide a pre and post audit to help ensure CMS changes are done in a way that prevents indexing issues or traffic/ranking losses during the switch.
Domain Migration / Acquisitions
Domain changes & merging carry SEO risks that can be mitigated / prevented with an audit. We provide pre-domain migration audits and assessments to look at CTLD changes & to ascertain the safety profile.
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We provide clear insights and recommendations to ensure any domain migration or consolidation goes smoothly.
Page Indexing Audits
We provide SEO audits that specifically focus on page indexing. If you are experiencing indexing issues in search i.e. within Google, we can analyse, diagnose and fix.
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We can deal with all non indexed page reasons from crawled currently not indexed through to duplicate Google chose other canonicals, page with redirects, server errors etc.
Whatever your page indexing challenges/issues, our SEO audits can help diagnose & fix.
Manual Actions, Penalties & Spam Audits
If you’ve received a warning in Google Search Console such as a manual action / penalty or if you’ve been subject to aggressive spam we can help.
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We provide a clear audit to identify issues that may have lead to a manual action along with recommendations to follow prior to submitting a reconsideration request.
We can audit everything from links through to content, disavows etc.
Link Building Audits
Link building is an expensive part of SEO & subsequently it’s easy to spend a lot of money getting links unlikely to move the needle.
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We can provide link specific audits that review the quality of the domains link profile as well as the quality of links being built.
We can provide strategic guidance & feedback on the quality of links being built.
Full Scope SEO Audits (Everything)
Via SEO Audits IO, we provide a “behemoth” SEO audit that covers everything including a full tear down of Google Search Console Data, Technical SEO, Page Indexing Audit, Performance & Rendering Review, Content Audit & Link Building audit all in one!
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This is a broad, wider solution but is a common choice for businesses looking to grow.

Real client results

Case Studies

View All Case Studies

Our SEO Services: What We Offer

Beyond SEO audits, Assertive provides a full suite of SEO services from consultancy and keyword research through to content marketing, digital PR and link acquisition tailored to your growth objectives.

Our Enterprise SEO Audit Team

Our SEO experts performing SEO audits have many years of experience in analysis, diagnosing & recommending fixes for clients / client websites. Here are some of the Assertive team behind our SEO auditing. Each SEO will usually have 5-10 years experience as a minimum, some with more than 2 decades in auditing & providing clients with clear actionable recommendations.

Daniel Foley Carter
Daniel Foley Carter is a highly experienced SEO with over 2 decades of SEO experience. Daniel founded Assertive in 2007 and has spearheaded its growth. Daniel works as part of the SEO consulting team & leads support services for businesses across all niches/verticals globally.
Joe Williams
Joe Williams is a highly experienced member of the audit team with over 2 decades in the SEO industry.
Joe has strong all-round knowledge and regularly deals with search console analysis, performance segmenting, ranking & traffic issue identification.
Stefan Krecelic
Stefan has a strong all-round set of skills within SEO but primarily focuses on a mix of technical SEO & link auditing.
Stefan is able to identify clear issues within website architecture as well as issues with internal & external link building strategies.
John Kyprianou
John also works with the internal SEO team on auditing, mainly specialising in the technical SEO auditing space.
John has experience with crawling sites, identifying technical issues & providing clear, actionable guidance.

SEO Audits: How They Work

SEO audits are straightforward, so we’ve put together a video that shows how the process works. You can book an audit quickly & easily either directly through Assertive or via the seo-audits.io website. Watch the video to see the process from start to delivery.

How the SEO Audit Booking Process Works

1
Get in Contact
Get in contact with Assertive to have a preliminary discussion about your SEO audit needs, or, if you already know what it is you want you can book your audit directly through seo-audits.io through the website.
2
Pay & Book Your SEO Audit In
If booking a bespoke audit via Assertive we’ll provide you with a cost quote for the audit, if agreed an invoice will be provided for payment & on payment, you’ll receive a booking confirmation.
If booking via the webite at https://seo-audits.io you can book and pay through the website in minutes.
Once booked you’ll receive an e-mail confirmation with booking details.
3
Provide Your Brief & Grant Relevant Access / NDA
Once your audit is booked in, you can provide a written brief i.e. things you want to get from the audit, any key areas of concern, focus or priority.
NDAs / non disclosure agreements can be shared/signed.
Then – we”ll typically request Google Search Console / GA4 access & access to auxiliary data that may include heatmapping/click & scroll data.
4
Audit Begins & Updates Commence
As we begin the audit, we’ll provide you with updates on the audit as we work through it. We can keep you updated over e-mail, SLACK, TEAMS & other communication channels.
Anything important during the audit will be relayed.
If we feel that there are urgent / high priority items to be addressed before audit delivery we’ll provide these also.
5
Audit Delivery & Post Audit Discussions / Calls
Once the SEO audit is ready for delivery, we’ll e-mail over all documentation along with a TLDR.
We can then agree a call to discuss the audit and next steps if any.
We can then provide post SEO audit consultancy or retained SEO services to help with audit item resolution.
We can support everything from technical SEO implementation through to content production, rewriting, E-E-A-T / YMYL optimisation, UXO and link building.

Search Console Analysis

When conducting an SEO audit the first point of call for us is to understand what’s happening within search console data. So we’ll typically look at creating segments for brand / non brand & creating sub folder segments so we can better understand what’s happening at different levels of the website.

Understanding Google search console data will help us to understand the split of brand vs non brand, segments for blogs, products, services, categories, auxiliary content.

We can understand where declines occur as well as looking at patterns in data to help shape the onward audit.

Technical SEO Audits (on site)

We conduct the most comprehensive audits that money can buy. Our technical audits cover EVERYTHING including but not limited to:

and lots more.

We crawl, review, analyse and propose fixes/improvements.

Rendering / SSR & CSR & DOM Analysis
Crawlability & indexability
Canonicals, pagination & robots.txt
Internal linking, consistency, anchors
HTTP Headers & request handling
URL Architecture & Parameter Management
eCom Filtering, PDPs & Facet Analysis
Javascript, Rich Results & Structured Data
On Page Elements including Headers, Titles
Technical stack configurations

Page Indexing Audits (on site)

We help businesses where their website may have indexing issues such as content dropping from the index, vanishing pages or content just not being indexed in general. Areas we can help include:

and lots more.

We can assist from indexing issue identification to google search console validation.

Analysis of non indexed page reasons and why
Review of page content & quality
Review of output rendering
Review of internal links
Non indexed pages technical resolutions
Recommendations
Onward strategies to maximise indexing
Validation submission

Content Audits

We conduct full scale content audits that help to analyse areas for improvement, compliance & quality issues, content gaps & lots more.

and lots more.

We can review content strategies, quality of output, topical performance, author performance & more.

Content quality reviews
Content GAP analysis
E-E-A-T analysis
YMYL analysis
User engagement analysis
Duplicate content & plagarism
DMCA issues
Dead/thin/weak content segments
Query counting

Link Building Audits

We tear apart link building strategies & previous link building efforts to get to the bottom of organic performance and whether link building has been supportive.

and lots more.

We can provide strategic feedback to help shape onward link building, earning & investment.

Link quality assessments
Link performance segments (traffic)
Link theme and topical alignment
Accruement rates vs competitors
Traffic grouping & comparisons
DR over traffic analysis
Link tiering
Links to internal pages
External vs internal links

FAQs

Frequently Asked Questions

DO WE COVER ENTERPRISE SITE AI VISIBILITY?

Yes we do, we can track your enterprise brand performance in AI / LLM searches using tools such as SEO Stack, Waikay, AHREFS brand radar and more. We use GA4 to create custom LLM segmented reports to ascertain what traffic you get and any revenue/leads generated as a result.

We can include AI visibility analysis within your enterprise audit along with recommendations on how to improve.

DO WE COVER LOG FILE ANALYSIS & CRAWL BUDGET ECONOMICS?

Yes we do, when analysing large websites we look at server logs to ascertain what bots like Googlebot are crawling/requesting. We also look at crawl stats, crawl budget and we look at optimisation of both so that pages are indexed efficiently and sustained in the index.

Large enterprise sites commonly have large swathes of pages that aren’t indexed, leading to performance issues and overall performance degradation.

DO WE AUDIT COMPLEX JS / CUSTOM BUILT WEBSITES & SPA’S?

Yes we do, we audit all types of website irrespective of the frameworks they are built on. We have experience dealing with SSR (Server side rendered) and CSR (client side rendered) websites along with SPA shells (single page applications).

Whether you are running Vercel, Gatsby, NodeJS, Sanity, Netlify or anything else, we can audit the website & technical configuration.

CAN WE ADDRESS INDEX BLOAT, FACETED NAVIGATION & PARAMETER HANDLING?

Yes, this is a relatively common issue for larger, more complex websites, especially those with a large volume of pages, products or URLS because of parameterisation. We can help to curb and reduce index bloat, improve crawling and indexing economics to maximise organic performance.

We deal with all parameterisation such as robots.txt disallow rule management, custom noindex rules as well as creating static routes for products, product categories and more.

DO YOU PROVIDE DATA WAREHOUSING SERVICES?

Yes, quite regularly for enterprise clients we provide google search console and google analytics data warehousing services.

HOW LONG IS AN ENTERPRISE SEO AUDIT LIKELY TO TAKE?

This really depends on the size of the website, the complexity of the site, the niche and the issues. In general most clients can expect to receive their audit in full within 4-6 weeks, however in some cases, we provide living SEO audits for clients so they can begin working on issues before the full audit is complete.

CAN WE DEAL WITH GOVERNANCE & STAKEHOLDERS?

Yes, we’ve regularly dealt with strict governance criteria as well as dealing with multi-layer management, getting buy in approved and helping to provide cases for investment to solve problems that are eating into a companies bottom line. We regularly deal with CTO’s, CFO’s, senior marketing management and key business stakeholders who want to know PROBLEM, SOLUTION, COST, TIMEFRAME.

Who We've Delivered SEO Audits For

Why Businesses Choose Assertive

Assertive was established in 2007 & over the years, has built establishment and trust within the digital marketing industry.

Are you considering a new agency?

We can provide a quotation / response to RFP's for SEO services including auditing, consultancy, training & strategy execution. We provide bespoke SEO campaigns tailored to your growth objectives.

Book a call - discuss your objectives & current pain points, growth plans, ROI targets & receive a tailored quote that takes into consideration your growth needs as well as your current organic status.

Want to grow your business?

Tell us about your business we'll respond within 1–2 working hours.

Enterprise SEO Audits

Enterprise SEO AuditsIdentify, Fix & Grow

What We Offer

What We Do

Common Enterprise Site Challenges

What We Deliver For Enterprise Clients

What's Included

What's Included (Continued)

The Enterprise SEO Audit Process

What You Receive (The Deliverable)

Enterprise SEO Auditing Pricing

Some of Our Clients

Why Choose Us For Your Audit?

SEO Audit Use Cases

Traffic & Ranking Recovery Auditing

Technical SEO Auditing

CMS & Tech Stack Changes

Domain Migration / Acquisitions

Page Indexing Audits

Manual Actions, Penalties & Spam Audits

Link Building Audits

Full Scope SEO Audits (Everything)

Case Studies

Capterra

Virgin Pure

Fast Loan UK

Casinofy

Casino.org

Sytner / CarShop

Xodo

Sage

Shop Indoor Golf

Lenovo EMEA

BNP Paribas Cardif

Pharmacy Online

SCI-MX Nutrition

Audley Travel

Emma Sleep

Orangeries UK

Justerinis & Brooks

Craft Irish Whiskey

Sykes Dream Cottages

Large Mortgage Loans

SQS

Our SEO Services: What We Offer

SEO Consultancy

Keyword Research

SEO Audits

Enterprise SEO Audits

International SEO

Content Creation & Marketing

Digital PR

Link Acquisition

SEO Testing

Data Warehousing

1 On 1 SEO Support

Ranking Recovery

eCommerce SEO

Technical SEO Consultancy

Page Indexing Support

Google Manual Action Penalty Recovery

Domain Migration Support

CMS Migration Support

Our Enterprise SEO Audit Team

Daniel Foley Carter

Joe Williams

Stefan Krecelic

John Kyprianou

SEO Audits: How They Work

How the SEO Audit Booking Process Works

Get in Contact

Pay & Book Your SEO Audit In

Provide Your Brief & Grant Relevant Access / NDA

Audit Begins & Updates Commence

Audit Delivery & Post Audit Discussions / Calls

Search Console Analysis

Technical SEO Audits (on site)

Page Indexing Audits (on site)

Content Audits

Link Building Audits