Search Console Data Warehousing

Warehouse up to 10 years of Google Search Console data with no row limits, no sampling and a built-in AI assistant, all in a familiar, ready-built interface.

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Search Console Data Warehousing Specialists

Search Console Data Warehousing Without the Limits.

A large majority of the SEO industry are familiar with Google Search Console and are also aware of the significant pitfalls in terms of data storage, retention and accessibility from 16 month timeframe limits to 1000 row data limits.

At Assertive, we decided to rebuild Google Search Console as an app called SEO Stack. SEO Stack is a Google search console data warehouse that bypasses all the limitations of search console such as:

Warehouse and access up to 10 Years of Google Search Console Data
Access ALL data without row limits, access every query, page and bit of data
Use a consistent UI for warehoused data unlike GSC + BigQuery
Built in AI Assistant that can analyse search console data
Built in GA4 integration that blends GSC + GA4 insights together
Smart AI annotations on your GSC data - understand what changes work
Integrated GA4 into GSC UI
Unlimited filtering and filter libraries

Search Console Data Warehousing Without the Limits.

10 Years
GSC data warehoused
No Limits
Rows, sampling or caps
7,000+
SEOs use SEO Stack
2007
Trading since

WHAT WE OFFER CLIENTS

Clients and non clients can use SEO Stack on a monthly subscription. Simply sign up here at https://app.seo-stack.io/register pick a plan and import your websites. Data storage and warehousing is automatic.

For clients who want a custom or enterprise solution we can provide SEO stack with data storage at a hosting location of your choice - this makes SEO stack data remain with the client.

Clients can specify their own data warehousing location, we can provide an enterprise licensed version of SEO stack to run internally so all data remains secure and within the clients security policies.

WHAT SEO STACK DOES

SEO stack is a Google Search Console replacement, unlike other GSC tools SEO stack is NOT a wrapper, this means that we’ve rebuilt the architecture and improved it. SEO stack is faster and more powerful than Google Search Console.

It allows clients to run their SEO campaigns and to access, analyse, interpret and action their data to improve outcomes. With full data accessibility, built in AI and things such as smart annotations it makes it far easier for SEOs (in house, freelance or agencies) to improve outcomes for client SEO campaigns.

SEO stack effectively:

Provides unlimited GSC data access
Provides missing GSC functionality
Has built in AI to help with data monitoring, analysis, annotation tracking
Helps SEOs to make better decisions
Helps SEOs to understand where SEO issues are
Helps SEOs to track the impact of their work and action accordingly

A Comprehensive Set of Tools

All whilst providing a comprehensive set of tools including:

Search console with GA4 integration
Search console data comparison tools
Winner and losers reports for queries, pages etc
Query counting tools (visualise page weighting)
Content auditing tools
Indexing tools to analyse index performance
Click forecasting tools
Keyword discovery tools
AI assistant that can do almost anything with data
Content nlp tools
Rank tracking
AI SEO Experiments
AI Visibility & LLM prompt tracking
And lots more

WHY WAREHOUSE YOUR SEARCH CONSOLE DATA?

Warehousing search console data is important because it allows you to have a much broader view of a website's performance over time, plus, it allows for the aggregation of useful data such as keyword data, position and impression data, CTR data etc.

Warehoused GSC data is a treasure trove of useful information that can help with forward SEO and marketing - simply because even keyword data with impressions can be useful to ascertain demand and viability.

Warehousing GSC data also helps with performing things such as diagnostic performance audits - for example websites hit by September 2023's helpful content update may STILL to this day be suffering from losses, so, if you have a holistic view of data back beyond then, it gives you a much better dataset to work with from an analysis perspective.

Keyword and impression data is also highly useful in things such as prompt tracking, the more keyword and impression data you have the better.

Some of the key reasons data warehousing is beneficial for your business:

Overcoming Googles Limitations

16-month retention barrier - GSC only keeps a rolling 16 months of data, then it's gone forever. Warehousing gives you unlimited historical retention, so you can do multi-year trend analysis and year-over-year comparisons that the native interface simply can't.
Row limits and sampling - The GSC UI caps you at 1,000 rows per report, and the API tops out at 50,000 per request. Warehousing lets you capture the full, unsampled dataset - every query, page, and combination - rather than the truncated view.
Data freshness archive - You capture daily snapshots, so you can see exactly what the data looked like on any past date rather than only Google's current recalculated numbers.

Deeper analysis

Query × page × device × country combinations - Native GSC forces you to pivot one dimension at a time. A warehouse lets you slice across all dimensions simultaneously to find, for example, which specific pages win a query on mobile in a given country.
Custom aggregations and segments - Group URLs by template, folder, content type, or any taxonomy you define, then track performance at the segment level.
Keyword cannibalisation detection - Spot multiple pages competing for the same query over time, which is hard to surface in the native tool.
Striking-distance and decay tracking - Systematically monitor queries hovering on page two, or pages losing impressions/clicks, as standing reports rather than manual pulls.

Integration and scale

Join with other datasets - Blend GSC data with analytics, CRM, rank tracking, backlink, or revenue data in one place for full-funnel and ROI analysis.
Multi-property management - Consolidate dozens or hundreds of properties into a single queryable store, essential for agencies and large sites.
BI and visualisation - Pipe into Looker Studio, Power BI, Tableau, or custom dashboards without hitting API limits on every refresh.

Operational

Automated, reliable pulls - Scheduled ingestion means no manual exports and no gaps if someone forgets to download.
Faster queries - Purpose-built storage returns large historical queries far quicker than repeatedly hitting the API.
Programmatic access and alerting - Build anomaly detection, automated reporting, and threshold alerts on top of a clean, structured dataset.
Data ownership - You control the raw data rather than depending on Google's interface and its shifting constraints.

AI INTEGRATION WITH GOOGLE SEARCH CONSOLE

SEO Stack allows clients who use the platform to have integrated AI with their GSC (and GA4 data if they wish). The AI integration into SEO stack allows users to query ALL of their GSC data without the limitation of doing it via other means.

The AI Assistant in SEO stack can access every piece of data unlike external solutions where the 50k API limits may mean incomplete data assessment, loss of context amongst other things.

The AI integration in SEO stack is native, it’s literally ready to use for clients right away, simply import a website, head to the AI Assistant and ask ANYTHING about your data.

SEO Stack can do almost anything with GSC and GA4 data including:

Analysing traffic losses, gains and ranking changes
Analysing impact from Google core updates
Analysing new and lost pages from the index
Analysing decaying content, content de-indexation
Analysing cannibalisation and canonical issues
Identifying ranking issues and sudden indexing issues
Create bar graphs, charts, tables of data including comparison analysis and segments
Create interactive click line graphs for multiple dimensions (something you can’t do in GSC)
Find content gaps
Identify poorly engaging content or content with terrible GA4 metrics
Identify content that’s not helpful
Identify content opportunities
Analyse click and CTR trends
Analyse your AI annotations to see what is and isn’;t working

And so much more.

AI INTEGRATION WITH GOOGLE SEARCH CONSOLE

WHERE IS THE WAREHOUSED DATA STORED?

SEO Stack data warehousing uses self-hosted data clustering with data chunking and compression. Our servers are based in the US in our own data-centre. Your data is chunked meaning no 2 data sets are kept in the same place for security, your data is also encrypted on the fly.

We can provide clients with self-hosted solutions for on-site hosting or should a client prefer another hosting stack such as AWS or Clickhouse we can provide a configuration, setup and deployment as an enterprise customer.

WHAT’S THE DIFFERENCE BETWEEN USING GSC + BIGQUERY VS SEO STACK?

So starting with Google BigQuery first:Google's Bulk Data Export is free to set up and streams your raw, unsampled Search Console data into BigQuery daily. There are no row limits, no sampling, and once it's running you own the full dataset across query, page, click, impression, ctr etc. For a company with in-house data engineers, an existing Google Cloud footprint and a team fluent in SQL, it's a powerful foundation but, it’s not FREE forever, especially if your data footprint grows.

But that foundation is all it is. And it comes with strings attached:

It only collects from the day you switch it on, there's no historical backfill the export starts empty and fills forward day by day, so the multi-year history you actually want is years away.
It requires a Google Cloud project with billing enabled. Storage and query costs are modest for small sites but climb as data and usage grow, and they're variable and metered rather than predictable.
It's raw tables and nothing else. No interface, no charts, no filters, no annotations. Every question you want to ask has to be written in SQL first.
Someone has to build and maintain it. Query templates, Datastudio dashboards, scheduled jobs, schema handling that's typically associated with an engineering project.
There's no AI native, BigQuery stores your data; it doesn't interpret it, show opportunities, or answer questions in plain English.

In short: BigQuery gives you a warehouse with bare infrastructure. If you have the team to fit it out, great. Most SEOs and agencies don't and even the ones that do rarely want their engineers spending sprints on GSC plumbing.

WHAT’S THE DIFFERENCE BETWEEN USING GSC + BIGQUERY VS SEO STACK?

What SEO Stack does differently:

SEO Stack starts from the same premise, get your Search Console data out of Google's cage and into permanent storage but its delivered in a ready built architecture and familiar UI.

With BigQuery you have to create your interface and even then, interacting with data is not the same when you have to jump between GSC and your external custom built UI - SEO Stack effectively takes that away.

You connect a property in one click and SEO Stack warehouses up to 10 years of GSC data with no row limits, no sampling and no export caps. Then it hands you everything you'd otherwise have to build yourself: a familiar GSC-style interface, an AI assistant that talks to your data, saved filter libraries, annotations, period comparisons, GA4 integration and a full suite of analysis tools all working out of the box.

No cloud project. No SQL. No maintenance. No engineer.

Search Console Data Warehousing

Why Warehouse With SEO Stack

01
10 Years of GSC Data
Warehouse and access up to 10 years of Google Search Console data.
02
No Row Limits
Access every query, page and data point without row limits or sampling.
03
Built-in AI Assistant
Query all of your GSC and GA4 data in plain English.
04
GA4 Integration
Blend GSC and GA4 insights together in one familiar interface.
05
Smart AI Annotations
Understand which changes worked with smart annotations on your data.
06
Enterprise Hosting
Self-hosted, on-site, AWS or Clickhouse deployments so data stays yours.

Real client results

Case studies from across the agency.

Pharmacy Online
Online dispensary medications including over the counter & prescription medicines.
SCI-MX Nutrition
One of the UK's leading sports nutrition & protein supplement retailers.
Lenovo EMEA
Global computer manufacturer Assertive supports search across EMEA markets.
BNP Paribas Cardif
International insurance group Warranty Direct programme growth.
Audley Travel
Tailor-made luxury travel bespoke itineraries crafted by destination specialists.
Emma Sleep
Award-winning sleep products mattresses, pillows and bedding.
Orangeries UK
Bespoke orangeries design, manufacture and installation across the UK.
Justerini & Brooks
Fine wine & spirits merchant one of the world's oldest, established 1749.
Craft Irish Whiskey Co.
Ultra-luxury, super-premium Irish whiskey crafted in small batches.

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FAQs

Frequently asked questions

Common questions from brands considering Search Console Data Warehousing services with us.

CAN WE SEE YOUR SEARCH CONSOLE DATA?

No we can’t, all of your data is kept secure, only you can access your data. The only people who can access the data are also people who you may invite to your account.

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