AI SEO Agency
AI SEO that gets your brand cited in LLM responses and AI search, built on solid traditional SEO foundations.
Trusted by ambitious brands
AI SEO Agency
AI SEO Agency
AI SEO is the process of optimising a brand & brand website so that LLMs (large language models) can access the content, understand the brand & offering before citing it in a response.
If you are looking for an AI SEO Agency who can help you rank more prominently in AI search look no further. At Assertive we specialise in AI SEO, from auditing your website to ensure it is AI ready & can be properly accessed by LLMS through to ascertaining strength of your brand, domain link profile & overall citation weighting. We help businesses to dominate AI search alongside traditional search.
- We Help Grow Client Citations in AI Search
- Increase AI Search Traffic
- Increase AI Search Revenue, Leads, Sales
- Increase Market Share Visibility
2007
Trading since
3+ yrs
Delivering AI SEO
10+
LLM platforms covered
23×
Conv rate from citations
LLMS We Optimise For:
Our AI SEO service
AI SEO Service
A key part of our AI SEO Service is ascertaining your brands discoverability as well as understanding what AI knows about your brand, service or product offering. We look at your broader marketing strategy to assess how your brand is being cited and mentioned online, things such as social media performance, web reviews, mentions in UGC (user generated content) as well as looking at how strong your domain profile is.
AI search adoption is growing globally, with Google pushing an "AI" first approach to search there has never been a more important time to consider an AI SEO strategy alongside your other marketing campaigns.
We cover all LLMS from mainstream LLMS such as chatGPT, Gemini, Claude, Perplexity, Grok, Bing/Copilot through to other platforms such as Mistral, Deepseek, QWEN, Ollama. Our AI SEO Services help your brand to be cited in responses to conversational searches.
Whether your target customer is searching directly for a solution you offer or is in the research phase, we help cover both eventualities.
AI SEO vs traditional SEO
Is AI SEO Different to Traditional SEO?
Most of AI SEO is directly related to traditional SEO, things such as crawlability, rendering, indexability, accessibility & authority all play a core part of what AI SEO is. So, for many brands, a good solid SEO strategy delivered by their seo agency should ultimately help influence positive visibility increases in LLMS.
Where AI SEO will typically differ is around content accessibility (LLMS do not typically render content like Google does) - so ensuring LLMS can access content is one thing, alongside that, there are things such as content structure, mark-down, content composition & factual correctness, fact source citations, WAIKAY (what ai knows about your brand).
AI SEO builds on traditional SEO, so, before AI SEO is viable for your brand your traditional SEO needs to be optimal, this means a strong and solid technical SEO profile, clean indexing, high quality content and growing domain/brand authority. Without good traditional SEO, AI SEO becomes less viable.
Generative engine optimisation
What is GEO?
GEO is about being cited, referenced, or recommended inside an AI-generated response.
GEO is an acronym for generative engine optimisation, it's effectively the same thing, GEO is just a different terminology for AI SEO - as AI is generative, for example when you search Google for a question and answer Google uses Gemini as its generative engine to output an AI OVERVIEW above the traditional search results.
LLMS are generative, they typically build an answer to your prompt (search), some searches may use cached results or pre-training data, any that do not are generated in real-time.
Answer engine optimisation
What is AEO?
AEO is an acronym for answer engine optimisation, this is a bit broader than GEO. Answer engines is another term for where you ask a question and get an answer, which comes back to things such as featured snippets, voice assistant responses, AI Overview answer boxes. It targets extractable answers on the SERP. The mental shift is from "can I rank?" to "can a machine cleanly lift my content as the answer?" It relies heavily on structure, schema, and concise question-format content.
Why search is changing
Why search is changing?
Traditional search is still the main source of traffic for most businesses both PPC and SEO traffic. However, we're seeing a generative shift with more people using AI to get answers to questions, to find solutions, services & products. We're seeing both a growing search market in AI search, but also a shift towards agentic search. AI overviews kicked off the first shift, many businesses were impacted by AI overviews, following on from that, we've seen growing marketshare of searches across chatGPT, Gemini, Claude and other LLMS.
Whilst traditional search isn't going anywhere soon, businesses are gearing up now to be AI ready and that's where we come in with our AI SEO Services.
Deep dive
Does our business need all of these?
No, the thing is with AI SEO, GEO, AEO, LLM SEO - they are all very closely related and have majority overlap between one another. Ultimately, AI SEO covers being cited in AI responses be it in the context of a search, a question being asked in chatGPT or Gemini, someone asking Perplexity a question, someone searching in Google for best secured loans and reading an AI overview - AI SEO covers all of these.
Our AI SEO services
AI SEO Services
We offer a fully packaged AI SEO Service for client where we deal with all the traditional SEO alongside AI SEO (both go hand in hand). Our AI SEO covers all the key things that your brand / domain needs to be a cite-worthy source in LLM responses.
- 01
AI SEO Audits
We'll audit your website to ensure that content is accessible to LLMS. With a growing number of websites using Javascript tech-stacks, it's not uncommon for these sites to be challenging if not completely inaccessible to LLMS. We audit to ensure that LLMS can access your website content, can parse and extract from it. We perform all checks in relation to rendering, SSR/CSR analysis, JS utilisation, raw DOM analysis, content audits, link and brand citation audits.
- 02
Content Audits
We'll audit your website content to evaluate quality, factual correctness, we'll look at NLP, citability, content information priority, overall quality & whether it's answering the right question, covering intent properly, topical depth & coverage and more.
- 03
Structural Enhancements
We look at content structure, content composition and the utilisation of structured data. Whilst structured data usage is a grey-area for LLMS, we ensure the full spectrum of structured data is used to maximise potential benefits not just for LLMS but for general search engines such as Google and Bing.
- 04
Brand & Domain Authority
A core part of AI SEO that crosses over with traditional SEO is authority - which is built from a mix of backlinks, brand mentions, social mentions & citations. We audit and evaluate your brand/domain authority to help plan a forward strategy for link building & link earning. Stronger brand presence with more links can increase the liklihood of being cited in LLMS.
- 05
Brand Visibility Analysis & Competitor Insights
We offer clients the ability to better understand their visibility and the amount of traffic they get from LLMS. We build custom GDS (google data studio) reports that segment out LLM traffic by source. We help brands to understand saturation of prompt search alongside competitors to give an insight into comparable visibility.
- 06
Content Production
We produce high quality content for clients that's more likely to be cited in AI. We use high quality professional writers to craft content that engages, converts & most importantly meets end user intent. We don't use AI to produce slop, we continue to use niche-specialist writers to craft content that engages & does the job. We're big advocates of creating helpful content that ticks all the boxes for E-E-A-T (experience, expertise, authority and trust), YMYL (your money your life) and that demonstrates value by how end users behaviour.
Real client results
Case studies from across the agency.
Pharmacy Online
Online dispensary medications including over the counter & prescription medicines.
SCI-MX Nutrition
One of the UK's leading sports nutrition & protein supplement retailers.
Lenovo EMEA
Global computer manufacturer Assertive supports search across EMEA markets.
BNP Paribas Cardif
International insurance group Warranty Direct programme growth.
Audley Travel
Tailor-made luxury travel bespoke itineraries crafted by destination specialists.
Emma Sleep
Award-winning sleep products mattresses, pillows and bedding.
Orangeries UK
Bespoke orangeries design, manufacture and installation across the UK.
Justerini & Brooks
Fine wine & spirits merchant one of the world's oldest, established 1749.
Craft Irish Whiskey Co.
Ultra-luxury, super-premium Irish whiskey crafted in small batches.
AI SEO Tools We Use
We use an array of AI SEO tools both internally and for clients. Our core AI SEO tool stack includes:
We use an array of tools for analysis, auditing and tracking.
Why Choose Assertive as your AI SEO Agency?
Assertive has been established since 2007 & since we've built a strong reputation on getting clients results in search. Because our day to day service delivery is so SEO focused, we're constantly learning, reviewing, testing & following the latest trends in search.
This means we're closely aligned with everything from the latest SEO news and updates through to AI / LLM research, analysis and testing.
We've been helping clients get cited in AI search in LLMS for 3+ years. Our in-house SEOs have learned how LLMS work & understand the techniques LLMS use to retrieve and serve information from RAG pipelines through to data vectoring. The best people to deliver AI SEO are the ones actually doing it - that's where our team excels.
We provide a fully packaged service that incorparates everything your brand, business & website needs to be served more in AI searches so your brand is served to consumers.
Our AI SEO Process, Approach & Methodology
At Assertive, we pride ourselves on getting clients cited more in LLMS and subsequently generating more business, revenue, profit and ROI from the work we do. Our process is bespoke to each client based on the niche, pre-existing website performance, focus, priorities and budgets, but our general approach to delivering AI SEO Services is as follows:
Step 1 - Initial Discussion. We have an initial discussion with you to ascertain what it is you are looking for, what you are looking to achieve, what your priorities are & to understand your business, niche, target market.
Step 2 - Audit. So once we've had a discussion, if we feel that we can help and that you'd be a good fit as a client we move on to a paid audit. We do a full assessment of your website, your brand, your technical SEO, content, links & brand reputation so that we can ascertain the state of affairs and to size up the work needed as part of an ongoing retainer.
Step 3 - Strategy. Once we've performed an assessment of your website, your brand & brand trust and a comparison of your brands establishment in AI search currently (in relation to competitors) we then build a forward artificial intelligence search strategy which will set out all the work required. We group work that needs doing between technical SEO, content, brand/link building, we set a workflow and move to execution.
Step 4 - Execution of AI SEO. We then begin the process of cleaning up, fixing, improving & optimising. Each month, we;ll work on tasks from the AI SEO Strategy. This means fixing technical SEO issues ensuring LLMS can access your content, this means rewriting, fixing and producing new content, this means building links and brand mentions.
Step 5 - AI SEO Experiments. As we complete key parts of the AI SEO strategy, we then transition into ongoing content experiments, brand building, link building, link earning & brand trust building. We run AI SEO / LLM Experiments to see what helps to influence a growth in prompt serving / citations and mentions.
Who is AI SEO For?
AI search optimisation & LLM optimisation is suitable for almost any brand / business. LLMS are used for every type of search that traditional search was used for. We see much of the same market using LLMS as those who used Google to look up everything from a cheap holiday villa through to best running shoes.
Most businesses stand to benefit from being cited in more LLM responses, there aren't many niche-specific restrictions or limitations (legal industries & regulated industries included).
"We've been working with Assertive on our SEO & AI SEO Strategy we're very pleased with the results. The team are fantastic & very helpful."
We had our first wholesale bulk order through ChatGPT which is one of the largest orders we've had to date. We're getting more customers telling us they found us in ChatGPT searches, so very pleased.
Appletons Wholesale
AI / LLM SEO client
FAQs
Frequently asked questions
Common questions from brands considering AI SEO services with us.
Why does AI SEO matter now?
Because how people discover information is changing, a growing share of searches now end without a click as AI summaries answer the question on the results page itself, and AI Overviews appear on an increasing proportion of queries. At the same time, ChatGPT, Perplexity, Gemini and Google's AI Mode are being utilised more by the general public. If content on your site isn't structured to be understood and cited by these LLMs, the probability of citation and brand mention goes down.
Do keywords still matter in AI SEO?
Yes, but their role has shifted, keywords still help search engines understand intent and remain useful for research, but AI SEO depends far more on semantic clarity, topical depth and clearly defined entities than on keyword repetition. Writing naturally around a topic now matters more than hitting an exact phrase a set number of times.
Will AI SEO replace traditional SEO?
No, AI SEO is built on traditional SEO and can't function without it, without solid technical website health, clear structure and well-defined entities in content, there's nothing stable for AI visibility to anchor to. Most organisations should adopt a hybrid approach that covers both classic search results and AI-generated answers.
What is "zero-click search" and how does it affect my site?
Zero-click search is when a user gets their answer directly on the results page such as a Google overview, from a featured snippet, knowledge panel or AI summary without clicking through to any website. It means site visibility can rise while click-through rate falls, so success is increasingly measured by whether your brand is seen and cited in those answers, not by traffic alone. Branded and transactional queries are less affected than top-of-funnel informational ones.
How is AI SEO success measured?
By more than traditional rankings, alongside traditional metrics like organic traffic and position, AI SEO tracks how often your content appears and is cited in AI-generated answers, your share of brand mentions versus competitors, whether specific passages get extracted, and how accurately AI systems represent your brand and products. Ultimately, AI SEO success is measured by the impact of sales, leads, enquiries, revenue alongside overall traffic (segmented out via google analytics)
Can AI just do my SEO automatically?
AI can do some of the heavy lifting such as research, drafting, analysis, monitoring, but the most reliable approach keeps an SEO in the loop. Tools that promise fully hands-off, auto-published results often produce generic content that needs more editing than it saves, and they can't supply the first-hand experience and original insight that both Google's E-E-A-T guidelines and AI systems generally reward.
AI or AI automations cannot replace true SEO expertise, we know, check out our article on testing claude SEO agents
Why hire an AI SEO agency instead of using an AI SEO tool?
A tool gives you software whilst an AI SEO agency gives you strategy, judgement and accountability. Automated platforms can generate content and flag issues, but they can't bring years of hands-on experience, interpret your specific commercial context, or contribute the original data and expertise that make content genuinely citable.
What should I look for in an AI SEO agency?
Look for demonstrable experience and longevity, real case studies with measurable results, named or referenceable clients, and genuine first-party data rather than recycled advice. Ask how they measure AI visibility, how they keep a human in the loop on content quality, and whether they understand both traditional SEO foundations and the newer GEO/AEO/LLMO citation requirements.
Get started
Looking for an AI SEO Agency?
If you want your brand cited more across ChatGPT, Gemini, Claude, Perplexity and Google AI Overviews, our fully packaged AI SEO service covers traditional SEO and AI SEO together. Tell us about your business and a senior strategist will respond within 1–2 working hours.
