Emma Sleep

There were numerous challenges to overcome. At the time there were issues with pre-existing content in decline or underperforming as well as a loss in marketshare on mattresses.

SEO
PPC
SOCIAL MEDIA

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What we delivered

Key Achievements

30% Increase in Organic Traffic
Assisted with CRO and UXO
Delivered a substantial CRO audit
Produced a content strategy with delivery
Emma Sleep is a recognised & establilshed brand in the bedding sector with a wide array of products including mattressses, pillows, toppers, duvets & more Emma approached Assertive in 2020 / 2021 to work initially on an audit.
Post audit we helped with the planning and development of a content strategy, content and a UXO/CRO strategy to help drive more conversions.
We also provided migration consultancy prior to a rebrand from Emma Mattress to Emma Sleep along with best practice & support during & post migration.
SEO
PPC
SOCIAL MEDIA

Challenge

There were numerous challenges to overcome. At the time there were issues with pre-existing content in decline or underperforming as well as a loss in marketshare on mattresses.

Whilst Emma was/is an established brand – they had various challenges to overcome re domain, rebranding & techincal.

Address lost traffic with an audit
Review pre-existing content strategy
Produce new content strategy
Techincal audit (pre/post migration)
Domain & marketplace research
Content production & brief generation

The Goals

Improve product sales through website
Recover traffic in key areas with supporting content
Improve conversion rate
Maintain organic post rebrand / migration
Better understand users / conversion funnel
Better understand affiliate site content strategies

The Strategy

Assertive worked with Emma on a number of different tasks, the overall strategy was to help identify pre-existing issues, identify opportunities, propose solutions & to help enact them.

Assertive helped to analyse the pre-existing site, marketplace & marketshare capitalisation, competitor gap analysis (keyword/content gap) & to review where Emma could do better.

Post audit – we provided recommendations and embarked on a content strategy to help support growth & to capitalise on untapped marketshare, this also involved looking at key mattress, bedding and home affiliate sites.

We supported with a UX/CRO review to help propose solutions and improvements to drive more conversions.

We also supported with the migration pre and post rebrand/domain name changes.

More results