Assertive Media

Assertive Media

Link Building Services

✔ High Quality Links ✔ Rolling Link Building ✔ Improve Brand Trust

Assertive offers premium, high quality link building services to businesses globally. Improve trust in your domain & brand, increase citations in AIOs and AI search engines as well as conventional rankings.

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Trusted by ambitious brands

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Client Testimonial

We've been working with Assertive on our SEO & AI SEO Strategy, we're very pleased with the results, the team are fantastic & very helpful

We've been working with Assertive on our SEO + our AI SEO / GEO strategy for a while now. The team have been very knowledgable and supportive.

We had our first wholesale bulk order through chatGPT which is one of the largest orders we've had to date, we're getting more customers telling us they found us in chatGPT searches, so very pleased.

Appletons Wholesale

Verified client

Some of Our Clients

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We Don’t Rely on DR (Domain Rating)

Domain rating isn’t a reliable metric for the evaluation of link quality & is often abused/easily manipulated.

We use projected traffic as one measurement indicator. We aim to build links on domains with a sustained traffic profile. We don’t believe in building links on domains that aren’t good enough to demonstrate strong traffic.

At the outset of your campaign, we’ll agree criteria and ensure links that are proposed/built meet those criteria.

We look at everything from a domains indexed page count & profile through to DNS / A Records, domain history via wayback, majestic link graph data & lots of other sources to truly understand a domain, it’s quality & potential value.

  • We Don’t Rely on DR (Domain Rating)
  • We Look at Projected Traffic
  • We Set Stringent Criteria for Links
  • We Look at Wider Link & Domain Metrics

Ready to brief us on your project?

We respond within 1–2 working hours.

Real client results

Case Studies

Our SEO Services: Client Testimony

For hundreds of clients globally we’ve provided a mix of SEO consultancy, training & SEO webinar content. Here’s what our clients have said about our service/training.

  • We hired Assertive to conduct an SEO audit of our international casinos

    We hired Assertive to conduct an SEO audit of our international casinos

    We hired Assertive to help us with a strategic SEO audit for our range of international online casinos.

    Being a hyper-competitive niche, we needed an audit that was not only comprehensive, but one where we knew the expertise behind it was strong.

    We received a significant audit packed with insights & clear analysis which paved the way for strategic guidance.

    They covered everything in a bespoke fashion including game engagement, brand strength, E-E-A-T/YMYL signals in content and brand and more.

    Very pleased and would highly recommend.

    Audit performed for TGD.

Our Outreach Team

See some of the team behind your next backlink building campaign. Our team are composed of SEOS & outreach experts who help to secure clients links. Blended SEO knowledge with link outreach means our team are always looking at quality, opportunities & ways to leverage cost vs deliverables.

  • Daniel Foley Carter

    Daniel Foley Carter

    Daniel Foley Carter is a highly experienced SEO with over 2 decades of SEO experience. Daniel founded Assertive in 2007 and has spearheaded its growth. Daniel works as part of the SEO consulting team & leads support services for businesses across all niches/verticals globally.

  • Nely Hayes

    Nely Hayes

    Nely is Assertive's Outreach Manager, responsible for outreach delivery, communications management and stakeholder management. Nely has 10 years of link-building experience and has been with Assertive since 2016.

    Nely’s core strengths include building outreach relationships, negotiating link placements, rates & quality assessment.

  • hassan usmani haro and featured link builder bw

    Hassan Usmani

    Hassan is one of our key HARO pitch and earn specialists who is responsibile for identifying pitch opportunities, liaising with writers, submitting content contributions and earning links for clients.

    Hassan has over 10+ years experience in digital marketing with a majority of those years in the link earning space.

  • Taylor Hayes

    Taylor Hayes

    Taylor or “TJ” is one of our outreach team who’s responsible for a mix of digital PR, journo outreach and story submissions. TJ has worked with platforms including Vuelio, Muckrack & Manual outreach to help secure clients media placements in major publications, news websites etc.

FAQs

Frequently Asked Questions

How long does link building take?

Most link building campaigns start showing early results in the first 3-6 months but significant improvements in rankings and traffic usually take 6–12 months. The impact tends to follow a compounding curve over time – as a domain gets stronger it also tends to accrue more links naturally.

Factors like backlink quality, domain authority, and niche competition affect how fast you’ll see impact.

When should I start link building?

Start link building once your website is technically compliant, indexed by Google, and has high-quality, valuable content worth linking to. Kicking off too early before your site offers real value or a clear SEO strategy can nullify the initial impact of links.

You can in theory start link building whenever you want, but, for the BEST outcomes we generally recommend addressing ALL technical SEO issues, ensuring the sites indexed URL profile is healthy, review content and ensure content is in the best possible state so that links COMPLEMENT the performance gains.

How much should I pay for link building?

There’s no definitive answer to this, link investments and the amount to spend is entirely dependent on your domain, your domains history & current link profile, your organic performance, your market/competitors and niche. Most businesses tend to set aside a budget for SEO which will include spend for links, however some businesses may earmark budget for link building campaigns where a budget is provided and then a “net cost per link is set” to average the output.

How do you calculate how much a backlink is worth?

A backlinks worth is USUALLY calculated by common metrics such as DR (domain rating), DA (domain authority), TF (trust flow) and domain traffic. But in reality, this is flawed because backlinks should never be valued by a domains “vanity metrics”.

A backlinks worth is entirely dependent on: Quality of the overall domain Quality of the page/content linking to your site Estimated domain AND URL linking traffic Outbound link ratios from the linking URL Amount of effort required to get the link (labour cost) A backlinks worth should GENERALLY be based off of the quality of the link as opposed to domain vanity metrics.

Why Businesses Choose Assertive

Assertive was established in 2007 & over the years, has built establishment and trust within the digital marketing industry.

Are you considering a new agency?

We can provide a quotation / response to RFP's for SEO services including auditing, consultancy, training & strategy execution. We provide bespoke SEO campaigns tailored to your growth objectives.

Book a call - discuss your objectives & current pain points, growth plans, ROI targets & receive a tailored quote that takes into consideration your growth needs as well as your current organic status.

Want to grow your business?

Tell us about your business we'll respond within 1–2 working hours.

Market Intelligence

From the Assertive blog

Field notes on AI search, technical SEO and paid media - written by the people delivering the work.

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SEO

SEO Strategies for Luxury Travel Brands

Affluent travellers face real decision fatigue when planning complex itineraries, and this fatigue pushes them toward highly structured queries instead: a full thought rather than a couple of keywords, something closer to "private Parisian townhouses with butler service" or "boutique hotels Amalfi Coast with private beach and concierge service."

Ben Flynn

Ben FlynnSEO Content Writer

11 August 2026

SEO

SEO for Builders, Roofers, and Construction Firms Explained

Construction company SEO rests on three things that outweigh everything else combined, a fully optimised Google Business Profile, a steady flow of five-star reviews, and dedicated pages for every service in every place work happens. 

Ben Flynn

Ben FlynnSEO Content Writer

9 August 2026

AI SEARCH

How AI Search Is Changing Medical Website Visibility

Search visibility is being measured differently as a result. The sites earning attention now are the ones AI systems trust enough to cite, summarise, and recommend, regardless of where they sit in the rankings.

Ben Flynn

Ben FlynnSEO Content Writer

9 August 2026

Why Construction Companies Need SEO to Win More Local ProjectsSEO

Why Construction Companies Need SEO to Win More Local Projects

Read on for a full breakdown of why SEO for construction companies is a vital investment and how the right strategy can help you directly attract clients instead of relying on tenders and third-party lead platforms.

Hannah O'neill

Hannah O'neillSEO Copywriter

9 August 2026

Does Google Use User Behaviour, Website Design & Layouts in SEO Rank Assessments?GOOGLE

Does Google Use User Behaviour, Website Design & Layouts in SEO Rank Assessments?

In this article, I look at patents in Google that have been filed in relation to "document evaluation" as well as user behaviour. I look at the patents and share my thoughts on how user behaviour, website design and content layout can impact SEO.

Daniel Foley Carter

Daniel Foley CarterSEO Specialist

4 August 2026

Why Hotels and Resorts Need SEO Beyond Booking PlatformsSEO

Why Hotels and Resorts Need SEO Beyond Booking Platforms

Do hotels and resorts need SEO beyond booking platforms? Unquestionably. Booking engines are great for getting leads and bookings, but over-reliance on them can leave you out in the cold.

Hannah O'neill

Hannah O'neillSEO Copywriter

29 July 2026

How Trades Businesses Can Generate Leads Through SEOSEO

How Trades Businesses Can Generate Leads Through SEO

In this guide, we'll cover how trades businesses can generate leads through SEO and which strategies your business can use.

Hannah O'neill

Hannah O'neillSEO Copywriter

22 July 2026

How SEO Helps Hospitality Brands Increase Direct BookingsSEO

How SEO Helps Hospitality Brands Increase Direct Bookings

In this post we'll show you how SEO helps hospitality brands increase direct bookings. Whether you're a local guest house, a national restaurant, or international hospitality service, you'll know how to reduce expensive commission fees and grow a successful brand.

Aly Johnson

Aly JohnsonHead of Content

19 July 2026

How SEO Builds Trust for Home Service BusinessesSEO

How SEO Builds Trust for Home Service Businesses

In this post, we'll explain how SEO builds trust for home service businesses and strategies you can use to attract leads

Aly Johnson

Aly JohnsonHead of Content

19 July 2026

SEO Ranking Factors for 2026 - What you need to knowSEO

SEO Ranking Factors for 2026 - What you need to know

In this article I cover the most important ranking factors for 2026, what you need to know, what you should be paying attention to and more.

Daniel Foley Carter

Daniel Foley CarterSEO Specialist

17 July 2026

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