High Quality Link Building Services
Grow Authority
Link building is exceptionally important in any SEO & brand building strategy. We offer highly effective link building services to global clients.
- High quality link building services
- Rolling 30 day terms no fixed commitment
- Full hands off link earning or hands on with approval
- Links built from real domains with real traffic
- Link costs from £100 per link
- Free anchor evaluation & mapping
We help companies to:
- Strengthen domain trust signals
- Improve rankings
- Get higher value permanent links
- Improve citations in AI search
- Strengthen brand authority
- Drive more referral traffic
Some of Our Clients
From venture-backed disruptors to established enterprise platforms, leading software companies partner with Assertive to turn organic search into a predictable, revenue-driving channel.
High Quality Link Building for All Niches
With over 20+ years of establishment, Assertive has extensive experience in link building across a wide array of niches including hyper-competitive niches such as casino, iGaming, healthcare, finance, sports & eCommerce.
Tailored Link Building Services
We provide flexible, easy to use link building services both unmanaged and managed. If you want US to build links & to tailor the links to what we know you need, we can, or, if you would rather review & approve links we can offer this too.
- Flexible Link Building Campaigns
- Pay as you go or retainer options
- High quality links from £100
- Managed & Unmanaged Link Building
- Live Impact Reporting from Link Building
- Pitch and Earn Link Building
- Vetted Niche Edits
- Digital PR Services
- Authority Link Building
- Link Management Services
Links that actually move the needle
Link building is generally a highly important part of most SEO Strategies and as such, it requires time & effort to consistently earn GOOD links from trusted domains. We pride ourselves on building links that help support a domains overall trust profile.
We build links that help drive organic growth.Â
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We Don’t Rely on DR (Domain Rating)
Domain rating isn’t a reliable metric for the evaluation of link quality & is often abused/easily manipulated.Â
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We Look at Projected Traffic
We use projected traffic as one measurement indicator. We aim to build links on domains with a sustained traffic profile. We don’t believe in building links on domains that aren’t good enough to demonstrate strong traffic.
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We Set Stringent Criteria for Links
At the outset of your campaign, we’ll agree criteria and ensure links that are proposed/built meet those criteria.Â
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We Look at Wider Link & Domain Metrics
We look at everything from a domains indexed page count & profile through to DNS / A Records, domain history via wayback, majestic link graph data & lots of other sources to truly understand a domain, it’s quality & potential value.
Types of Link Building Services We Offer
Assertive offers a wide range of link building from HARO-style link building through to vetted niche edits, pitch and earn, digital PR and more. Below are some of the services we offer including assistance with link building strategies, disavows and more!.
Managed Link Building
Done for you link building. You provide a budget and objectives in terms of target keywords / pages and we do the rest. Hands off, high quality link building that’s executed by our team.Â
We evaluate your target landing pages and assess the optimal distribution of links and anchors to help drive ranking & traffic growth.Â
Vetted Niche Edits
We offer high quality vetted niche edits. Either via a monthly budget or 1 time purchase, we can provide vetted niche edits that are topically aligned with your websites content.Â
Link insertions can be done after a set of agreed criteria from page traffic to domain traffic, outbound link ratios & more.
HARO Style Link Building
We provide haro-style link building for clients with article and comment contributions across a large volume of known and recognised publications. We use platforms like HARO including Featured to help build strong, brand based links.
These types of links are perfect for strengthening brand.Â
Pitch & Earn Links
Like HARO but without any platform, we use our wide network of contacts to look for content contribution opportunities where we can pitch responses to questions in order to obtain links in effect as a credit for participating.
Again – these are great links for building brand.
Managed Guest Posting
Unlike traditional guest posting, we provide a managed guest posting service for clients looking to strengthen their domains link profile. Our managed guest post service means we handle all of the relationship establishment, content production & link insertion/anchor selection.Â
No lists, no “based on DR” just high quality content with relevant links.
Digital PR
We offer digital PR services to help secure coverage in major media publications, news outlets and highly authoratative websites. With carefully crafted research, stats & content creation through to journalist distribution we help businesses secure strong links via digital PR.
Content Link Baiting
We offer content link baiting services. We create high quality content, tools, media & linkable assets – which, we then distribute over social media channels to drive awareness.
We encourage people to want to link to useful tools, assets, media naturally.Â
Relationship Link Building
We help businesses earn great links via relationships, media distribution, influencers and via other means. Leveraging relationships and industry connections, we can help with link generation based on “useful-affinity” for target users.
Link Building Audits
We also provide a link building audit service as well as link auditing. We can audit your current efforts as well as your existing external backlink profile to provide strategic, actionable feedback.
We can advise on whether your current link buying is cost efficient, effective or whether your strategy needs to pivot/change.
Link Building Support
We also support businesses who have been link building or have had issues with historic link building, link spam, link penalties or blackhat campaigns that they were unaware of.Â
We provide clean up services as well as helping with disavows, manual actions and more.
Ethical, Sustainable Link Building
Assertive builds HIGH quality links in a sustainable way to grow authority, brand trust, rankings & revenue – to do this, we lead clients hand in hand advising on bespoke link acquisition campaigns that are tailored to deliver results and not manual actions, penalties or sudden equity losses during Google core updates.
- Highly experienced SEO’s craft link building strategies
- Links built at a sustainable, natural rate from high quality sites
- We don’t buy links from link farms or guest post lists
- We focus on quality over quantity, sustainability over speed
- We’ve been building links since 2007 – 0 Manual Actions
Link Building: Frequently Asked Questions
How much does link building cost?
ink building cossts vary significantly depending on the types of links you are looking to get as well as the niche, criteria etc. Below we provide “average” costs.
GENERAL NICHES:
Vetted niche edit average cost: £200 or around – $260
Guest post average cost: £200 or around $260
HARO/Pitch & Earn cost: £200 or around $260
Digital PR Links: £400-£500 or around or $530 -$660
COMPETITIVE NICHES: (Casinos, Pharma, Finance)
Vetted niche edit average cost: £300 or $330-$400
Guest post average cost: £300 or $400
HARO/Pitch & Earn cost: £350-£350 or $330-$400
Digital PR Links: £600-£800 or $800 – $1050
We offer volume discounts or retained discounts – these are averaged prices.
How many links do we need?
Link building requirements are completely bespoke based on the niche, the current domain, size of domain, pre-existing brand establishment.
We can provide you with a link building review and recommended link acquisition rate based on your target objectives.
In general –
- Smaller business sites can typically expect to build 3-5 links per month
- Medium business sites can typically expect to build 5-10 links per month
- Larger business sites can typically expect to build 10-50 links per month
- Sites in eCommerce can expect to build 25-50 links per month
- Sites in competitive niches can expect to build north of 50 links per month
The amount of links your domain requires is subject to an assessment from one of our in-house SEO specialists who can evaluate your current domain, your objectives, current organic performance, competitive landscape and from this, provide recommendations around link budgets and accruement rates.
How long does link building take?
Link building should be a rolling indefinite process. Each month, expanding on external links can help to maintain and grow trust signals which are important for not only organic performance but inclusion in AIOs and AI search.Â
Building links continuously allows you to maintain growth, rather than potential competitors outpacing your growth and overtime, becoming more authoritative.Â
Link building typically runs month on month.
How do we measure the impact / success from a link building campaign?
Here at Assertive we use a number of ways of ascertaining link building impact. We use a specialist process called query counting where we look at correlation between link building and the impact on a domains/URLS served queries.
What we typically do is:
1. Pre link building review of your domain / pre-existing links
2. Tailored link building strategy
3. Link building campaign runs
4. As the campaign runs we track the impact of links built to URLS looking at served queries, position grouping changes etc.
Generally – as long as other areas are covered such as good quality landing page content, UX, needs met / value content, we look for signal indicators that links coming in are helping to drive ranking growth and ultimately ROI.
Link Building But Without the Risks
Whilst the frequency of manual actions and penalties for links has diminished significantly over time – benefiting from poor quality links is often unsustainable.
Cheaper, poor quality or “shortcut” link building is just not worth the risk.Â
At Assertive we remove the risks associated with building links by:
- Focusing on quality & relevance with strict criteria
- We do not expose clients to link farms or poor quality sources
- We don’t use blackhat techniques, no PBNS, no tiered links
- We build real links from real content at a sustainable rate
- We avoid AI content farms & artificially inflated domains
- We proactively help clients to manage their link growth
Link Building: Examples of Our Work
We pride ourselves on the quality of links we build for clients as well as our own assets. We have over 2 decades of experience building links, here are some examples of our work. We’ll also provide links to case studies so you can see how we’ve helped other businesses to strengthen their brand and organic presence.Â
Link Building for our OWN Assets
Case Studies
Lenovo EMEA
BNP Paribas Cardif
Pharmacy Online
SCI-MX Nutrition
Audley Travel
Emma Sleep
Orangeries UK
Justerinis & Brooks
Craft Irish Whiskey
Sykes Dream Cottages
Large Mortgage Loans
SQS
Our SEO Services: Client Testimony
For hundreds of clients globally we’ve provided a mix of SEO consultancy, training & SEO webinar content. Here’s what our clients have said about our service/training.
We hired Assertive to conduct an SEO audit of our international casinos
We hired Assertive to help us with a strategic SEO audit for our range of international online casinos.
Being a hyper-competitive niche, we needed an audit that was not only comprehensive, but one where we knew the expertise behind it was strong.
We received a significant audit packed with insights & clear analysis which paved the way for strategic guidance.
They covered everything in a bespoke fashion including game engagement, brand strength, E-E-A-T/YMYL signals in content and brand and more.
Very pleased and would highly recommend.
Audit performed for TGD.
Our Outreach Team
See some of the team behind your next backlink building campaign. Our team are composed of SEOS & outreach experts who help to secure clients links. Blended SEO knowledge with link outreach means our team are always looking at quality, opportunities & ways to leverage cost vs deliverables.Â
Daniel Foley Carter
Daniel Foley Carter is a highly experienced SEO with over 2 decades of SEO experience. Daniel founded Assertive in 2007 and has spearheaded its growth. Daniel works as part of the SEO consulting team & leads support services for businesses across all niches/verticals globally.
Nely Mihaylova
Nely is one of our core outreach team responsible for outreach, communications management and stakeholder management. Nely has over 10 years experience in the digital marketing industry and has been with Assertive since 2014.
Nely’s core strengths include building outreach relationships, negotiating link placements, rates & quality assessment.
Hassan Usmani
Hassan is one of our key HARO pitch and earn specialists who is responsibile for identifying pitch opportunities, liaising with writers, submitting content contributions and earning links for clients.
Hassan has over 10+ years experience in digital marketing with a majority of those years in the link earning space.
Taylor Hayes
Taylor or “TJ” is one of our outreach team who’s responsible for a mix of digital PR, journo outreach and story submissions. TJ has worked with platforms including Vuelio, Muckrack & Manual outreach to help secure clients media placements in major publications, news websites etc.
Link Building: Why is it SO important?
Links act as a signal indicator of trust, it’s just ONEÂ of many mechanisms that search engines & AI platforms use as a vote of trust/confidence in what the domain has to offer. Modern SEO includes E-E-A-T / YMYL which include TRUST elements.
Links support trust in a domain, so, when built correctly using the right strategy they can help support ranking growth, traffic growth, revenue growth as well as increased visibility in LLMs.
In this educational video – we teach people about link building, why relying on vanity metrics is a fallacy, what to look for in quality links and ultimately, what to stay away from.
The Benefits of Link Building
Good quality, sustained link building brings with it many benefits including improved organic visibility, which, is the core point of what search engine optimization is (SEO). Some of the BIGGEST Benefits from a good quality link building campaign include:Â
Improved Domain Trust for Search/AI
Search engines like Google, BING as well as AI / LLM based search are more likely to recognise and trust a domain if it has a stronger, more present profile on the web. More links = increased visibility for LLM citation as well as stronger trust signals for search engines.
Better Ranking Stability Over Time
Stronger domains are LESS susceptible to ranking and traffic losses across Google core updates. Having a strong supportive backlink strategy may strengthen a sites ability to withstand impact from Google core algorithm updates / specific updates i.e. spam updates, review updates.
Stronger Rankings, Traffic & Revenue
Better quality links will support a domain in such a way that it’s more likely to benefit from higher average positions. More traffic increases the probability of conversion leading to a higher return on investment. Good SEO is all about driving good, strong return on investment.
Better for Brand & Referral Traffic
Having your brand featured on trusted sites adds clout to your brands weight/reputation. More links on sites with real traffic also increases the opportunity for referral traffic which CAN carry higher potential conversion rates, especially for links that are “in context”.
How Our Link Building Services WorkÂ
Step One: Get in Contact
It’s QUICK and easy to get in contact with a member of our team to discuss your link needs. We usually recommend a quick preliminary discussion around your domain, link building efforts & targets for organic growth.
Step Two: You Can Provide & Budget or We Can Recommend a Budget
You may already have a specific link budget in mind, which you can share with us & we can advise on what can be done with it or whether that budget will align with your objectives.
Ultimately, we can assess your domain and targets to provide link budgets, timeframes, expectations.
Step Three: Proposed Link Building Strategy with Costs, Timeframes, Measurement KPIS
We can then provide a tailored link building strategy that takes into consideration your existing domain state of health, current organic performance, objectives etc.
We provide an overview of link types, target URLS, anchors, frequency etc.
This comes with a cost or within your proposed budget.
Step Four: Link Building Commences (Per Project or Rolling Monthly)
Depending on what’s been agreed we can then begin the link building process for your business/domain. We offer both a flexible monthly rolling link building service or we can work with 1 time orders / ad hoc orders.
Once agreed, the work will then commence.
Step Five: Set Up of SEO Stack & Delivery of Links Built
We’ll get you set up on SEO Stack (optional) which can be used to track the impacts of the link building. We will then generate and send over built link reports along with KPI insights showing link growth as well as impact on rankings/URLS.
Frequently Asked Questions
How long does link building take?
Most link building campaigns start showing early results in the first 3-6 months but significant improvements in rankings and traffic usually take 6–12 months. The impact tends to follow a compounding curve over time – as a domain gets stronger it also tends to accrue more links naturally.
Factors like backlink quality, domain authority, and niche competition affect how fast you’ll see impact.
When should I start link building?
Start link building once your website is technically compliant, indexed by Google, and has high-quality, valuable content worth linking to.
Kicking off too early before your site offers real value or a clear SEO strategy can nullify the initial impact of links.
You can in theory start link building whenever you want, but, for the BEST outcomes we generally recommend addressing ALL technical SEO issues, ensuring the sites indexed URL profile is healthy, review content and ensure content is in the best possible state so that links COMPLEMENT the performance gains.
How much should I pay for link building?
There’s no definitive answer to this, link investments and the amount to spend is entirely dependent on your domain, your domains history & current link profile, your organic performance, your market/competitors and niche.
Most businesses tend to set aside a budget for SEO which will include spend for links, however some businesses may earmark budget for link building campaigns where a budget is provided and then a “net cost per link is set” to average the output.
How do you calculate how much a backlink is worth?
A backlinks worth is USUALLY calculated by common metrics such as DR (domain rating), DA (domain authority), TF (trust flow) and domain traffic.Â
But in reality, this is flawed because backlinks should never be valued by a domains “vanity metrics”.
A backlinks worth is entirely dependent on:
- Quality of the overall domain
- Quality of the page/content linking to your site
- Estimated domain AND URL linking traffic
- Outbound link ratios from the linking URL
- Amount of effort required to get the link (labour cost)
A backlinks worth should GENERALLY be based off of the quality of the link as opposed to domain vanity metrics.
