Assertive Media

Assertive Media

Link Building Services

✔ High Quality Links ✔ Rolling Link Building ✔ Improve Brand Trust

Assertive offers premium, high quality link building services to businesses globally. Improve trust in your domain & brand, increase citations in AIOs and AI search engines as well as conventional rankings.

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Trusted by ambitious brands

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Client Testimonial

We've been working with Assertive on our SEO & AI SEO Strategy, we're very pleased with the results, the team are fantastic & very helpful

We've been working with Assertive on our SEO + our AI SEO / GEO strategy for a while now. The team have been very knowledgable and supportive.

We had our first wholesale bulk order through chatGPT which is one of the largest orders we've had to date, we're getting more customers telling us they found us in chatGPT searches, so very pleased.

Appletons Wholesale

Verified client

Some of Our Clients

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We Don’t Rely on DR (Domain Rating)

Domain rating isn’t a reliable metric for the evaluation of link quality & is often abused/easily manipulated.

We use projected traffic as one measurement indicator. We aim to build links on domains with a sustained traffic profile. We don’t believe in building links on domains that aren’t good enough to demonstrate strong traffic.

At the outset of your campaign, we’ll agree criteria and ensure links that are proposed/built meet those criteria.

We look at everything from a domains indexed page count & profile through to DNS / A Records, domain history via wayback, majestic link graph data & lots of other sources to truly understand a domain, it’s quality & potential value.

  • We Don’t Rely on DR (Domain Rating)
  • We Look at Projected Traffic
  • We Set Stringent Criteria for Links
  • We Look at Wider Link & Domain Metrics

Ready to brief us on your project?

We respond within 1–2 working hours.

Real client results

Case Studies

Our SEO Services: Client Testimony

For hundreds of clients globally we’ve provided a mix of SEO consultancy, training & SEO webinar content. Here’s what our clients have said about our service/training.

  • We hired Assertive to conduct an SEO audit of our international casinos

    We hired Assertive to conduct an SEO audit of our international casinos

    We hired Assertive to help us with a strategic SEO audit for our range of international online casinos.

    Being a hyper-competitive niche, we needed an audit that was not only comprehensive, but one where we knew the expertise behind it was strong.

    We received a significant audit packed with insights & clear analysis which paved the way for strategic guidance.

    They covered everything in a bespoke fashion including game engagement, brand strength, E-E-A-T/YMYL signals in content and brand and more.

    Very pleased and would highly recommend.

    Audit performed for TGD.

Our Outreach Team

See some of the team behind your next backlink building campaign. Our team are composed of SEOS & outreach experts who help to secure clients links. Blended SEO knowledge with link outreach means our team are always looking at quality, opportunities & ways to leverage cost vs deliverables.

  • Daniel Foley Carter

    Daniel Foley Carter

    Daniel Foley Carter is a highly experienced SEO with over 2 decades of SEO experience. Daniel founded Assertive in 2007 and has spearheaded its growth. Daniel works as part of the SEO consulting team & leads support services for businesses across all niches/verticals globally.

  • Nely Mihaylova

    Nely Mihaylova

    Nely is one of our core outreach team responsible for outreach, communications management and stakeholder management. Nely has over 10 years experience in the digital marketing industry and has been with Assertive since 2014.

    Nely’s core strengths include building outreach relationships, negotiating link placements, rates & quality assessment.

  • hassan usmani haro and featured link builder bw

    Hassan Usmani

    Hassan is one of our key HARO pitch and earn specialists who is responsibile for identifying pitch opportunities, liaising with writers, submitting content contributions and earning links for clients.

    Hassan has over 10+ years experience in digital marketing with a majority of those years in the link earning space.

  • Taylor Hayes

    Taylor Hayes

    Taylor or “TJ” is one of our outreach team who’s responsible for a mix of digital PR, journo outreach and story submissions. TJ has worked with platforms including Vuelio, Muckrack & Manual outreach to help secure clients media placements in major publications, news websites etc.

FAQs

Frequently Asked Questions

How long does link building take?

Most link building campaigns start showing early results in the first 3-6 months but significant improvements in rankings and traffic usually take 6–12 months. The impact tends to follow a compounding curve over time – as a domain gets stronger it also tends to accrue more links naturally.

Factors like backlink quality, domain authority, and niche competition affect how fast you’ll see impact.

When should I start link building?

Start link building once your website is technically compliant, indexed by Google, and has high-quality, valuable content worth linking to. Kicking off too early before your site offers real value or a clear SEO strategy can nullify the initial impact of links.

You can in theory start link building whenever you want, but, for the BEST outcomes we generally recommend addressing ALL technical SEO issues, ensuring the sites indexed URL profile is healthy, review content and ensure content is in the best possible state so that links COMPLEMENT the performance gains.

How much should I pay for link building?

There’s no definitive answer to this, link investments and the amount to spend is entirely dependent on your domain, your domains history & current link profile, your organic performance, your market/competitors and niche. Most businesses tend to set aside a budget for SEO which will include spend for links, however some businesses may earmark budget for link building campaigns where a budget is provided and then a “net cost per link is set” to average the output.

How do you calculate how much a backlink is worth?

A backlinks worth is USUALLY calculated by common metrics such as DR (domain rating), DA (domain authority), TF (trust flow) and domain traffic. But in reality, this is flawed because backlinks should never be valued by a domains “vanity metrics”.

A backlinks worth is entirely dependent on: Quality of the overall domain Quality of the page/content linking to your site Estimated domain AND URL linking traffic Outbound link ratios from the linking URL Amount of effort required to get the link (labour cost) A backlinks worth should GENERALLY be based off of the quality of the link as opposed to domain vanity metrics.

Why Businesses Choose Assertive

Assertive was established in 2007 & over the years, has built establishment and trust within the digital marketing industry.

Are you considering a new agency?

We can provide a quotation / response to RFP's for SEO services including auditing, consultancy, training & strategy execution. We provide bespoke SEO campaigns tailored to your growth objectives.

Book a call - discuss your objectives & current pain points, growth plans, ROI targets & receive a tailored quote that takes into consideration your growth needs as well as your current organic status.

Want to grow your business?

Tell us about your business we'll respond within 1–2 working hours.

Market Intelligence

From the Assertive blog

Field notes on AI search, technical SEO and paid media - written by the people delivering the work.

View all insights
Can AI Agents Run SEO Autonomously? AI SEO Agents Do They Work? SEO

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How to fix Non Indexed Page Reasons in Google Search ConsoleGOOGLE

How to fix Non Indexed Page Reasons in Google Search Console

In this article I cover the non indexed page reasons in Google, what they are and how to fix them.

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B2B SEO - What is Business to Business SEO & Why It's Important for your BusinessSEO

B2B SEO - What is Business to Business SEO & Why It's Important for your Business

In this article I look at what B2B SEO, what makes it unique and why it's important in todays search market.

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21 June 2026

Could Query Fan Outs Impact Google Trends Demand Data?GOOGLE

Could Query Fan Outs Impact Google Trends Demand Data?

In this article I look at Google trends and whether query fan outs could be polluting trend data?

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18 June 2026

Google Search Console is getting AI Overview & AI Mode Reporting!AI SEARCH

Google Search Console is getting AI Overview & AI Mode Reporting!

Google is launching insights for AI overviews and AI mode into Google Search Console - but, will it give us the click and query data we've been asking for?

Daniel Foley Carter

Daniel Foley CarterSEO Specialist

3 June 2026

How We Optimise for Google GeminiGOOGLE

How We Optimise for Google Gemini

Want to be cited more in Google Gemini? in this article I touch on how Google Gemini works as well as the kinds of things we do for clients.

Daniel Foley Carter

Daniel Foley CarterSEO Specialist

2 June 2026

Can you use AI for Keyword Research?TOOLS

Can you use AI for Keyword Research?

In this article I look at using AI for keyword research, can you use it? is it reliable?

Daniel Foley Carter

Daniel Foley CarterSEO Specialist

26 May 2026

I tested Claude SEO Agents so you don't have toSEO

I tested Claude SEO Agents so you don't have to

In this article I test Claude SEO agents + skills to see if they have what it takes to compete with a general SEO performing a site audit.

Daniel Foley Carter

Daniel Foley CarterSEO Specialist

24 May 2026

What is an SEO Agency & How Do They Work? SEO

What is an SEO Agency & How Do They Work?

In this article, I cover what an SEO agency actually is, how they work, what they do as well as costs and a comparison between freelancers, agencies, AI and more.

Daniel Foley Carter

Daniel Foley CarterSEO Specialist

22 May 2026

Screaming Frog Put Claude Inside the SEO Spider, I'm Super Excited, Here's WhySEO

Screaming Frog Put Claude Inside the SEO Spider, I'm Super Excited, Here's Why

Screaming frog have just launched a massive update to their SEO spider which now supports MCP and claude integration!

Daniel Foley Carter

Daniel Foley CarterSEO Specialist

21 May 2026

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