Assertive Media

Assertive Media

Link Building Services

✔ High Quality Links ✔ Rolling Link Building ✔ Improve Brand Trust

Assertive offers premium, high quality link building services to businesses globally. Improve trust in your domain & brand, increase citations in AIOs and AI search engines as well as conventional rankings.

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Trusted by ambitious brands

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Client Testimonial

We've been working with Assertive on our SEO & AI SEO Strategy, we're very pleased with the results, the team are fantastic & very helpful

We've been working with Assertive on our SEO + our AI SEO / GEO strategy for a while now. The team have been very knowledgable and supportive.

We had our first wholesale bulk order through chatGPT which is one of the largest orders we've had to date, we're getting more customers telling us they found us in chatGPT searches, so very pleased.

Appletons Wholesale

Verified client

Some of Our Clients

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We Don’t Rely on DR (Domain Rating)

Domain rating isn’t a reliable metric for the evaluation of link quality & is often abused/easily manipulated.

We use projected traffic as one measurement indicator. We aim to build links on domains with a sustained traffic profile. We don’t believe in building links on domains that aren’t good enough to demonstrate strong traffic.

At the outset of your campaign, we’ll agree criteria and ensure links that are proposed/built meet those criteria.

We look at everything from a domains indexed page count & profile through to DNS / A Records, domain history via wayback, majestic link graph data & lots of other sources to truly understand a domain, it’s quality & potential value.

  • We Don’t Rely on DR (Domain Rating)
  • We Look at Projected Traffic
  • We Set Stringent Criteria for Links
  • We Look at Wider Link & Domain Metrics

Ready to brief us on your project?

We respond within 1–2 working hours.

Real client results

Case Studies

Our SEO Services: Client Testimony

For hundreds of clients globally we’ve provided a mix of SEO consultancy, training & SEO webinar content. Here’s what our clients have said about our service/training.

  • We hired Assertive to conduct an SEO audit of our international casinos

    We hired Assertive to conduct an SEO audit of our international casinos

    We hired Assertive to help us with a strategic SEO audit for our range of international online casinos.

    Being a hyper-competitive niche, we needed an audit that was not only comprehensive, but one where we knew the expertise behind it was strong.

    We received a significant audit packed with insights & clear analysis which paved the way for strategic guidance.

    They covered everything in a bespoke fashion including game engagement, brand strength, E-E-A-T/YMYL signals in content and brand and more.

    Very pleased and would highly recommend.

    Audit performed for TGD.

Our Outreach Team

See some of the team behind your next backlink building campaign. Our team are composed of SEOS & outreach experts who help to secure clients links. Blended SEO knowledge with link outreach means our team are always looking at quality, opportunities & ways to leverage cost vs deliverables.

  • Daniel Foley Carter

    Daniel Foley Carter

    Daniel Foley Carter is a highly experienced SEO with over 2 decades of SEO experience. Daniel founded Assertive in 2007 and has spearheaded its growth. Daniel works as part of the SEO consulting team & leads support services for businesses across all niches/verticals globally.

  • Nely Hayes

    Nely Hayes

    Nely is Assertive's Outreach Manager, responsible for outreach delivery, communications management and stakeholder management. Nely has 10 years of link-building experience and has been with Assertive since 2016.

    Nely’s core strengths include building outreach relationships, negotiating link placements, rates & quality assessment.

  • hassan usmani haro and featured link builder bw

    Hassan Usmani

    Hassan is one of our key HARO pitch and earn specialists who is responsibile for identifying pitch opportunities, liaising with writers, submitting content contributions and earning links for clients.

    Hassan has over 10+ years experience in digital marketing with a majority of those years in the link earning space.

  • Taylor Hayes

    Taylor Hayes

    Taylor or “TJ” is one of our outreach team who’s responsible for a mix of digital PR, journo outreach and story submissions. TJ has worked with platforms including Vuelio, Muckrack & Manual outreach to help secure clients media placements in major publications, news websites etc.

FAQs

Frequently Asked Questions

How long does link building take?

Most link building campaigns start showing early results in the first 3-6 months but significant improvements in rankings and traffic usually take 6–12 months. The impact tends to follow a compounding curve over time – as a domain gets stronger it also tends to accrue more links naturally.

Factors like backlink quality, domain authority, and niche competition affect how fast you’ll see impact.

When should I start link building?

Start link building once your website is technically compliant, indexed by Google, and has high-quality, valuable content worth linking to. Kicking off too early before your site offers real value or a clear SEO strategy can nullify the initial impact of links.

You can in theory start link building whenever you want, but, for the BEST outcomes we generally recommend addressing ALL technical SEO issues, ensuring the sites indexed URL profile is healthy, review content and ensure content is in the best possible state so that links COMPLEMENT the performance gains.

How much should I pay for link building?

There’s no definitive answer to this, link investments and the amount to spend is entirely dependent on your domain, your domains history & current link profile, your organic performance, your market/competitors and niche. Most businesses tend to set aside a budget for SEO which will include spend for links, however some businesses may earmark budget for link building campaigns where a budget is provided and then a “net cost per link is set” to average the output.

How do you calculate how much a backlink is worth?

A backlinks worth is USUALLY calculated by common metrics such as DR (domain rating), DA (domain authority), TF (trust flow) and domain traffic. But in reality, this is flawed because backlinks should never be valued by a domains “vanity metrics”.

A backlinks worth is entirely dependent on: Quality of the overall domain Quality of the page/content linking to your site Estimated domain AND URL linking traffic Outbound link ratios from the linking URL Amount of effort required to get the link (labour cost) A backlinks worth should GENERALLY be based off of the quality of the link as opposed to domain vanity metrics.

Why Businesses Choose Assertive

Assertive was established in 2007 & over the years, has built establishment and trust within the digital marketing industry.

Are you considering a new agency?

We can provide a quotation / response to RFP's for SEO services including auditing, consultancy, training & strategy execution. We provide bespoke SEO campaigns tailored to your growth objectives.

Book a call - discuss your objectives & current pain points, growth plans, ROI targets & receive a tailored quote that takes into consideration your growth needs as well as your current organic status.

Want to grow your business?

Tell us about your business we'll respond within 1–2 working hours.

Market Intelligence

From the Assertive blog

Field notes on AI search, technical SEO and paid media - written by the people delivering the work.

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AI SEARCH

How to Check What Google & LLMs Sees in Website HTML

In an age of modern JS based websites, there has never been a more important time to actually validate what your website HTML looks like to crawlers/user agents. In this article we look at how.

Daniel Foley Carter

Daniel Foley CarterSEO Specialist

30 September 2026

SEO for Manufacturers ExplainedSEO

SEO for Manufacturers Explained

Historically, most manufacturers built their business on trade shows and referral networks, and those channels definitely still hold a lot of value. They matter for closing deals and doing in-person product demos because, at the end of the day, you rarely seal a large contract until the client gets a real feel for the product.

Ben Flynn

Ben FlynnSEO Content Writer

28 September 2026

How AI Overviews Affect Online Retail Click-Through RatesSEO

How AI Overviews Affect Online Retail Click-Through Rates

Google search is changing for e-commerce websites because of Google AI Overviews. In the past, ranking high in organic search meant consistent, reliable website traffic, but AIOs are affecting online retail click-through rates (CTR) in many ways.

Hannah O'neill

Hannah O'neillSEO Copywriter

28 September 2026

SEO for Universities and Training Providers: What Works in 2026?SEO

SEO for Universities and Training Providers: What Works in 2026?

SEO is still a core marketing strategy for universities and training providers in 2026 looking to attract their next cohort of students. But the landscape has changed. Gen-Z audiences are tech-savvy, and many are turning to AI tools instead of traditional search to find their further education establishment.

Hannah O'neill

Hannah O'neillSEO Copywriter

27 September 2026

Why Accounting Firms Need SEO to Build Online TrustSEO

Why Accounting Firms Need SEO to Build Online Trust

Today, even word-of-mouth recommendations are only the starting point of the typical client journey, with Google searches, AI queries, and verified reviews as core factors in the decision-making process. That's why SEO is an essential investment for accountancy firms. In this guide, we'll explore why SEO matters for accountants and top strategies for sustainable growth.

Hannah O'neill

Hannah O'neillSEO Copywriter

23 September 2026

How SEO Helps Mortgage Brokers Generate Qualified LeadsSEO

How SEO Helps Mortgage Brokers Generate Qualified Leads

The housing market runs on intent and careful deliberation because we are dealing with a lot of money here. It is highly unlikely that a borrower will just wake up and take on a massive home loan without prior thought. They will spend significant time researching, and that process will almost entirely involve searching online.

Ben Flynn

Ben FlynnSEO Content Writer

23 September 2026

SEO Strategies for Estate Agents and Property DevelopersSEO

SEO Strategies for Estate Agents and Property Developers

SEO strategies for estate agents and property developers have transformed from a siloed process to a multi-faceted discovery engine in 2026. Whether you sell properties, provide letting services, or develop projects, understanding the modern search journey is central to your success.

Hannah O'neill

Hannah O'neillSEO Copywriter

16 September 2026

Why Property Companies Need SEO to Stay CompetitiveSEO

Why Property Companies Need SEO to Stay Competitive

When we look at why property companies need SEO to stay competitive, it really comes down to one simple truth. Almost everyone starts their journey online today. Think about your own habits and how your first instinct when looking for a service is to do a quick search online before you even make a phone call. The real estate industry is no different. 

Ben Flynn

Ben FlynnSEO Content Writer

13 September 2026

The Importance of E-E-A-T in Finance SEOSEO

The Importance of E-E-A-T in Finance SEO

Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T) matter in finance SEO because of the sector's complexity.

Hannah O'neill

Hannah O'neillSEO Copywriter

12 September 2026

How AI Search May Impact Law Firm MarketingAI SEARCH

How AI Search May Impact Law Firm Marketing

AI search is changing how people look for and find law firms. In the legal sector, user behaviour is shifting from organic search dominance to getting instant answers generated by AI Overviews and LLMs. With higher rates of zero-click queries reducing website traffic, your law firm's marketing strategy must change from simple keyword research to active AI optimisation.

Hannah O'neill

Hannah O'neillSEO Copywriter

7 September 2026

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