Founder / Senior SEO

Daniel Foley Carter

Co-founder of Assertive Media and a technical SEO specialist with 24+ years in search.

Technical SEO
SEO Strategy
AI Search & GEO
SEO Testing
Analytics
Digital PR

Overview

About Daniel

Daniel Foley Carter is one of the founders of Assertive. Daniel's SEO expertise dates back to 1998/1999 so with over 24+ years of experience Daniel is able to deliver across all aspects of SEO - with strong technical, strategic & analytical skills.

Daniel has extensive experience building SEO businesses, he's also worked on SEO campaigns for large, global and corporate clients including Sky, Sage, Easyjet, BNP Paribas, Virgin, Qantas & more. With over 24+ years in the SEO industry, Daniel enjoys sharing SEO tips, tricks, studies and SEO tests online via LinkedIn and X.

Experience

Co-founded Assertive Media in 2007 and has spearheaded its growth ever since
24+ years of SEO experience, dating back to 1998/1999
Strong technical, strategic and analytical SEO skills across every niche
Creator of the SEO Stack toolset used by thousands of SEOs worldwide
Regular writer and tester on AI search, technical SEO and Google updates

Background

Daniel's Background

Daniel Foley Carter, born 1987 has been in the SEO industry since 1998-1999. His background started out as a web designer and programmer, Daniel was designing and building websites in the late 1990s before becoming an SEO.

Daniel worked for a variety of companies over the years, starting out with Odyssey UK (a Luton based web design / seo company). Daniel started as a junior web designer but quickly took over the SEO. In 2004 Daniel worked for Michael J Alexander group doing SEO for a series of mortgage broker websites. In 2006/2007 Daniel worked for an SEO agency in London called Netizen Digital (part of the accord group) before finally moving on to Intelligent Positioning in 2008 until 2010.

In the meanwhile, Daniel had founded Assertive Media in 2007, but was doing this on the side until he went full time focusing on the agency from 2010 onwards. Assertive Media became incorporated in 2012, Daniel has since worked extensively on building the SEO agency out.

In 2020 Daniel launched a dedicated SEO Consultancy at https://www.danielfoley.co.uk, Daniel got the consultancy to number 1 in Google for SEO consultancy. Daniel also launched SEO Audits IO (https://seo-audits.io) in 2020 and SEO Stack (https://www.seo-stack.io) in 2020.

Daniel has since pivoted back to focusing on the agency, getting rankings back and building our client portfolio.

Career journeyBuilding expertise

Web Design & Development
Technical SEO
SEO Strategy & Testing
AI Search & GEO
Agency Leadership

Daniel's Experience

SEO Experience from 1998-1999
Web Design Experience - 1998+
Programming Experience - 1998+

Daniel has strong SEO experience but also has worked heavily on website design, website building and application development. Daniel has a background in programming having started in the 1990s programming in Visual Basic.