Pay Per Click

One of the UK’s Best Known PPC Agencies

We’re beyond award winning, we’re simply one of the UK’s best PPC agencies. We don’t just build great campaigns, we drive conversions for your business, that’s our goal.

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Case Study
One of our most recent marketing client case studies

Assertive delivered a strategic PPC campaign for Allianz Global Investors as part of a graduate programme.

- Allianz Global Investors (Head of Marketing)

Who do we do PPC for? How much does it cost?

Our PPC Services are suitable for companies with a minimum PPC budget of £2000 per month.  We offer paid advertising services to Medium, Large & Corporate businesses. We’re suitable for businesses looking to drive a strong ROAS (return on ad spend).

Our pricing is variable depending on campaign size, complexity and objectives. Requesting an appraisal will allow us to evaluate your campaign before quoting a cost.

Assertive’s PPC Service coverage covers all niches / verticals including Travel, eCommerce & Retail, Finance, Manufacturing, Investment, Gambling, Healthcare, Leisure, Local Authority, Government & more.

Request a PPC Appraisal

Our PPC Services

Not sure what you need? our Pay Per Click services can be tailored to suit business requirements / objectives.

We offer full Google Ads (Formerly Adwords) management including Campaign Setup, Optimisation & more.
Reach thousands of potential customers with display, serving video & media to potential customers with targeted placements.
Understand your competitors paid ads, their keywords & placements & budget to ascertain what works & what does not.
Convert existing website traffic with remarketing. Advertise to an already warm audience from the Google Display Network.
Utilise the Bing Ads Network which offers cost effective advertising and powerful demographic targeting.
Utilise Paid Ads on Facebook & Instagram network. Facebook paid ads offer excellent opportunities to drive targeted traffic & conversions.
Generate more business from PPC traffic, convert + retain more visitors to lower cost per conversion.
Have products listed on the Google Shopping Platform, we setup & manage listings, imports, conversions & more.
Full PPC campaign auditing with actionable recommendations for businesses running PPC in house.
Advertise on the Youtube network with video ads. Reach more people, increase brand, product & service awareness.

How Our PPC Service Can Help Your Business

Our pay per click management services can help you reach new customers to increase conversions be it a product sale, service enquiry or general new business. Using highly bespoke PPC campaign setup and optimisation services, we help your business to drive more digital conversions.

Unlike conventional advertising our PPC strategies allow your business to not only be flexible with what you spend – but, also to really drive spend into areas that will generate a positive return on investment.

What’s more – You’ll have agency expertise backed by hybrid strategies between SEO (Organic) and Paid search on the Google Ads platform. We’ll help you drive organic growth on the back of paid converting keywords. Our service spectrum in paid search is plentiful covering Google Ads (formely Google Adwords), Google Shopping, Google Display, Remarketing, Bing Ads and more.

Whether your business requires an effective Google Shopping campaign or a powerful remarketing/retargeting campaign we can help. Assertive will provide your business with a segmented strategy covering all paid channels, we’ll even make recommendations on paid market suitability – from a powerful emotive display campaign to a rule driven, A/B tested PPC campaign with dynamic landing pages – our objective is simple:

Deliver PPC advertising that works across Google Ads, Bing, LinkedIn and other popular networks.

Request a PPC Appraisal

Speak to Assertive’s Highly Experienced PPC Specialists

Over the phone

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You Require?

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Why Choose Assertive as your PPC Agency?

Why use Assertive?

Because the results we put out are simply outstanding.

Allianz Global Investors – we cut cost per enquiry by 51% – effectively DOUBLING the enquiry volume for the same spend.

Warranty Direct – we cut cost per purchase by 67% – this had a SIGNIFICANT impact on their marketing campaign performance.

Dream Cottages – we increased bookings by 89% – we significantly reduced CPA (cost per acquisition) whilst increasing enquiry throughput.

Need we go on? well, check out our PPC case studies and you’ll see all the amazing things Assertive has delivered as an agency.

We take the headache out of trying to understand or convey messages about pay per click campaigns.

We find out your objective and we work to exceed that – from more website bookings and sales through to a much higher level of brand awareness.

We’ll Cut Advertising Costs

Intelligent PPC Reporting

Increase Traffic & Engagement

Improved User Experience

Return on Investment Focused

The Main, Most Prominent Reasons why Assertive Should Be Your Next PPC Agency

  • We’re PPC experts with a minimum of 10 years experience per individual or over 80 years worth of combined experience in managing PPC activity across multiple industries.
  • We’re massively ROI focused – as your digital PPC agency partner it’s our prerogative to deliver powerful SEO/PPC hybrid digital marketing strategies that deliver a return on investment.
  • We’re not an agency that needs spoon-feeding – imagine, we understand your core objectives and, as such we work with your brand to deliver GDPR compliant data – for the basis of new bookings/enquiries.
  • We’ve got exceptionally good ratings – don’t just take our word, google us and check out our Google My Business profile.

Expert PPC Agency

There are so many reasons why we are the go to experts when it comes to PPC campaign audits, campaign optimisation and general PPC management.

We do full multi-channel PPC advertising

We deliver powerful display advertising strategies

We’re pro’s when it comes to Google analytics setup, configuration, data sharing and more

We make Google Advertising a profitable channel with demonstrated return on investment

We cover all types of keyword and image rich display – with full mobile first adaptation

We can improve the efficacy and viability of your SEO campaign with paid keyword and conversion data

We also cover full paid social media online marketing

Full Google Ads eCommerce Marketing with full utilisation of Google Shopping, Extended Ads and more

Completely revenue focused – we make our objective your objective – you tell us what your business needs and we deliver

We offer full programmatic display campaigns for businesses using the Google Marketing Platform’s premium display platform.

Full pay per click campaign reviews to ascertain overall campaign performance.

Let’s Talk About Paid Search Marketing

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Not sure what
You Require?

Want to know more?
Speak to a PPC Consultant

PPC Management FAQS

How much does PPC Management Cost?

Pay per click management costs are  completely dependent on the complexity of the campaign, campaign objectives and target niche. Typically as an agency we charge from £50-£100 per hour for PPC management. We do offer flexible PPC retainers which allow businesses a more cost effective approach to PPC agency services from campaign strategies to execution.

How will your PPC be managed?

After an initial PPC account audit we’ll ascertain what work needs doing to help meet target KPI’s (key performance indicators). This might come in the shape or form of product sales, service enquiries etc. After an initial audit and proposal – our team will produce a PPC management plan which will include day to day activities alongside key monthly activities.

What kind of PPC management activities are undertaken?

If we wrote everything included we’d struggle to fit the content into this page. Typically we do everything from split testing Google Ads bid strategies to Google ads scripts, semi automation, new responsive search ads, dynamic landing pages, A/B tested landing pages, Google optimize experiments and much much more – basically, we rock when it comes to professional PPC management.

Typically we’ll

  • Build high level single keyword adgroups (SKAGS)
  • Create highly targeted ads with landing pages
  • Run A/B tests and personalisation
  • Utilise all ad extensions
  • Build out negative keyword lists
  • And lots more

What is our approach to paid search marketing?

In short – one that works. We use real time user experience and search intent data coupled with real-time user data from Analytics and Google Ads. Running Google Ads is one thing, but meeting the needs, wants and engagement requirements of end users is another.  Our approach to PPC management descends from countless studies, data analysis and testing phases that allow us to serve your potential customers a landing page that works.

We don’t just produce any old paid marketing campaign – we’re well ahead of the curve when it comes to campaigns that generate an impressive return on investment.

No data is left untouched from click through rate analysis to conversion rate analysis, landing page quality score enhancement to Google responsive ad performance – there isn’t any detail we leave un-analysed.