Since its initial release, Microsoft’s platform Bing has been working hard to increase its user base by providing exceptional features, especially when it comes to PPC management and optimization.
Assertive recognizes this fact and thus provides support through a dedicated team of certified professionals with years of experience to ensure the success of each campaign, and cost-effective ad spend that will not hurt your pocket even with extensive campaigns across all its channels.
Hiring a full-service Bing Ads Management agency can be advantageous to your online presence. It’s no secret that Google currently holds the largest market share of search engine users worldwide, but there are many businesses that still rely on Bing to generate revenue.
Bing also commands a sizable share of daily searches. Its pay-per-click services have 17 % of the market cornered. Therefore, you miss out on loads of traffic and customer engagement opportunities if you don’t run Bing search engine ads.
If you have yet to expand your ad campaign to Microsoft’s search engine platform or if you have a Bing Ads account that you need some help managing, then hiring a full-services ad agency could be the best solution.
Moreso, it’s not that challenging to get started with Bing ads. But it pays to have a PPC specialist in your corner. Assertive can be your Bing ads agency regardless of whether you’re getting started, remarketing ads, or want to finesse your ad campaign for better search results.
Want to get your Bing PPC strategy moving?
Bing PPC Advertising Case Study
One of our most recent marketing client case studies
Justerinis & Brooks
Assertive was to help Justerini’s with on-site and off-site SEO whilst rebuilding and re-structuring the PPC campaign.
Justerini & Brooks is a fine wine and spirit merchant founded in 1749. They belong to the large drinks company Diageo.
Why Your Company Should Consider Bing Even If You Run Google Ads?
Search engine PPC ads offer a great way to generate actionable leads and drum up traffic to your business. Bing ads give you access to 700 million unique visitors every month. Add that to Google’s count of over a billion, and you have a route to success.
Bing search engine ads can help you reach out to 250 million customers. Its brand-safe tools are intuitive, so you can craft a narrative that resonates with a target audience with ease. Sure, Bing ads seem to lose to Google’s AdSense platform. But you’ll still be able to generate more leads, especially with a synergy of both platforms.
Best of all, Bing makes it easy to import campaigns from Google AdWords to their platform in a few easy clicks. No hassle, no fuss! You can play on the strengths of your previous PPC ads campaign and deliver consistency across both platforms.
This sounds easy if you’ve done it before. What if this is your first time dealing with pay-per-click ads? Well, that’s where Assertive comes in to save the day. We are a full-service PPC advertising agency that understands the intricacies of a PPC campaign.
We have 14 years’ worth of experience in helping companies get the best out of Bing and other PPC platforms.
Get a Head Start in Your Next Bing Ads Campaigns with Assertive’s Precision Guided PPC Service Range
Bing can be tricky to navigate, even for advanced users. This fact comes to light when you want optimised Bing ads campaigns. That’s why the PPC specialists have refined tactics that help our clients get their ads online faster for an impactful branding campaign.
Here are some of the strategies we employ:
Advanced Keyword Research
An Impactful PPC advertising campaign is a keyword-driven endeavour. When you think about it, people enter specific keywords into search engines when scouring the web for something they want. So, the best way for searchers to see an advertisement on Bing is if its copy resonates with organic and relevant keywords within your product/service niche.
Bing has a keyword research tool that makes it easier to select relevant keywords. But, our SEO experts employ various keyword research tools to also scope out negative keywords. Through this, we can also gauge the click-through rate on rival website pages so we can position your page to receive more clicks.
Strategising an Effective Bing Ad Campaign
Our Bing ads agency service kicks off with a free technical audit of your website. This measure ensures your marketing initiative reaches the right demographics for a higher click-through rate and more happy customers.
We’ll also go over the proper budget for PPC ads and map out all the relevant locations. This can be an exhausting process, but Assertive’s Bing ad management process features advanced task scheduling. That way, you get to split everything into small manageable strategies that narrow down to the site visitors that are more likely to be converted into customers.
Crafting Compelling Ads
Entering text into Bing is simple. But this is the most challenging part because writing different ads that compel and convert is not that easy. Fortunately, you can outsource such concerns to the talented writing staff at Assertive.
Our writers can produce ad titles that guarantee to capture your target consumer’s immediate attention. Then, we can top it off with Ad text that gives important details, leaving nothing to chance.
Why Bing Ads?
From our point of view, Bing has an excellent user experience. In fact, it’s one of the most optimized search engines on the market right now. You’ll be able to reach a vast number of target customers no matter what industry you’re from. It would cost much less than Google Adwords, according to our Digital Marketing experts from Assertive.
This is because there are fewer advertisers, which drives average CPC (cost per click) down. On top of all this, without any doubt, you’ll get great results from Bing Ads. After all, it’s a Microsoft product, and we’ve seen how such products work in our day to day digital marketing experience.