Reach thousands of new potential customers with Display Networks
In a world with ruthless competition, you need to make sure that the right and broad audience notices your business- display network advertising is an excellent way to accomplish this. Capture the attention of potential customers as they browse websites on the internet.
As a leading display advertising agency, Assertive helps you create display ads that increase brand awareness, get more traffic to your website and increase your conversion rate.
Want to get your Display Network Advertising strategy moving?
Display Advertising Case Study
One of our most recent marketing client case studies
Justerinis & Brooks
Assertive was to help Justerini’s with on-site and off-site SEO whilst rebuilding and re-structuring the PPC campaign.
Justerini & Brooks is a fine wine and spirit merchant founded in 1749. They belong to the large drinks company Diageo.
What Is Display Advertising?
Anytime you visit websites or open mobile apps, there are probably banner ads or multimedia ads displayed on part of the screen- these are display ads.
Display advertising includes the use of images, banners, video, text and other forms of graphic ads on websites, mobile apps and social networks to advertise your business. Unlike Google ads, display ads appear on websites and not in search results.
Advertisers use display ads because they target certain relevant groups of people who have a high probability of interacting with your brand.
As you set up your display advertising campaigns, you’re able to select specific details about your ideal customer that make sure that only the right people interact with the ad.
For example, if your business sells anti-ageing products, your display ad will probably target women whose age range begins from the late 20s because this demographic is most likely to show interest in your product.
The Google Display Network leverages Google’s networks like Gmail and YouTube to place displays ads in front of the right audience across their multiple platforms. An office furniture store could have a display ad appear while users are using Gmail. Display ads are targeted ads designed to increase brand awareness and influence consideration.
Why You Need Display Advertising
Display advertising offers advertisers various benefits. In that case, suppose including:
Increase Brand Awareness
Online display is a powerful way to increase your brand’s visibility.
You might be thinking about the effectiveness of this internet marketing method because you’re one of the people who don’t click on display ads. However, while conversion is a welcome outcome of a display ad, getting impressions is just as important.
You want people to know that you exist.
While they might not buy your product immediately, they now know that it’s an available option. It’s more like when you walk on the street headed to the grocery store and discover there’s a new bakery just next to it. While you had no intention of buying baked goods on this particular occasion, you make a mental note to check it out when looking for pastries.
Users often interact with products on a website but eventually abandon the cart. You need to nudge such potential customers to make the purchase. Targeted display ads help you with display remarketing to drive action.
Display campaigns allow you to use versatile ad copies, giving you better remarketing opportunities to make that sale.
If you’re dealing with clients who have already bought from your site, you could have a discount ad so that they can make more purchases. If a stay-at-home parent needs workout gadgets, but they only viewed the product and then left the website, you could have a display ad that contains a video of the product in use to influence them into buying.
Since Google has fewer restrictions on the form that a display ad can take, with the help of the expertise of a display advertising agency and a good design team, you can create ads that appeal to your target audience.
Increase Conversions and Revenue
Online display advertising focuses on targeted adverts that aim to reach people who already show interest in a particular service or product. This makes it easier to get conversions on your website. You can use rich media to make the adverts very appealing and encourage engagement with your company.
Lower Costs of Digital Marketing
The best part is that similar to Google ads, you only pay when a user actually interacts with your ad. Display advertising guarantees you at least one or more benefits.
You increase your reach on the people by just having your ad on display and if the user decides to further engage, you get sales. Display Network Advertising also has a lower cost per click, which means that it would be cheaper to pay for display ads than other types of online advertisements.
Make Us Your Display Network Advertising Agency of Choice
Assertive has been in the digital marketing space for over a decade. We have worked with many renowned brands on their display marketing and have gained a reputation for our success in advertising. We work with businesses from any industry to reach more potential customers.
We’re always looking forward to serving you. Contact us today for more information in case you’re not sure whether digital display advertising is the right fit for you. You can speak to a consultant and also get an online quote. We also offer a wide range of digital marketing services, including SEO, Pay Per Click, conversion rate optimisation, user engagement and social media.