Assertive Media
PPC Remarketing Campaigns
Assertive is a Digital Marketing Agency which offers exceptional PPC Remarketing services to clients in the UK and Worldwide.
Trusted by ambitious brands
Client Testimonial
We've been working with Assertive on our SEO & AI SEO Strategy, we're very pleased with the results, the team are fantastic & very helpful
We've been working with Assertive on our SEO + our AI SEO / GEO strategy for a while now. The team have been very knowledgable and supportive.
We had our first wholesale bulk order through chatGPT which is one of the largest orders we've had to date, we're getting more customers telling us they found us in chatGPT searches, so very pleased.
Appletons Wholesale
Verified client
Some of Our Clients
Want to get your PPC Remarketing Campaign moving?
- How Do PPC Remarketing Campaigns work?
- Content Remarketing Strategies Offered by Assertive
- PPC Remarketing Strategies To Advance Your Position
- Our PPC Remarketing Campaign Process
PPC Remarketing Case Study
Justerinis & Brooks
Assertive was to help Justerini’s with on-site and off-site SEO whilst rebuilding and re-structuring the PPC campaign. Justerini & Brooks is a fine wine and spirit merchant founded in 1749. They belong to the large drinks company Diageo.
- +312%
- Organic Traffic
- 4.6×
- ROAS
- 6 mo
- to Results
Ready to brief us on your project?
We respond within 1–2 working hours.
How Do PPC Remarketing Campaigns work?
Remarketing is a type of targeted pay per click marketing that allows you to re-market to website visitors who didn’t complete their transaction when they visited your site. The goal of remarketing campaigns is to remind potential customers interested in your product or service but didn’t make a purchase.
Remarketing campaigns are particularly important for small businesses that want to get brought up in paid search results. These campaigns allow these businesses to advertise to people who have already shown an interest in their brand. Here’s how various online advertisers come into play in enhancing your brand through PPC remarketing campaigns:
Content Remarketing Strategies Offered by Assertive
Search ads
There are numerous ways to target relevant website visitors while improving your performance on the web. Here are some of the strategies offered by Assertive that can help with your remarketing drive:
Remarketing list for search ads (RLSA): Displaying keyword-targeted ads to users whom you’ve already identified as searching for your keywords on search engines. This allows you to gain increased visibility and drive traffic back to your site.
Delivering ads after a specified period of time during a video watched in the browser’s “pre-roll” or “mid-roll” positions. This strategy can increase overall campaign ROI by continuing to show ads to users who have already demonstrated interest in your brand. You can use search histories and cookie caches to ensure that your target audience sees relevant ads whenever they have a viewing session.
A display ad appears on Google ad banners on websites that your customers visit.
Using customer behaviour and browsing history to deliver relevant ads based on what they’ve done in the past or are currently doing on your site. Dynamic remarketing enables advertisers to get in front of customers that have already expressed interest by taking specific actions, such as visiting a product detail page.
Your ideal customer uses Pinterest, Quora or LinkedIn, aside from Facebook. All these platforms also feature ads that you can link to your website.
Your website collects personal information through cookies and contact forms. You can upload such lists to help you direct specific focus when remarketing content to a relevant audience.
Content-based remarketing ads are triggered by the content a user consumes while on your site, apps or YouTube channel. For example, a user reading about camping might be served banner ads for an outdoor retailer.
How Assertive’s PPC Remarketing Strategies Position You Ahead of the Competition
Assertive has continued to provide a full slew of SEO and branding services to companies in London since 2007. We’ve helped many companies from diverse industries ascend to greater profitability.
The only secret to our efficacy is that we don’t believe in copying and pasting or one-size-fits-all solutions.
We take the time to understand your needs, then align them with what your ideal customer wants.
The Process
Our PPC Remarketing Campaign Process
- 01
We bring 14 years of experience, and this level of expertise, plus our talented team, ensures we swiftly and efficiently attend to the task at hand. Our services come with no hidden or overhead costs.
- 02
Here is how we simplify PPC remarketing:
- 03
The process kicks off with a free no-obligation consultation. We’ll perform an audit of your website and product offerings. You’re also free to ask any questions at this stage. An in-house PPC remarketing strategist will also walk you through areas that can enhance your sales drive.
- 04
Suppose you decide you’d like to go ahead with our fully managed service. In that case, we’ll get to work on optimising your product pages and using advanced technology to analyse other web presence and develop a plan to make you stand out.
- 05
At this point, we’ll take a deep dive into segmented strategies that cover all pay per click channels. This measure allows us to onboard your site to Google, Facebook pixel and other analytical tools.
- 06
By the time we’re done, you’ll have a clear road map on the things you need to do to develop a remarketing campaign that sets you apart from the rest.
- 07
The real work begins when you’re satisfied with our strategy. We’ll get our team cracking to craft impactful ads that encourage conversion. This includes working strategic SEO into your Ad copy to make it stand out on Google ads banner space.
- 08
You’ll stay briefed on the progress of the campaign through weekly or monthly reports. Here we’ll detail how well your advertisements perform and whether we’ve managed to generate increased sales or maximise your ROI.
- 09
Our work never ends! We’ll keep you briefed and engaged on your PPC remarketing campaigns. From that, you’ll receive actionable insights on how you can get better returns for the money spent.
How Much Does PPC Remarketing Cost?
Each pay per click marketing initiative is unique. That’s why Assertive initiates the process with a free no-obligation audit to understand the complexities involved. Typically as an agency, we charge from £50-£100 per hour for PPC management.
We sweeten the deal with flexible PPC trainers that allow your business to effect a more cost-friendly approach. This covers coming up with strategies and viable implementation mechanisms.
How Will Your PPC Be Managed?
Our free initial PPC audit gives us a baseline for the work that needs to go into your campaign. Once that’s over, we’ll help you meet target KPI’s (key performance indicators). This may come in the form of your product and service offerings.
Our team then comes up with a PPC management plan that highlights daily activities and milestones you’ll need to hit. Our job never stops as we’ll keep you updated on a weekly or monthly basis.
Get in Touch
The old saying that “less is more” holds true when it comes to remarketing campaigns.
You don’t need informative headlines or paragraphs to take advantage of remarketing campaign’s potential for driving sales.
As we remind our clients often at Assertive, “Remarketing is really just an experiment in human psychology.” We have years of experience helping you execute the perfect remarketing campaign, and we never stop learning.
Contact us today and get started on your PPC remarketing journey.
Call us now:
0207 965 7623
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