Are you looking for a new specialist SEO Agency?
We are Assertive.
- Award-winning agency
- Established since 2007
- Founder-led
- SEO Specialists
Working with amazing UK + International Brands
Welcome to assertive
We're a Growth Focused
SEO Agency
Assertive is a PERFORMANCE digital marketing agency focused on driving client revenue growth. We offer an array of high quality digital marketing services that help clients drive GROWTH.
We blend professional in-house SEO expertise with tailored PPC, Social & Brand Building campaigns to help your business grow. From selling more products to generating more leads whatever your growth objective Assertive can help.
- We deliver powerful & effective integrated marketing strategies
- We employ some of the best SEO expertise with proprietary SEO software
- We can reduce CaC & Churn & Improve ROI
- We can grow/scale PPC campaigns & return on ad spend
- We can help your brand grow via social
Warranty Direct
270% Organic Traffic Increase
88 Vape
190% Organic Traffic Increase
Zenzero
130% Organic Traffic Increase
Capterra
Professional SEO Audit Delivery
Case Studies
View case studies →Pharmacy Online
Online dispensary medications including over the counter & prescription medicines.
SCI-MX Nutrition
One of the UK's leading sports nutrition & protein supplement retailers.
Lenovo EMEA
Global computer manufacturer Assertive supports search across EMEA markets.
BNP Paribas Cardif
International insurance group Warranty Direct programme growth.
Audley Travel
Tailor-made luxury travel bespoke itineraries crafted by destination specialists.
Emma Sleep
Award-winning sleep products mattresses, pillows and bedding.
Orangeries UK
Bespoke orangeries design, manufacture and installation across the UK.
Justerini & Brooks
Fine wine & spirits merchant one of the world's oldest, established 1749.
Craft Irish Whiskey Co.
Ultra-luxury, super-premium Irish whiskey crafted in small batches.
Services we provide
Our Digital Marketing Services
- 01 / ORGANIC SEARCH
SEO (Search Engine Optimisation)
Reputable, Sustainable & Ethical SEO Services that are geared towards driving website & brand organic growth. We offer out of the box, unconventional SEO that's geared to results, not empty promises.
Learn more - 02 / PAID MEDIA
Pay Per Click (PPC)
We're a specialist PPC agency in London offering full pay per click management services for businesses looking for better ROI, better return on ad spend & a more UX/CRO focused approach to conversion.
Learn more - 03 / SOCIAL
Social Media Marketing
Gain brand recognition, drive product awareness, build your audience & grow with our professionally managed social media marketing services. Fully tailored ROI driven paid & organic social media marketing services.
Learn more - 04 / AUTHORITY
Link Building & Digital PR
Our digital marketing services include scalable, efficient link building campaigns & DFY digital PR services. We drive strong organic growth & brand awareness with bespoke, tailored link acquisition, growth & digital PR campaigns.
Learn more - 05 / CONTENT
Content Marketing
We research, plan & create content marketing strategies that deliver results. We curate & create content that speaks volumes about your product, service offering or brand. We offer DFY content creation & content marketing.
Learn more - 06 / CONVERSION
Conversion Optimisation
We help brands & businesses internationally with their conversion optimisation efforts. Reduce cost per acquisition & improve conversion rates with our CRO services. Increase conversions from pre-existing & new traffic to drive ROI.
Learn more - 07 / AI / LLM
LLM Optimisation
Want your website to be cited in LLM responses? If you want your website, content or brand offering cited in LLM responses across Gemini, ChatGPT, Grok, Perplexity, Claude and other LLMs we provide a range of LLM optimisation services to help drive up citations, clicks and conversions.
Learn more - 08 / RECOVERY
Ranking & Traffic Recovery
Want to recover lost rankings and traffic? We provide full ranking and traffic recovery services for businesses/websites whose rankings and traffic has tanked. We deal with all types of ranking loss from Google core update losses through to domain & CMS migration, indexing issues, manual actions, penalties & more.
Learn more - 09 / AUDITS
SEO Audits
Looking for a professional SEO audit to help with diagnostic, analysis or recovery? We provide bespoke SEO audits to deal with everything from technical SEO health checks through to recovery audits that deal with link spam, SEO issues, manual actions, penalties, poor quality content, AI content and more.
Learn more
Welcome to assertive
Experts in Digital Marketing from SEO to Paid Social.
We are proud to combine the best talent across SEO, PPC & Digital Marketing into a performance team where collaboration, upskilling and moving fast are key. We deliver high quality digital marketing campaigns that help clients to see real world growth from increased leads & sales through to return on investment (real ROI and not just vanity metrics).
Our SEO Company
Our SEO Agency Gets Clients Better Rankings, Better Traffic, More Sales & ROI
We believe the heart of every SEO campaign should ultimately be a focus on the outcome, which for many businesses is usually more sales, enquiries, leads and/or brand visibility. We prioritise SEO strategies for clients, focusing heavily on ROI driven outcomes, because, ultimately for every £ put into SEO spend, there should be a compounding return. Businesses in the UK choose Assertive for their SEO support, services, consultancy and auditing because:
- We've got extensive SEO experience amongst our team
- Our in-house SEOs are fully vetted & require 10+ years experience
- We focus on sanity traffic and not vanity traffic
- We're constantly staying up to date with Google including updates
- We're built on big data and SEO testing, no guess-work
- We've got a demonstratable track record of results
not your typical seo agency.
We're a Specialist SEO Agency that gets organic growth.
We're more than just words, we have nearly 2 decades of history in the SEO space. We help clients to rank prominently in Google across traditional SERPS, AI Overviews & AI mode. Our SEO team includes world-class SEO specialists who've been doing SEO as long as Google has been around we understand all of the disciplines of modern SEO from professional SEO auditing & maximum technical SEO compliance through to link building, digital PR & content production. Our results speak for themselves.
Client Testimonials
What our clients say about the service we deliver.
BNP Paribas Cardif
Carolina Viola, Marketing
We worked with Assertive on our Warranty Direct insurance brand, we found the team to be very knowledgeable and proactive, we saw a notable increase in the volume of policies sold.
Oxford City Council
Oxford City Council
Assertive has helped us with the creation and delivery of a new website. Very pleased with the results, we can now fully manage the website independently.
SCI-MX
Gemma Peakman, Head of Digital @ SCI-MX
We've worked with Assertive for over 2 years, in that time not only have they delivered a new revamped website, they've helped grow our website traffic substantially.
Larisa Lucaciu
Larisa Lucaciu, Head of Marketing & BD
Assertive have provided an efficient & effective SEO service delivering results. They've been able to adapt to our requirements & have helped to leverage strong traffic growth from Google.
Tiling Courses UK
Darren Yorke
Assertive built us a new website and took over the SEO and PPC. The results we got from their work was incredibly good, we had significantly more leads & ranked first in google for tiling courses.
Rosetti Coffee
Jon Fillinski
Worked with Dan and the team on our website and marketing campaign, the guys were very knowledgeable and got things done, highly recommend.
Florida Masters
John Bailey
Did a really good job with our search rankings and pay per click, increased leads, team just picked up everything and got leads coming in, really pleased, team knows their stuff!
Believe Group
Ian Jonson
We worked with the Assertive team on the Believe Money site and marketing campaign, they did good work. Work quality was good, the content they produced was good, overall good to work with.
The Sleep Advisors
Tom Edwards
We commissioned an audit and some support services from Daniel and Assertive team, work was good, the consultancy was helpful.
Dream Cottages
Zachary Stuart Brown
We worked with Dan & Ram on the Dream Cottages site, they initially assisted with the SEO & then website rebuild. It was a great experience working with Daniel and the team, they were always helpful and attentive to our needs.
Country Hardwood
Mark Osborne
I've been working with Daniel for many years, we had a new website, SEO, PPC and social, all went well, organic leads really did well, our main sites all ranked for key products including orangeries, definitely recommend.
Snowfinders
Nick Edwards
Great guys, great team, always been hard workers & supportive of our website and digital marketing, they've done a fantastic job with our seo and helping with website, technical stuff & socials.
Exceptional SEO Services & Auditing
An SEO Agency Ranking All Its Own Assets from Audits to SEO.
Assertive prides itself on ranking for the very things it offers as a testament to our SEO capabilities. We rank our own sites including our specialist SEO audit sub brand, our search console sub brand & more. When it comes to delivering SEO & ranking strategies that work, look no further.
Assertive has been established since 2007 - we're one of the UK's longest running SEO agencies.
Where We're Featured
not your typical seo agency.
High Quality SEO Services That Helps Businesses Generate More Revenue
We help brands grow their customer base by combining the latest SEO techniques with tried and tested SEO processes. Our SEO engineers work day in day out with search engines like Google, Bing, Baidu as well as AI & LLM platforms such as Google AI Mode, Google Gemini, Perplexity, Claude, chatGPT and other platforms. From keyword research to fully fledged SEO audits covering website crawlability & accessibility through to detailed competitor analysis, content strategies & link building via digital PR.
Clients come to Assertive for SEO because we've been around since 2007 & have significant SEO expertise. We've helped clients around the globe in all different niches to rank for target keywords & to benefit not only from increased website traffic but also more sales, revenue, conversions and enquiries.
We apply modern SEO discipline to tried and tested SEO testing methods along with best-practice to deliver SEO campaigns that work.
We're familiar with every facet of SEO from website crawls to technical SEO covering rendering, HTTP headers, internal links, indexability, anchors & lots more through to producing top quality content that's aligned with end user intent, E-E-A-T / YMYL.
We have a straightforward client onboarding process from enquiry to SEO campaign kick off – we'll do an initial discovery call and preliminary analysis to see where your website sits organically by looking at your Google Search Console & Google Analytics data.
We can then generate and deliver a proposal or request for proposal before onboarding you as an Assertive client.
Client Case Study
How We Helped pharmacyonline.co.uk to grow their organic traffic & product sales.
We work with pharmacyonline.co.uk to help them with their SEO efforts. Since starting with the client back in 2023 we've helped them to rank number 1 in Google for thousands of medicine and pharmacy related keywords. We took them from 50 clicks a day on average to 2000+ clicks per day. We increased product sales significantly. We helped to overcome significant technical and bespoke CMS issues, implemented a dev site, fixed the issues with developers & then moved on to a content + link building strategy. Organic visibility is up 100s of %, the client is also being cited more in Google AI overviews - subsequently their ecommerce performance is significantly better.
40x
Daily Clicks
#1
Google Rankings
100s%
Visibility Growth
an agency you can trust.
Why Businesses Trust Assertive to Deliver Their SEO Services
We've been around since 2007 & in that time, we've built a reputation for getting clients exceptional results in organic search from increased rankings & qualified traffic to sales & ROI.
- Assertive media was founded in 2007 & is one of the UK's longest running SEO agencies
- Our SEO hiring process is heavily vetted so we get the best of the best
- Assertive is founder led with Daniel Foley Carter
- Award winning including 3× Drum Awards winner
- Thousands of SEOs globally use our SEO Tools including SEO Stack
- Extensive SEO Expertise with 40+ strong team
- Experience working with large & corporate businesses
- Full service SEO agency
- Data-backed SEO testing to remain up to date with latest Google updates
- SEO Support for Google, Bing, Baidu, DuckDuckGo & Yandex
- Flexible SEO Support & Consultancy
Our SEO Services
A range of services that cover every part of modern SEO.
- 01
SEO Consultancy
Professional, tailored SEO consultancy to support your business needs on a more ad hoc basis.
Learn more - 02
Keyword Research
Keyword research that looks at demand, intent, trends & scope for use within a strategy.
Learn more - 03
SEO Audits
Professional audits that evaluate organic performance, website architecture, content profiling, domain & brand auditing.
Learn more - 04
International SEO
Bespoke international SEO strategies including foreign keyword research, on-site SEO, content & digital PR.
Learn more - 05
Content Creation
High quality content creation services to facilitate new content strategies & to revamp existing content.
Learn more - 06
Digital PR
Earn powerful links through digital PR and manual link building to build domain authority, trust & rankings.
Learn more - 07
Link Acquisition
High authority links, media coverage & links that make a difference to your brand and organic performance.
Learn more - 08
SEO Testing
Data driven SEO testing services. AI & data driven insights to help improve organic performance.
Learn more - 09
Data Warehousing
Professional data warehousing solutions for Google Search Console and Google Analytics data.
Learn more
Working with us
Choosing Assertive as your SEO Agency - the process
If you are thinking of changing your current SEO supplier & are wondering how we work, here is a brief overview of how we typically onboard and work with new potential clients.
We begin by speaking with you post enquiry to understand your situation & to better understand your business, struggles, situation & to understand your targets, focuses and priorities. From this, we can usually provide an indicative SEO quotation to give you an idea of cost. From here onwards, we'll usually perform an SEO audit, review your websites current organic performance via Google Search Console & Google Analytics and then from there, we can ascertain what your SEO retainer needs in order for us to help you meet your objectives.
We believe all good SEO relies on a foundation of trust - that's why we won't just work with any client, we have to make sure the objectives/targets are supported with sufficient budget, effectively, we don't undersell SEO or the work required to make a real difference to rankings, non brand clicks & traffic and ultimately sales.
01
Initial SEO Enquiry
02
Initial Client Discussion
03
SEO Audit
04
Review of Search Console
05
Review of Tech SEO
06
Review of GA4 Data
07
Estimation of Work
08
Quotation Provided
09
Client Onboarding
