Digital PR Services Tailored to Your Brand
Digital PR enables brands to strengthen their authority & visibility outside of traditional search. Carefully crafted digital PR campaigns can help:
- Strengthen brand presence online
- Strengthen a domains authority
- Drives brand awareness & growth
- Drives up referral traffic
- Improve citations in AI search
- Improve LLM visibility
- Improve organic rankings
We help companies to:
- Earn high quality links from publications
- Strategically strengthen domain
- Tailor their link building strategies
Some of Our Clients
From venture-backed disruptors to established enterprise platforms, leading software companies partner with Assertive to turn organic search into a predictable, revenue-driving channel.
We’re a Creative Digital PR Agency Earning Premium Links for Clients
Effective digital PR can help support organic growth both in search engines and in Google’s AIOs, AI mode & in LLM search platforms such as chatGPT, Claude, Perplexity & others. With carefully crafted digital PR campaigns, we help clients to get featured in high quality, high authority publications.
Our in-house digital PR teams work with clients to understand their needs, targets & objectives before creating compelling, high quality content that journalists love!Â
Assertive has been established since 2007, so we have extensive experience in SEO, link building & reactive digital PR. We work with clients to understand their brand, understand where the needs are from an organic perspective & to help earn links to drive growth.
Our in-house team includes data analysts, researchers, writers & internal creatives who together, produce content that attracts, engages & results in high quality links to a clients website.
Why Digital PR is Important?
Digital PR plays a crucial role in helping brands to drive more brand awareness & stronger brand authority. Brand mentions & links from established publications can help improve traffic, rankings & overall trust in brand. Here are some of the reasons why digital PR is important & why you should consider a campaign if you aren’t actively getting links already.
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Strengthen overall brand & domain authority
It’s no secret that links play an important part in any SEO campaign. Domains with stronger links are significantly more likely to rank higher in traditional search results for target keywords/topics/long-tail searches. Stronger brands are typically associated with stronger organic presence.
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Increase Visibility in AI Search / LLMS
LLMS often use (RAG) retrieval augmented generation – which basically means they search the web to retrieve relevant content to serve. So, naturally brands with STRONGER link profiles / more citations across the web are MORE likely to be cited in AI search such as Google AIOs (AI Overviews), AI mode as well as platforms like chatGPT, Claude, Perplexity.
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Increase referral traffic
High authority publications often have much stronger traffic metrics & subsequently offer strong referral traffic opportunities. Our digital PR services help businesses like yours to diversify inbound traffic. Referral traffic can be a great source for new conversions/sales & ultimately ROI.
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Strengthen trust in brand
People seeing your brand in mainstream publications may have more trust in what your brand is / has to offer. Brand trust does a long way when it comes to conversion – digital PR can help solidify trust in brand & ultimately help to drive more conversions whether its direct or at pre-purchase/consideration stage.
Our Digital PR Services
Our in-house PR team combines creativity with deep expertise in public relations, event management, and SEO enabling us to deliver fully integrated digital PR campaigns that drive real impact.
We’ve worked across both B2B and B2C landscapes, spanning a wide range of sectors including travel, healthcare, HR, business, sport, automotive, logistics, beauty, and beyond.
See how we can help!
Pre Digital PR Auditing
We want YOU to get the best value and impact from our digital PR service, so, we offer pre digital pr campaign audits to ascertain if there are any issues or things that may impact campaign performance and outcomes. We can ensure that your sites technical profile is optimal, that content on landing pages is optimised & that backlinks will help drive ranking growth.
Content Ideation & Creation
Based on your brand, objectives, targets etc. our analysts will identify relevant “newsworthy” topics to craft content around that’ll stand the best chance of being picked up by journalists. We create engaging, exciting content that has a much higher success rate in being featured. Our creative team can handle everything from ideation, proposing / brainstorming ideas through to content & campaign delivery.
Research & Newsjacking
Our teams proactively look for opportunities for newsjacking or for getting involved in “hot topics” as well as other newsworthy content. Our analysts love to research big data to find things that are things people are genuinely interested in.
Thought Leadership & Storytelling
We help clients to leverage positive aspects of their brand to earn links including thought leadership content distribution, 1 on 1s with CEOs, CFOS or key figureheads within the business. We help CEOs get cited in mainstream publications such as Forbes, GQ, Esquire, HuffPost, The Times, Independent etc.
International Digital PR
We take a truly localised approach to global campaigns by hiring native team members in every market we operate. Their deep understanding of cultural context, media landscapes, and what resonates as newsworthy ensures our campaigns land with impact. Rather than simply translating content, we develop campaigns tailored to each region using market-specific insights, local data sets, and targeted outreach strategies to maximise coverage and results.
Events
We use digital PR to amplify events by generating buzz, boosting visibility, and securing media coverage before, during, and after they take place. Whether it’s a product launch, industry conference, brand activation, or company announcement, we craft tailored campaigns that blend strategic outreach, engaging storytelling, and timely content to capture media interest and drive attendance. Through press releases, influencer partnerships, media invitations, and reactive opportunities, we ensure your event reaches the right audiences while earning valuable backlinks and brand mentions in top-tier publications.
HARO Style Link Building
Alongside digital PR campaigns, we also support clients with “HARO” styles of link building, we like to call it “pitch and earn”. Clients simply give us a budget, target keywords & we do the rest. We use pitch and earn to respond to journalist questions with well written answers, expertise & feedback to help earn links.
Traditional Link Building
Traditional link building is a great way to support digital PR efforts. Typically digital PR & link building can be ran in tandem to maximise the inflow of new links & to speed up strengthening the target domains authority.Â
Digital PR that delivers results.
For any marketing investment, businesses are naturally going to want to see bang for their buck in terms of a healthy return on investment. So, we’ve tailored our digital PR services in such a way that we shorten the time it takes to see REAL results.Â
We’ve helped clients to:
- Drive up organic rankings to drive traffic growth & sales
- Strengthen brand search volume with reactive PR
- Positively impact appearances in Google AIOS
- Drive up referral traffic, sales / conversions
Digital PR: Frequently Asked Questions
How much does digital PR cost?
Our digital PR services start from £5,000 per campaign on a flexible ad hoc basis.Â
Digital PR on a monthly retainer (Minimum 3 months) is £4,000 per campaign.
Urgent digital pr campaigns for releases, events etc. starts at £6,000 per campaign.
Digital PR for more complex niches such as Gambling, iGaming, Pharma starts from £6,000 per campaign.
How many links do we get each campaign?
Because digital PR isn’t a service with “fixed deliverables” (because the outcome can vary) we typically advise clients that we’ll achieve a minimum of 5 links with a net target of 10 per campaign. We’re all about quality so we aim to get as many high quality links as possible.
Are you ready to accelerate your brand growth?
If you are interested in ampliyfing your brands reach & want to experience growth, more visibility, more trust in brand & ultimately more sales/conversions/enquiries than look no further.
Why do brands choose Assertive for their digital PR needs?
- Established since 2007, we have strong experience in digital
- Exceptional track record in getting clients results
- Fully in-house PR team for research, creation, distribution
- We don’t just focus on links, we focus on impact
- We consider all avenues for growth including AI / LLMS
- Receive more traffic, brand awareness, sales & ROI
Case Studies
Lenovo EMEA
BNP Paribas Cardif
Pharmacy Online
SCI-MX Nutrition
Audley Travel
Emma Sleep
Orangeries UK
Justerinis & Brooks
Craft Irish Whiskey
Sykes Dream Cottages
Large Mortgage Loans
SQS
Our Services: Client Testimony
For hundreds of clients globally we’ve provided a mix of SEO consultancy, training & SEO webinar content. Here’s what our clients have said about our service/training.
Assertive delivered on their word when it comes to content marketing
Assertive helped us to promote our electric scooter subscription service to help drive up numbers in what is a saturated market.Â
The concept of scooter rental is based on ride sharing, however, we offer scooter subscriptions where a user gets to rent a scooter month by month.
So naturally this was going to be a challenge. Assertive helped with content creation, they did a great job. They worked on content distribution and helped to drive up subscriber numbers. Overall we saw a reduction in CaC as a result and were very pleased will the results.
We wouldn’t hesitate to recommend them.
David H – Unagiscooters.com
Our Digital PR Team
Assertive prides itself on its digital PR capabilities, meet some of the team behind the work we do foro clients.
Mark Maurice
Mark maurice is one of our digital PR execs who is responsible for campaign planning & content delivery to journos. Mark has over 10 years experience in digital PR & general PR. Mark’s background includes running digital PR campaigns for large international gaming brands as well as brands in finance, development and media.
Nely Mihaylova
Nely is one of our core outreach team responsible for outreach, communications management and stakeholder management. Nely has over 10 years experience in the digital marketing industry and has been with Assertive since 2014.
Nely’s core strengths include building outreach relationships, negotiating link placements, rates & quality assessment.
Hassan Usmani
Hassan is one of our key HARO pitch and earn specialists who is responsibile for identifying pitch opportunities, liaising with writers, submitting content contributions and earning links for clients.
Hassan has over 10+ years experience in digital marketing with a majority of those years in the link earning space.
Taylor Hayes
Taylor or “TJ” is one of our outreach team who’s responsible for a mix of digital PR, journo outreach and story submissions. TJ has worked with platforms including Vuelio, Muckrack & Manual outreach to help secure clients media placements in major publications, news websites etc.
Digital PR:
How it Works
Initial Research.
After we onboard you as a client, we’ll typically run through a fact find to learn more about your brand, your product/service offering & target audience.
We’ll learn about your objectives, brand guidelines, current organic performance.
Once we understand the fundamentals about your brand & product/service offering, we can then begin the campaign planning phase.
Research & Content Planning.
Once we’ve conducted an initial plan, we’ll begin the research and content planning phase. Typically, we look at research that can yield engagement & maximise chances for inclusion.
We look at how we can spin up media that has a direct tie to your brand / brand offering whether it’s news content, thought leadership content, insights, WOW facts, viral content – we research & brainstorm topics.
When we feel we’ve hit the right one, we’ll turn it into content that can go directly to journalists. Â
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We begin by aligning the campaign with your business goals, SEO objectives, and target audience. This includes analysing your brand positioning, industry trends, backlink profile, and existing content assets. We also conduct a gap analysis to identify untapped angles and opportunities in your niche. The planning phase sets the strategy, campaign KPIs, and timelines.
Once the campaign idea is approved, we produce the core content and supporting assets this could be a data led report, interactive tool, visual content (i.e infographics), or expert commentary. Everything is crafted with both journalistic appeal and SEO value in mind, ensuring it’s informative, engaging, and link-worthy.
Media Outreach & Distribution.
We build a bespoke media list segmented by sector, region, and journalist interest. Outreach is then launched using tailored pitches that emphasise the story’s value and relevance.
We proactively engage with journalists, provide supporting materials, and manage follow-ups to secure coverage and backlinks from authoritative sites.
As coverage rolls in, we monitor placements, track link acquisition, and measure media impact. If needed, we adapt the story or identify reactive opportunities to extend the campaign’s reach.Â
Content can also be amplified via social media, newsletters, or influencer collaborations for additional traction.
How will you benefit from our services?
We MAXIMISE the benefits by combining high quality content creation with strong content distribution to maximise placements. More placements of higher quality & relevance can influence stronger organic performance and subsequently sales, leads, more revenue.
Your brand will be more visible
You’ll appear in more organic searches, you”ll be more visible in huge publications with large audiences. You’ll get more traffic, impressions & clicks.
Be seen more in AI / LLM searches
Whilst AI visibility factors are still very much an “unknown”, there’s strong correlation to suggest that a domain with more links and citations from authority sources is MORE likely to be visible within AI / chat LLMS.
You’ll net more revenue
Because our expertiise goes beyond digital PR alone, we bring experience in driving up engagement & conversion, so whilst your digital PR is helping to drive up exposure, we’ll look at how you can better monetise your traffic.
Improved domain metrics
Whilst we tend not to focus too much on vanity metrics i.e. Domain DR / DA / Trustflow – you can track the growth of these metrics whilst campaigns are underway. As more and more earned links come in, you’ll be able to see your domains vanity metrics grow!
Frequently Asked Questions
What publications can you typically get links from?
Top-Tier Global Publications for Digital PR
General News / Business
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Forbes
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Business Insider
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The Guardian
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The Telegraph
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BBC News
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CNN
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Bloomberg
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Reuters
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Financial Times
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The New York Times
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The Washington Post
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The Wall Street Journal
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CNBC
Tech / Startup / Innovation
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TechCrunch
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Wired
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The Verge
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Mashable
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Fast Company
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Inc.
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VentureBeat
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Engadget
Lifestyle / Culture / Entertainment
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BuzzFeed
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VICE
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HuffPost
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Time
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GQ
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Esquire
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Cosmopolitan
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Elle
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The Independent (Lifestyle)
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Metro UK
Regional High-Authority Sites (Good for National Campaigns)
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Evening Standard (UK)
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USA Today (US)
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The Globe and Mail (Canada)
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Sydney Morning Herald (Australia)
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Irish Independent (Ireland)
Specialist / Niche Press (depending on campaign)
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Healthline (Health & Wellness)
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Men’s Health / Women’s Health
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Autocar / Top Gear (Automotive)
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MoneySavingExpert / This is Money (Finance)
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Harvard Business Review (Business Thought Leadership)
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Smashing Magazine (Design/Tech)
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The Drum / Campaign Live (Marketing/Advertising)
Is digital PR worth it?
Yes. Digital PR builds high-authority backlinks, boosts SEO rankings, increases brand visibility, and earns coverage in top tier media all of which can drive long-term organic growth.
How long until we see results?
You’ll typically start seeing media coverage and backlinks within 4–8 weeks. SEO impact (like ranking improvements) usually follows within 2–3 months, depending on competition and domain strength.
How does digital PR typically work?
We create newsworthy stories or campaigns, pitch them to relevant journalists and publications, and secure coverage with backlinks to your site. This helps improve SEO and brand credibility.
Does content marketing actually work?
Yes, content marketing works when it is done properly by people who have experience.
Businesses that invest in good quality content that’s tailored to their audience’s needs often see long term growth in brand visibility, website traffic, and customer engagement.
Unlike short term tactics, content marketing builds trust and authority over time, helping to attract and retain customers throughout the buyer journey.
It also supports SEO by improving rankings for relevant search terms and increasing organic traffic. While it may take time to see results, especially in competitive industries, content marketing is one of the most effective ways to generate leads, revenue as well as brand awareness.
