Shop Indoor Golf

Full-service SEO partnership for Shop Indoor Golf, growing organic visibility in the highly competitive US market for golf simulators, launch monitors and indoor golf equipment.

SEO Auditing
Technical SEO
On-Page SEO
Content Strategy
Link Building & Digital PR
Conversion & User Engagement Optimization
Ongoing SEO Consulting

All case studies

What we delivered

Key Achievements

Grew rankings in the US market for golf simulators and high-value commercial queries
Resolved long-standing cannibalization between the root domain and core product categories
Cleaned up indexing and crawl issues across the site
Built authority through targeted link acquisition
Improved user engagement and behavioural signals on key landing pages
Strengthened topical authority across the indoor golf category

About Shop Indoor Golf

Shop Indoor Golf is a leading US specialist e-commerce retailer for golf simulators, launch monitors, hitting nets, enclosures and related indoor golf equipment, competing nationally against established specialist and big-box retailers in the indoor golf vertical.

US
Market Growth
Cannib.
Resolved
Authority
Built

The Challenge

Shop Indoor Golf operates in one of the most commercially competitive verticals in US ecommerce, going head to head with large specialist retailers and big-box players for queries like golf simulators, golf launch monitors and dozens of related product and category terms.

A long-established ecommerce domain carried accumulated technical debt, indexing inefficiencies and weak or duplicated content patterns suppressing ranking potential.

Cannibalization between the homepage and core product category pages diluted equity and prevented the right URLs from ranking for commercial queries.

The authority profile needed strengthening to compete with large specialist retailers and big-box players at the top of the SERPs.

The Solution

We delivered a full deep-dive SEO audit covering technical, indexing, content, cannibalization, link profile and user engagement issues, then translated the findings into a prioritised roadmap and executed across all workstreams.

Our Strategy

The strategy for Shop Indoor Golf began with a full crawl and a deep-dive into Google Search Console data across both domain and URL properties.

We used SEO Stack to process the GSC data at scale, surfacing cannibalization patterns, query-to-URL mismatches, indexing issues and underperforming content clusters that would have been difficult to identify through manual review alone.

Once technical and indexing issues were ruled out and resolved, we moved into active query and page level analysis, identifying both current and legacy cannibalization and resolving each instance with a defined target URL.

From there we executed on content improvements, internal linking, link acquisition and user engagement optimization in parallel, with ongoing measurement against ranking and traffic KPIs in the US market.

The Goals

Grow organic rankings and traffic in the US market for golf simulators and related commercial queries
Resolve cannibalization between the root domain and core product categories
Fix technical SEO issues and clean up non-indexed page reasons
Build authority through targeted link acquisition
Improve user engagement and behavioural signals on key landing pages
Establish Shop Indoor Golf as a category-leading domain for indoor golf equipment in the US