Assertive Media

Assertive Media

About

Learn more about Assertive, our history, who we are, our ethos & why clients choose to work with our established agency.

Our Case Studies

Assertive: Not Just By Name, But By Nature

Assertive is an international SEO agency with staff globally. We’re based out of the UK but we serve clients in international markets.

We’ve been around a long time – so we’ve seen the digital marketing agency change significantly – we actively promote internal training & skill development to ensure our clients get the highest quality of work.

  • We’ve been around since 2007
  • Strong client retention over a 1, 3 and 5 year period
  • Strong demonstrated expertise in SEO, PPC, Social & Conversion
  • Full in house team training & skill development programmes
  • Proprietary SEO tools (https://www.seo-stack.io)
  • Big data approach to SEO
  • We have extensive experience working with larger brands & corporate businesses
Assertive: Not Just By Name, But By Nature

The Team

Photo Gallery

Assertive Media team meeting
Assertive Media office
Assertive Media team
Assertive Media office space
Assertive Media team at work
Assertive Media team
Assertive Media 2024
Assertive Media 2024
Assertive Media 2024
Assertive Media team day
Assertive Media team day
Assertive Media team day
Assertive Media team day
Assertive Media team event
Assertive Media team
Ivy Berezo - Assertive Media
Joe Williams - Assertive Media

Assertive Overview

  • Vision

    Our vision remains to grow sustainably off the back of organic & brand awareness & to grow a team of marketing professionals who are passionate about their role.

  • Mission

    Our mission is to continue to scale & double operation sizes over the next 2-3 years as well as expanding our offices. We're also strengthening our positions in international markets.

  • Core Values

    Our core values are based on delivering ROI in the most efficient way. We believe in focusing on priority for clients as well as building a team of top tier marketing professionals.

We Provide Enterprise SEO Solutions

Assertive focuses on supporting medium to large organisation with enterprise SEO solutions, we also support clients with paid marketing, conversion optimisation & auditing.

Since our inception in 2007 we’ve been able to support large, recognised brands globally including Lenovo, Allianz, BNP Paribas Brands, Virgin, Easy Group, SAGE, Supreme Imports & more.

We’ve focused as a business on working with medium to larger organisations as typically this is where budgets are sufficient for campaigns to drive strong growth.

We Provide Enterprise SEO Solutions

We've Built A Professional SEO SaaS

To help maximise the outcome from any SEO campaign, Assertive embarked on rebuilding Google Search Console + integrating it with smart AI annotations, SEO testing, query counting & more.

We’ve done this to improve SEO campaign result outcomes & to provide data backed recommendations when it comes to technical SEO, content, link acquisition and SEO testing.

We are strong advocators of using first party data for SEO campaigns – big data = better decisions = better outcomes.

Our tool is SEO stack.

We've Built A Professional SEO SaaS

We Operate A Series of Sub Brands

Assertive operates a series of sub brands including SEO audits IO & SEO stack. The founder (Daniel Foley Carter) also used to run a consultancy which has since been merged into the agency as of 2024.

The ranking snapshots here are to demonstrate our passion for ranking our own assets.

Our sub brands cover different areas of SEO – where SEO Audits IO offers a bespoke, high quality SEO auditing service and where SEO stack provides a tool stack, data warehouse & workflow for SEOs globally.

Across the group we’re over 40+ strong and growing year on year.

We Operate A Series of Sub Brands

Meet The Team

Learn more about the fantastic people who make Assertive what it is.

Client Testimonials

What our clients say about the service we deliver.

  • Carolina Viola - BNP Paribas Cardif

    We worked with Assertive on our Warranty Direct insurance brand, we found the team to be very knowledgeable and proactive, we saw a notable increase in the volume of policies…

  • Oxford City Council

    Assertive has helped us with the creation and delivery of a new website. Very pleased with the results, we can now fully manage the website independently.

  • Gemma Peakman - Head of Digital, SCI-MX

    We've worked with Assertive for over 2 years, in that time not only have they delivered a new revamped website, they've helped grow our website traffic substantially.

  • Larisa Lucaciu - Head of Marketing & BD

    Assertive have provided an efficient & effective SEO service delivering results. They've been able to adapt to our requirements & have helped to leverage strong traffic growth from Google.

Get a Quote

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Market Intelligence

From the Assertive blog

Field notes on AI search, technical SEO and paid media - written by the people delivering the work.

View all insights
AI SEARCH

How to Check What Google & LLMs Sees in Website HTML

In an age of modern JS based websites, there has never been a more important time to actually validate what your website HTML looks like to crawlers/user agents. In this article we look at how.

Daniel Foley Carter

Daniel Foley CarterSEO Specialist

30 September 2026

SEO for Manufacturers ExplainedSEO

SEO for Manufacturers Explained

Historically, most manufacturers built their business on trade shows and referral networks, and those channels definitely still hold a lot of value. They matter for closing deals and doing in-person product demos because, at the end of the day, you rarely seal a large contract until the client gets a real feel for the product.

Ben Flynn

Ben FlynnSEO Content Writer

28 September 2026

How AI Overviews Affect Online Retail Click-Through RatesSEO

How AI Overviews Affect Online Retail Click-Through Rates

Google search is changing for e-commerce websites because of Google AI Overviews. In the past, ranking high in organic search meant consistent, reliable website traffic, but AIOs are affecting online retail click-through rates (CTR) in many ways.

Hannah O'neill

Hannah O'neillSEO Copywriter

28 September 2026

SEO for Universities and Training Providers: What Works in 2026?SEO

SEO for Universities and Training Providers: What Works in 2026?

SEO is still a core marketing strategy for universities and training providers in 2026 looking to attract their next cohort of students. But the landscape has changed. Gen-Z audiences are tech-savvy, and many are turning to AI tools instead of traditional search to find their further education establishment.

Hannah O'neill

Hannah O'neillSEO Copywriter

27 September 2026

Why Accounting Firms Need SEO to Build Online TrustSEO

Why Accounting Firms Need SEO to Build Online Trust

Today, even word-of-mouth recommendations are only the starting point of the typical client journey, with Google searches, AI queries, and verified reviews as core factors in the decision-making process. That's why SEO is an essential investment for accountancy firms. In this guide, we'll explore why SEO matters for accountants and top strategies for sustainable growth.

Hannah O'neill

Hannah O'neillSEO Copywriter

23 September 2026

How SEO Helps Mortgage Brokers Generate Qualified LeadsSEO

How SEO Helps Mortgage Brokers Generate Qualified Leads

The housing market runs on intent and careful deliberation because we are dealing with a lot of money here. It is highly unlikely that a borrower will just wake up and take on a massive home loan without prior thought. They will spend significant time researching, and that process will almost entirely involve searching online.

Ben Flynn

Ben FlynnSEO Content Writer

23 September 2026

SEO Strategies for Estate Agents and Property DevelopersSEO

SEO Strategies for Estate Agents and Property Developers

SEO strategies for estate agents and property developers have transformed from a siloed process to a multi-faceted discovery engine in 2026. Whether you sell properties, provide letting services, or develop projects, understanding the modern search journey is central to your success.

Hannah O'neill

Hannah O'neillSEO Copywriter

16 September 2026

Why Property Companies Need SEO to Stay CompetitiveSEO

Why Property Companies Need SEO to Stay Competitive

When we look at why property companies need SEO to stay competitive, it really comes down to one simple truth. Almost everyone starts their journey online today. Think about your own habits and how your first instinct when looking for a service is to do a quick search online before you even make a phone call. The real estate industry is no different. 

Ben Flynn

Ben FlynnSEO Content Writer

13 September 2026

The Importance of E-E-A-T in Finance SEOSEO

The Importance of E-E-A-T in Finance SEO

Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T) matter in finance SEO because of the sector's complexity.

Hannah O'neill

Hannah O'neillSEO Copywriter

12 September 2026

How AI Search May Impact Law Firm MarketingAI SEARCH

How AI Search May Impact Law Firm Marketing

AI search is changing how people look for and find law firms. In the legal sector, user behaviour is shifting from organic search dominance to getting instant answers generated by AI Overviews and LLMs. With higher rates of zero-click queries reducing website traffic, your law firm's marketing strategy must change from simple keyword research to active AI optimisation.

Hannah O'neill

Hannah O'neillSEO Copywriter

7 September 2026

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