Assertive Media
About
Learn more about Assertive, our history, who we are, our ethos & why clients choose to work with our established agency.
Assertive: Not Just By Name, But By Nature
Assertive is an international SEO agency with staff globally. We’re based out of the UK but we serve clients in international markets.
We’ve been around a long time – so we’ve seen the digital marketing agency change significantly – we actively promote internal training & skill development to ensure our clients get the highest quality of work.
- We’ve been around since 2007
- Strong client retention over a 1, 3 and 5 year period
- Strong demonstrated expertise in SEO, PPC, Social & Conversion
- Full in house team training & skill development programmes
- Proprietary SEO tools (https://www.seo-stack.io)
- Big data approach to SEO
- We have extensive experience working with larger brands & corporate businesses
The Team
Photo Gallery
Assertive Overview
Vision
Our vision remains to grow sustainably off the back of organic & brand awareness & to grow a team of marketing professionals who are passionate about their role.
Mission
Our mission is to continue to scale & double operation sizes over the next 2-3 years as well as expanding our offices. We're also strengthening our positions in international markets.
Core Values
Our core values are based on delivering ROI in the most efficient way. We believe in focusing on priority for clients as well as building a team of top tier marketing professionals.
We Provide Enterprise SEO Solutions
Assertive focuses on supporting medium to large organisation with enterprise SEO solutions, we also support clients with paid marketing, conversion optimisation & auditing.
Since our inception in 2007 we’ve been able to support large, recognised brands globally including Lenovo, Allianz, BNP Paribas Brands, Virgin, Easy Group, SAGE, Supreme Imports & more.
We’ve focused as a business on working with medium to larger organisations as typically this is where budgets are sufficient for campaigns to drive strong growth.
We've Built A Professional SEO SaaS
To help maximise the outcome from any SEO campaign, Assertive embarked on rebuilding Google Search Console + integrating it with smart AI annotations, SEO testing, query counting & more.
We’ve done this to improve SEO campaign result outcomes & to provide data backed recommendations when it comes to technical SEO, content, link acquisition and SEO testing.
We are strong advocators of using first party data for SEO campaigns – big data = better decisions = better outcomes.
Our tool is SEO stack.
We Operate A Series of Sub Brands
Assertive operates a series of sub brands including SEO audits IO & SEO stack. The founder (Daniel Foley Carter) also used to run a consultancy which has since been merged into the agency as of 2024.
The ranking snapshots here are to demonstrate our passion for ranking our own assets.
Our sub brands cover different areas of SEO – where SEO Audits IO offers a bespoke, high quality SEO auditing service and where SEO stack provides a tool stack, data warehouse & workflow for SEOs globally.
Across the group we’re over 40+ strong and growing year on year.
Meet The Team
Learn more about the fantastic people who make Assertive what it is.
Daniel Foley Carter
Founder / Senior SEO
SEODaniel Foley Carter is one of the founders of Assertive. Daniel's SEO expertise dates back to 1998/1999 so with over 24+ years of experience Daniel is able to deliver across all aspects of SEO - with strong technical, strategic & analytical skills.
Carl Panepinto
Senior Account Manager
MANAGEMENTCarl is one of the lead account managers at Assertive - dealing with account management, client satisfaction, reviewing overall delivery as well as business QC.
Kelvin Graham
Writer and Copy Editor
CONTENTKelvin specializes in creating high-quality SEO content and copy that drives organic traffic and conversions.
Nely Mihaylova
SEO Specialist / Link Outreach
SEONely focuses on technical SEO optimization and strategic link building campaigns for our clients.
Hannah O'Neill
SEO Copywriter
SEOHannah creates compelling, SEO-optimized content that engages audiences and drives results.
Hassan Usmani
HARO & Featured Link Builder
SEOHassan specializes in HARO campaigns and building high-quality featured links for our clients.
Mike Ruiz
Technical SEO Specialist
SEOMike focuses on technical SEO audits, site optimization, and resolving complex technical challenges.
George Hill
PPC Specialist
PPCGeorge manages and optimizes pay-per-click campaigns to maximize ROI and drive qualified traffic.
Laura Wakeham
Content Writer
CONTENTLaura creates engaging, high-quality content that resonates with audiences and supports SEO objectives.
Samantha Carter
Link Specialist
SEOSamantha specializes in building high-authority backlinks and developing strategic link acquisition campaigns.
Aly Johnson
Head of Content
CONTENTAly leads our content strategy and oversees the creation of compelling content across all client campaigns.
Muhammad Usman Siddiqui
Senior SEO Account Manager
SEOMuhammad manages complex SEO accounts and ensures delivery of strategic objectives for enterprise clients.
Ivy Berezo
SEO Specialist
SEOIvy specializes in comprehensive SEO strategies and optimization techniques for improved search visibility.
John Seneca
Lead Developer
DEVELOPMENTJohn leads our development team and implements technical solutions to support SEO and client objectives.
John Kyprianou
SEO Lead
SEOJohn leads strategic SEO initiatives and manages complex optimization projects for key client accounts.
Stefan Krčelić
SEO Lead
SEOStefan leads advanced SEO strategies and implements data-driven optimization approaches for client success.
Susie Davids
Content Writer
CONTENTSusie creates compelling content that drives engagement and supports comprehensive SEO strategies.
Ram Karri
Lead Developer
DEVELOPMENTRam leads technical development projects and ensures seamless integration of SEO and development practices.
Siya Hamdi
Development Manager
DEVELOPMENTSiya heads up the development management for Assertive's software development including SEO Stack.
Joe Williams
SEO Lead
SEOJoe Williams is one of the SEO leads at Assertive providing comprehensive SEO support for clients including SEO audits & SEO training.
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Hassan Heydari
Lead Developer
DEVELOPMENTHassan is one of Assertive's lead developers, responsible for building out the SEO Stack infrastructure as well as supporting in-house projects.
Divyanshu Abri
Lead Developer
DEVELOPMENTDivyanshu is one of the lead developers working on Assertive projects as well as supporting website development.
Client Testimonials
What our clients say about the service we deliver.
Carolina Viola - BNP Paribas Cardif
We worked with Assertive on our Warranty Direct insurance brand, we found the team to be very knowledgeable and proactive, we saw a notable increase in the volume of policies…
Oxford City Council
Assertive has helped us with the creation and delivery of a new website. Very pleased with the results, we can now fully manage the website independently.
Gemma Peakman - Head of Digital, SCI-MX
We've worked with Assertive for over 2 years, in that time not only have they delivered a new revamped website, they've helped grow our website traffic substantially.
Larisa Lucaciu - Head of Marketing & BD
Assertive have provided an efficient & effective SEO service delivering results. They've been able to adapt to our requirements & have helped to leverage strong traffic growth from Google.
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