Assertive Media

Assertive Media

About

Learn more about Assertive, our history, who we are, our ethos & why clients choose to work with our established agency.

Our Case Studies

Assertive: Not Just By Name, But By Nature

Assertive is an international SEO agency with staff globally. We’re based out of the UK but we serve clients in international markets.

We’ve been around a long time – so we’ve seen the digital marketing agency change significantly – we actively promote internal training & skill development to ensure our clients get the highest quality of work.

  • We’ve been around since 2007
  • Strong client retention over a 1, 3 and 5 year period
  • Strong demonstrated expertise in SEO, PPC, Social & Conversion
  • Full in house team training & skill development programmes
  • Proprietary SEO tools (https://www.seo-stack.io)
  • Big data approach to SEO
  • We have extensive experience working with larger brands & corporate businesses
Assertive: Not Just By Name, But By Nature

The Team

Photo Gallery

Assertive Media team meeting
Assertive Media office
Assertive Media team
Assertive Media office space
Assertive Media team at work
Assertive Media team
Assertive Media 2024
Assertive Media 2024
Assertive Media 2024
Assertive Media team day
Assertive Media team day
Assertive Media team day
Assertive Media team day
Assertive Media team event
Assertive Media team
Ivy Berezo - Assertive Media
Joe Williams - Assertive Media

Assertive Overview

  • Vision

    Our vision remains to grow sustainably off the back of organic & brand awareness & to grow a team of marketing professionals who are passionate about their role.

  • Mission

    Our mission is to continue to scale & double operation sizes over the next 2-3 years as well as expanding our offices. We're also strengthening our positions in international markets.

  • Core Values

    Our core values are based on delivering ROI in the most efficient way. We believe in focusing on priority for clients as well as building a team of top tier marketing professionals.

We Provide Enterprise SEO Solutions

Assertive focuses on supporting medium to large organisation with enterprise SEO solutions, we also support clients with paid marketing, conversion optimisation & auditing.

Since our inception in 2007 we’ve been able to support large, recognised brands globally including Lenovo, Allianz, BNP Paribas Brands, Virgin, Easy Group, SAGE, Supreme Imports & more.

We’ve focused as a business on working with medium to larger organisations as typically this is where budgets are sufficient for campaigns to drive strong growth.

We Provide Enterprise SEO Solutions

We've Built A Professional SEO SaaS

To help maximise the outcome from any SEO campaign, Assertive embarked on rebuilding Google Search Console + integrating it with smart AI annotations, SEO testing, query counting & more.

We’ve done this to improve SEO campaign result outcomes & to provide data backed recommendations when it comes to technical SEO, content, link acquisition and SEO testing.

We are strong advocators of using first party data for SEO campaigns – big data = better decisions = better outcomes.

Our tool is SEO stack.

We've Built A Professional SEO SaaS

We Operate A Series of Sub Brands

Assertive operates a series of sub brands including SEO audits IO & SEO stack. The founder (Daniel Foley Carter) also used to run a consultancy which has since been merged into the agency as of 2024.

The ranking snapshots here are to demonstrate our passion for ranking our own assets.

Our sub brands cover different areas of SEO – where SEO Audits IO offers a bespoke, high quality SEO auditing service and where SEO stack provides a tool stack, data warehouse & workflow for SEOs globally.

Across the group we’re over 40+ strong and growing year on year.

We Operate A Series of Sub Brands

Meet The Team

Learn more about the fantastic people who make Assertive what it is.

Client Testimonials

What our clients say about the service we deliver.

  • Carolina Viola - BNP Paribas Cardif

    We worked with Assertive on our Warranty Direct insurance brand, we found the team to be very knowledgeable and proactive, we saw a notable increase in the volume of policies…

  • Oxford City Council

    Assertive has helped us with the creation and delivery of a new website. Very pleased with the results, we can now fully manage the website independently.

  • Gemma Peakman - Head of Digital, SCI-MX

    We've worked with Assertive for over 2 years, in that time not only have they delivered a new revamped website, they've helped grow our website traffic substantially.

  • Larisa Lucaciu - Head of Marketing & BD

    Assertive have provided an efficient & effective SEO service delivering results. They've been able to adapt to our requirements & have helped to leverage strong traffic growth from Google.

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Market Intelligence

From the Assertive blog

Field notes on AI search, technical SEO and paid media - written by the people delivering the work.

View all insights
SEO

SEO Strategies for Luxury Travel Brands

Affluent travellers face real decision fatigue when planning complex itineraries, and this fatigue pushes them toward highly structured queries instead: a full thought rather than a couple of keywords, something closer to "private Parisian townhouses with butler service" or "boutique hotels Amalfi Coast with private beach and concierge service."

Ben Flynn

Ben FlynnSEO Content Writer

11 August 2026

SEO

SEO for Builders, Roofers, and Construction Firms Explained

Construction company SEO rests on three things that outweigh everything else combined, a fully optimised Google Business Profile, a steady flow of five-star reviews, and dedicated pages for every service in every place work happens. 

Ben Flynn

Ben FlynnSEO Content Writer

9 August 2026

AI SEARCH

How AI Search Is Changing Medical Website Visibility

Search visibility is being measured differently as a result. The sites earning attention now are the ones AI systems trust enough to cite, summarise, and recommend, regardless of where they sit in the rankings.

Ben Flynn

Ben FlynnSEO Content Writer

9 August 2026

Why Construction Companies Need SEO to Win More Local ProjectsSEO

Why Construction Companies Need SEO to Win More Local Projects

Read on for a full breakdown of why SEO for construction companies is a vital investment and how the right strategy can help you directly attract clients instead of relying on tenders and third-party lead platforms.

Hannah O'neill

Hannah O'neillSEO Copywriter

9 August 2026

Does Google Use User Behaviour, Website Design & Layouts in SEO Rank Assessments?GOOGLE

Does Google Use User Behaviour, Website Design & Layouts in SEO Rank Assessments?

In this article, I look at patents in Google that have been filed in relation to "document evaluation" as well as user behaviour. I look at the patents and share my thoughts on how user behaviour, website design and content layout can impact SEO.

Daniel Foley Carter

Daniel Foley CarterSEO Specialist

4 August 2026

Why Hotels and Resorts Need SEO Beyond Booking PlatformsSEO

Why Hotels and Resorts Need SEO Beyond Booking Platforms

Do hotels and resorts need SEO beyond booking platforms? Unquestionably. Booking engines are great for getting leads and bookings, but over-reliance on them can leave you out in the cold.

Hannah O'neill

Hannah O'neillSEO Copywriter

29 July 2026

How Trades Businesses Can Generate Leads Through SEOSEO

How Trades Businesses Can Generate Leads Through SEO

In this guide, we'll cover how trades businesses can generate leads through SEO and which strategies your business can use.

Hannah O'neill

Hannah O'neillSEO Copywriter

22 July 2026

How SEO Helps Hospitality Brands Increase Direct BookingsSEO

How SEO Helps Hospitality Brands Increase Direct Bookings

In this post we'll show you how SEO helps hospitality brands increase direct bookings. Whether you're a local guest house, a national restaurant, or international hospitality service, you'll know how to reduce expensive commission fees and grow a successful brand.

Aly Johnson

Aly JohnsonHead of Content

19 July 2026

How SEO Builds Trust for Home Service BusinessesSEO

How SEO Builds Trust for Home Service Businesses

In this post, we'll explain how SEO builds trust for home service businesses and strategies you can use to attract leads

Aly Johnson

Aly JohnsonHead of Content

19 July 2026

SEO Ranking Factors for 2026 - What you need to knowSEO

SEO Ranking Factors for 2026 - What you need to know

In this article I cover the most important ranking factors for 2026, what you need to know, what you should be paying attention to and more.

Daniel Foley Carter

Daniel Foley CarterSEO Specialist

17 July 2026

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