Overview
About Hannah
Hannah creates compelling, SEO-optimized content that engages audiences and drives results.
Hannah works as part of Assertive Media's in-house team as seo copywriter, supporting clients with content strategy & copywriting. Like everyone on our team, Hannah has come through our stringent vetting and training process so clients get the very best.
Experience
- Part of Assertive Media's in-house content team
- Vetted through our stringent hiring and training process
- Content support for clients across every niche and vertical
Insights
Articles by Hannah
SEOHow AI Overviews Affect Online Retail Click-Through Rates
Google search is changing for e-commerce websites because of Google AI Overviews. In the past, ranking high in organic search meant consistent, reliable website traffic, but AIOs are affecting online retail click-through rates (CTR) in many ways.
28 September 2026
SEOSEO for Universities and Training Providers: What Works in 2026?
SEO is still a core marketing strategy for universities and training providers in 2026 looking to attract their next cohort of students. But the landscape has changed. Gen-Z audiences are tech-savvy, and many are turning to AI tools instead of traditional search to find their further education establishment.
27 September 2026
SEOWhy Accounting Firms Need SEO to Build Online Trust
Today, even word-of-mouth recommendations are only the starting point of the typical client journey, with Google searches, AI queries, and verified reviews as core factors in the decision-making process. That's why SEO is an essential investment for accountancy firms. In this guide, we'll explore why SEO matters for accountants and top strategies for sustainable growth.
23 September 2026
SEOSEO Strategies for Estate Agents and Property Developers
SEO strategies for estate agents and property developers have transformed from a siloed process to a multi-faceted discovery engine in 2026. Whether you sell properties, provide letting services, or develop projects, understanding the modern search journey is central to your success.
16 September 2026
SEOThe Importance of E-E-A-T in Finance SEO
Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T) matter in finance SEO because of the sector's complexity.
12 September 2026
AI SEARCHHow AI Search May Impact Law Firm Marketing
AI search is changing how people look for and find law firms. In the legal sector, user behaviour is shifting from organic search dominance to getting instant answers generated by AI Overviews and LLMs. With higher rates of zero-click queries reducing website traffic, your law firm's marketing strategy must change from simple keyword research to active AI optimisation.
7 September 2026
AI SEARCHWhy Wellness Resorts Need SEO In AI Search Results
For 20 years, SEO for wellness resorts meant one thing: appear in top-ranking Google positions to get the click. Is it still a core part of your online visibility? Of course. But AI searches are changing how people discover and book wellness experiences.
6 September 2026
AI SEARCHWhy Product Page SEO Matters More in AI Search
Product page SEO is more important today than ever before, thanks to the rise of AI searches. Google's AI Overviews and LLMs like ChatGPT, Perplexity and Claude don't care about ranking your website; their only mission is to answer questions.
3 September 2026
SEOHow Travel Businesses Can Recover Organic Visibility
Up until recently, a travel business's success relied on two things: ranking on search engines and online travel agent referrals. While both are still important, the rise in AI search has significantly changed how people search for and find destinations, flights, and resorts.
3 September 2026
