Industry Specialism
SaaS SEO
Assertive Media specialises in SaaS SEO services to help grow new users, increase MRR and to help decrease churn. We have extensive experience helping SaaS businesses to grow their user base via organic search.
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SaaS SEO
Assertive Media specialises in SaaS SEO services to help grow new users, increase MRR and to help decrease churn. We have extensive experience helping SaaS businesses to grow their user base via organic search.
SaaS (software as a service) is a highly competitive space and often involves a lot of complexity from understanding the target search market through to planning pain + solution content to attract the right traffic that turns into monthly recurring revenue via sign up.
We know the SaaS space well having helped clients who offer specialist SaaS solutions through to marketing our own SaaS (SEO Stack). We understand everything involved in achieving a positive outcome in respect of user growth, we also understand how to maximise sign-ups, improve conversion and reduce churn.
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See how we scaled SEO Stack’s MRR + New User Sign Ups by 10x
At Assertive, we built our own SaaS SEO platform called SEO Stack. We used our own in-house SEO and digital marketing resources to scale MRR + scale new user growth. If we can do it for our own platform that’s in a highly saturated & competitive niche, we can do it for your SaaS business too!
For SEO Stack, we took a multi-faceted approach with content generation and link earning to start getting more users signed up and into paying customers.
WHAT WE OFFER
Assertive Media offers specialist SEO services for SaaS businesses looking to grow their organic user-base. We provide a full SEO service from auditing to market research, competitor analysis through to UGC problem + solution research via Reddit, Quora and forums.
We help SaaS businesses to grow, to become more profitable, to have a higher conversion rate and ultimately to do better organically in Google and across LLMS / AI search, across Google AI Overviews and AI mode.
For SaaS businesses we offer:
- Full technical SEO audits of SaaS websites
- A full performance analysis of google search console & GA4 data
- A review of page indexing issues & resolution
- SaaS content production
- SaaS listicle and competitor comparison content production
- SaaS problem + solution content generation
- SaaS link building & digital PR
- SaaS awareness campaigns (paid, social etc)
- AI SEO / GEO for SaaS business (increase mentions and citations)
- User behavioural analysis, churn reduction & conversion optimisation
We help with all aspects of not only getting more organic traffic but also helping to convert visitors also.
We can help:
- Increase free trial sign ups
- Increase paid plan & subscription sign ups
- Increase funnel conversion rates and reduce abandonment
- Analyse churn and retention
- Use AI to summarise feedback & address concerns, tool gaps
HOW LONG DOES SAAS SEO TAKE?
This is really dependent on how established your SaaS is and what your pre-existing organic performance looks like. We have to perform an audit of your search console data to assess where your current clicks and impressions originate, from here we can segment out brand, non brand, blog pages, features/solutions page traffic and more.
Typically, most SaaS businesses can expect to see meaningful results across the 6-12 month span, however this could be sooner depending on your pre-existing organic performance and authority.
We look for low hanging fruit for clients, so we’ll usually look at higher intent queries where rankings are closer to page 1 first, we’ll look at opportunities to capitalise on to maximise impact in the shortest, most sustainable time-frame.
Smaller SaaS businesses typically see results in 3-6 months, whereas larger SaaS businesses can vary from 3 months up to 12 months, again, it really depends on the pre-existing performance.
WHY IS SAAS SEO SO IMPORTANT?
It’s important because SaaS SEO can save a lot of money and drive significant results. A well structured, properly executed SEO strategy for a SaaS can significantly increase the volume of organic sign ups, be it a free plan, free trial, paid plan.
SaaS SEO allows for your content to appear in search, AI overviews and LLMS when someone is looking for a solution that your business offers, whether someone is searching for best project management tools or best timekeeping apps, whatever people are searching for in relation to your SaaS, we’ll help your brand appear.
It’s also important because it can support growth, increase MRR and help with any potential onward seed funding / VC funding - supported by demonstrable growth. Running PPC alone isn’t viable for most SaaS businesses, so SEO plays a key part in supporting growth and offering compounding growth opportunities.
Ultimately, it’s important because it drives brand awareness, product awareness and new customers.
WHAT THINGS ARE INVOLVED WITH SOFTWARE AS A SERVICE SEO?
So there’s lots, typically all the usual things you would expect in an SEO campaign including SEO auditing, technical SEO, on-site SEO, content production, link building, brand building and user experience enhancement along with conversion optimisation.
The main things we offer are:
SEO Audits for SaaS Websites:
We offer professional SEO audits that will tear apart your SaaS website, we’ll look at technical SEO items such as page construction, HTML, rendering, internal links, canonicals, parameter management, anchor usage, meta data, page headings, content orientation, UX etc.
We generate a list of SEO issues and recommendations to fix - this way we know everything that needs doing.
Performance Reviews for SaaS Businesses:
We look at your websites build, design, conversion rate, sign up process and how well you website does organically, where clicks and impressions originate from alongside a GA4 metric teardown.
Performance reviews allow us to:
Understand the split between brand and non brand
Understand where clicks and impressions are generated
What high intent SaaS keywords exist, where they rank and horizon opportunities
Who is searching what, where - so we know markets to target
Understand click distribution across pages i.e. articles, solutions, product features
Understand user behaviour
Understand website crawl and indexing health
And more
We get under the skin of your SaaS product and website, to understand the ins and outs and where the opportunities exist.
SEO Retainers for SaaS
If you wish to work with us month by month, we can execute the SEO audit and get the implementation done on your SaaS website. We can help with all the day to day SEO from content strategies to producing comparison content.
Things we look at include:
Problem / solution content - how your SaaS solves problems and how we can leverage google searches to get product awareness via new clicks
Platform features & solutions - we look at your platform feature and solutions content to identify new opportunities to rank and capture more high intent traffic
Comparison content - we compare your product to other market leaders who offer the same or similar product, we then create listicle content
Enhancing your technical SEO and maximising the utilisation of relevant structured data for SaaS
Your SaaS websites navigation, sub-linking and anchor profile - we enhance this as much as possible to improve page to page relevancy
Your pre-existing content - what is and isn’t working, what is and isn’t indexed and why, we look at solutions and how we can expand your content beyond what already exists to maximise indexation
Content gap analysis - what are your competitors writing about and winning on? We look for gaps and fill them, we also go after zero search volume and low search volume queries as these are often a goldmine
Link building for SaaS - from G2 to Product hunt, from product directories through to SaaS review sites - we get links from strong domains, strong websites & we enhance your domains strength and relevance
Link earning via content creation and social distribution - we help your brand to earn amazing links that really does help your brand to stand out, we create whitepapers, studies, media stories, studies + other alluring content to earn links
Digital PR to strengthen your domain with links from mainstream media outlets
SaaS CRO / UXO - we help to optimise the website for the best possible user experience, we cover conversion rate optimisation and user experience optimisation
We handle everything, or, we can work in unison with pre-existing teams. With some clients we handle everything, with other clients we work with external or internal resources from developers to content writers.
Our SEO is bespoke and is designed to work with your business, maximising productivity and positive result outcomes.
GROWING USER SIGN UPS
The key objective for most SaaS businesses is to get more sign-ups and to reduce CaC (customer acquisition costs). SEO typically has a higher starting CaC than PPC but, once SEO starts delivering the actual CaC comes down, often lower than that of PPC making SEO a highly profitable channel.
We’re focused on getting your SaaS ranking for keywords that drive sign ups, for some businesses we use pre-existing PPC data as a baseline for where users convert and for which keywords - we factor this into the SEO strategy.
Ultimately, you are looking for a SaaS SEO Agency because you want growth, because you want more trials and paid sign ups - we make it happen.
Total customers
THE CHALLENGES SAAS BUSINESSES FACE
In the age of AI and vibe coding, more and more people & businesses are vibe coding their own solutions so the market for SaaS has struggled as a result of this. However, despite this, a lot of vibe coded AI solutions aren’t fit for purpose and are often riddled with security issues, maintenance issues and more.
The biggest issues SaaS businesses face include:
People & Businesses vibe coding their own solutions
Competitive SERPS and high cost per click costs via PPC
Building review profiles on platforms like Capterra and G2
Gaining user trust
Getting a perfect product market fit
Retaining users & churn
We help across the board, because we’ve done it for ourselves! We own and run SEO Stack which itself is an SEO SaaS in a saturated marketplace where we see a lot of people vibe coding their own solutions.
We’ve dealt with:
Sign up abandonment
Free trial issues
High abandonment
Fluctuating churn
Poor conversions from other channels (PPC, Social and E-Mail marketing)
SEO challenges with strong competitors
User subscription cancellation
Feedback collection
And so much more!
If you want a SaaS SEO agency, look no further than Assertive Media.
HOW MUCH DOES SAAS SEO COST?
It varies, most SaaS businesses typically spend around 3-5% of monthly revenue although some spend more depending on the niche.
Typical SaaS SEO Costs:
Smaller SaaS businesses (non funded/VC backed)
£2k-£3k a month
Medium SaaS businesses
£5k-£10k a month
Larger SaaS businesses (£10k+ a month)
It does vary, we are happy to provide a free quotation for SEO services.
WHATS THE PROCESS FOR SAAS SEO CLIENT ONBOARDING?
So, if your brand decides to hire Assertive Media as its dedicated SEO agency, we have a simple, structured process for client onboarding and then ultimately, the SEO campaign that follows.
- 1
You submit an enquiry to us using the get proposal form
- 2
A member of our team will reach out to you to start the SEO discussion, to find out what you are looking to achieve, any challenges or set backs you may of had
- 3
We ask for Google search console access (subject to an NDA), or we can use third party data from AHREFS/SEMRUSH
- 4
We perform an initial analysis of your data before giving you an idea of SEO budget via a formal email quote or SEO proposal
- 5
If you decide to go ahead, we onboard you as a client, set up a client discovery call to get everything clarified
- 6
We begin the SEO audit process to evaluate everything
- 7
We deliver the SEO audit, SEO strategy and recommendations
- 8
We have a call to discuss and then the next steps
- 9
Usually it follows with implementation of the fixes alongside new keyword research
- 10
We begin the SEO strategy, so content planning, content editing and culling, on site SEO etc.
- 11
When we complete the on-site SEO we switch to links, content, SEO testing
- 12
We’ll build links to the domain/key pages on the domain
- 13
We produce content or work with in-house writers on a new content strategy
- 14
We deliver content, upload and get indexed
- 15
We begin SEO testing
- 16
We deliver reports, updates, insights on SaaS performance including sign ups, new users etc.
Throughout the process, we ensure clients are fully aware of all the work being done, we’re fully transparent and have an open book policy with clients.
WHAT ARE THE KEY CONSIDERATIONS SAAS BUSINESSES NEED TO HAVE?
SEO is like taking a horse to water, you can get the audience but you can’t make them drink. The same can be said with SEO, you can get the clicks/traffic, but it doesn’t mean they’ll automatically sign up to your SaaS.
There’s a lot more to it than that, for example, getting clicks, rankings and traffic is one thing, but actually getting new traffic to sign up is another - it’s often a complex process that requires a lot of tweaking, analysis and fine tuning.
For example - is your product good, does it have the right offering at the right price? Again, when we’re doing an SEO strategy for SaaS clients, we’re also looking at your product, how well it fits the market, service/offering coverage and more.
An SEO campaign is no good if new traffic/users don’t engage or sign up to the product - if anything, growing traffic with no sign up conversion is a negative indicator - so, we work hard with clients to ensure this doesn’t happen.
Through a process of analysing traffic, clicks, user behaviour and sign ups / sign up abandonment we can ascertain whether your SaaS product is missing features, functionality, has issues with pricing or something else that may be turning off potential clients.
The thing is with SEO is that you can’t just optimise a website and hope for a huge swathe of new product sign ups, there’s a lot more to it than that, which involves a lot of analysis, prediction, testing and trial and error to find out what works for your SaaS brand.
And that’s what we do here at Assertive Media, we don’t guess users actions, we look at real and raw data to ascertain what’s going on, we collect feedback and we understand whether new traffic is likely to turn into new MRR.
SEO isn’t all just rankings and clicks, its also user experience too - so we make sure we help your new potential customers into the funnel to sign up.
We help SaaS businesses to do more than just rank, we help to drive conversion.
The key considerations are:
Your SaaS products offering and coverage - does it do anything better than competitors
Pricing and competitiveness - can clients feel like they're getting value for money from your product?
Conveyance of benefit - people buy benefits, solutions, does your content make it quick and easy for people to understand how it could benefit them?
Trust - do your target audience trust your brand, is your software SOC2 compliant? How and where is data stored - there’s so much to this
Do your landing pages actually convey the offering in the right way?
Is your website easy to use, are there prominent CTAs and sign up perks? New user offers?
WHAT IS SAAS?
SaaS stands for software as a service, it’s primarily the definition of online software that people sign up and pay for. You can get SaaS products for almost any niche from analytics tools to project management platforms.
SaaS is a hugely broad category, but ultimately, it’s a business that’s designed a software product to solve a problem or “challenge” that businesses face by providing a tool. There are over 100m SaaS businesses globally covering absolutely everything.
Unlike traditional desktop software, SaaS is predominantly online although there are tools that are desktop based where users pay for a subscription to use the tool.
SaaS tools are built to solve problems and to help businesses in their day to day functions from financial planning and management to managing staff, HR, workflows and more.
Overview
Dashboard
MRR
Active users
2,940
Churn
1.8%
Signups this week
Onboarding
WHY IS THE SAAS MARKETPLACE SO CHALLENGING?
Because, like any niche, when a business spots an opportunity they’ll build and sell the solution for it. With the advent of AI you have a lot of businesses vibe coding their own SaaS solutions, which has created a more challenging environment for businesses like this to grow.
However, for many businesses, they aren’t just paying for the tool, they’re paying for the infrastructure, security, product updates and more - something that’s not as viable or sustainable via vibe coding.
The challenges now are predominantly:
Vibe coding has created a significant growth in businesses deploying bespoke software solutions for clients, driving the competition up and subscription prices down
SaaS SERPS are often highly abused by listicle content which is often self-promotional i.e. SaaS websites writing reviews of their competitors and comparing them - this kind of self promotion is exactly the kind of thing Google and LLMS are clamping down on
A lot of SaaS reputation is built on links and UGC mentions, however with Reddit taking a more aggressive stance on self-promotion, it’s getting harder for the platforms to promote what they offer
SERPS can traditionally be highly competitive, if you’ve got a competitor with hundreds or thousands of reviews across Google, Trustpilot, Reviews.io, UGC and social mentions - it can be very hard to replicate that
More links are required now which is often the most expensive part of SaaS SEO, and for some smaller businesses, it’s not as viable to spend so much without a quick return
WHAT ARE THE BENEFITS OF SAAS SEO OVER PPC?
PPC (pay per click) is a very reliable source of new potential sign ups for SaaS businesses, it’s quick and often yields results much quicker than SEO, however, it can quickly become expensive, especially if there are any conversion or funnel issues.
PPC provides a much quicker way of generating new sign ups, whereas SEO tends to offer compounding growth, over time as your domain ranks for more and more keywords and appears in more AI Overviews it will begin to generate a flow of organic sign ups, with compounding growth, cost per acquisition via SEO can often be much lower than that of PPC.
Not only that but SEO offers a double-benefit in that it helps with AI Visibility, so when users are looking for solutions via chatGPT, Gemini, Claude, Perplexity, Bing, Grok or many other LLMS being highly visible organically is likely to increase yield from LLMS.
Link building and brand trust building help both SEO and AI / GEO visibility, something that we advocate for clients.
+ AI visibility across LLMs
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