In-House AI Automations

Custom AI automations and agents that supercharge your marketing, improve spend efficiency and generate more conversions and revenue.

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Trusted by ambitious brands

In-House AI Automation Specialists

Custom In-House AI Automations for Marketing Teams.

At Assertive we provide custom AI automations for businesses looking at improving their digital marketing with AI & automated workflows. We help clients build custom AI automations to help supercharge marketing performance, improve spend efficiency and to generate more conversions and revenue.

2-4 weeks
Build & deploy
SEO/PPC/Social
Automations built
7,000+
SEOs use SEO Stack
2007
Trading since

WHAT WE OFFER

The AI automations we offer clients are broad, we provide automations across a wide array of LLMS and platforms including Hermes, Openclaw, N8N, Make, Clay and others. The main AI automations we help clients with include:

SEO AI Automations for data analysis and strategy
SEO AI Automations for agentic SEO
PPC AI Automations for spend management & campaign optimisation
PPC AI Automations for ad creation, ad management, AB testing
Social AI Automations for creative ads, ads management

We of course offer completely custom AI solutions for anything in marketing.

MOST COMMON IN-HOUSE AI AUTOMATIONS

Whilst we offer a broad range of in-house AI automations, the most popular ones are:

AI AUTOMATIONS FOR SEO:

SEO is still very much a manual process that requires specialist expertise, however, AI can play a useful part in things such as trend monitoring, data analysis, competitor gap analysis, link tracking and more.

We explicitly do NOT condone using AI SEO Agents for SEO (as we’ve wrote about here: https://www.assertive-media.co.uk/blog/can-ai-agents-run-seo-autonomously-ai-seo-agents-do-they-work/)

However we can provide AI SEO agents that do run all facets of an SEO strategy should a client wish. We provide custom built AI agents that can work in SLACK or TEAMS or on Whatsapp/Telegram that can run SEO strategies from research and planning through to execution.

The best AI Automations in SEO tend to be for research, competitive landscape analysis, click gap analysis as well as things such as content comparisons.

AI AUTOMATIONS FOR PPC:

We regularly deal with clients who are looking at getting better PPC performance by using AI to help run, manage and optimise the campaign in real-time. Unlike traditional PPC management, AI automations can track data around the clock making specific bid adjustments to optimise for lowest CPA’s / CPCs.

AI Automations for PPC can help in a wide array of areas from planning and creating ad copy / display ad design through to running automations and scripts that deal with underperforming keywords, spend wastage and help to refine the campaign for maximum performance.

Our automations work across all campaign types i.e. TROAS (Target return on ad spend).

AI AUTOMATIONS FOR DATA ANALYSIS, CAMPAIGN REPORTING & PERFORMANCE:

We set up custom AI automations to deal with things that would usually take a digital marketing specialist a few hours a week to something that can be done in minutes. We help clients with all types of reporting including:

SEO performance reporting - covering rankings, traffic, conversions, engagement
PPC performance reporting - covering ad spend, CPCS, CPAs, conversions etc.
Social reporting
General business performance reporting
Competitor insights reporting

We can set reports up to auto-generate and to come over via email, slack or other preferred mediums.

AI AUTOMATIONS FOR DATA ANALYSIS, CAMPAIGN REPORTING & PERFORMANCE:

AI AGENTS IN SLACK:

So, we’ve been building and testing AI agents in SLACK to see the viability of what they can do and so far, it’s been exceptionally useful, we set up AI agents that look like members of the team that can go off to do all sorts of tasks such as:

Reporting on client website performance (traffic, spend, conversions, visibility, LLM and AI visibility)
Report on tasks in project management tools such as Notion, Monday, Asana, Jira, Trello, Activecollab etc.
Go and perform ad hoc tasks such as research, analysis, finding hot topics for content, socials and more

We help construct AI agents for clients that are tailored to exactly what a client wants, we build the SOUL.md, we set up MCPS, APIs and give agents everything they need from a sandboxed/docker environment.

CONTENT AND SEO

Content brief generation - Pulls SERP competitors, extracts headings and entities, and outputs a structured brief so writers start from a data-backed outline rather than a blank page.
Programmatic page creation - Generates large sets of templated pages (location, CMS, or industry variants) from a data source, with AI filling unique sections at scale. Although we do not encourage programmatic page creation unless clients are willing to vet content with writers before deployment.
Internal linking automation - Scans your site, identifies relevant anchor opportunities, and suggests or inserts contextual links to distribute authority. We can also build the automations for wordpress, shopify, wix, squarespace etc.
Meta tag and schema generation - Bulk-writes title tags, descriptions, and structured data markup from page content. We take CTR data from GSC to maximise impact.
Content refresh detection - Flags decaying pages (falling impressions/clicks in GSC) and drafts updates to reverse the slide.

EMAIL AND POTENTIAL LEAD LIFECYCLE/NURTURING

Segmentation and send-time optimisation - Clusters subscribers by behaviour and predicts the best send window per contact.
Subject line and copy variants - Generates and A/B tests multiple versions, then reallocates volume toward winners automatically.
Triggered sequences - Behaviour-based flows (onboarding, churn-risk, re-engagement) where AI personalises copy per recipient rather than using static templates.

PAID MEDIA & ANALYTICS

Ad copy generation and rotation - Produces headline/description permutations and pauses underperformers based on live metrics.
Bid and budget automation - Adjusts spend across campaigns using predicted conversion value.
Anomaly detection - Watches traffic, spend, and conversion data and alerts you when something breaks or spikes unexpectedly
Attribution modelling - Uses ML to assign credit across touchpoints beyond last-click.

SOCIAL AND CREATIVE

Repurposing pipelines - Turns one long-form asset (blog, webinar, video) into threads, clips, carousels, and posts.
Social listening and sentiment - Monitors brand mentions and competitors, summarising themes and flagging issues.
Image and creative generation - Produces on-brand visuals, variations, and ad creatives from prompts or templates.

RESEARCH AND OPS

Competitor monitoring - Tracks rivals' rankings, content, backlinks, and messaging changes, then summarises what shifted.
Lead scoring and enrichment - Ranks inbound leads and appends firmographic data to prioritise sales follow-up.
Chatbots and conversational qualification - Handles first-touch queries, books meetings, and routes qualified prospects.
Reporting automation - Assembles client or internal dashboards and writes the narrative summary of what the numbers mean.

HOW MUCH DO WE CHARGE FOR AUTOMATION DEVELOPMENT?

We charge by the hour typically £200 per hour for AI agent development and deployment. Costs really depend on the nature and size of your project. Typically:

AI SEO Agents we can build and deploy from £2000
PPC AI Agents we can build and deploy from £3500
Social AI Agents we can build and deploy from £2500
Data and Reporting AI Agents we can build and deploy from £1800

Contact us with a brief of what you are looking to automate in-house and a member of the team can provide you with a custom quote.

HOW MUCH DO WE CHARGE FOR AUTOMATION DEVELOPMENT?

HOW LONG DOES IT TAKE?

We can build and deploy AI automations for clients fairly quickly, typically we work on a 2-4 week timeline, usually it looks like this:

Week 1 - Scope out your requirements, what you want your agents to do, what problems you want to solve, what you want to automate
Week 2 + 3 - Agent build, testing and pre-deployment testing
Week 4 - Agent deployment and monitoring

We provide ongoing support for agents once deployed.

In-House AI Automations

What We Automate

01
SEO Automations
AI automations for data analysis, strategy and agentic SEO.
02
PPC Automations
Spend management, campaign optimisation, ad creation and AB testing.
03
Social Automations
Creative ad generation and social ads management.
04
AI Agents in Slack
Custom agents that report, research and run tasks like a team member.
05
Data & Reporting
Auto-generated SEO, PPC, social and business performance reports.
06
Custom AI Solutions
Completely bespoke AI automations for anything in marketing.

Real client results

Case studies from across the agency.

Pharmacy Online
Online dispensary medications including over the counter & prescription medicines.
SCI-MX Nutrition
One of the UK's leading sports nutrition & protein supplement retailers.
Lenovo EMEA
Global computer manufacturer Assertive supports search across EMEA markets.
BNP Paribas Cardif
International insurance group Warranty Direct programme growth.
Audley Travel
Tailor-made luxury travel bespoke itineraries crafted by destination specialists.
Emma Sleep
Award-winning sleep products mattresses, pillows and bedding.
Orangeries UK
Bespoke orangeries design, manufacture and installation across the UK.
Justerini & Brooks
Fine wine & spirits merchant one of the world's oldest, established 1749.
Craft Irish Whiskey Co.
Ultra-luxury, super-premium Irish whiskey crafted in small batches.