SCI-MX Nutrition

SCI-MX Nutrition is one of the UK’s leading sports nutrition & protein supplement retailer both online & in supermarkets. Backed by Science, SCI-MX offer a range of premium protein snacks, shakes, powders & supplements.

SCI-MX Nutrition

SCI-MX is a specialist in sports nutrition & protein supplements. Established in 2007 their goal was to help nurture, support and inspire the sportsperson in people. From exercise recovery to competition training, there’s a SCI-MX product to help anyone achieve their goal – irrespective of where they are on their fitness journey. From high quality protein powders, capsules and snack bars to ready-to-drink shakes and everyday sports clothing, SCI-MX has you covered. SCI-MX retail products in supermarkets across the UK as well as selling products online.

Services Performed
  • Analyzed the requirement
  • Front End Development
  • Responsive for mobile view
  • UI/UX Designing
  • WordPress Development
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Challenge

The challenge was to deliver an effective SEO strategy on the back of a website re-design & build along with full content rewriting, new infrastructure, significant speed improvements, SCHEMA integration and more.The challenge was to deliver an effective SEO strategy on the back of a website re-design & build along with full content rewriting.

  • Re-design the SCI-MX Website
  • Use historic user data to ascertain user experience
  • Extensive user interface and user experience
  • Re-write content and implement better content accessibility
  • Produce a dynamic & adaptive SEO strategy
  • Build links in a competitive landscape
  • Increase long-tail keyword coverage
  • Drive up keyword rankings for highly competitive terms
Solutions

The challenge was to deliver an effective SEO strategy on the back of a website re-design & build along with full content rewriting, new infrastructure, significant speed improvements, SCHEMA integration and more.The challenge was to deliver an effective SEO strategy on the back of a website re-design & build along with full content rewriting.

  • Improve Organic Rankings for Relative Keywords
  • Increase Website Engagement
  • Increase Website Conversion Rate
  • Reduce POGOing (returning to Google)
  • Increase Volume of 1st to Last Interaction
  • Reduce Checkout Abandonment
  • Increase Revenue
  • Increase Brand Awareness
Outcome

Assertive produced new website content for products, categories and blogs. Some of the blogs alone have generated tens of thousands of clicks. Content was produced on the back of in-depth competitor analysis, trends, what’s hot & other data sources. Using this approach we’ve successfully driven up website traffic for not just core keywords but a long variety of long-tail searches.

32%

Average Order Value

65%

Increase in Organic Traffic in 24 Months

50%

Increase in Organic With Mobile Traffic

95%

Increase Fully Load Time

What the Client Says

We’ve worked with Assertive for over 2 years, in that time not only have they delivered a new revamped website, they’ve helped grow our website traffic substantially. We’re seeing good onward growth thanks to the Assertive team. The collaborative tools they offer have made the whole SEO process very transparent.

Gemma Peakman - Head of Digital @ SCI-MX
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