The strategy for SCI-MX was based around understanding how SCI-MX products fit into the marketplace and how that marketplace would use the website. We analysed more than 50 competitor websites in great detail, ascertaining site structure, product filtering and categorization and more.
Using heat-mapping tools and analysing user behaviour we were able to ascertain what design factors need to be taken into consideration when designing a new website for SCI-MX.
The SEO strategy slotted right in as the new website required content rewriting & better data architecture. The combination of a new website design, improved user engagement and new content helped to drive initial ranking growth.
Our overall strategy was to build a site for the end users – who could easily browse products, categories and content across all browsers and devices, we implemented a 1-step checkout to make purchasing easier and quicker, we added in additional site functionality for enhanced user experience & more.