Increase
Key Achievements
SCI-MX is an established protein supplements brand with products in lots of mainstream supermarkets including Tesco & Asda. The brand positions itself on high quality protein products including Protein Powers, Shakes, BCAAs etc. From exercise recovery to competition training, there’s a SCI-MX product to help anyone achieve their goal – irrespective of where they are on their fitness journey. From high quality protein powders, capsules and snack bars to ready-to-drink shakes and everyday sports clothing, SCI-MX has you covered. SCI-MX retail products in supermarkets across the UK as well as selling products online.
- 330% Increase in Organic Traffic (More than 4k Clicks P/D)
- Significant user engagement increases
- Over 100 knowledge box panels (rich snippets)
- Over 3000 new Facebook Followers
- Increase in Conversion Rate (65% increase)
- 35% AOV Increase
- SEO
- PPC
- SOCIAL MEDIA
Challenge
The challenge was to deliver an effective SEO strategy on the back of a website re-design & build along with full content rewriting, new infrastructure, significant speed improvements, SCHEMA integration and more. The challenge was to deliver an effective SEO strategy on the back of a website redesign & build along with full content rewriting.
- Re-design the SCI-MX Website
- Use historic user data to ascertain user experience
- Extensive user interface and user experience
- Re-write content and implement better content accessibility
- Produce a dynamic & adaptive SEO strategy
- Build links in a competitive landscape
- Increase long-tail keyword coverage
- Drive up keyword rankings for highly competitive terms
The Goals
- Improve Organic Rankings for Relative Keywords around Product Based / Research based searches
- Increase Website Engagement
- Increase Website Conversion Rate
- Reduce POGOing (returning to Google)
- Increase Volume of 1st to Last Interaction
- Reduce Checkout Abandonment
- Increase Revenue
- Increase Brand Awareness
The Strategy
The strategy for Assertive was to fully revamp the SCI-MX website, making it faster, easier to use, more intuitive & better for an end to end customer experience. The website was re-designed, making it perform much better organically.
We reverse engineered a number of supplement websites to assess the most effective route forward to compete in a highly competitive space. This includes significantly more weighted product pages, better product filtering at category level, high quality content, internal linking, taking full advantage of SCHEMA / rich snippet data & more.
The strategy then became content and link based – building out a plethora of pillar and research pages around protein supplements, diets, healthy eating, training regimes and more.
We were able to substantially increase long-tail traffic and query coverage for SCI-MX which increased rankings and ultimately product sales through the website.
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