Gemini SEO Agency
Gemini SEO that gets your brand cited in Google Gemini, AI Mode and AI Overviews, built on solid traditional SEO foundations.
Trusted by ambitious brands
Gemini SEO Agency
Gemini SEO
Are you looking to get your website cited more in Google's Gemini AI Search? At Assertive, we provide specialist AI SEO services to help brands rank in LLMs such as Google Gemini.
Gemini SEO or Gemini Optimisation is the process of optimising a website so that it gets cited more often and more prominently in AI responses within Google Gemini. The Gemini SEO Process typically involves auditing a site, it's content, technical SEO, links and indexability / crawlability before implementing a strategy to make content more accessible, useful & easier for Gemini to parse & include in responses.
- Get Cited More in Google Gemini
- Increase Visibility in AI Overviews & AI Mode
- Grow AI Search Traffic, Leads & Revenue
- Strengthen Brand & Domain Trust
2007
Trading since
3+ yrs
Delivering AI SEO
16 mo
GSC data we analyse
23×
Conv rate from citations
LLMS We Optimise For:
Our Gemini SEO services
Gemini SEO Services
We offer a fully packaged Gemini SEO Service for clients where we deal with all the traditional SEO alongside AI SEO (both go hand in hand). Our Gemini SEO covers all the key things that your brand / domain needs to be a cite-worthy grounding source in Gemini responses.
01AI SEO Audits
We'll audit your website to ensure that content is accessible to Gemini and Google's grounding. With a growing number of websites using Javascript tech-stacks, it's not uncommon for these sites to be challenging if not completely inaccessible. We audit to ensure your content can be retrieved, rendered and extracted - covering rendering, SSR/CSR analysis, JS utilisation, raw DOM analysis, content audits, link and brand citation audits.
02Content Audits
We'll audit your website content to evaluate quality, factual correctness, we'll look at NLP, citability, content information priority, overall quality & whether it's answering the right question, covering intent properly, topical depth & coverage and more so your ranking pages are extractable for Gemini, not just rankable.
03Indexing & Structural Enhancements
We look at index health (what is and isn't indexed and why), content structure, content composition and the utilisation of structured data. Whilst structured data usage is a grey-area for LLMS, we ensure the full spectrum of structured data is used to maximise potential benefits for Gemini, Google and Bing alike.
04Brand & Domain Authority
A core part of Gemini SEO that crosses over with traditional SEO is authority - built from a mix of backlinks, brand mentions, social mentions & citations. We audit and evaluate your brand/domain authority to plan a forward strategy for link building & link earning. Stronger brand presence with more links and entity signals can increase the likelihood of being cited in Gemini.
05Brand Visibility Analysis & Competitor Insights
We help clients better understand their visibility and the traffic they get from Gemini and Google's AI search. We build custom GDS (google data studio) reports that segment out LLM and Gemini traffic by source, and help brands understand prompt search saturation alongside competitors to give an insight into comparable visibility.
06Content Production
We produce high quality content for clients that's more likely to be retrieved and cited by Gemini. We use high quality professional writers to craft content that engages, converts & most importantly meets end user intent. We don't use AI to produce slop, we use niche-specialist writers to craft content that ticks all the boxes for E-E-A-T (experience, expertise, authority and trust), YMYL (your money your life) and that demonstrates value by how end users behave.
Google Gemini SEO agency
Google Gemini SEO Agency
We work with clients who want to increase their AI visibility in Google Gemini. As a Gemini focused agency, we help audit, strategise, implement & execute SEO strategies that improve organic visibility in AI responses within the platform. We provide a full AI SEO Service for clients - covering everything from auditing to content production, link building, LLM SEO testing & more.
As an agency we offer all the SEO services required to rank both in traditional search & Google's AI search (AI Overviews, AI Mode, Gemini). We ascertain SEO performance alongside your broader marketing strategy to maximise appearances & citability in Google Gemini.
- Technical SEO Audits for AI - looking at whether the content on your site is accessible, crawlable, can be rendered i.e. non CSR / SSR
- Content Audits for AI - looking at whether your content meets a strict set of criteria to improve citability
- Page Indexing Audits for AI - looking at how much of your site is actually indexed vs non indexed content (which is unlikely to be cited in Gemini)
- Link & brand trust Audits for AI - looking how strong the trust is in your brand, what AI knows about your brand, the kinds of links your domain has, the kind of brand searches people are conducting
- Query fan out coverage - we look at your brands visibility across query fan out
- Entity knowledge graph data - we look at associated entities and knowledge graph data for your brand
Optimising for Gemini
Optimising for Google Gemini
Gemini grounds on the live Google Search index. Its web grounding fetches sources in real time from Google's index, ranks them for relevance, and extracts passages for synthesis for outputs. This is what sets Gemini aside from other LLMs, it uses a different retrieval substrate from ChatGPT (Bing-based) or Perplexity (its own crawl & Bing) - this is what we focus on when optimising for Google's own AI platform.
Traditional SEO plays a key role in driving up visibility growth here, it's not just about ranking in a traditional SERP result, it's also about ensuring organic performance in Google is good as it can have a direct impact on visibility within Gemini.
Strong Google SEO performance tends to translate into increased AI visibility, and for Gemini the prerequisite is simply maintaining prominent Google organic rankings. So if a page on your site already ranks top-3 for the underlying sub-query, you're most of the way to being a grounding source.
The corollary is that there isn't a separate "Gemini content type" to chase, the win is making sure your ranking pages are extractable, not just rankable.
Good GEO is good SEO
Improving Traditional SEO Performance
Google stated clearly that good GEO is fundamentally good SEO. This means that we'll generally check your underlying SEO performance before we start focusing on AI search. We go through and check everything from your websites Google Search Console data through to it's technical SEO compliance, page indexing performance (what is and isn't indexed and why), a full content audit (looking at content quality, NLP, intent, alignment, tone of voice, perspective, readability etc), a full link & domain trust audit and more.
Once we're satisfied that your website offers high quality content, a good user experience, has a clean index and is optimised thoroughly then we can begin looking at visibility in Google's AI search.
Gemini ranking signals
Gemini Specific Search Factors
Gemini relies on Google's search index for grounding, but, there are other things to it from Google-Extended utilisation through to query fan out, entity & knowledge graph signals, content freshness, factual citation and lots more. We ensure that your websites content ticks all the boxes so that:
- Google can retrieve your content
- Your content is fully accessible
- Your content is factually correct
- Your content meets end user needs and intent
- Your content is structured correctly
- Your content is E-E-A-T/YMYL compliant
- Content has facts cited where required
We consider all aspects of what Google typically looks at alongside this including helpful content factors, trust factors (brand search volume, brand search types, brand sentiment, domain trust and more) to ensure a higher probability of citation.
Deep dive
Why does grounding matter for Gemini?
Because Gemini grounds on Google's live index, your route into Gemini answers runs straight through Google organic. There isn't a separate channel to game, if Google can retrieve, render and trust your content, Gemini can ground on it. That's why our Gemini SEO work starts with solid Google SEO foundations and builds AI citability on top.
Real client results
Case studies from across the agency.
Pharmacy Online
Online dispensary medications including over the counter & prescription medicines.
SCI-MX Nutrition
One of the UK's leading sports nutrition & protein supplement retailers.
Lenovo EMEA
Global computer manufacturer Assertive supports search across EMEA markets.
BNP Paribas Cardif
International insurance group Warranty Direct programme growth.
Audley Travel
Tailor-made luxury travel bespoke itineraries crafted by destination specialists.
Emma Sleep
Award-winning sleep products mattresses, pillows and bedding.
Orangeries UK
Bespoke orangeries design, manufacture and installation across the UK.
Justerini & Brooks
Fine wine & spirits merchant one of the world's oldest, established 1749.
Craft Irish Whiskey Co.
Ultra-luxury, super-premium Irish whiskey crafted in small batches.
Gemini SEO Tools We Use
We use an array of AI SEO tools both internally and for clients. Our core tool stack for tracking Gemini and Google AI visibility includes:
We use an array of tools for analysis, auditing and citation tracking.
Work with the best
Why Choose Assertive as your Gemini SEO Agency?
Assertive has been established since 2007 & since we've built a strong reputation on getting clients results in search. Because our day to day service delivery is so SEO focused, we're constantly learning, reviewing, testing & following the latest trends in search.
This means we're closely aligned with everything from the latest SEO news and updates through to AI / LLM research, analysis and testing - including how Gemini grounds on Google's index.
We've been helping clients get cited in AI search in LLMS for 3+ years. Our in-house SEOs understand how Gemini retrieves and serves information, from query fan out and grounding through to entity and knowledge graph signals. The best people to deliver Gemini SEO are the ones actually doing it - that's where our team excels.
We provide a fully packaged service that incorporates everything your brand, business & website needs to be served more in Gemini and Google's AI search so your brand reaches more consumers.
How We Optimise Your Site & Brand for Google's AI Search
We cover all traditional SEO requirements first, typically we'll do a full-scale SEO audit to review your Google Search Console data - tearing apart performance data over the last 16 months to ascertain where clicks come from (queries) and where they're going (pages) and what the click composition looks like (what queries are driving traffic to which pages). We then perform a click gap analysis to see what's lost and what's gained.
We then perform an indexing review, so what is Google indexing, what is it not indexing and why (non indexed reasons), we then ascertain index health and what needs doing.
We then perform a full content audit which looks at every aspect of content from content quality and NLP through to engagement behaviour, E-E-A-T/YMYL, intent alignment, query counts and more - this allows us to ascertain your overall content quality & how well it meets end user needs along with freshness, factual correctness, tone of voice, readability and more.
Then we undertake a full link and brand audit - so we'll typically tear apart your domains link profile to assess quality, thematic relevance of links, anchors and link topic/context. We'll also look at your brand, brand UGC mentions, brand search volumes and sentiment.
Once we've completed a full audit and assessment, we then build the strategy around this - which will be on-site technical SEO fixes and enhancements, content strategy, link & brand building strategy.
From here onwards, it becomes a case of tracking citations in Gemini and looking at GA4 Gemini traffic - working to enhance content, brand and structured data. By building out quality content with links and citations we can help your site be a source for Google Gemini to cite and to find via grounding & query fan out.
Building Your Business Visibility & Revenue
Our focus is to enhance your brands visibility in Google's AI search. Focusing on Google's ecosystem as a whole is likely to help with mentions in Gemini, AI Mode and AI Overviews. Applying the correct methodology, we can help you make ground on the competition so as more of your target audience search Gemini, your brand appears.
Our focus is to drive strong return on investment by applying solid SEO foundations with more modern digital marketing techniques relating to AI - from improving how information retrieval works with your site through to taking advantage of SCHEMA, structured data & brand building to ensure your website is the source for citations.
"We've been working with Assertive on our SEO & AI SEO Strategy we're very pleased with the results. The team are fantastic & very helpful."
We had our first wholesale bulk order through ChatGPT which is one of the largest orders we've had to date. We're getting more customers telling us they found us in AI searches, so very pleased.
Appletons Wholesale
AI / LLM SEO client
FAQs
Frequently asked questions
Common questions from brands considering Gemini SEO services with us.
What is Gemini SEO?
Gemini SEO (or Gemini Optimisation) is the process of optimising a website so it gets cited more often and more prominently in AI responses within Google Gemini. It typically involves auditing a site's content, technical SEO, links and indexability / crawlability before implementing a strategy that makes content more accessible, useful and easier for Gemini to parse and include in its responses.
How does Gemini find and use my content?
Gemini grounds on the live Google Search index. Its web grounding fetches sources in real time from Google's index, ranks them for relevance, and extracts passages for synthesis. That's a different retrieval substrate from ChatGPT (Bing-based) or Perplexity (its own crawl and Bing), which is why optimising for Gemini centres on strong Google organic performance and extractable content.
Do I need separate content just for Gemini?
No. There isn't a separate "Gemini content type" to chase. Because Gemini grounds on Google's index, if a page already ranks top-3 for the underlying sub-query you're most of the way to being a grounding source. The win is making sure your ranking pages are extractable, not just rankable.
Is traditional SEO still important for Gemini?
Yes, it's the prerequisite. Google stated clearly that good GEO is fundamentally good SEO. We check your underlying SEO performance - GSC data, technical compliance, indexing health, content quality and link/brand trust - before focusing on AI search, because strong Google organic rankings tend to translate directly into increased Gemini visibility.
What Gemini-specific factors do you optimise for?
Beyond Google's index grounding, we look at Google-Extended utilisation, query fan out coverage, entity and knowledge graph signals, content freshness and factual citation. We make sure Google can retrieve your content, that it's accessible, factually correct, meets user intent, is structured correctly, is E-E-A-T/YMYL compliant and cites facts where required.
How is Gemini SEO success measured?
By more than traditional rankings. Alongside organic traffic and position we track how often your content is cited in Gemini answers, your share of brand mentions versus competitors, GA4 Gemini traffic, and how accurately Gemini represents your brand. Ultimately success is measured by the impact on sales, leads, enquiries and revenue.
Why hire a Gemini SEO agency instead of using a tool?
A tool gives you software whilst an agency gives you strategy, judgement and accountability. Automated platforms can generate content and flag issues, but they can't bring years of hands-on experience, interpret your commercial context, or contribute the original data and expertise that make content genuinely citable in Gemini.
Get started
Looking for a Gemini SEO Agency?
If you want your brand cited more in Google Gemini, AI Mode and AI Overviews, our fully packaged Gemini SEO service covers traditional SEO and AI SEO together. Tell us about your business and a senior strategist will respond within 1-2 working hours.
