Orangeries UK

The UK conservatory, orangery and home improvement market are highly competitive with an array of large brands capitalising on a majority of marketshare.

SEO
PPC
SOCIAL MEDIA

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What we delivered

Key Achievements

0 Clicks to more than 500 a day (non brand)
85% Increase in Enquiries (form submissions)
Increase in lead quality & job size
Orangeries UK is a UK joinery that specialises in the design & manufacture of conservatories, orangeries & other home extension / products. We designed & built the website & launched it.
We subsequently drove strong traffic growth for high value queries around orangeries and conservatories.
Our SEO strategy helped to drive more leads from organic as well as direct phone calls and indirect trade sales.
We’ve helped Orangeries UK and the other brand sites to rank prominently for a wide array of Orangery and Conservatory terms
SEO
PPC
SOCIAL MEDIA

Challenge

The UK conservatory, orangery and home improvement market are highly competitive with an array of large brands capitalising on a majority of marketshare.

Our challenge was to take a brand new domain / site & get it to become a prominent source of leads for the client.

Orangeries UK as a brand / domain / website has done exceptionally well in what is a competitive / challenging marketplace.

Our main challenges have been around pushing past larger brands who have significantly more establishment – which, we’ve managed to do in numerous areas

The Goals

Improve product enquiries through website
Improve conversion rate
Drive traffic growth & capitalise on long-tail
Help drive organic growth for expanded product ranges
Help build the brand

The Strategy

Assertive has worked strategically with Country Hardwood & it’s brands Orangeries UK, Windows & Doors UK, Prestige Roof Lanterns. Our strategy was to obtain a PMD domain & to build a site designed to engage and convert users.

We focused on building a site that would showcase the products whilst maximising performance organically.

We embarked on building out product categories and running SEO tests to leverage sequential growth in rank for keywords with higher commercial / conversion intent.

Subsequently, we’ve been able to rank Orangeries UK for a large volume of higher value keywords that have lead to an increase in conversions.

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