AI search / Assertive
GEO Agency
Help buyers find your business in AI-generated answers
When someone asks an AI assistant which company to use, which product to choose or how to solve a problem, you want your business to be part of that research.
Our generative engine optimisation service starts with those buying decisions. We investigate where your brand appears, which sources are being cited and what is missing from the information available about your business. We then turn that research into practical work across your website, content and wider online presence.
GEO Agency
What does a GEO agency do?
GEO (Generative Engine Optimisation) is the work of improving a business’s visibility and representation in generative search. That includes whether it is mentioned, which pages are cited and how accurately its products or services are described.
For your business, the useful questions are specific. Are you appearing when buyers compare suitable suppliers? Is the answer using current information? Does it link to a page that helps someone take the next step? Does AI know about your brand, products or services? What does AI know about your brand and is it correct?
We build the campaign around those questions and agree which platforms and markets matter before work begins. A GEO agency is responsible for a plethora of processes designed to ensure that AI / LLMS understand your brand, offering, product or solution - from ensuring that LLMS such as chatGPT, Gemini, Claude, Meta Muse, Perplexity, Grok, DeepSeek, Kimi can access your website content in full, properly, through to ensuring your content is citable, that LLMS understand your offering properly & that your brands authority and offering stands out.
Here at Assertive Media, we help brands to dominate in LLM searches.
If you want your brand to be more visible in AI Search, look no further.
At Assertive Media, using our GEO expertise combined with high quality SEO we’re able to help clients appear more in AI Searches, from enhanced product awareness to service awareness.
The work, explained
A campaign built around your commercial priorities
Find the questions that matter
We work with your team to identify the services, products and buying situations worth investigating. Sales questions, customer objections and existing search data help shape a set of prompts we can test consistently. We keep branded searches separate from questions where a buyer has not chosen a supplier.
We use aggregated data sources to identify potential questions & conversation starters. We look at various data sources including Google Search Console & Google Trends to extrapolate question searches as well as using question prediction models to identify what people are most likely to search across Google AI Mode, Gemini, Claude, ChatGPT, Perplexity, Grok, DeepSeek & more.
We use query fan out data to better understand the auxiliary searches that AI performs to also work out where your brand appears across query fan outs.
Examine the answers and their sources
We record where your brand appears, how competitors are presented and which websites support the answers. This helps us identify pages to improve, information to correct and topics where your business has something useful to contribute.
But, we go further than that, because we know and understand that LLMs aren’t consistent - 10 people asking the same question can get different answers because of how LLMS work amongst other things such as personalisation.
We look for correlative data to join the dots, especially when we’re looking at answers and responses to key prompts relevant to your brand/business/website/offering.
Improve the information buyers can find
The work may include clearer service descriptions, product comparisons, pricing explanations, case studies or answers to questions your sales team handles repeatedly. Your expertise and evidence should shape the content. We agree new copy with you before it is published.
We go that extra mile to truly learn what AI knows about your brand, product, service or offering - we call this a WAIKAY audit (what AI knows about you). So, we can strategise and plan content around ensuring that AI’s fully understand every aspect of your brand in the right way.
Build a stronger presence beyond your website
Where relevant, we identify industry publications, partner websites and other sources that buyers encounter. We recommend useful contributions and accurate business information rather than treating every mention as equally valuable. Any outreach activity is scoped separately so you know what is included.
We work with brands all across the UK, Europe & Worldwide to help them build a stronger presence across other channels and platforms - this is how we enhance citation frequency, mentions as well as improving sentiment.
Building a stronger presence across SEO & Social Media means your brand can be found and seen in more places, this means that, probabilistically your brand is more likely to be used as a source of information in an LLM response.
What we offer
What GEO Services we offer
At Assertive Media, we offer a fully comprehensive AI visibility & GEO/AEO service. Some of the core aspects of the service offering include:
GEO & AI Visibility Audits
We stress test your brand, product, service & solutions to see where they appear
Competitor Visibility Gap Analysis
We have a look at your competitors vs your own citation/mention performance to assess SoV (share of voice) and prompt frequency coverage to identify where gaps exist
GEO Audits
We evaluate your sites accessibility to LLMS, we ensure optimal technical & content configuration to maximise retrieval, we provide analysis, insights and actionable recommendations
GEO Brand Authority Building
We work to audit your brands authority, how well your brand is depicted online via reviews, comments, UGC, we look at where your product/service/solution sits in the marketplace
GEO Link Building
like SEO, we provide link building & link earning / digital PR services to help strengthen brand authority and performance in generative search
GEO Content Expansion
We look for content gaps, answer gaps and opportunities for your brand to be present in more question & deep conversational searches for enhanced brand, product & service awareness
Full GEO Campaigns
Where we handle everything required to improve citation & mention frequency, increase direct/referral traffic from LLMS & improve overall conversions
GEO Reporting via SEO Stack
We provide clients with powerful visibility reporting & correlative impact analysis
We offer a comprehensive one stop service for businesses looking at increasing their GEO visibility across mainstream LLMS (large language models).
GEO Agency
What you receive
Your agreed scope can include a visibility baseline, a map of priority questions and sources, a content and technical action plan, implementation support and reporting against the same questions over time.
You will be able to see what we found, what we changed and what happened afterwards. We also review identifiable referral traffic and enquiries where tracking allows, so the discussion stays connected to business value.
We provide clients with:
- AI Visibility Reports with Share of Voice
- Competitor Comparisons & GAP Analysis
- Custom GA4/GDS Dashboards with LLM Referral Data
- Conversion Reporting for LLM Traffic
- AI/GEO Audits
- AI/GEO Recommendations
- AI/GEO Content
We support clients needs on a client by client basis, every client gets a bespoke service that’s tailored to their growth and visibility objectives.
GEO Agency
Why work with Assertive?
Our work brings technical SEO, content review and search analysis into the same campaign. We can help with the website changes behind the recommendations as well as the strategy itself, with responsibilities agreed at the start.
We want your team involved. Your product knowledge, customer conversations and real examples give us the detail needed to make the work specific to your business.
GEO Agency
Not your typical GEO agency
Assertive Media prides itself on focusing on the commercial impact on improved AI visibility. It’s easy to get caught up in prompt tracking & chasing vanity scores, however we look at the true impact of visibility vs impact on sales, leads, revenue with smart correlative analysis.
Clients want to know exactly what they are getting and what’s going on, what impact the GEO work is having and how that translates into an ROI. We build custom GA4 explorations that tie in with our SEO Stack platform to look at the impact on visibility over met goals in GA4.
We help clients to decipher and understand where new revenue is coming from and how LLMs perform when it comes to engagement and conversion over traditional marketing channels such as SEO, PPC, Social Marketing etc.
Your questions
GEO campaign questions
Is GEO different from SEO?
The terms describe overlapping work. SEO remains important to discoverability, while a GEO engagement puts additional emphasis on generated answers, cited sources and how your business is represented across the agreed platforms.
Can you guarantee that an AI assistant will recommend us?
No. We can improve the information and technical foundations within our control, test the results and refine the work. The platforms decide what appears, and answers can vary between requests.
How much does a GEO campaign cost?
We quote against the number of markets and platforms, the website’s condition and the content and implementation work required. We agree the deliverables before you commit.
Can you work with our existing SEO team?
Yes. We can provide the research, priorities and specialist support while your team handles agreed implementation tasks.
Explore your wider AI search options
Discuss where your brand should be appearing
Send us your website and the products or services you want to grow. We’ll discuss the buying questions worth investigating and a suitable starting scope.
