AI search / Assertive
GEO Agency
Help buyers find your business in AI-generated answers
When someone asks an AI assistant which company to use, which product to choose or how to solve a problem, you want your business to be part of that research.
Our generative engine optimisation service starts with those buying decisions. We investigate where your brand appears, which sources are being cited and what is missing from the information available about your business. We then turn that research into practical work across your website, content and wider online presence.
The GEO campaign
Where should your business be part of the answer?
Understand
Buyer questions & commercial priorities
Investigate
Answers, competitors & cited sources
Improve
Content, access & accurate information
Review
Visibility, referrals & enquiries
GEO Agency
What does a GEO agency do?
GEO is the work of improving a business’s visibility and representation in generative search. That includes whether it is mentioned, which pages are cited and how accurately its products or services are described.
For your business, the useful questions are specific. Are you appearing when buyers compare suitable suppliers? Is the answer using current information? Does it link to a page that helps someone take the next step?
We build the campaign around those questions and agree which platforms and markets matter before work begins.
The work, explained
A campaign built around your commercial priorities
Find the questions that matter
We work with your team to identify the services, products and buying situations worth investigating. Sales questions, customer objections and existing search data help shape a set of prompts we can test consistently. We keep branded searches separate from questions where a buyer has not chosen a supplier.
Examine the answers and their sources
We record where your brand appears, how competitors are presented and which websites support the answers. This helps us identify pages to improve, information to correct and topics where your business has something useful to contribute.
Improve the information buyers can find
The work may include clearer service descriptions, product comparisons, pricing explanations, case studies or answers to questions your sales team handles repeatedly. Your expertise and evidence should shape the content. We agree new copy with you before it is published.
Build a stronger presence beyond your website
Where relevant, we identify industry publications, partner websites and other sources that buyers encounter. We recommend useful contributions and accurate business information rather than treating every mention as equally valuable. Any outreach activity is scoped separately so you know what is included.
GEO Agency
What you receive
Your agreed scope can include a visibility baseline, a map of priority questions and sources, a content and technical action plan, implementation support and reporting against the same questions over time.
You will be able to see what we found, what we changed and what happened afterwards. We also review identifiable referral traffic and enquiries where tracking allows, so the discussion stays connected to business value.
GEO Agency
Why work with Assertive?
Our work brings technical SEO, content review and search analysis into the same campaign. We can help with the website changes behind the recommendations as well as the strategy itself, with responsibilities agreed at the start.
We want your team involved. Your product knowledge, customer conversations and real examples give us the detail needed to make the work specific to your business.
Your questions
GEO campaign questions
Is GEO different from SEO?
The terms describe overlapping work. SEO remains important to discoverability, while a GEO engagement puts additional emphasis on generated answers, cited sources and how your business is represented across the agreed platforms.
Can you guarantee that an AI assistant will recommend us?
No. We can improve the information and technical foundations within our control, test the results and refine the work. The platforms decide what appears, and answers can vary between requests.
How much does a GEO campaign cost?
We quote against the number of markets and platforms, the website’s condition and the content and implementation work required. We agree the deliverables before you commit.
Can you work with our existing SEO team?
Yes. We can provide the research, priorities and specialist support while your team handles agreed implementation tasks.
Explore your wider AI search options
Discuss where your brand should be appearing
Send us your website and the products or services you want to grow. We’ll discuss the buying questions worth investigating and a suitable starting scope.
