eCommerce SEO for Your Business
Assertive have years of experience offering SEO and marketing services to clients of all kinds, but we’ve always made a specialty of providing end to end SEO services for eCommerce clients.
We like a challenge, and search engine optimisation for smaller eCommerce organisations is always that.
We don’t have to tell you how fierce the competition can be in this field, or how narrow profit margins have become.
We understand just your SEO is expected to achieve, and how little time you can afford to dedicate to it every day. That’s why we offer the services that we do.
Want to get your eCommerce SEO Strategy Moving?
SEO Case Study
One of our most recent marketing client case studies
Allianz Global Investors
Assertive delivered a strategic PPC campaign for Allianz Global Investors to help increase sign-ups & campaign awareness whilst maximising ROI & keeping CPA down.
Client Name – Designation
Allianz Global Investors is a global investment management firm managing assets on behalf of institutional & retail clients.
What is SEO, anyway?
SEO (Search engine optimisation) is the process of improving your website to make it more visible whenever someone searches for particular things on the internet. If you sell widgets in Modesto, you want to be on the first page of results when someone asks their phone or computer where to buy widgets in Modesto.
People rarely look much deeper than the first few results when they are prepared to buy, so the sites that manage to rank higher in the results tend to get a lot more business. Of course, the more competition you have, the harder the competition for those top few slots becomes. That’s where your ecommerce SEO agency comes in.
Why is SEO so crucial for success in Ecommerce?
Whether you call it ‘e-commerce SEO’, ‘e commerce’ SEO or ‘eCommerce SEO’, you need it. With a few exceptions, commerce stores get most of their customers from search engines. Whether a customer does that search on a desktop PC, a tablet, a phone or simply by shouting to Alexa, the results they receive were served up by a search engine, based on how well that customer and their search matched the website’s SEO.
The long and the short of it is that if you improve your ecommerce SEO, you are almost certain to get more and better visitors – the kind with credit card in hand ready to buy what you have to sell. Only after your ecommerce SEO strategy has brought them to your virtual door can you do what you do best – convert them into a paying customer.
Considering that some 30% of purchases are made online these days – and that number is steadily growing. There has not been a single year since 2009 when ecommerce sales in the UK rose by less than 10%, and many years have seen jumps of as much as 18%. There are plenty of ecommerce shops selling exactly what you are. So it is up to your ecommerce SEO agency to give you a crack at those visitors first.
What do you need to pull ahead in the ecommerce SEO game?
Getting more sales in these crowded ecommerce markets means doing more than just attracting more traffic to your site. A modern Ecommerce SEO strategy will include making sure that your site that your site is visible (and easy to use) for both mobile and laptop/desktop users, that you are targeting searchers at each stage of their buying journey, and that all of your products and lines are getting the attention they deserve. That holds true whether you are a one-person start-up or a huge national brand. It just so happens that we are exactly the ecommerce SEO agency to do it for you, as well.
Assertive’s Ecommerce SEO services get results
We have years of experience as an ecommerce SEO agency, and that means helping ecommerce sellers revolutionise their businesses with top of the line SEO. We’ll design and put into action a truly data-driven SEO strategy that brings all of your marketing channels together, making you more visible to the people you most want to reach.
Yes, we can bring more visitors to your site, but more importantly we can bring in the right types of visitors. We can help you build the kind of sales funnel you need to be really successful, and ease those visitors through every stage of the conversion process.
We focus on 3 main points:
Ensuring that you offer the type of content your audience wants, and that Google knows it
Ecommerce SEO services are all about targeting customers and the searches they make. If you want to target a particular search query directly – such as ‘buy widgets in Modesto’ above – your site really has to sell widgets in Modesto. But most importantly, Google has to know and understand that it is a good place to buy widgets in Modesto.
Therefore, we review all of your content to make sure it tells Google everything it needs to know about what you do and why potential customers want to use your organisation. We make sure that each of your pages has a clear purpose, and that it communicates exactly what you do best to visitors. If your content isn’t up to the task, we can help you by providing content that does the job.
Ensuring that your ecommerce SEO works perfectly on a technical level
If your site is slow or awkward to use, google can actually tell. And since Google only make money when people are happy with what they find, they won’t send very many people to sites which offer poor user experiences.
We know at least as much about website development as we do about SEO, so we start at the very beginning. A full technical audit will find any problems so that they can be fixed rapidly.
Doing the SEO work that gets you noticed – both by Google and by new customers
Having the right content on your site is only half the battle… maybe 2/3. People have to become aware of that amazing content and how good it really is. Google can pick up on that, and will rank you all the higher once your site begins to be recognised for what it is.
If that sounds like the kind of process which could really start to snowball, it is. Once this part of the strategy starts working, there is almost no stopping it. And Assertive are experts at getting that snowball rolling with good ecommerce SEO services.
Contact Assertive today to start the discussion which could change your ecommerce store forever!
Please contact us at 0207 965 7623, via email at [email protected], or by filling out the form below. No matter how you reach out, we’ll get back to you right away to answer your questions, or to set up a free initial consultation with one of or ecommerce SEO experts.