Assertive Media

eCommerce SEO

As Assertive we specialise in eCommerce SEO & offer clients a fully fledged SEO service covering everything required for improving product category & product rankings. It's no secret that eCom SEO can be challenging, dealing with everything from complex product filtering through to faceted navigation.

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Trusted by ambitious brands

What We Offer

That's why at Assertive, we've been crafting our ecom SEO strategies since 2007 whilst delivering exceptional growth for clients both in traffic & product sales.

E-Commerce SEO is crucial for businesses that sell products online to improve visibility across the board - this means product categories showing up prominently in search results for higher volume & higher intent queries, this means more products showing in SERPS with maximum structured data on show to increase CTR.

We take businesses who's ecom websites are either in decline, stagnated or not seeing the growth they want & we turn that around using the latest SEO techniques blended with digital PR & strong link earning to bolster trust in the domain & brand itself.

We offer a high quality, professional eCommerce SEO service that deals with all aspects from technical SEO through to link earning, product page & category content bolstering, UX & conversion. Our core offerings are:

eCommerce Technical SEO Audits
Full technical SEO & On-page implementation
Full traffic analysis & segmentation from Google Search Console & GA4
Page indexing audits & index cleanups
Indexing efficiency enhancement
Content production for categories, products, articles & brand awareness
Digital PR & link earning services
Brand trust & reputation building
Brand consistency & AI visibility audits
LLM SEO (to get your brand and products cited in AI search)

Client Testimonial

We've been working with Assertive on our SEO & AI SEO Strategy, we're very pleased with the results, the team are fantastic & very helpful

We've been working with Assertive on our SEO + our AI SEO / GEO strategy for a while now. The team have been very knowledgable and supportive.

We had our first wholesale bulk order through chatGPT which is one of the largest orders we've had to date, we're getting more customers telling us they found us in chatGPT searches, so very pleased.

Appletons Wholesale

Verified client

Some of Our Clients

Why eCommerce SEO Is Important

There are over 150 million searches in Google a day with a sizeable chunk being consumers looking to make their purchases online. If your website isn't in the top 3 & isn't maximising visibility with SERP features or inclusions in AI overviews then that's sales & revenue being left on the table or revenue that's going to your competitors.

SEO should generate a compounding ROI for clients who sell products via their website and this is where we come in.

Good SEO can be make or break for retailers - it's as simple as if you aren't ranking well enough you aren't going to get the clicks you would otherwise be geting.

What We Deliver

We handle everything required to get your rankings & traffic growing.

We increase rankings for high purchase intent queries.
We improve indexing efficiency for medium to large eCom site with high volumes of PDPs
We improve category & product rankings
We improve traffic & conversions
We improve user experience
We improve AI search & LLM visibility

Technical SEO Auditing

We offer in-depth technical SEO audits for ecommerce websites covering everything from a full tear down and assessment of your google search console data & GA4 through to:

We deliver SEO audits that are highly bespoke and deal with all aspects of technical SEO. We have in-house development resource & extensive SEO expertise for implementation - we are able to implement across all CMS platforms as well as eCommerce specific platforms such as Shopify, Magento, Wordpress + Woocommerce & more.

Full website crawls
Checks for crawler issues such as broken links, orphaned pages
Checks for accessibility & interlinking, filtering
Checks for structural compliance (HTML, Dom analysis, rendering)
On-page SEO & Meta checks
Structured data
Performance & rendering checks
PDP configurations
Filtering management & categories accessibility

Product Category & Product Display Page Optimisation

We audit & review performance of product categories ensuring copy is optimised, compelling & engaging and supports a categories ability to rank. We ensure that filtering is properly managed & that faceted navigation are dealt with.

For product pages we ensure rich product descriptions are created alongside UX & layout reviews, structured data implementation, sub-linking & more.

We help to improve indexing performance for medium to larger sites - so that your product categories and descriptions are optimised, indexed and delivering.

Ready to brief us on your project?

We respond within 1–2 working hours.

Crawlability Enhancement

Larger eCom sites can fall victim to index bloat - unmanaged filtering or layered filtering can create significant volumes of URLS that Google may crawl but never index - this is wasted crawl budget which, on a large eCom site can impact indexing performance for pages that should be indexed (and remain indexed).

We help large ecom sites to better structure and manage things that can lead to index bloat such as parameter & filter management, directive control, static link policies & more.

This improves indexing efficiency and performance - meaning more of your products & categories are likely to be indexed and to pass link equity more efficiently.

Real client results

Case Studies

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Content Copywriting

Our team of specialist in-house writers produce premium quality content, written to engage & convert potential customers. Our writers are highly skilled, articulate & can provide content that engages + converts.

Using NLP optimisation & aligned intent we produce content for product categories, product descriptions and auxiliary article content to support product and brand awareness.

We handle all content requirements for clients as part of an ecommerce seo strategy, delivering exceptionally good content that's made for users and not search engines.

Link Building & Digital PR

Ecom SEO is likely to rely more heavily on trust, especially when money is involved - building a trusted ecommerce brand is cornerstone in ranking. Building trust means earning & building good quality links that are indicative of a brand that can be trusted when it comes to selling online.

Using tailored link building & link earning strategies, we help to strengthen a domain so that it's more trusted & more likely to rank in Google, Bing & other search engines.

Links still act as a vote of trust and remain hard to game - this is likely why Google still gives far more weight to sites that have a trustworthy link profile & subsequently this is why your domain needs high quality, strong links that scream "we can trust this brand".

Stronger brand influence is also likely to improve yield in AI searches & LLM citations.

Conversion Rate Optimisation (CRO)

Getting traffic is one thing, converting it is another - we ensure both sides are covered to maximise client return on investment. As they say, traffic is vanity, profit is sanity so converting as much new traffic as possible is obviously the goal.

We employ all of the latest techniques to understand user journeys, behaviour and momentum through the funnel to tweak, edit & adjust the UI and flow to minimise abandonment and maximise add to carts & checkouts.

We use a mix of our own bespoke solutions along with Microsoft Clarity & Custom GA4 explorations to understand:

Key abandonment points
To identify any conversion difficulties
To look at user interaction (scroll, tap, click, depth, observation, engagement)
To look at what people are and are not interacting with

eCommerce Platforms We Optimise For

We cover all eCom platforms whether it's open source, closed source or custom built. The most common platforms we optimise on include hosted / SaaS platforms:

Shopify
Shopify Plus (enterprise tier)
BigCommerce
Wix eCommerce
Squarespace Commerce
Ecwid
Volusion
Big Cartel
Weebly eCommerce
GoDaddy Online Store

Open-Source / Self-Hosted Platforms

WooCommerce (WordPress)
Magento Open Source
PrestaShop
OpenCart
Drupal Commerce
Sylius
Spree Commerce
Zen Cart / osCommerce

Enterprise / Mid-Market Commerce Platforms

Adobe Commerce
Salesforce Commerce Cloud
SAP Commerce Cloud
Shopware
Kibo / Oracle Commerce
commercetools
VTEX
Centra (fashion/brand-focused)

How Our Process Works

We have a straightforward and detailed onboarding process with clients so we can understand the business, the products, the priorities & we can map out a forward strategy. Each client onboarding is unique as we have to take into account your website, niche, current organic performance, priorities & targets - onboarding is generally:

We have a discovery call with your business to ascertain the business, structure, priorities, team & strategic approach to date
We agree a list of priorities, KPIs and benchmarks to work from
We conduct a thorough SEO audit of your eCommerce site
An SEO strategy is put together that segments each type of work required
We then re-group for a call where we understand who will do what (implementation etc)
We go through the implementation, optimisation & enhancement phase
SEO tests & annotations are set up to track site performance and ranking changes
Content strategy is put together and executed
Link building & digital PR strategy is put together and executed
SEO testing begins and runs alongside content production & link earning
UX / CRO begins & we work on enhancing engagement and conversion
We track performance changes, gains, AI & LLM citations

As a Client You Can Expect

As a client you can expect:

A high quality, professional SEO service that gets results
A team thats responsive dedicated & supportive
High quality work from auditing to link acquisition
A growth in brand visibility, traffic and sales through the website
Increased AI & LLM presence

How Much Does It Cost?

Our eCommerce SEO agency charges £150-£200 per hour. Most retainers tend to be between £3k-£10k a month however the required investment is really dependent on your websites operating niche, the current organic state of play, competitors & more. We can provide you with a tailored SEO quotation quickly.

How Long Does It Take to See Results

This is an open ended question with a lot of variables - how long it takes is really dependent on budget, current state of play, speed of execution & implementation along with any upcoming google updates that may occur.

Typically, most clients begin to see a noticeable difference in the first 3-6 months, however it is really dependent on a wide array of variables. We can give you a better assessment & movement estimation once we've had a look at your websites current organic performance.

Generally, we advise clients to expect 3-6 months on average, what we do to demonstrate proof of positive impact is use query counting to report back to clients to show trajectory of the SEO strategy - it's a highly effective process we use via our own proprietary SEO software (SEO Stack).