eCommerce SEO
That Drives
Revenue Growth
eCommerce SEO is not the same as standard SEO. You’re not optimising a set of service pages, you’re managing hundreds or thousands of product and category URLs, each competing for crawl budget, fighting duplicate content risks, and requiring structured data to win rich results.
Then there’s CMS quirks, filtering, PDP’s, faceted navigation & filtering, product content & structured data, categorisation & content quality & so much more.
At the same time, the search landscape has expanded: AI Overviews, ChatGPT product recommendations, and Perplexity shopping queries are now part of how consumers discover products.
The agencies who understand this and can execute across technical, content, link acquisition, and AI search simultaneously are the ones delivering actual revenue growth for their eCommerce clients. That’s Assertive.
Whether you are on Shopify, Magento, WordPress + an eCom platform such as Woocommerce or Fluentcart or a custom CMS, we can help!
We've been working with Assertive on our SEO + our AI SEO / GEO strategy for a while now. The team have been very knowledgable and supportive.
We had our first wholesale bulk order through chatGPT which is one of the largest orders we've had to date, we're getting more customers telling us they found us in chatGPT searches, so very pleased.
Appletons Wholesale.
"We've been working with Assertive on our SEO & AI SEO Strategy, we're very pleased with the results, the team are fantastic & very helpful".
Some of Our Clients
From venture-backed disruptors to established enterprise platforms, leading software companies partner with Assertive to turn organic search into a predictable, revenue-driving channel.
We Specialise in eCommerce SEO
We’ve been in the SEO industry for nearly 20 years – so we’ve worked with every eCommerce platform out there. We have extensive SEO expertise when it comes to helping clients optimising their eCommerce websites for organic search & LLM citations. We’re also helping clients to get ready for Google’s UCP (universal commerce protocol).
We deal with everything including:
- eCommerce SEO Audits
- All on-site technical SEO fixes
- Managing dynamic filtering & static crawl routes
- Managing product & category filtering / PDPs
- Managing facets & faceted navigation
- Content above & below the fold for categories
- Unique content for products
- Managing indexing & non indexed page reasons
- Configuring eCom CMS platforms, robots.txt etc.
- Setting up of structured data
- Brand trust bolstering (links, reviews, digital PR)
and lots more.
Our eCommerce SEO Services
We provide a fully integrated service for eCommerce businesses across all different niches from sports clothing to cosmetics, from wholesalers to food distributors, we work with all niches across B2B and D2C.
Technical SEO for eCommerce
Technical SEO is where eCommerce sites typically lose the most ground. Large product catalogues generate crawl budget problems. Filtering and faceted navigation create thousands of parameter-based URLs that dilute crawl equity and cause indexation bloat. Pagination sequences need careful canonicalisation. We audit and resolve:
• Faceted navigation and crawl budget management , /colour/, /size/, /brand/ filter pages handled correctly so Googlebot isn’t wasting budget on non-indexable variants
• Site architecture and internal linking – ensuring crawl equity flows to your highest-value category and product pages
• Duplicate content at scale – canonical tags, hreflang for international sites, and parameter handling via GSC
• Core Web Vitals – LCP, INP, and CLS optimisation for product and category pages, directly impacting both rankings and conversion rates
• Structured data and schema markup – Product schema, Review schema, BreadcrumbList, and FAQPage to maximise rich result eligibility
• XML sitemaps – dynamic sitemap management for large catalogues, ensuring new products are discovered quickly
Product & Category Page Optimisation
Your category pages are your highest-value organic real estate. They capture mid-funnel commercial intent ‘women’s running shoes’, ‘corner sofas under £500’, ‘industrial safety gloves’. We optimise category page copy, heading hierarchies, and internal link structures to position these pages for maximum organic visibility.
Product pages get the same treatment: unique, conversion-focused descriptions, complete structured data, and optimised image alt text at scale.
We address common issues that eCom businesses face including recycled or “non unique” product descriptions through to over-optimisation of category pages (excessive text) as well as other issues such as:
Issues with JS rendered content
Issues with infinite scroll & JS loaded content
Issues with filtering, parametisation, URL layering and more.
Content Strategy & Buying Guides
Our teams proactively look for opportunities for newsjacking or for getting involved in “hot topics” as well as other newsworthy content. Our analysts love to research big data to find things that are things people are genuinely interested in.
Link Acquisition & Digital PR
Domain authority is the ceiling for most eCommerce organic performance. Competitors with stronger backlink profiles will outrank technically superior sites. We build links that matter earned editorial coverage, data-led digital PR campaigns, and sector-relevant partnerships with a clear focus on relevance and authority rather than volume. Our digital PR team creates campaigns that generate coverage and links simultaneously.
Platform-Specific SEO
Every eCommerce platform has SEO quirks. Shopify’s URL structure and duplicate content challenges differ from Magento’s crawl management issues, which differ from WooCommerce’s plugin-dependency risks.
We have deep platform expertise across:
- Shopify & Shopify Plus – URL canonicalisation, collection page architecture, app overhead management
- Magento (Adobe Commerce) – Layered navigation configuration, flat catalogue indexing, URL rewrites
- WooCommerce – Plugin conflict management, category URL structure, performance on shared hosting
- BigCommerce – CDN configuration, faceted search handling, cross-channel catalogue sync
eCommerce Site Migrations
Replatforming is one of the highest-risk events in an eCommerce site’s life. Done badly, a migration to Shopify or Shopify Plus can destroy years of organic ranking equity overnight.
We manage the full SEO lifecycle of migrations: pre-migration crawl benchmarking, redirect mapping, post-launch monitoring, and recovery if needed. If you’re planning a replatform, talk to us before you brief your development agency.
We can help with CMS migrations including:
* Migrations from WordPress to Shopify
* Migrations from Shopify to BigCommerce
* Migrations from Magento to WordPress
We can help with ALL migrations irrespective of which eCom CMS is being used.
Conversion-Integrated SEO (UXO)
Organic traffic that doesn’t buy is a wasted cost. Assertive’s UXO (User Experience Optimisation) capability means we can connect SEO and CRO identifying where organic landing pages are losing conversions and fixing them.
Category page layout, product listing format, trust signals, and checkout path optimisation all sit inside our service remit. More organic traffic plus better conversion rate equals compounding revenue growth.
Reporting & Analytics
We report on what matters commercially: organic revenue, transaction volume from organic, category-level visibility trends, and ROI.
We use GSC data extended beyond Google’s standard 16-month window to identify long-term trend patterns across your product catalogue seasonal demand shifts, declining subcategory performance, and emerging opportunity clusters that short-window data misses.
AI Search Visibility for eCommerce
The search landscape has expanded beyond the ten blue links. Google AI Overviews now appear above organic results for an increasing share of product and buying-intent queries. ChatGPT, Perplexity, and Google Gemini are answering product recommendation questions directly – recommending specific brands, products, and retailers without the user ever clicking a SERP result.
For eCommerce brands, this creates a new visibility problem: if your products aren’t being cited or recommended in AI-generated responses, you’re invisible to a growing segment of your target audience even if you rank on page one organically.
Assertive’s AI search visibility service for eCommerce includes:
- LLM SEO: optimising your product and brand content for citation in AI Overviews and LLM-generated answers
- AI Overviews optimisation: structured content and E-E-A-T signals that increase eligibility for AI Overview inclusion on commercial queries
- Share of voice tracking in AI: monitoring how often your brand and product categories are recommended by AI platforms vs competitors
- AI readiness audits: technical and content compliance checks to ensure your site is optimally represented in AI training and retrieval
No other eCommerce SEO agency in the UK offers this as a fully integrated part of their ecommerce service. If your competitors are asleep on AI search visibility, this is your window.
Our SEO Brands
SEO Services for eCommerce are Crucial in 2026
The global eCommerce ecosystem is shifting – whereas traditional SEO, PPC & Social Media ads have been at the forefront of marketing strategies for retailers globally – through 2026 we’re continuing to see more and more users turn to AI / LLMS to find products they want.
This is why GOOD SEO is crucial, because it increases the probability of being cited in Google’s AI Mode, AI Overviews, Google Gemini as well as other platforms including Claude (anthropic), chatGPT (OpenAI), Perplexity, Bing Copilot amongst other sources.
Good GEO (generative engine optimisation) relies on good foundational SEO – as platforms such as chatGPT typically rely on Google for fresh sources of data, being ranked more prominantly organically is likely to increase the probability of your brand, service or products being recommended in AI / LLM searches.
This is another reason why being UCP (universal commerce protocol) ready is vital.
Why eCommere Businesses Choose Assertive as their SEO Partner
20+ Years eCom SEO Experience
Whilst Assertive was founded in 2007, our SEO specialists have 20+ years of SEO experience, many having worked for global SEO agencies - working on corporate & large eCommerce clients.
£Ms in Revenue Growth
Assertive has worked with eCommerce brands globally, helping to drive £ millions in new revenue through increased product sales, improved efficiency & conversion rates.
Multi-CMS Capabilities
We have extensive experience working with all mainstream CMS platforms, dealing with everything from Shopify liquid code to custom magento add ons, woocommerce configurations & more.
No Contract Tie Ins
We're so confident in our eCommerce SEO capabilities that we do not tie clients in to any fixed term contracts, we get results & clients stay with us. We have exceptional client retention with tenures as long as 10 years.
Commercially Obsessed, Not Just Traffic & Ranking Obsessed
Traffic targets are a vanity metric. We set goals around organic revenue, organic transactions, and category-level revenue contribution. If a keyword drives traffic but no sales, it’s not a priority. We build eCommerce SEO strategies around your margin profile, not a generic keyword difficulty score.
We Get Exceptional Results for Clients with our Proprietary SEO Tools
We use extended GSC data warehousing to analyse performance patterns that standard 16-month GSC visibility doesn’t reveal. For large catalogue sites, this means identifying which subcategories are structurally declining vs temporarily suppressed, and where seasonal demand is building before it peaks.
Assertive uses SEO Stack which is our own proprietary SEO tool stack that allows us to gain access to Google Search Console & Google Analytics 4 data at scale + with AI to help us find patterns in data.
With unlimited access to Google Search Console data + with powerful filtering capabilities, we’re able to deep-dive into eCommerce site performance without barriers or limitations on data.
This gives us a competitive edge over other SEO companies that specialise in eCommerce SEO.
We're a Full Service SEO Agency this means.....
1.
We’ll handle all of the technical SEO items from crawl to implementation
We offer clients relief from having to deal with long drawn out reports or complex audits – instead, we work to audit, identify what needs fixing, we set priorities based on potential for impact & then we handle it whether it’s with your own development agency or using our in-house developers.
To maximise efficiency – we also take into consideration your organisational structure – we understand larger eCommerce businesses may have multiple stakeholders in the sign-off and approval process when it comes to site technical fixes, enhancements or optimisations.
Our technical SEO capabilities for eCommerce websites is second to none, we’ll crawl, analyse, evaluate, prioritise and fix everything.
2.
We’ll address everything around filtering, facets, navigation, categories, products, structured data & content
Alongside technical SEO – there are lots of key areas of priority, all of which should be optimised and finely tuned to maximise SEO compliance whilst providing the best possible user experience.
Modern SEO isn’t about keywords and content – it’s about navigability, meeting end user intent, making it quick, easy and effortless to find a product, add to basket and checkout.
We work around all aspects of the consideration, browsing, engagement and user buying cycle.
We manage dynamic PDPs & layered filtering, we create static routes for users and search engines, we produce unique high quality content designed to engage & convert & we bolster overall user experience.
Good SEO includes building a good user experience and ultimately driving helpful content signals – alongside this, we maximise the utilisation of structured data which is used by search engines & crawlers alike to fully understand a brand, product attributes, reviews & more.
We’ll also help businesses to prepare and benefit from Google’s Universal Commerce Protocol (shop + checkout from within search results).
3.
We help eCom Brands to build strength, authority & trust
One key aspect of any SEO campaign for eCom businesses & online retailers is trust – consumers are far more likely to buy from brands that ooze trust – be it glowing 5 star reviews to those that clearly offer warranties, support, shipping information, contact details, support + more.
We help to bolster trust in eCom brands and their websites via a process of “brand strengthening” which includes a mix of “trust signal evaluation”, digital PR and link building, encouraging positive brand searches + brand search volumes, ensuring consistency i.e. NAP consistency (address, phone, company details, contact details tc).
We work to strengthen overall domain authority and trust with earned link placements as well as vetted niche edits, journalist responses (HARO) and media placements via distributed articles & content.
FAQs
How long does eCommerce SEO take to show results?
Most eCommerce sites begin to see measurable organic traffic improvements within 3–6 months. Significant revenue impact typically becomes visible at 6–12 months. The timeline depends on site size, current technical health, domain authority, and how competitive your product categories are. Sites with existing domain authority and clean technical foundations move faster.
We tend to advise clients that it’s very much dependent on the websites current state, domains current authority & the competitiveness of the SERP.
Most clients who onboard with Assertive tend to see results between months 3-6, some earlier, some later.
How much does eCommerce SEO cost?
eCommerce SEO retainers at Assertive typically start from £2,500 per month for mid-sized stores, scaling to £8,000–£15,000+ for enterprise catalogue sites with multiple international markets. Pricing reflects the scope of technical work, content production volume, and link acquisition activity required. We provide a detailed proposal after an initial audit.
Which eCommerce platforms do you work with?
We work across all major platforms: Shopify, Shopify Plus, Magento (Adobe Commerce), WooCommerce, BigCommerce, and custom-built stores. Each platform has specific technical SEO requirements, we have hands-on experience with the nuances of each.
Can you help with a Shopify migration without losing rankings?
Yes. Migration SEO is a specialist service within our eCommerce offering. We map all existing URLs, build redirect plans, benchmark pre-migration rankings, and monitor intensively post-launch to catch and recover any ranking drops. We strongly recommend briefing us before your development agency starts any replatforming work.
What makes eCommerce SEO different from regular SEO?
The scale and complexity. eCommerce sites often have thousands of URLs across product pages, category pages, filtered views, and pagination sequences. Managing crawl budget, duplicate content at scale, structured data for product rich results, and the commercial alignment of content strategy to specific product categories requires a different skill set from agency-side generalist SEO.
Do you work with eCommerce brands that also run Google Shopping?
Yes, and we’d encourage you to use an agency that understands both. Organic and Shopping share keyword data and landing page performance signals. Assertive manages both, which means smarter decisions across channels rather than two siloed agencies optimising in opposite directions.
How do AI Overviews affect eCommerce SEO?
AI Overviews are increasingly appearing for commercial and buying-intent queries, surfacing product recommendations directly in search results. This can reduce click-through rates to organic results below the AI Overview. Optimising for AI Overview inclusion through structured content, clear E-E-A-T signals, and product page schema is now part of a complete eCommerce SEO strategy. We build this into all our eCommerce SEO strategies.
Do you offer eCommerce SEO audits as standalone projects?
Yes. A standalone eCommerce SEO audit covers technical health, indexation, crawl budget analysis, on-page optimisation gaps, content opportunity assessment, and competitive benchmarking. Audits start from £2,500 and are delivered as a detailed report with prioritised recommendations. Many clients begin with an audit before committing to a retainer.
Assertive's Competitive Advantage
Platform Expertise
Assertive has extensive experience working with:
Hosted & Open Source/ SaaS
ecommerce platforms
These are the most common “all-in-one” options where hosting, security and core commerce features are largely managed for you.
Main platforms:
-
Shopify
-
BigCommerce
-
Wix
-
Squarespace
-
Square Online
-
WooCommerce / WordPress
-
Adobe Commerce / Magento
-
OpenCart
-
PrestaShop
-
Shopware
These are usually chosen by brands that want faster setup, lower maintenance overhead, and app ecosystems rather than full control over the stack. Shopify and BigCommerce are especially prominent in current platform comparisons and ecommerce CMS roundups.
Technical SEO Coverage
Assertive has extensive experience working with:
Crawling, Indexing & Store Optimisations
Some of the key things we help eCommerce businesses deal with includes:
Technical SEO
-
Website crawls & crawl diagnostics
- Indexability checks (JS/scroll/rendering)
- Store filtering & filter configurations
- Parameter management (robots/index/disallow)
- Store static routes (to product categories)
- Faceted navigation and filtering
- PDP (product display page) optimisation
- Category page optimisation
- Structured data mapping
- Cannonical management & fixes
- Cannibalisation prevention
- HREFLANG & Sub-Domains
- Core web vitals & LLM rendering assessments
These are just some of the things we cover during a technical assessment of your eCommerce website.
How We Helped Appletons Bulk Wholesale Sweets Grow Sales by Over 200%
We’ve worked with all sorts of eCommerce brands from sports clothing retailers through to homeware, cosmetics, bedding, furniture & more! Here we helped to grow Appleton Sweets online product sales through their shopify website! We helped them to rank for all key terms around what they are and what they offer – here we secured #1 for wholesale sweets as well as thousands of top 3 positions for all the various different sweet offerings they have!
Through on-going SEO our team was able to help deliver considerable organic improvements year over year with strong traffic growth and increased product sales via the website. We worked with the client on a migration from Magento to Shopify and helped to configure and plug out all the product categories and descriptions whilst building strong links and bolstering brand – leading to considerable organic improvements over time as shown from the below google search console data.
Want to achieve organic growth for your eCommerce Brand?
We would love to have a free, no obligation chat with you about your ecommerce SEO situation, and what you could realistically expect to gain from letting Assertive design, implement and maintain a new SEO strategy for you.
Please contact us at 0207 965 7623, via email at [email protected], or by filling out the form below. No matter how you reach out, we’ll get back to you right away to answer your questions, or to set up a free initial consultation with one of or ecommerce SEO experts.