Dream Cottages are Dorset’s largest holiday cottage agency with over 300 properties. Dream Cottages were independent up until their recent acquisition by Sykes Cottages. Established over 30 years ago, Dream Cottages have an extensive array of properties across Dorset from Weymouth to Lyme Regis.
Dream Cottages approached Assertive in 2014 looking for a new SEO agency to deliver an SEO strategy. After subsequent website auditing, it was clear that Dream Cottages needed a new website. Assertive worked with Dream Cottages to deliver a new website + SEO strategy.
The challenge for Assertive was to deliver a new website & SEO strategy for Dream Cottages. Upon the initial website audit it was clear that there were significant issues with the website relating to poor mobile user experience, poor page level engagement, clunky menu + more.
It was essential for the website to rank and for end users on the website to find it easy to find properties + find it easy to book and pay online.
The challenge was to deliver a completely new website on a budget that was manageable for the client.
The strategy for Dream Cottages was to use existing user performance / user behaviour data along with click & heatmapping to produce a new, user friendly, mobile first design that kept simplicity at heart. Collecting user behaviour data, we were able to ascertain what site visitors were doing, from first to last session interaction.
Our strategy was to deploy a new website that was faster, lighter, easier to use with far better mobile accessibility. We also incorporated easy access to content with site layering & enhanced internal linking coupled with an intuitive navigation for both desktop and mobile devices.
Assertive combined comprehensive user behaviour data, heatmapping & click data to formulate wireframes & design concepts that took into consideration what people liked and what made the website easier to navigate / properties easier to book.
Once the new website had been designed, built, tested and deployed, we worked on a link building and ongoing user experience strategy. Over time, leveraging Google optimise, we were able to improve landing page performance, increase CTR and reduce bounce rate.
Increase in Organic Traffic in 6 Months
Increase in Organic Traffic in 18 Months
Reduction in Bounce Rate