The strategy for Dream Cottages was to use existing user performance / user behaviour data along with click & heatmapping to produce a new, user friendly, mobile first design that kept simplicity at heart. Collecting user behaviour data, we were able to ascertain what site visitors were doing, from first to last session interaction.
Our strategy was to deploy a new website that was faster, lighter, easier to use with far better mobile accessibility. We also incorporated easy access to content with site layering & enhanced internal linking coupled with an intuitive navigation for both desktop and mobile devices.
Assertive combined comprehensive user behaviour data, heatmapping & click data to formulate wireframes & design concepts that took into consideration what people liked and what made the website easier to navigate / properties easier to book.
Once the new website had been designed, built, tested and deployed, we worked on a link building and ongoing user experience strategy. Over time, leveraging Google optimise, we were able to improve landing page performance, increase CTR and reduce bounce rate.