Bespoke SEO Audits
Identify, Fix & Grow
Book an SEO audit to identify & fix issues or to mitigate/prevent issues with CMS / tech stack changes, domain changes. Our SEO audits are comprehensive and can be used for any purpose.
- Book an audit quickly & easily
- Provide a brief of your issue/challenge
- Audits available as a one time purchase
- Ad hoc SEO consulting can be provided post audit
Typical use cases for SEO audits include:
- Ranking & Traffic Loss Audits
- Domain / CMS Migration Audits
- Page Indexing Issue Audits
- Penalty Recovery Audits
- Technical SEO Auditing
- Full Audits (Tech, Links, Content, UX, Indexing)
Some of Our Clients
From venture-backed disruptors to established enterprise platforms, leading software companies partner with Assertive to turn organic search into a predictable, revenue-driving channel.
SEO Audits: Why Choose Us?
Assertive owns a dedicated SEO audit sub brand (seo-audits.io). We launched our own specialist SEO audit brand back in 2020 to provide a dedicated & specialised service when it came to audits. Subsequently the main reasons to choose us are – 1. We’ve got extensive experience & deliver world-class SEO audits for clients globally. And secondly, we rank number 1 globally for SEO audits – we practice what we preach. Here’s a snapshot below of us ranking for SEO audits.
- SEO Audits from £2,000 excl VAT
- Bespoke Actionable SEO Audits
- Clear Analysis & Recommendations
- Updates Available over E-Mail, Slack, Teams
- Available Across Different Time Zones
- Audits for Traffic & Ranking Recovery
- Audits to Address Specific Issues
- Audits to Review Current SEO Strategy
- Post SEO Audit SEO Support Available
- Consulting for Technical Issues, Reviews & Strategy
SEO Audit Use Cases
We offer SEO audits for any purpose, but, we generally see a majority of booked SEO audits tend to be a mix of the same general issues which we cover below. All of our auditing is bespoke and carried out from scratch, we don’t rely on the output of SEO tools, we manually look into every aspect of technical SEO, page indexing, content quality, link quality, UX & user engagement & more.
Traffic & Ranking Recovery Auditing
The most common audit bookings are for businesses who have seen their traffic/rankings drop. If you’ve experienced a sudden loss of rankings, traffic & subsequently revenue Assertive can help.
Our traffic & ranking recovery audits are perfect for understanding where the losses occured, why and potential solutions for recovery along with fixes & onward strategic guidance for recovery.
Technical SEO Auditing
We provide comprehensive technical SEO audits that look at EVERYTHING from page rendering (SSR/CSR) through to technical compliance, technical issues, crawling issues, inconsistencies with everything from URLS & internal linking through to structured data.
Our technical audits cover EVERYTHING & come with easy to follow technical SEO recommendations to fix & resolve issues.
CMS & Tech Stack Changes
We provide a bespoke SEO audit service to help businesses who are looking to transition content management systems or tech stacks.
Whether you are changing from WordPress to Shopify, Squarespace to WordPress or transitioning to Vercel, Sanity, Netlify, NodeJS/NextJS – we can provide a pre and post audit to help ensure CMS changes are done in a way that prevents indexing issues or traffic/ranking losses during the switch.
Domain Migration / Acquisitions
Domain changes & merging carry SEO risks that can be mitigated / prevented with an audit. We provide pre-domain migration audits and assessments to look at CTLD changes & to ascertain the safety profile.
We provide clear insights and recommendations to ensure any domain migration or consolidation goes smoothly.
Page Indexing Audits
We provide SEO audits that specifically focus on page indexing. If you are experiencing indexing issues in search i.e. within Google, we can analyse, diagnose and fix.
We can deal with all non indexed page reasons from crawled currently not indexed through to duplicate Google chose other canonicals, page with redirects, server errors etc.
Whatever your page indexing challenges/issues, our SEO audits can help diagnose & fix.
Manual Actions, Penalties & Spam Audits
If you’ve received a warning in Google Search Console such as a manual action / penalty or if you’ve been subject to aggressive spam we can help.
We provide a clear audit to identify issues that may have lead to a manual action along with recommendations to follow prior to submitting a reconsideration request.
We can audit everything from links through to content, disavows etc.
Link Building Audits
Link building is an expensive part of SEO &_ subsequently it’s easy to spend a lot of money getting links unlikely to move the needle.
We can provide link specific audits that review the quality of the domains link profile as well as the quality of links being built.
We can provide strategic guidance & feedback on the quality of links being built.
Full Scope SEO Audits (Everything)
Via SEO Audits IO, we provide a “behemoth” SEO audit that covers everything including a full tear down of Google Search Console Data, Technical SEO, Page Indexing Audit, Performance & Rendering Review, Content Audit & Link Building audit all in one!
This is a broad, wider solution but is a common choice for businesses looking to grow.
SEO Auditing: Service Questions & Answers
How much do SEO Audits cost?
SEO Audits are bespoke so the pricing is generally tailored. We provide fixed cost audits, but, in cases where the requirements are bespoke a quote for an audit can be provided.
Audits START from £2000. To give an indication of pricing:
- Technical SEO Audits – £2,000 – £3,000
- Link Audits – £2,000
- Content Audits – £2,500
- Traffic & Ranking Recovery Audits – £3,500
- CMS / Domain Migration Audits – £2,500
- Behemoth SEO Audits – £5,000 +
How long do SEO Audits Take?
The timeline from audit booking to delivery varies based on the audit type & size of the site.
In general MOST SEO audits will be delivered within a 3-4 week timeframe.
We provide clients with real time updates during the audit.
Audits CAN be expedited for a shorter delivery time, please contact us to discuss.
What formats are the audits delivered in?
SEO audits are generally provided in a Google Slides/PPT with accompanying sheets/documents.
Changes/recommendations in audits are in different coloured slides, making it easier to jump to each actionable item.
Do you offer free SEO Audits?
No we do not offer a free SEO audit service. Our audits are all “purposeful” which means we don’t dish out free SEO audits that are provided by tools.
We pride ourselves on providing a high quality product, we do not re-distribute exports from SEO tools.
Case Studies
Lenovo EMEA
BNP Paribas Cardif
Pharmacy Online
SCI-MX Nutrition
Audley Travel
Emma Sleep
Orangeries UK
Justerinis & Brooks
Craft Irish Whiskey
Sykes Dream Cottages
Large Mortgage Loans
SQS
Our SEO Services: Client Testimony
For hundreds of clients globally we’ve provided a mix of SEO consultancy, training & SEO webinar content. Here’s what our clients have said about our service/training.
We hired Assertive to conduct an SEO audit of our international casinos
We hired Assertive to help us with a strategic SEO audit for our range of international online casinos.
Being a hyper-competitive niche, we needed an audit that was not only comprehensive, but one where we knew the expertise behind it was strong.
We received a significant audit packed with insights & clear analysis which paved the way for strategic guidance.
They covered everything in a bespoke fashion including game engagement, brand strength, E-E-A-T/YMYL signals in content and brand and more.
Very pleased and would highly recommend.
Audit performed for TGD.
Our SEO Audit Team
Our SEO experts performing SEO audits have many years of experience in analysis, diagnosing & recommending fixes for clients / client websites. Here are some of the Assertive team behind our SEO auditing. Each SEO will usually have 5-10 years experience as a minimum, some with more than 2 decades in auditing & providing clients with clear actionable recommendations.
Daniel Foley Carter
Daniel Foley Carter is a highly experienced SEO with over 2 decades of SEO experience. Daniel founded Assertive in 2007 and has spearheaded its growth. Daniel works as part of the SEO consulting team & leads support services for businesses across all niches/verticals globally.
Joe Williams
Joe Williams is a highly experienced member of the audit team with over 2 decades in the SEO industry.
Joe has strong all-round knowledge and regularly deals with search console analysis, performance segmenting, ranking & traffic issue identification.
Stefan Krecelic
Stefan has a strong all-round set of skills within SEO but primarily focuses on a mix of technical SEO & link auditing.Â
Stefan is able to identify clear issues within website architecture as well as issues with internal & external link building strategies.
John Kyprianou
John also works with the internal SEO team on auditing, mainly specialising in the technical SEO auditing space.
John has experience with crawling sites, identifying technical issues & providing clear, actionable guidance.
SEO Audits: How They Work
SEO audits are straightforward, so we’ve put together a video that shows how the process works. You can book an audit quickly & easily either directly through Assertive or via the seo-audits.io website. Watch the video to see the process from start to delivery.
How the SEO Audit Booking Process Works
Step One: Get in Contact
Get in contact with Assertive to have a preliminary discussion about your SEO audit needs, or, if you already know what it is you want you can book your audit directly through seo-audits.io through the website.
Step Two: Pay & Book Your SEO Audit In
If booking a bespoke audit via Assertive we’ll provide you with a cost quote for the audit, if agreed an invoice will be provided for payment & on payment, you’ll receive a booking confirmation.
If booking via the webite at https://seo-audits.io you can book and pay through the website in minutes.
Once booked you’ll receive an e-mail confirmation with booking details.
Step Three: Provide Your Brief & Grant Relevant Access / NDA
Once your audit is booked in, you can provide a written brief i.e. things you want to get from the audit, any key areas of concern, focus or priority.Â
NDAs / non disclosure agreements can be shared/signed.
Then – we”ll typically request Google Search Console / GA4 access & access to auxiliary data that may include heatmapping/click & scroll data.
Step Four: Audit Begins & Updates Commence
As we begin the audit, we’ll provide you with updates on the audit as we work through it. We can keep you updated over e-mail, SLACK, TEAMS & other communication channels.
Anything important during the audit will be relayed.
If we feel that there are urgent / high priority items to be addressed before audit delivery we’ll provide these also.
Step Five: Audit Delivery & Post Audit Discussions / Calls
Once the SEO audit is ready for delivery, we’ll e-mail over all documentation along with a TLDR.
We can then agree a call to discuss the audit and next steps if any.
We can then provide post SEO audit consultancy or retained SEO services to help with audit item resolution.
We can support everything from technical SEO implementation through to content production, rewriting, E-E-A-T / YMYL optimisation, UXO and link building.
What Our SEO Audits Typically Include
Search Console Analysis
When conducting an SEO audit the first point of call for us is to understand what’s happening within search console data. So we’ll typically look at creating segments for brand / non brand & creating sub folder segments so we can better understand what’s happening at different levels of the website.
Understanding Google search console data will help us to understand the split of brand vs non brand, segments for blogs, products, services, categories, auxiliary content.
We can understand where declines occur as well as looking at patterns in data to help shape the onward audit.
Technical SEO Audits (on site)
We conduct the most comprehensive audits that money can buy. Our technical audits cover EVERYTHING including but not limited to:
- Rendering / SSR & CSR & DOM Analysis
- Crawlability & indexability
- Canonicals, pagination & robots.txt
- Internal linking, consistency, anchors
- HTTP Headers & request handling
- URL Architecture & Parameter Management
- eCom Filtering, PDPs & Facet Analysis
- Javascript, Rich Results & Structured Data
- On Page Elements including Headers, Titles
- Technical stack configurations
and lots more.
We crawl, review, analyse and propose fixes/improvements.
Page Indexing Audits (on site)
We help businesses where their website may have indexing issues such as content dropping from the index, vanishing pages or content just not being indexed in general. Areas we can help include:
- Analysis of non indexed page reasons and why
- Review of page content & quality
- Review of output rendering
- Review of internal links
- Non indexed pages technical resolutions
- Recommendations
- Onward strategies to maximise indexing
- Validation submission
and lots more.
We can assist from indexing issue identification to google search console validation.
Content Audits
We conduct full scale content audits that help to analyse areas for improvement, compliance & quality issues, content gaps & lots more.
- Content quality reviews
- Content GAP analysis
- E-E-A-T analysis
- YMYL analysis
- User engagement analysis
- Duplicate content & plagarism
- DMCA issues
- Dead/thin/weak content segments
- Query counting
and lots more.
We can review content strategies, quality of output, topical performance, author performance & more.
Link Building Audits
We tear apart link building strategies & previous link building efforts to get to the bottom of organic performance and whether link building has been supportive.
- Link quality assessments
- Link performance segments (traffic)
- Link theme and topical alignment
- Accruement rates vs competitors
- Traffic grouping & comparisons
- DR over traffic analysis
- Link tiering
- Links to internal pages
- External vs internal links
and lots more.
We can provide strategic feedback to help shape onward link building, earning & investment.
Frequently Asked Questions
What are SEO Audits?
An SEO audit is a full review of a website to find problems or opportunities that could affect how well it ranks in search engines like Google, Bing etc.
It usually includes checks for things like technical issues (on page), content quality, user experience, and how trustworthy the site looks, so you can make improvements and get better search visibility.
SEO audits are typically presented in the format of:
- Issue found
- Reason why its an issue
- Proposed fix
Why are SEO Audits Important?
An SEO audit is essential because it gives you a full health check of your website’s ability to perform in search engines. Without an audit, you’re effectively guessing what’s working and what’s holding your site back.
Search engines like Google & bing constantly update their algorithms, so the goalpost for compliance is constantly moving.
An audit ensures your site stays aligned with the latest best practices.
A good SEO audit digs into all areas that influence rankings technical SEO (like site speed and crawl errors), on-page SEO (content quality and keyword intent alignment), off-page SEO (backlinks and brand authority), and even user experience (how easily visitors can navigate your site). If any one of these areas is weak, it COULD potentially drag down a whole site’s performance.
Audits are also important because they uncover hidden problems you might not notice day-to-day, things like broken links, duplicate content, poor mobile usability, slow load times, or even a lack of trust signals.
Left unchecked, these issues can not only limit your traffic but can lead to algorithmic losses.
How much do SEO Consultants Charge?
Depending on where you are in the world and depending on experience you can expect to pay:
- English Markets – Lesser Experienced SEOs from £25-£50 per hour
- English Markets – Medium Experience SEOs typically from £50-£100 per hour
- English Markets – Higher more experienced SEOs typically from £100-£250 per hour
Other markets will vary.
As an agency, we charge £150 per hour for highly experienced SEOS.Â
Who We've Delivered SEO Audits For
