Semantics – now that’s a phrase that could make SEO experts stop and take notice. Make it latent semantic indexing (LSI), and you’ve got a head turner and a showstopper combined into one. Read More >

Snapchat’s model around disappearing content didn’t give a lot of confidence to many marketers when the platform launched back in 2011. After all, wasn’t content supposed to stay, and keep on driving traffic and conversions? Read More >

User experience us your way to make your website visitors feel valued. You get the UX right, and your visitors will fly in droves to your CTA buttons like bees to honey. Conversion rate optimization via UX strategies is the way forward for all kinds of website. Here are 7 UX strategies that will help you increase conversions for your landing pages. Read More >

Google’s Featured Snippets box has been a major change in the look and feel of the search engine. For webmasters and SEO experts, it brings new opportunities and new challenges. Also called ‘Answer Box’ and ‘Rank 0’, the Featured Snippet position could significantly and quickly improve your website’s CTR stats. Read More >

Like language, SEO keeps on evolving and expanding its realms. As we prepare to welcome 2018, SEO experts, enthusiasts, and consultants would do well to acknowledge the trends that are likely to make it big. Read More >

The value of inbound marketing for B2B businesses is incontestable. Businesses are always looking for vendors, suppliers, channel partners, and collaborators that they can trust, and grow along. Read More >

So, the word's got to you. Chatbots, it's believed, are the BIG thing for 2018. These look like instant messengers, manage conversations with your end users and customers like your most seasoned customer service person, and deliver you results like your best salesmen do. Read More >

Did you know - over 100 million hours of video content is watched on Facebook per day! In the past year, video has witnessed massive traction, and it's very likely that the numbers have significantly improved already. Read More >

SEO being such a powerful marketing channel is of course one that is sought after by companies small, medium and large. As SEO becomes ever more-complex it is important that SEO agencies / companies and marketing agencies alike set client expectations at the outset. Read More >

As SEO has progressed towards user experience, many website owners/businesses are considering design updates, website refreshes, new content & embarking on new link campaigns, however, many SEO's and site owners tend to neglect internal link structure by insufficient linking between related pages. Read More >

As one of the most popular link evaluation tools used by SEO's in the UK and in many parts of the world we've decided to take a look at the new interface for Site Explorer. Read More >

When consumers visit your website, it’s important to provide them with a positive User Experience (UX). In a recent survey, 91 per cent of respondents said access to content on mobile devices was “very important”. While of course SEO is important to enable users to find your site, ensuring they remain on it once there is another matter. Read More >

When it comes to effective advertising, making the investment in creative, compelling copy is a corner companies simply can’t afford to cut. Read More >

In a bid to combat both fake news and content that is deemed to be “offensive” or upsetting”, Google has turned to humans for help. As smart as algorithms may be, they are unable to tap into the bastion of human emotion and determine what is considered to be offensive or upsetting. Read More >

Siri, Cortana, Alexa, Google Home - voice search assistants are becoming more readily available and as such are playing a larger part in our everyday lives. Read More >

Search intent is a critical part of SEO. Making sure that the landing page & target keyword have a relationship that will satisfy the website visitor is vital for reducing bounce rates, increasing engagement & improving a websites organic performance. Read More >

When SEO was in its infancy, user experience was not at the forefront of most SEOs minds. While it obviously important to ensure a user can access and navigate a website properly, that was about as far as most SEOs cared… Read More >

Today we are going to be looking out at some of the most important SEO factors and trends that you should pay close attention to in 2017 (that will leave the competition in the dust). Read More >

Search intent is a critical part of SEO. Making sure that the landing page & target keyword have a relationship that will satisfy the website visitor is vital for reducing bounce rates, increasing engagement & improving a websites organic performance. Read More >

Believe it or not many of the Big Boys of the internet would benefit with some enhancements to their mobile sites with a view very much on optimization. Read onword for a comprehensive view of how to ensure you are taking advantage of the available opportunities to forge ahead. Read More >

For brands to succeed in 2017 they will need to understand how paid search and organic search marketing can work together to successfully build healthy relationships with customers. Read More >

The amount of information available in the digital ecosystem is staggering already and it is about to explode. It has been stated that by 2020 it will have grown from 130 exabytes to 40,000 exabytes. Read More >

The amount of information available in the digital ecosystem is staggering already and it is about to explode. It has been stated that by 2020 it will have grown from 130 exabytes to 40,000 exabytes. Read More >

To understand what a progressive web app is let’s have a look at its makeup. It is essentially no different to a normal website, it has HTML, JavaScript and CSS and it lives in the browser. Read More >

Vine is a video hosting service whereby users can share six-second-long video clips. It was founded in June 2012 and Twitter bought it in October 2012 for a reported $30 million. Read More >

It has been confirmed that Google is rolling out its new look desktop search. For a company that is committed daily to upgrading and offering the best service to its customers this still comes as big news. Read More >

Mobile search queries have overtaken desktop queries in recent times. As such it should come as no surprise that Google is in the testing phase of moving to mobile-first indexing. Read More >

SEO is the base on which top search engine rankings are built. It’s an area that is constantly evolving and you have to stay on top of it or risk falling behind. Below we look at three easy to implement strategies to improve your Google listings for 2017. Read More >

Voice search has grown significantly in the last year and some experts believe it would account for a whopping fifty percent of all internet searches by 2020. Practicing SEO professionals must embrace themselves for a future in which almost all queries will come from voice input and where Google will progressively focus on direct answers. Read More >

Google has been increasing its featured snippets in recent years. It’s part of an ongoing quest to improve user query results, including the way that it gets displayed. So what is a featured snippet? Read More >

Google RankBrain uses machine learning as part of its core search algorithm, designed to aggregate ranking factors and improve overall result quality. Whilst RankBrain uses machine learning, previous Google algorithms such as Panda and Penguin do not. Read More >

AMP celebrates its first birthday! Over 600 Million AMP pages on over 700k domains and growing faster! With the constant advancements of web technologies, it has been a minefield for businesses looking to adopt new technologies to improve user experience. Read More >

we’re hearing more and more in the online marketing world about the importance of social media for our online marketing campaigns. Whether we’re tweeting, posting or sharing photos, social media provides a significant means of communicating with our consumer.. Read More >

we’re hearing more and more in the online marketing world about the importance of social media for our online marketing campaigns. Whether we’re tweeting, posting or sharing photos, social media provides a significant means of communicating with our consumer.. Read More >

This week, at Assertive Media, we’re simply going to Wow! You with some amazing SEO wow facts that you simply need to know! Read More >

We all know the significance of writing blog posts for our business website’s SEO. Not only does it help our site rank more highly on the Search Engine Result’s Pages (SERP’s), proving that our business is current and credible, it also creates interesting content that users will want to read and will therefore return to your site in order to view your blog. Read More >

In the SEO world, we constantly hear about how user experience and common sense are at the core of an effective SEO strategy. After all, the last thing a search engine, like Google, wants to do is display a poor quality, unengaging website at the top of its list. A search engine instead wants to display search results at the top of the search results’ pages that a user wants to look at, and will be impressed by. Read More >

Here at Assertive Media, we have recently been blogging about ways to speed up your Wordpress website. This is because website speed is an essential part of SEO and can be a key difference between those websites at the top and those on page 2 of the Search Engine Results Pages (SERPs). Read More >

Is your business’ website a Wordpress website? Are you looking to maximise SEO? Check out the following tips that can help. From choosing a preferred domain through to publishing consistent and relevant blog articles. Read More >

Okay, it’s true, site loading speed is simply one of the hundreds of things search engines, like Google, take into account when ranking a website on the search results pages. However, in terms of a consumer’s user experience, a fast-loading website is an absolutely essential tool to keep them browsing. Read More >

HTTP/2, which was initially referred to as HTTP/2.0, is the second HTTP network protocol’s major version used by the World Wide Web. This much needed rejuvenation of the HTTP protocol was based mainly on Google’s own SPDY protocol. Read More >

On February 23 this year, Google made some changes into its mobile search results by introducing AMP listings. People found that their web pages’ loading time was four times faster by following few simple steps. Read More >

Okay, so you have just launched an eCommerce website and want to pull traffic to your store, which is the normal progression. But here is the big question: is SEO ideal for you and a means to get traffic to your site? Experience has proved that SEO is extremely hard to achieve for new businesses. Read More >

Google moved to increase ads at the top of the pages of search results, simultaneously doing away with side-rail ads. Following this, the focus of many marketers is on the effect on paid advertising, which is increasing cost per click, rising competition, and so forth. Read More >

Originally, link building was one of SEO’s most straightforward aspects. However, that is no longer the case; since then it has evolved into one of the most intricate features. Read More >

Whatever Easter means to an individual, it can be a great time to plug in to people on social media and get your business name out there. Here are some simple social media marketing tips to use this easter. Read More >

Whatever Easter means to an individual, it can be a great time to plug in to people on social media and get your business name out there. Here are some simple social media marketing tips to use this easter. Read More >

Is Organic SEO right for your website? Some could argue that SEO is always beneficial regardless, but, will cutting corners to save money make SEO worthwhile? Read More >

Seismically, there has been a shift in the rules for effective SEO over the past few years. Although marketers are increasing their investments in content, that’s not enough. They need to invest some time and effort into learning the new rules for SEO. Read More >

Is it the end of the road for SEO? By SEO we mean search ENGINE optimisation, but what about search EXPERIENCE optimisation? SEO or (Search Experience Optimisation) is the new concept surrounding the optimisation of a website to improve user experience using a mix of content, layout and accessibility. Read More >

In business, as much as it can be great fun to create impressive brand designs and interesting, unique content, the overall purpose of our work is to generate more traffic to business websites, which has been proven to result in more leads. Read More >

Here at Assertive Media, we pride ourselves on giving a high-quality service that provides results, without bombarding our clients with complicated SEO vocabulary and online technical jargon. That said, there are some SEO and online marketing terms that, we think, all businesses should have a basic understanding of. Read More >

Guest blog posts are undoubtedly a useful tool in online marketing. Finding a relevant business (not a competitor, of course!), who will accept your guest blog and include a link to your website, is undoubtedly a great way of making your website more credible, reaching a wider audience and making your business appear even more of an expert in your industry. Read More >

Here are 6 straightforward ways of revamping your 2016 online marketing strategy be it SEO, PPC, Social Media or Direct Marketing. Read More >

Whether you an online retailer looking to optimise product pages, or a building company looking to develop your website and online presence, we can help you here at Assertive Media. Read More >

The Christmas season brings with it, much anticipated Christmas ad campaigns from the big brands. This year more than ever, these brands are fully including digital into their advertising mix. Read More >

Christmas is a time for relaxing, having a holiday and spending time with family. But there are a few things you could do to boost your business’ SEO, particularly if you can’t leave everything behind at the office Read More >

It’s true, the world of SEO is constantly changing, developing and adapting to new algorithms. That said, the basics of SEO remain fairly simple: Keyword Optimisation, link building and enriched content are key. Read More >

The Christmas season brings with it, much anticipated Christmas ad campaigns from the big brands. This year more than ever, these brands are fully including digital into their advertising mix. Read More >

So, we’ve now hit December, the most wonderful, merry and joyous month of the year. Right? Whether or not you agree that Christmas is the best time of year, December is an essential month to review our website content. Read More >

Are you looking to build up a community for your business on social media? Here Laura Wakeham provides some information on setting up and growing a community profile on social media. Read More >

So you’ve finally got your dream social media marketing job role, whether it is for a sports company, a freelance position, an SEO marketing company, an online retailer or a famous fashion brand, wherever you are based and whatever your passions are, the last thing you want to do while focusing on marketing your business, is let your own social media profile slip. Read More >

After kindly being bought the Apple watch as a gift I thought it was about time I used it to its full potential rather than just to announce “Look my butterfly flutters!” to anyone that asks about it. “Cool! What else does it do?” “I’ve not a bloody clue!” So here is how I use it throughout my day now as a work from home mum. Read More >

The Google Panda 4.2 update has been hot-on-the-press for a couple of weeks now. Last week, Assertive Media launched a blog post to let our customers know about the update. But what is the history of Google Panda? Read More >

According to an article published on Search Engine Land by Search Engine Land’s news editor, Barry Schwartz, on August 7th, Google has updated the “Local Pack” to include only three local business results rather than seven. Read More >

Last week, you may have noticed Assertive Media’s new video posted across our Social Media Pages. It serves as a brilliant example of how video is an excellent marketing tool that, according to an article published on Search Engine Land on August 17th 2015 by Wesley Young, makes up 64% of all internet traffic. Read More >

SEO, content marketing, social media marketing, PPC, video production and TV advertising all work together in order to create a strong online marketing campaign. Read More >

Old and outdated website content is not quite like throwing out an old pair of shoes. A recent article by Erin Everhart (an experienced digital strategist, content developer and search marketer), published on Search Engine Land on 25th August 2015, has outlined the best way to manage old content. Read More >

According to an article published on Search Engine Land on August 25th by Myles Anderson, results from BrightLocal have suggested that 87% of Potential Customers Won’t Consider Businesses With Low Ratings. Read More >

With less characters available to use on Twitter, many of us don’t often think about how to optimize our tweets as much as our posts on other social platforms, like Facebook, which are often thought to be more popular.Read More >

Last week, at Assertive Media, we read the article on Search Engine Land published on 2nd September by Amy Gesenhues, “Google Search For “Fun Facts” Serves Up Random Q&As Via Dynamic Answer Box” which ultimately outlines how Google’s dynamic answer box answers a large variety of questions.Read More >

Pinterest has surpassed Twitter and is now the 2nd top traffic referrer to all websites, behind Facebook. According to latest figures from Shareaholic Social Media Traffic Report, Pinterest generates more traffic referrals than Twitter, Google Plus, Reddit, StumbleUpon, LinkedIn and YouTube. Read More >

SEO undoubtedly helps search engine users gain general knowledge. It provides the world with the most trusted answers to our search questions. It also informs us about the latest news and information, and highlights credible businesses and organisations. But why is SEO so important? Read More >

With summer now well and truly behind us, we thought we’d have a bit of fun here at Assertive Media and do some research into some fun facts about SEO, Online Marketing and the World Wide Web.Read More >

A non-personalised website always displays the same content, no matter who is looking at the site. Non-personalised websites rely heavily on navigation and search, which are the main ways for users to extract information from the site.Read More >

So we all know that having an active social media account works wonders in conjunction with our website to promote our business to new and existing consumers. Facebook is a particularly great way to communicate with consumers, allowing you to share comments, photos, articles and videos with a wide range of people.Read More >

The other day I was working, as a waitress, in a restaurant serving a disgruntled couple who had been waiting longer for a table than they had hoped. In the time that they were waiting, they had researched past experiences of the restaurant. They said: “Have you read your reviews on TripAdvisor?Read More >

We can’t pretend that we don’t spend the majority of our time attached to some kind of mobile device. Whether it’s in our hand or our back pocket, most of us spend more time with our phones (or another type of mobile device) than any friend or family member. Read More >

Got a new site and tempted to pay that guy on Fivver to get you 5,000 backlinks? Well don’t. Ironically it will now eventually decrease your site in the rankings, rather than increase it. Yes, we are living in a post-Penguin era people, and generating backlinks has got a whole lot harder. This article looks at some strategies that can be taken to generate links in a compliant fashion.Read More >

Google has always been relatively vague, as if on purpose, about their algorithm updates. Although SEO campaigners and other digital marketing gurus understand what the update is all about, the consequences and how the algorithm is going to play out for their clients is always a matter of deep speculation. Read More >

The mobile internet revolution has certainly caused businesses, both small and big, to restructure their online marketing strategies. Over the last couple of years, there have been extensive studies to document the influence of mobile internet on local businesses. Read More >

There has probably never been a device that has transformed our lifestyles to such an extent. The mobile phone has actually redefined the way we work, play, and lend quality to our lives. Google has consequently made mobile responsiveness a ranking factor, and has also introduced "Lite" versions of some of it's products to cater for mobile devices on slower connections.Read More >

Google has constantly been taking steps to improve the overall search experience and consequently the way the internet is accessed for the end user. These updates are designed to enhance user experience and to improve industry standards for design and development..Read More >

Local SEO is becoming more popular, especially as local businesses attempt to dominate their niche in their geographic location. Here we look at how Local SEO tools can help you strengthen your business placements online.Read More >

Google has announced that mobile readiness will become a ranking signal after April 21st 2015, prompting big movements in the web design and development industry to ensure all websites cater for mobile devices. If your website isn't mobile ready then now should be the time that you consider a re-design / re-development to ensure it passes Google's user experience tools.

Although this warning was issued last year, recent tweaks to Google's algorithm appear to have taken into consideration websites that cater for responsive design. Google previously warned of potential ranking issues and poorer performance for websites which did not cater for mobile phones and tablets. Read More >

In August 2014, Google confirmed that HTTPS would become a ranking factor, in this article, Samantha looks at the implementation of SSL on websites and some of the key things to take into consideration before switching from HTTP to HTTPS.Read More >

Google has confirmed that the latest changes in the search results are relative to tweaks that have been launched across multiple UK and US datacentres, they have said that the latest tweaks are not related to Google Panda or Google Penguin.Read More >

In this post, we look at the fact that Googlebot now supports websites and pages which provide content tailored towards a users geographic location and/or language settings. However, Google recommends that webmasters and businesses still opt for TLD's which match target market locations as well as using HREFLANG tags and more. Read More >