Digital Marketing
Insights

AI is rewriting the rules of search. Backlinks were the backbone of any SEO strategy for years, serving as an authority signal that directly influenced a website’s ranking.

Hannah O'neill

SEO Copywriter

Paid advertising can generate fast traffic and quick sales for eCommerce brands, but it is no longer enough on its own to sustain long-term growth. SEO remains essential because it helps online stores build consistent visibility, reduce cus

Hannah O'neill

SEO Copywriter

Google recently published a short guide on making websites more agent-friendly. It’s written for developers, which means a lot of the practical value gets lost on non-technical site owners.

Stefan Krcelic

SEO Lead

SEO is dead, and today it’s all about AI. You’ve probably heard that repeatedly and are wondering how to navigate organic growth in a world where SEO no longer matters.

Hannah O'neill

SEO Copywriter

Whether you’re an SEO pro or have a passing familiarity with SEO, or (especially) if you’ve ever gotten an SEO proposal, you will have heard about crawl budget.

Stefan Krcelic

SEO Lead

Of all the reports inside Google Search Console, the Performance report is the one I spend the most time in, and the one I think most SEOs only scratch the surface of. It is the closest to getting accurate data (even though a lot of data is

Daniel Foley Carter

SEO Specialist

People don’t just Google anymore when they’re looking for information and recommendations; they ask AI tools. Google AI Overviews, Perplexity, and ChatGPT are changing how people search for and find information.

Hannah O'neill

SEO Copywriter

On 16 April 2026, Google published a blog post titled “A new way to explore the web with AI Mode in Chrome.” The framing is user benefit. The substance is a structural change to how the open web is consumed, monetised, and credited. Publish

Daniel Foley Carter

SEO Specialist

Search for a “free Google keyword ranking checker” and you’ll find hundreds of them. Enter a URL, enter a keyword, click the button. What you’ll rarely find is a tool that’s actually free. Most cap you at three to five searches before the s

Daniel Foley Carter

SEO Specialist

But, that’s not to say it shouldn’t run hand in hand with PPC, it absolutely should!

Daniel Foley Carter

SEO Specialist

This is not a treatise on internal links and assumes that you’re already familiar with how internal links benefit a site’s SEO.

Stefan Krcelic

SEO Lead

Google processes roughly 8.5 billion searches per day. For the companies on this list, the moment they stopped playing by the rules or simply stopped paying attention that number became their worst enemy.

Daniel Foley Carter

SEO Specialist

The recent Google leaks clarified how search engines evaluate content and decide where to rank it.

Aly Johnson

Head of Content

Data leaks are nothing new, and we often expect to see them from companies, including financial organisations and even government websites. However, nobody could have imagined that Google would fall victim to information leaks.

Hannah O'neill

SEO Copywriter

YouTube is one of the world’s largest platforms, attracting millions of viewers worldwide. It’s also the second biggest search engine, directly competing – and holding its own – against Google. So, SEO is a no-brainer if you’re creating con

Kelvin Graham

SEO Copy and Content Writer

As Bill Gates once said, content is king. Despite the many changes between 1996 and today, he was right; content marketing is still integral to any digital strategy.

Hannah O'neill

SEO Copywriter

Google is the world’s largest search engine, catering to the needs of people every day. It’s hard to imagine a time without it. Sure, we had Ask Jeeves, Lycos and Yahoo, but Google changed how people find and share information online.

Hannah O'neill

SEO Copywriter