Are you looking for a new SEO strategy to implement in the New Year? Is 2020 the year you finally get your website SEO sorted? Then you need to develop your own SEO strategy for 2020, not copy anyone else’s. ...

As vehicles to drive traffic, lead gen, and conversion, marketers understand the value of advertising and sponsorship campaigns very well. PPC campaigns, branded content and display ads have a measurable impact that makes the media spend easy to justify. Owned...

If you want to know that your website is firing on all cylinders and is the best that it can be in terms of search engine optimization, then you will need to carry out a full SEO audit. You could...

While the vast majority of our blog posts about ‘what Google did next’, tend to focus on their algorithm updates, not everything Google does is about algorithms.  What is Google? Google at its heart is an information company. But what...

Thinking about packing it in where Twitter’s concerned? Reports of purged accounts, bots, online trolling and fake news have taken some of the shine off one of social media’s original pioneers. But get past the negative noise and data tells...

Back in 2011 Google launched its Panda algorithm, sending shockwaves across the SEO industry and kick-starting the search giant’s war on 'thin' or sub-par content. Let’s take a look at exactly what constitutes thin content in Google’s view, how to...

10 Most Important SEO Factors for 2020 to Improve Your Rankings‏ ‏Google reportedly considers ‏ ‏over 200 ranking factors‏ ‏ when serving search engine results. With 2020 fast-approaching, it’s crucial for marketers to optimize their websites for success. ‏ ‏Here are the...

Wondering how to drive more traffic to your website organically? With over 63,000 searches on Google every second of every day, that roughly equates to 228 million searches an hour, 5.6 billion searches a day. That is a lot of...

In a recent blog post we discussed the merits of why your business needs a YouTube channel, namely the power of video marketing (that and you’re more than 53 times more likely to get ranked by Google if you embed...

Business branding is a marketing practice that gives your company a name, a recognisable symbol or logo or design ensuring that it is easily distinguishable from the competition. Or in the case of digital marketing, it’s about creating a memorable...