Appear in More Global Searches
Assertive is an international SEO agency that helps businesses globally with ranking & organic visibility in international search markets across major search engines including Google, Bing, Baidu.
- Rank Higher in Global Search Markets
- We Support Mutli-Language Websites
- We Provide Multi-Lingual Content
- Clear SEO Strategies for Each Target Market
- Generate More International Revenue
Companies globally choose Assertive because:
- Extensive International SEO Expertise
- Proven Track Record for Growth
- Multi-Lingual Teams
Some of Our Clients
From venture-backed disruptors to established enterprise platforms, leading software companies partner with Assertive to turn organic search into a predictable, revenue-driving channel.
Looking to expand your brands visibility internationally?
If you’re operating in multiple countries but haven’t yet implemented an international SEO strategy, there’s a good chance you’re missing out on valuable search traffic and customers in those regions.
The goal here isn’t just about ranking it’s about making sure search engines understand which country or language each part of your site is intended for.
Just like with any SEO work, it’s about sending the right signals with good technical/content compliance so your site stands out against local competitors and delivers meaningful results whether that’s enquiries, signups, or sales.
We help businesses globally to improve their organic visibility in international search.
- Established since 2007
- Helped over 200 businesses globally
- International SEO Auditing & Compliance
- We fix HREFLANG & Ranking Issues
- Multi-lingual SEO Team
- We Help with Sub Folder & Sub Domain Strategies
- International Content Auditing & Copy Production
- International Link & Brand Building
- Strategies for Country Specific Search Engines
- Full SEO Strategy & Support Services
Businesses We've Worked With
Why International SEO Matters?
Expanding into global search markets involves far more than just translating your website. Each region has its own search behaviours, cultural nuances, and language variations that affect how users search and interact with content. Without a tailored international SEO strategy, it’s easy to miss out on valuable overseas traffic and customers. Here at Assertive, our role as your SEO agency is to help ensure your site is visible in the right markets by optimising for local search engines, languages, and user expectations.
This approach not only improves visibility but also drives measurable growth by aligning your content with what global users are actually looking for.Â
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Recapture Lost Marketshare
If your domain has seen decline in locations around the world our SEO support & auditing can help your business reclaim lost marketshare. We can help with all facets of loss recovery from auditing through to SEO service support.
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Stop Competitors Outpacing You
If you aren’t actively focusing on your international SEO strategy, your competitors likely will be. Pivot your SEO strategy today with a wider international SEO campaign that can help your business reclaim & take new marketshare.
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Grow Organically Faster
We help to speed up growth, international SEO presents a significant opportunity to capture a broader search market. More markets = larger target audience & greater opportunity for trading.
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Drive Larger Revenue Growth
Wider markets present more opportunities for traffic and subsequently revenue growth. Whether your business is eCom, selling services or building a user base i.e. SaaS, we can help you achieve your growth objectives.
Our International SEO Service Offering
Developing the right international SEO strategy is a core part of how we support your growth. We take the time to understand your business goals and work with you to build a tailored approach that drives results in the markets that matter most. Here are a list of our agency services covering SEO.
SEO Strategies
Our SEO strategy service goes beyond keywords & content, we help you plan the right site structure from the ground up. Whether you’re expanding globally or scaling locally, we’ll advise on the best approach for your site hierarchy, including whether to use subdomains, subfolders, or ccTLDs based on your goals and resources. We also handle hreflang implementation to ensure the right language and regional content shows in the correct markets, helping you avoid duplication issues and improve international visibility.
Technical SEO
We ensure your technical SEO compliance is optimal so that there’s no confusion when it comes to discovering, rendering & indexing content on your domain.Â
We ensure all technical SEO issues are addressed, at the same time, we optimise for the perfect international SEO configuration from HREFLANG & canonical management through to structured data, properly configured Google Search Console properties & more.
International Link Building
Building authority in global markets requires more than just translating content it means earning trust from relevant, local sources. At Assertive, our international link building service focuses on securing high-quality backlinks from regionally relevant & authoritative websites, tailored to your target countries.
We identify strategic partners, local businesses & media publications, and content placement opportunities that align with your market and language strategy, helping to boost visibility, rankings, and credibility where it matters most.
Multilingual Content Services
Whatever language your site covers, we provide multilingual content services that addresses the auditing & evaluation of your content through to correction, production and optimising of your content. We work with content in over 100 different languages globally.
Our content auditing & production for international SEO takes into consideration everything from E-E-A-T through to intent, tone of voice, NLP, salience & more.
International Expansion
We help businesses who are planning to expand into additional/new locations. From target market analysis & content strategies through to localised competitor analysis.
We help businesses plan for new location/locale expansion by performing everything from international keyword research through to SERP analysis, competitor analysis and more.
Digital PR
We help brands break into new markets with targeted digital PR campaigns that earn media coverage, backlinks, and brand visibility across global regions.
By tailoring outreach to local publications, influencers, and journalists, we secure placements that resonate culturally and linguistically. From campaign ideation to multilingual media relations, our focus is on building meaningful exposure that supports both SEO and broader brand awareness in your priority markets.
In-Market Keyword Research
Ranking in different markets / different languages means a bespoke keyword strategy is needed for each target locale – cultural keyword mapping. We provide target location / market keyword research as part of a localised or global SEO strategy.
Content Translation
If you are expanding in to other markets and would like translation services provided we can help. We provide content translation for over 50 languages for businesses who want to maintain an EN / Other country code translation profile.Â
Target Market Competitor Analysis
Clients looking to break into foreign markets will generally want to know what they may potentially be up against from a competitor perspective. We provide target market competitor analysis to understand size, age, brand and domain establishment, content strategy, link building strategy & more, helping to craft a tailored international SEO strategy that’s mindful of the competition.
Brand Building
Brand building is crucial in the era of AI to help with citation and inclusion in AI driven search features. We can help businesses grow their branded search volume and positive brand sentiment in target markets.
From carefully crafted social campaigns through to content distribution and traditional PR.
Why Choose Assertive for your Global SEO Strategy?
Clients choose Assertive for international SEO because we bring over 18 years of hands-on experience, dating back to 2007. We’ve supported blue-chip companies and large multinationals in navigating the complexities of global search with tailored strategies that deliver real results.
Our senior consultants are seasoned experts, combining deep technical knowledge with extensive testing exposure across international SEO scenarios. With a globally distributed team spanning multiple countries, we’re able to deliver SEO, content, and link building in native languages, ensuring local relevance and stronger engagement.
Whether it’s site architecture, hreflang implementation, or scaling visibility across regions, our technical strength and proven track record make us a trusted partner for businesses ready to expand internationally
- Over 18 Years working with International Businesses
- Corporate / Large Organisation Experience
- Wide team distribution meaning round the clock availability
- We’ve helped over 200 businesses globally
- Extensive Result Portfolio
International SEO: Frequently Asked Questions
What is International SEO?
International SEO is the process of optimizing a website, content & brand profile so that the site is able to rank & gain relevant traffic in international search markets in native and alternative languages.
When expanding into new markets, international SEO ensures your website is aligned with the language, location, and search habits of your target audience. It helps search engines serve your content to users in the right countries, improving visibility and driving more relevant traffic from the regions you want to grow in.
How much do international SEO Services cost?
The cost of international SEO can vary significantly depending on the scale and complexity of your campaign. As a general range, businesses can expect to invest anywhere from £3,000 to over £8,000 per month (GB) or $4000 – $10,000 (US/Other Dollar Markets).
Larger websites or campaigns targeting multiple countries and languages; particularly in competitive industries may require budgets that exceed $10,000 per month to deliver the right level of strategy and execution.
Here’s what typically influences pricing:
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Number of Countries & Languages:
Targeting multiple regions means more localisation, more content adaptation, and a greater need for technical configuration — all of which add to the workload. -
Website Size & Complexity:
The larger the site, the more detailed the audit and ongoing optimisation work. Managing hundreds (or thousands) of pages across different regions requires careful planning and consistent upkeep. -
Industry Competition:
If a business is in a highly competitive space, they should expect to invest more in link building, content development, and outreach to stay ahead of other global competitors. -
Agency Experience:
Working with a highly experienced team may come at a premium, but it also tends to deliver better results and avoid costly mistakes in complex international setups. -
Scope of Services:
The final cost will also depend on whether you’re looking for a full-service SEO package including keyword research, technical optimisation, content localisation, link acquisition, and hreflang setup or just help in specific areas.
How long does it take to see results from international SEO?
You can typically expect to see early movement from international SEO within 4 to 6 months, but meaningful growth and long-term performance often take 6 to 12 months or more.
Timelines can vary depending on a number of factors from how competitive your market is to how well your site is already optimised.
Each target market will have its own set of factors that impact time to rank.
For example, casino / iGaming in EN markets is significantly more competitive than say travel services in less popular climates.
We recommend an SEO audit prior to any SEO campaign if you are looking to establish potential ranking timeframes.
Do I need separate websites or domains for different countries?
Not always. Whether you need separate websites, domains, or simply regional sections within one site depends on your goals, resources, and technical setup.
In many cases, a single website using subfolders (i.e. /uk/, /us/, /fr/, /de/) with properly implemented hreflang tags is enough to target multiple countries effectively, but, there are nuances to this, for example EN content across multiple EN speaking locations can lead to cannibalisation issues)
This approach keeps domain authority consolidated and is often easier to manage.
However, in some situations like when you’re targeting markets with very different products, languages, regulations, or search behaviours using country-specific domains (ccTLDs) or subdomains can be more appropriate.
Each option has pros and cons, and the right choice depends on your specific needs, competitive landscape, and long-term international plan, this is something that the team at Assertive would advise on during an SEO campaign.
The experience demonstrated by the Assertive team was exceptional.
We worked with Assertive on our international SEO strategy to expand our reach into other global markets. The team were very knowledgeable & able to explain their strategic decisions at a drop of a hat.Â
As an eMobility business, we were looking to expand in to other markets outside the US, Assertive helped us pivot our strategy, we’re very pleased with the outcome of the work and wouldn’t hesitate to recommend them.
David Hyman, Unagi Scooters Inc
International SEO: Examples of Our Work
Assertive prides itself on providing clients globally with international SEO services that WORK. This isn’t just about generating increased international visibility in search, it’s about driving meaningful traffic that converts!Â
Case Studies
Lenovo EMEA
BNP Paribas Cardif
Pharmacy Online
SCI-MX Nutrition
Audley Travel
Emma Sleep
Orangeries UK
Justerinis & Brooks
Craft Irish Whiskey
Sykes Dream Cottages
Large Mortgage Loans
SQS
Our SEO Services: Client Testimony
For hundreds of clients globally we’ve provided a mix of SEO consultancy, training & SEO webinar content. Here’s what our clients have said about our service/training.
We hired Assertive to conduct an SEO audit of our international casinos
We hired Assertive to help us with a strategic SEO audit for our range of international online casinos.
Being a hyper-competitive niche, we needed an audit that was not only comprehensive, but one where we knew the expertise behind it was strong.
We received a significant audit packed with insights & clear analysis which paved the way for strategic guidance.
They covered everything in a bespoke fashion including game engagement, brand strength, E-E-A-T/YMYL signals in content and brand and more.
Very pleased and would highly recommend.
Audit performed for TGD.
Some of Our International SEO Team
Meet some of the international SEO team responsible for the auditing, planning, strategy and execution of global SEO campaigns. We’re a team of highly experienced SEOs.
Daniel Foley Carter
Daniel Foley Carter is a highly experienced SEO with over 2 decades of SEO experience. Daniel founded Assertive in 2007 and has spearheaded its growth. Daniel works as part of the SEO consulting team & leads support services for businesses across all niches/verticals globally.
Nely Mihaylova
Nely is one of our core outreach team responsible for outreach, communications management and stakeholder management. Nely has over 10 years experience in the digital marketing industry and has been with Assertive since 2014.
Nely’s core strengths include building outreach relationships, negotiating link placements, rates & quality assessment.
Joe Williams
Joe Williams is a highly experienced member of the audit team with over 2 decades in the SEO industry.
Joe has strong all-round knowledge and regularly deals with search console analysis, performance segmenting, ranking & traffic issue identification.
John Kyprianou
John brings with him strong SEO experience & a wealth of knowledge across various aspects of SEO with a focus predominantly on technical SEO, analysis and strategy. John performs SEO tests including a lot of testing with AI for analysis & process efficiency. John also provides client-side SEO consultancy & is able to support across a wide scope of SEO from auditing to content reviews.
Stefan Krecelic
Stefan has a strong all-round set of skills within SEO but primarily focuses on a mix of technical SEO & link auditing.Â
Stefan is able to identify clear issues within website architecture as well as issues with internal & external link building strategies.
Taylor Hayes
Taylor or “TJ” is one of our outreach team who’s responsible for a mix of digital PR, journo outreach and story submissions. TJ has worked with platforms including Vuelio, Muckrack & Manual outreach to help secure clients media placements in major publications, news websites etc.
The Benefits of International SEO
International SEO brings with it, many benefits, if executed properly. Some of the benefits include:
Increased Global Visibility
Appear in local search results for multiple countries and languages, making your brand discoverable to a much wider audience.
Higher Quality, Region-Specific Traffic
Attract visitors who are more likely to convert by aligning content with local search intent and user behaviour.
Stronger Competitive Advantage in Target Markets
Stand out against local and international competitors by optimising content and technical setup for each region.
Improved User Experience Across Regions
Serve users the right language, currency, and content structure which builds trust and improves engagement.
Higher Conversion Rates
Tailoring content, messaging, and calls to action by country or language can lead to stronger conversion performance.
Efficient Use of Domain Authority
When using subfolders and hreflang correctly, international efforts can share and reinforce the authority of your main domain.
Better ROI From Global Campaigns
By targeting specific regions with search-optimised content, your paid and organic efforts work more efficiently together.
Reduced Duplicate Content & Technical Issues
A proper hreflang/international SEO technical setup helps to prevent cannibalisation and ensures the right content shows in the right region.
Scalable Growth Into New Markets
International SEO builds a long-term, scalable foundation for entering and growing in new regions without needing to reinvent your digital presence.
Enhanced Brand Trust & Credibility Globally
Localised experiences and visibility in native search engines help position your brand as relevant and trustworthy in each market.
International SEO Services: The Process
Step One: Get in Contact
Get in contact with Assertive either by filling in our international SEO enquiry form or by giving us a call. A member of the team will be happy to take your initial enquiry.Â
Step Two: Initial Fact Find / Client Discovery
We’ll set up a call & provide a list of questions for you to answer so we can understand everything from your target markets and priorities through to understanding logistical challenges, website architecture, management processes etc. This will allow us to better gauge the support scope for your business.Â
We can then provide a quotation for international SEO support, if accepted see step 3.
Step Three: Kick Off Phase
Post onboarding, we’d enter the kick off phase, this will vary depending on the support scope. For most, it typically entails an audit of the site, looking at the pre-existing traffic sources by location & then ascertaining if there are technical SEO issues, content issues, regional issues etc.
Audit then leads to onward international SEO strategy.
Step Four: Resolution Phase
Post SEO audit, we’d typically look at the resolution phase. The audit will highlight techincal shortcomings, content issues, link & or brand strength issues. With segmented analysis & issue mapping, the delegation phase begins & subsequently resolution of issues happens once each respective team member has their mapped out tasks.
Step Five: Onward SEO & Brand Building
Typically, post resolution phase, we perform onward SEO which will cover everything requried to improve local SEO performance in target locations/countries/regions. From SEO testing through to content tests, link building & more.
International SEO Sub Services
International SEO Auditing
At Assertive, our international SEO audits are designed to give you a clear, actionable understanding of how well your website performs across different regions and languages.
At Assertive, as part of our comprehensive auditing process, we assess everything from site structure, hreflang implementation, and localised content, to technical performance, indexation, and international keyword targeting.
Our audits also review competitor activity in each target market and highlight issues that could be limiting visibility or causing cannibalisation between regions.
Whether you’re just entering new markets or looking to improve an existing global setup, our audit provides a roadmap for improving international search performance and driving more qualified traffic from the regions that matter most.
We typically review Google Search Console / Bing Webmaster Tools data to ascertain traffic by location including queries, pages, devices & search appearance.
International SEO Strategies
We provide businesses with clear cut SEO strategies that take into consideration target markets, pre-existing website configuration and client onward objectives. We build and execute SEO strategies that are clear and concise.
