PPC Specialist

George Hill

PPC expert with nearly two decades of experience, specialising in Google Ads and paid social strategy across finance, retail, hospitality, education and healthcare.

Pay-Per-Click Marketing (PPC)
Google Ads & Bid Management
Paid Social Strategy
Performance Reporting & Analytics
Go-to-Market Strategy
Conversion Optimisation

Overview

About George

George Hill is a PPC specialist with nearly two decades of experience, currently applying his expertise as part of the Assertive Media team, with Google Ads as his core strength.

His approach centres on honest communication, data-led optimisation and consistent delivery, helping brands improve efficiency and ROI.

At Assertive, George brings a wealth of multi-market PPC experience to bear, having delivered paid search and paid social strategy for dozens of clients across finance, retail, hospitality, education, property and healthcare.

His track record includes managing a £10M+ quarterly PPC budget, driving a 35%+ increase in in-store footfall through geo-targeted local search, and achieving a 34% year-over-year increase in enrolments across six UK universities. That results-driven expertise is what he now channels into his work with Assertive's client base.

Experience

PPC Manager at Assertive Media
Nearly two decades of experience across PPC, paid social and digital marketing strategy
Google Certified, with 5 active Google Ads and Bing Ads certifications
Delivered multi-market Google Ads and Microsoft Ads campaigns across EMEA and US markets
Built and launched 70+ geo-targeted local search campaigns, driving a 35%+ increase in in-store footfall for a major client

Background

George's Background

George's career in paid search began at Pinksheep, where he learned Google Ads from the ground up under a senior manager, growing a small client book into a 40-client portfolio over four years.

From there, he built up progressively senior digital marketing roles across several agencies, sharpening his expertise in bid management, budget optimisation and multi-market campaign delivery.

That accumulated experience is now put to work through his role at Assertive Media, where George applies nearly two decades of PPC knowledge to helping Assertive's clients improve efficiency and ROI.

Career journeyBuilding expertise

Junior Account Manager, Pinksheep
Web Marketing Analyst, Oracle
Digital Account Director, Four Communications
Head of PPC / Senior PPC Manager
PPC Manager, Assertive Media

George's Experience

PPC & paid search experience - 18+ years
Multi-market Google Ads & Microsoft Ads management, including EMEA and US markets
Budget management up to £10M+ quarterly
Sector coverage: finance, retail, hospitality, education, property, healthcare