Assertive Media
Meet the team
Mike Ruiz

Technical SEO Specialist

Mike Ruiz

Technical SEO specialist within Assertive Media's in-house team.

  • Technical SEO
  • Crawling & Indexing
  • Site Speed
  • Structured Data
  • Migrations

Overview

About Mike

Mike focuses on technical SEO audits, site optimization, and resolving complex technical challenges.

Mike works as part of Assertive Media's in-house team as technical seo specialist, supporting clients with technical SEO. Like everyone on our team, Mike has come through our stringent vetting and training process so clients get the very best.

Experience

  • Part of Assertive Media's in-house technical SEO team
  • Vetted through our stringent hiring and training process
  • Technical SEO support for clients across every niche and vertical

Market Intelligence

From the Assertive blog

Field notes on AI search, technical SEO and paid media - written by the people delivering the work.

View all insights
AI SEARCH

How to Check What Google & LLMs Sees in Website HTML

In an age of modern JS based websites, there has never been a more important time to actually validate what your website HTML looks like to crawlers/user agents. In this article we look at how.

Daniel Foley Carter

Daniel Foley CarterSEO Specialist

30 September 2026

SEO for Manufacturers ExplainedSEO

SEO for Manufacturers Explained

Historically, most manufacturers built their business on trade shows and referral networks, and those channels definitely still hold a lot of value. They matter for closing deals and doing in-person product demos because, at the end of the day, you rarely seal a large contract until the client gets a real feel for the product.

Ben Flynn

Ben FlynnSEO Content Writer

28 September 2026

How AI Overviews Affect Online Retail Click-Through RatesSEO

How AI Overviews Affect Online Retail Click-Through Rates

Google search is changing for e-commerce websites because of Google AI Overviews. In the past, ranking high in organic search meant consistent, reliable website traffic, but AIOs are affecting online retail click-through rates (CTR) in many ways.

Hannah O'neill

Hannah O'neillSEO Copywriter

28 September 2026

SEO for Universities and Training Providers: What Works in 2026?SEO

SEO for Universities and Training Providers: What Works in 2026?

SEO is still a core marketing strategy for universities and training providers in 2026 looking to attract their next cohort of students. But the landscape has changed. Gen-Z audiences are tech-savvy, and many are turning to AI tools instead of traditional search to find their further education establishment.

Hannah O'neill

Hannah O'neillSEO Copywriter

27 September 2026

Why Accounting Firms Need SEO to Build Online TrustSEO

Why Accounting Firms Need SEO to Build Online Trust

Today, even word-of-mouth recommendations are only the starting point of the typical client journey, with Google searches, AI queries, and verified reviews as core factors in the decision-making process. That's why SEO is an essential investment for accountancy firms. In this guide, we'll explore why SEO matters for accountants and top strategies for sustainable growth.

Hannah O'neill

Hannah O'neillSEO Copywriter

23 September 2026

How SEO Helps Mortgage Brokers Generate Qualified LeadsSEO

How SEO Helps Mortgage Brokers Generate Qualified Leads

The housing market runs on intent and careful deliberation because we are dealing with a lot of money here. It is highly unlikely that a borrower will just wake up and take on a massive home loan without prior thought. They will spend significant time researching, and that process will almost entirely involve searching online.

Ben Flynn

Ben FlynnSEO Content Writer

23 September 2026

SEO Strategies for Estate Agents and Property DevelopersSEO

SEO Strategies for Estate Agents and Property Developers

SEO strategies for estate agents and property developers have transformed from a siloed process to a multi-faceted discovery engine in 2026. Whether you sell properties, provide letting services, or develop projects, understanding the modern search journey is central to your success.

Hannah O'neill

Hannah O'neillSEO Copywriter

16 September 2026

Why Property Companies Need SEO to Stay CompetitiveSEO

Why Property Companies Need SEO to Stay Competitive

When we look at why property companies need SEO to stay competitive, it really comes down to one simple truth. Almost everyone starts their journey online today. Think about your own habits and how your first instinct when looking for a service is to do a quick search online before you even make a phone call. The real estate industry is no different. 

Ben Flynn

Ben FlynnSEO Content Writer

13 September 2026

The Importance of E-E-A-T in Finance SEOSEO

The Importance of E-E-A-T in Finance SEO

Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T) matter in finance SEO because of the sector's complexity.

Hannah O'neill

Hannah O'neillSEO Copywriter

12 September 2026

How AI Search May Impact Law Firm MarketingAI SEARCH

How AI Search May Impact Law Firm Marketing

AI search is changing how people look for and find law firms. In the legal sector, user behaviour is shifting from organic search dominance to getting instant answers generated by AI Overviews and LLMs. With higher rates of zero-click queries reducing website traffic, your law firm's marketing strategy must change from simple keyword research to active AI optimisation.

Hannah O'neill

Hannah O'neillSEO Copywriter

7 September 2026

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