Assertive Media

Assertive Media

International PPC Agency

Specialist international PPC experts are on hand to help devise, execute and manage an international PPC campaign for your company.

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Trusted by ambitious brands

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Client Testimonial

We've been working with Assertive on our SEO & AI SEO Strategy, we're very pleased with the results, the team are fantastic & very helpful

We've been working with Assertive on our SEO + our AI SEO / GEO strategy for a while now. The team have been very knowledgable and supportive.

We had our first wholesale bulk order through chatGPT which is one of the largest orders we've had to date, we're getting more customers telling us they found us in chatGPT searches, so very pleased.

Appletons Wholesale

Verified client

Some of Our Clients

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Want to get your International PPC Campaign moving?

  • Grow Your Business With International PPC
  • Let Assertive Manage Your International PPC
  • Why Do You Need International PPC?
  • Contact Us Today For International PPC Campaigns

Ready to brief us on your project?

We respond within 1–2 working hours.

Justerinis & Brooks

PPC Management Case Study

Justerinis & Brooks

Assertive was to help Justerini’s with on-site and off-site SEO whilst rebuilding and re-structuring the PPC campaign. Justerini & Brooks is a fine wine and spirit merchant founded in 1749. They belong to the large drinks company Diageo.

+312%
Organic Traffic
4.6×
ROAS
6 mo
to Results

Grow Your Business With International PPC

As the world continues to be more integrated through technology, businesses are no longer limiting their reach to one country or region. In addition to using SEO in your international marketing strategy, you need international PPC campaigns to help you reach your target market faster. International paid-per-click campaigns are tailored to meet the preferences of the customer base in the new market.

A PPC agency helps a business create a PPC strategy that yields success. At Assertive, we help your business expand to a global scale. For businesses venturing into new markets like South East Asia, Europe, Middle East, Africa, or the US market, we will help you with your PPC management.

Let Assertive Manage Your International PPC

People often think that Google Shopping ads are the same as other Google PPC campaigns. However, although Google offers both types of advertising, they have several differing aspects.

Google ads rely on keywords bidding to rank highly on search results. For example, if a customer is looking for a Volkswagen Golf’s brake pads, the seller will bid for keywords and key phrases like VW Golf brake pads, offer and other relevant words and phrases.

You need to know several ways in which a consumer would conduct a search when looking for your products. Over the course of PPC campaigns, ecommerce businesses change the bidding strategies to maximize reach.

Traditional search ads also use targeting to boost their performance. You could set the ads to target users from a certain region or certain demographics. Upon a Google search of a product, Google ads place the text ads at the top of the search results page with a tiny disclaimer that it’s an ad. The ad will contain the text information that you included in the ad copy.

Google Shopping ads can be described more as an image-based ad accompanied with the product details.

To set up a Google Shopping campaign, you need to upload product data to the Google Merchant Centre. Product data includes an image of the product, price, seller details, shipping details, availability, special offers, among other relevant information.

Instead of using keywords as a bidding strategy to determine which ad to display to customers, Google uses product details and Google customer reviews to determine which product is most relevant to the user.

Customers provide honest feedback and give review stars for products voluntarily, which helps determine the credibility and relevance of a product. However, similar to pay per click ads, you only pay for your Google Shopping ad when a user clicks on the link in the ad.

Why Do You Need International PPC?

Contact Us Today For International PPC Campaigns

We have been in the digital marketing industry for over 10 years. As a trusted Google Partner, we deliver high-performing PPC campaigns across the UK, Europe, and the world. We have experience in multilingual PC, Google Ads, Bing Ads and all related PPC services.

We also provide SEO services for businesses in international markets to increase organic traffic and sales. Are you looking to take your business to the next level? Contact us for an appraisal, and we can evaluate your PPC needs in the new market and provide a bespoke quotation. Let us help you today by making us your PPC agency of choice. You’ll never have to worry about running your Google ads or Microsoft account.

Let’s discuss how we will setup & manage your next international PPC campaign…

Call us now:

0207 965 7623

Contact Us Today For International PPC Campaigns

Want to grow your business?

Tell us about your business we'll respond within 1–2 working hours.

Market Intelligence

From the Assertive blog

Field notes on AI search, technical SEO and paid media - written by the people delivering the work.

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How AI Overviews Affect Online Retail Click-Through RatesSEO

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SEO for Universities and Training Providers: What Works in 2026?SEO

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Why Accounting Firms Need SEO to Build Online TrustSEO

Why Accounting Firms Need SEO to Build Online Trust

Today, even word-of-mouth recommendations are only the starting point of the typical client journey, with Google searches, AI queries, and verified reviews as core factors in the decision-making process. That's why SEO is an essential investment for accountancy firms. In this guide, we'll explore why SEO matters for accountants and top strategies for sustainable growth.

Hannah O'neill

Hannah O'neillSEO Copywriter

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How SEO Helps Mortgage Brokers Generate Qualified LeadsSEO

How SEO Helps Mortgage Brokers Generate Qualified Leads

The housing market runs on intent and careful deliberation because we are dealing with a lot of money here. It is highly unlikely that a borrower will just wake up and take on a massive home loan without prior thought. They will spend significant time researching, and that process will almost entirely involve searching online.

Ben Flynn

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SEO Strategies for Estate Agents and Property DevelopersSEO

SEO Strategies for Estate Agents and Property Developers

SEO strategies for estate agents and property developers have transformed from a siloed process to a multi-faceted discovery engine in 2026. Whether you sell properties, provide letting services, or develop projects, understanding the modern search journey is central to your success.

Hannah O'neill

Hannah O'neillSEO Copywriter

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Why Property Companies Need SEO to Stay CompetitiveSEO

Why Property Companies Need SEO to Stay Competitive

When we look at why property companies need SEO to stay competitive, it really comes down to one simple truth. Almost everyone starts their journey online today. Think about your own habits and how your first instinct when looking for a service is to do a quick search online before you even make a phone call. The real estate industry is no different. 

Ben Flynn

Ben FlynnSEO Content Writer

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The Importance of E-E-A-T in Finance SEOSEO

The Importance of E-E-A-T in Finance SEO

Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T) matter in finance SEO because of the sector's complexity.

Hannah O'neill

Hannah O'neillSEO Copywriter

12 September 2026

How AI Search May Impact Law Firm MarketingAI SEARCH

How AI Search May Impact Law Firm Marketing

AI search is changing how people look for and find law firms. In the legal sector, user behaviour is shifting from organic search dominance to getting instant answers generated by AI Overviews and LLMs. With higher rates of zero-click queries reducing website traffic, your law firm's marketing strategy must change from simple keyword research to active AI optimisation.

Hannah O'neill

Hannah O'neillSEO Copywriter

7 September 2026

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