Assertive Media
Assertive is a specialist marketing & conversion rate optimisation agency delivering results to clients across the UK, Europe and the World. At over 12 years old, we are one of the UK’s longest running digital agencies.
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Market Intelligence
Field notes on AI search, technical SEO and paid media - written by the people delivering the work.
SEOToday, even word-of-mouth recommendations are only the starting point of the typical client journey, with Google searches, AI queries, and verified reviews as core factors in the decision-making process. That's why SEO is an essential investment for accountancy firms. In this guide, we'll explore why SEO matters for accountants and top strategies for sustainable growth.
Hannah O'neillSEO Copywriter
23 September 2026
SEOThe housing market runs on intent and careful deliberation because we are dealing with a lot of money here. It is highly unlikely that a borrower will just wake up and take on a massive home loan without prior thought. They will spend significant time researching, and that process will almost entirely involve searching online.
Ben FlynnSEO Content Writer
23 September 2026
SEOSEO strategies for estate agents and property developers have transformed from a siloed process to a multi-faceted discovery engine in 2026. Whether you sell properties, provide letting services, or develop projects, understanding the modern search journey is central to your success.
Hannah O'neillSEO Copywriter
16 September 2026
SEOWhen we look at why property companies need SEO to stay competitive, it really comes down to one simple truth. Almost everyone starts their journey online today. Think about your own habits and how your first instinct when looking for a service is to do a quick search online before you even make a phone call. The real estate industry is no different.
Ben FlynnSEO Content Writer
13 September 2026
SEOExperience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T) matter in finance SEO because of the sector's complexity.
Hannah O'neillSEO Copywriter
12 September 2026
AI SEARCHAI search is changing how people look for and find law firms. In the legal sector, user behaviour is shifting from organic search dominance to getting instant answers generated by AI Overviews and LLMs. With higher rates of zero-click queries reducing website traffic, your law firm's marketing strategy must change from simple keyword research to active AI optimisation.
Hannah O'neillSEO Copywriter
7 September 2026
AI SEARCHFor 20 years, SEO for wellness resorts meant one thing: appear in top-ranking Google positions to get the click. Is it still a core part of your online visibility? Of course. But AI searches are changing how people discover and book wellness experiences.
Hannah O'neillSEO Copywriter
6 September 2026
For online retailers, acquiring customers is one of your biggest expenses. Your e-commerce store can be pulling in more traffic, more sales, and spending more on marketing all at the same time and still watch your margins shrink if every new customer costs too much to win. Making customer acquisition cost one of the clearest signals of whether growth is actually profitable.
Ben FlynnSEO Content Writer
3 September 2026
AI SEARCHProduct page SEO is more important today than ever before, thanks to the rise of AI searches. Google's AI Overviews and LLMs like ChatGPT, Perplexity and Claude don't care about ranking your website; their only mission is to answer questions.
Hannah O'neillSEO Copywriter
3 September 2026
SEOWhen you handle finance marketing, SEO, or compliance for a bank, lender, wealth management firm, or insurance company, you'll notice organic search works completely differently for you than it does for most other industries.
Ben FlynnSEO Content Writer
3 September 2026
