Assertive Media

Assertive Media

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Assertive is a specialist marketing & conversion rate optimisation agency delivering results to clients across the UK, Europe and the World. At over 12 years old, we are one of the UK’s longest running digital agencies.

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From the Assertive blog

Field notes on AI search, technical SEO and paid media - written by the people delivering the work.

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How Google Business Profile Optimisation Drives More Patient BookingsGOOGLE

How Google Business Profile Optimisation Drives More Patient Bookings

In this post, we'll explore the importance of GBP for healthcare providers, and how to optimise yours for long-term visibility and conversions.

Hannah O'neill

Hannah O'neillSEO Copywriter

3 November 2026

Why Financial Brands Need Strong Content AuthorityCONTENT

Why Financial Brands Need Strong Content Authority

In this post, we'll explore the importance of strong content authority for financial industry websites, and how to strengthen yours.

Hannah O'neill

Hannah O'neillSEO Copywriter

27 October 2026

How Search Intent Impacts SaaS ConversionsSEO

How Search Intent Impacts SaaS Conversions

Search intent, or user intent, is simply the reason behind a search. Let’s say we have two people on a B2B SaaS website. One arrived by typing “what is CRM” into Google, and the other typed “Salesforce alternatives". Both count as organic traffic, but they come with totally different intents, and one of them is much more qualified and far more likely to make a transaction, or in other words, convert. 

Ben Flynn

Ben FlynnSEO Content Writer

23 October 2026

The ultimate guide to Google's manual actionsGOOGLE

The ultimate guide to Google's manual actions

Manual actions are becoming more prominent again - with the boom in AI generated content and scaled content abuse, we're seeing a lot more clients coming to us for manual action fixes / remediation, in this guide I go into more detail.

Daniel Foley Carter

Daniel Foley CarterSEO Specialist

20 October 2026

How Real Estate SEO Supports Local VisibilitySEO

How Real Estate SEO Supports Local Visibility

In this post, we'll explain why real estate SEO is vital for local visibility and cover some useful tactics.

Hannah O'neill

Hannah O'neillSEO Copywriter

20 October 2026

How SEO Supports Online Course GrowthSEO

How SEO Supports Online Course Growth

In this post, we'll explore why online courses benefit creators and coaches, how SEO supports course visibility and conversions, and effective strategies you can implement.

Hannah O'neill

Hannah O'neillSEO Copywriter

20 October 2026

Got a Manual Action Penalty from Google? Why programmatic content generation can wreck your SEOGOOGLE

Got a Manual Action Penalty from Google? Why programmatic content generation can wreck your SEO

Daniel Foley Carter

Daniel Foley CarterSEO Specialist

18 October 2026

Why Google Trust Signals Matter for Healthcare WebsitesGOOGLE

Why Google Trust Signals Matter for Healthcare Websites

In this guide, we'll explore why Google trust signals matter for healthcare websites and how to strengthen them through medical SEO.

Hannah O'neill

Hannah O'neillSEO Copywriter

15 October 2026

Query fan-out for GEO optimisation: what it is, how it works and why it mattersSEO

Query fan-out for GEO optimisation: what it is, how it works and why it matters

Query fan-out is a useful explanation for why AI search can answer one long question by drawing on several different searches at once

Daniel Foley Carter

Daniel Foley CarterSEO Specialist

3 October 2026

Using Claude/chatGPT for SEO and the risks of replacing your consultant or agencySEO

Using Claude/chatGPT for SEO and the risks of replacing your consultant or agency

Ready to ditch your SEO agency for an AI automation? well, if you value your rankings, traffic, sales etc I would think again! in this article I look at using AI models to replace an agency.

Daniel Foley Carter

Daniel Foley CarterSEO Specialist

3 October 2026

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