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Market Intelligence
Field notes on AI search, technical SEO and paid media - written by the people delivering the work.
GOOGLEIn this article, I look at patents in Google that have been filed in relation to "document evaluation" as well as user behaviour. I look at the patents and share my thoughts on how user behaviour, website design and content layout can impact SEO.
Daniel Foley CarterSEO Specialist
4 August 2026
SEODo hotels and resorts need SEO beyond booking platforms? Unquestionably. Booking engines are great for getting leads and bookings, but over-reliance on them can leave you out in the cold.
Hannah O'neillSEO Copywriter
29 July 2026
SEOIn this guide, we'll cover how trades businesses can generate leads through SEO and which strategies your business can use.
Hannah O'neillSEO Copywriter
22 July 2026
SEOIn this post we'll show you how SEO helps hospitality brands increase direct bookings. Whether you're a local guest house, a national restaurant, or international hospitality service, you'll know how to reduce expensive commission fees and grow a successful brand.
Aly JohnsonHead of Content
19 July 2026
SEOIn this post, we'll explain how SEO builds trust for home service businesses and strategies you can use to attract leads
Aly JohnsonHead of Content
19 July 2026
SEOIn this article I cover the most important ranking factors for 2026, what you need to know, what you should be paying attention to and more.
Daniel Foley CarterSEO Specialist
17 July 2026
INDUSTRYWord-of-mouth referrals are no longer an end goal but a starting point in each person's journey to find suitable support.
Hannah O'neillSEO Copywriter
16 July 2026
SEOSEO for healthcare providers is, therefore, an essential investment. Because if you're not showing up in these searches, you're missing out on patients who are actively seeking support.
Hannah O'neillSEO Copywriter
16 July 2026
SEOFind out why in this guide, as we explore the impacts of the referral trap and the steps you can take to generate consistent leads.
Aly JohnsonHead of Content
16 July 2026
SEOLocal SEO helps solicitors appear where prospective clients are already searching for legal support.
Daniel Foley CarterSEO Specialist
15 July 2026
