SEO News & Insights
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Expert commentary, strategy guides and SEO news from the Assertive Media team.
SEO Ranking Factors for 2026 - What you need to know
In this article I cover the most important ranking factors for 2026, what you need to know, what you should be paying attention to and more.
Daniel Foley Carter
SEO Specialist
Why Healthcare Providers Need SEO More Than Ever in 2026
Word-of-mouth referrals are no longer an end goal but a starting point in each person's journey to find suitable support.
Hannah O'neill
SEO Copywriter
How SEO Helps Private Clinics Generate More Patient Enquiries
SEO for healthcare providers is, therefore, an essential investment. Because if you're not showing up in these searches, you're missing out on patients who are actively seeking support.
Hannah O'neill
SEO Copywriter
Why Law Firms Cannot Rely on Referrals Alone Anymore
Find out why in this guide, as we explore the impacts of the referral trap and the steps you can take to generate consistent leads.
Aly Johnson
Head of Content
How SEO Helps Solicitors Compete in Local Search
Local SEO helps solicitors appear where prospective clients are already searching for legal support.
Daniel Foley Carter
SEO Specialist
SEO Strategies That Generate High-Intent Legal Leads
Law firms face intense competition, and generating website traffic isn't enough. You need to attract the right traffic.
Hannah O'neill
SEO Copywriter
Why Family Law Firms Need SEO for Long-Term Growth
In this post, we'll explore the importance of SEO for family law services and how it can enhance your enquiries.
Aly Johnson
Head of Content
Writing Medical Content for SEO - The Do's and Don'ts
In this article I cover the do's and don'ts of writing medical content for SEO, the things to consider, be aware of along with a downloadable checklist.
Daniel Foley Carter
SEO Specialist
Can AI Agents Run SEO Autonomously? AI SEO Agents Do They Work?
In this SEO Experiment I set out to answer the question, can AI SEO Agents REALLY run an SEO campaign autonomously?
Daniel Foley Carter
SEO Specialist
How to fix Non Indexed Page Reasons in Google Search Console
In this article I cover the non indexed page reasons in Google, what they are and how to fix them.
Daniel Foley Carter
SEO Specialist
B2B SEO - What is Business to Business SEO & Why It's Important for your Business
In this article I look at what B2B SEO, what makes it unique and why it's important in todays search market.
Daniel Foley Carter
SEO Specialist
Could Query Fan Outs Impact Google Trends Demand Data?
In this article I look at Google trends and whether query fan outs could be polluting trend data?
Daniel Foley Carter
SEO Specialist
Google Search Console is getting AI Overview & AI Mode Reporting!
Google is launching insights for AI overviews and AI mode into Google Search Console - but, will it give us the click and query data we've been asking for?
Daniel Foley Carter
SEO Specialist
How We Optimise for Google Gemini
Want to be cited more in Google Gemini? in this article I touch on how Google Gemini works as well as the kinds of things we do for clients.
Daniel Foley Carter
SEO Specialist
Can you use AI for Keyword Research?
In this article I look at using AI for keyword research, can you use it? is it reliable?
Daniel Foley Carter
SEO Specialist
I tested Claude SEO Agents so you don't have to
In this article I test Claude SEO agents + skills to see if they have what it takes to compete with a general SEO performing a site audit.
Daniel Foley Carter
SEO Specialist
What is an SEO Agency & How Do They Work?
In this article, I cover what an SEO agency actually is, how they work, what they do as well as costs and a comparison between freelancers, agencies, AI and more.
Daniel Foley Carter
SEO Specialist
Screaming Frog Put Claude Inside the SEO Spider, I'm Super Excited, Here's Why
Screaming frog have just launched a massive update to their SEO spider which now supports MCP and claude integration!
Daniel Foley Carter
SEO Specialist
How Backlinks Influence AI Search Rankings
AI is rewriting the rules of search. Backlinks were the backbone of any SEO strategy for years, serving as an authority signal that directly influenced a website’s ranking.
Hannah O'neill
SEO Copywriter
Why eCommerce Brands Still Need SEO Despite Investing in Paid Advertising
Paid advertising can generate fast traffic and quick sales for eCommerce brands, but it is no longer enough on its own to sustain long-term growth. SEO remains essential because it helps online stores build consistent visibility, reduce cus
Hannah O'neill
SEO Copywriter
Google’s Agent-Friendly Web Guidance: What It Actually Means in Practice
Google recently published a short guide on making websites more agent-friendly. It’s written for developers, which means a lot of the practical value gets lost on non-technical site owners.
Stefan Krcelic
SEO Lead
Traditional SEO vs LLM Optimisation: What Actually Matters Now?
SEO is dead, and today it’s all about AI. You’ve probably heard that repeatedly and are wondering how to navigate organic growth in a world where SEO no longer matters.
Hannah O'neill
SEO Copywriter
Should You Care About Crawl Budget? No, but…
Whether you’re an SEO pro or have a passing familiarity with SEO, or (especially) if you’ve ever gotten an SEO proposal, you will have heard about crawl budget.
Stefan Krcelic
SEO Lead
How to get the most out of Google Search Console Performance Report
Of all the reports inside Google Search Console, the Performance report is the one I spend the most time in, and the one I think most SEOs only scratch the surface of. It is the closest to getting accurate data (even though a lot of data is
Daniel Foley Carter
SEO Specialist
How to Structure Content So LLMs Choose Your Website as a Source
People don’t just Google anymore when they’re looking for information and recommendations; they ask AI tools. Google AI Overviews, Perplexity, and ChatGPT are changing how people search for and find information.
Hannah O'neill
SEO Copywriter
A new way to explore the web with AI Mode in Chrome
On 16 April 2026, Google published a blog post titled “A new way to explore the web with AI Mode in Chrome.” The framing is user benefit. The substance is a structural change to how the open web is consumed, monetised, and credited. Publish
Daniel Foley Carter
SEO Specialist
Free Google Keyword Ranking Checker Tools
Search for a “free Google keyword ranking checker” and you’ll find hundreds of them. Enter a URL, enter a keyword, click the button. What you’ll rarely find is a tool that’s actually free. Most cap you at three to five searches before the s
Daniel Foley Carter
SEO Specialist
Why is SEO important in healthcare?
But, that’s not to say it shouldn’t run hand in hand with PPC, it absolutely should!
Daniel Foley Carter
SEO Specialist
Start With Your Strongest Pages: A Smarter Approach to Internal Linking
This is not a treatise on internal links and assumes that you’re already familiar with how internal links benefit a site’s SEO.
Stefan Krcelic
SEO Lead
The Top 10 Biggest SEO Disasters in History (And What Every Brand Can Learn From Them)
Google processes roughly 8.5 billion searches per day. For the companies on this list, the moment they stopped playing by the rules or simply stopped paying attention that number became their worst enemy.
Daniel Foley Carter
SEO Specialist
Author and Publisher Entities: How The Google Leak Confirmed Their Significance
The recent Google leaks clarified how search engines evaluate content and decide where to rank it.
Aly Johnson
Head of Content
The Google Leaks: What Does it Mean For SEOs?
Data leaks are nothing new, and we often expect to see them from companies, including financial organisations and even government websites. However, nobody could have imagined that Google would fall victim to information leaks.
Hannah O'neill
SEO Copywriter
YouTube SEO: Why It’s Important & How To Do It
YouTube is one of the world’s largest platforms, attracting millions of viewers worldwide. It’s also the second biggest search engine, directly competing – and holding its own – against Google. So, SEO is a no-brainer if you’re creating con
Kelvin Graham
SEO Copy and Content Writer
Top Predictions and Emerging Trends in the Future of Content Marketing
As Bill Gates once said, content is king. Despite the many changes between 1996 and today, he was right; content marketing is still integral to any digital strategy.
Hannah O'neill
SEO Copywriter
What Is Helpful Content? (And How to Create it)
Google is the world’s largest search engine, catering to the needs of people every day. It’s hard to imagine a time without it. Sure, we had Ask Jeeves, Lycos and Yahoo, but Google changed how people find and share information online.
Hannah O'neill
SEO Copywriter
