Choosing PPC as a marketing channel
Pay per click is a powerful advertising tool for businesses to get started quickly, it can help one man bands all the way through to large established bluechip corporations. Pay per click should be a primary marketing choice because of its quick results and powerful traffic delivery potential.
When choosing pay per click a business / individual must take into account that a small spend is unlikely to go far, especially in a competitive market place. A business expecting to spend £10 a day should consider niche terms and long tail terms, whereas some businesses spending in excess of £200 per day have far more opportunities available.
Pay per click is very effective when it’s implemented correctly, so even small budgets can generate a positive return on investment, but only when the campaign is setup and managed correctly. The main reason pay per click should be a marketing avenue is because of speed, conversion potential and powerful tools / features that really allow your business to be displayed to the right audience.
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How quickly can I expect to see results?
Pay per click is almost instantaneous, there is a small waiting period after campaign setup for ads to be approved, this can take anywhere from 10 minutes to 24 hours depending on the ads and ad nature. Results are quick, however after initial campaign setup it can take a few weeks to accumulate enough data for campaign fine tuning.
Generally for clients we advise 4 hours minimum turnaround time from campaigns going live to ads being approved and displayed. -
Our budget is small, is PPC still a viable option?
Yes, PPC can work on any budget, the campaigns performance however depends on the budget vs. Target keyword market. For example, expecting to display prominent if at all for something like “Healthcare” a budget of £10 will never deliver, and cost per click rates are likely to be high.
Assertive Media will work with businesses with a small budget and will look at cheaper keyword targeting, niche opportunities and display networks which can also deliver fantastic value for money at a lower cost per click.
The absolute minimum budget for any campaign that we recommend is £10, anything less than this is unlikely to drive enough exposure for ROI generation. -
Can PPC work with my existing marketing channels?
Yes, if you are or have done SEO, Direct Marketing (TV, Radio, Newspaper) or PR than Pay Per Click will simply compliment this. Generally pay per click is ran alongside search engine optimisation to counteract good organic positions with adjusted spend.
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Assertive Media does not recommend relying on pay per click as a sole marketing channel, instead, pay per click should be part of an integrated marketing plan. -
What other reasons are there for choosing PPC?
There are lots of reasons to choose pay per click, speed, effectiveness and control are the main reasons, however unlike SEO pay per click can be highly targeted through geo targeting, remarketing and more.
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Pay per click is also highly measurable from a return on investment perspective (measuring budget spend vs. Revenue generated from that channel). Using an array of tools and tracking features it is possible to isolate key revenue generating terms, ads and ad groups and tailor them to maximise the benefit and return on investment.
Another key reason is that competition is more than likely utilising pay per click, don’t allow competition to muscle in on all the enquiries, instead, use PPC alongside SEO to dominate page 1 in Google for selected terms.
Using Pay Per Click as a Marketing Channel
Pay per click is a complex and powerful advertising platform that has helped millions of businesses to grow, expand and revolutionise on profits. Pay per click however can be costly and can eat up marketing budgets significantly if they are not managed or setup correctly, or if the website itself fails to convert newly acquired traffic.
Choosing pay per click is easy to, Assertive Media offer full pay per click setup, configuration and management services starting from £199 a month or x % of a campaign depending on the target advertising models.
Manage your spend against return on investment
Although ROI can be gauged through SEO, it is quicker and easier to monitor return on investment from pay per click spend. You can simply work out what you spent vs. what was generated in return per spend, this way it is quick to see if pay per click is working and what the return on investment is. Carefully over time spend can be increased or decreased based upon the return on investment.
I'm interested in managed pay per click services, what next?
If you are interested in pay per click services give us a call on 0845 299 7642 or fill out our enquiry form and a member of the team will contact you.
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