What is Search Engine Optimisation?
What is SEO?
SEO is a methodology that combines strategies, techniques and tactics to increase a websites organic positions and the level of visitors from increased organic visibility for target keywords.
What does SEO Stand For?
What does SEO Stand For?
SEO is the abbreviation of "Search Engine Optimisation" (UK) or "Search Engine Optimization" (US).
What is SEO Used For?
What is SEO Used For?
SEO is used for increasing a websites organic or "natural" positions in search engines such as Google, Yahoo and Bing.
How does SEO work?
How does SEO work?
SEO works to improve a websites organic positions for target keywords by "Optimising" the websites architecture, content, usability and performance. SEO is a combination of "On Site SEO" and "Off Site SEO" which combines to form an overall process for influencing higher positions.
SEO is usually undertaken by an SEO Agency sometimes known as "SEO Company" or Freelancers.
SEO overall is classed as the methodology of strategies, techniques and tactics that are used to increase the volume of visitors to a website by increasing ranking placements to reach a prominent page 1 position in search engines like Google, Bing and Yahoo.
SEO is the combination of complex evaluation,analysis, thought and planning processes that are used to deliver strategies & plans of execution for improving a websites quality and relevance for the target search marketplace. High quality content, good user experience and good strong linking domain metrics all come together to contribute towards increase SERPS (Search Engine Ranking Placements).
Whenever you hear terms like "Organic", "Editorial", "Earned" or "Natural" Search results, they are pretty much the same thing with different references. What ever terms are used to describe SEO, the overall goal remains to increase a websites rankings by enhancing content & website quality which leads to more website traffic and increased sales/enquiries/brand awareness and more.
Search engine optimisation (UK) or search engine optimization (US) involves many sub-processes from keyword research and insights through to on-site and off-site SEO. Each process typically involves research / analysis and implementation, some of the core SEO processes are listed below.
What is On Site SEO?
On Site SEO or "On Page SEO" is the process of optimising a websites HTML, content and structure in order to improve the rankings for target keywords. On Site specifically means the components that are on the website (HTML elements, content etc.)
What's involved in On Site SEO?
On Site SEO or "On Page SEO" involves all HTML elements used to build each page along with keyword utilisation and content coverage & quality. On Site SEO involves everything from keyword research through to keyword to title implementation, quality description creation to increase CTR rates, good landing page content (quality and authority), structured use of header tags, paragraphs, content placement, schema implementation, content accessibility, user experience, intent type and more.
There is a lot more to on site SEO then just optimising the page elements i.e. titles, H1, H2, H3 tags etc. On site SEO is more about improving the website structure and architecture to improve user experience and to structure data/content correctly. On Site SEO also includes speed and accessibility / usability optimisation to enhance user experience. Google will reward websites on a number of metrics, typically, search engines like Google will want to return websites that offer a good user experience (fast to load, responsive, well structured, content above the fold etc.). Our SEO service focuses on making sure the website fits as many positive criteria as possible.
What is Off Site SEO?
Off Site SEO or "Off Page SEO" is the process of optimising external factors that impact on the websites rankings / brand visibility. Off Site SEO addresses links (backlinks), brand citation and social media metrics. As the name Off Site suggests, these elements are not involved with the website directly. Off Site SEO typically works to increase popularity and authority by obtaining links and citation from other high profile / relevant websites.
What's involved in Off Site SEO?
Off Site SEO involves the development of the websites / domain profile away from the website itself. The domain profile can include link metrics such as domain authority, domain trust flow, domain scores (the metrics vary between SEO tools such as Majestic SEO, Moz OSE, AHREFS, Link Research Tools etc. Other domain metrics can include brand citation, social media shares and interactions and more.
What is SEO Services?
SEO services is the grouping of multiple processes used when executing SEO on a website. SEO services can be grouped in multiple different ways i.e. SEO services can include keyword research, competitor research, content copywriting, CMS optimisation, link building & more. SEO services are usually sold as a package whereby multiple services are combined to help a website do better organically.
What is Local SEO
Local SEO is the term given to SEO that is focused on a small geographic area rather than nationwide. Local SEO can be at village, town, city or county level. Typically Local SEO is the process of optimising a website so that it performs well in Google's local search results. Local SEO is mostly used by small businesses which only operate with a limited location coverage.
What is an SEO Report?
An SEO report is typically a document which will highlight the performance of a website in Google's organic search results. Typical SEO reports will include website rankings in Google UK / Google Mobile, traffic data / conversion data from Google analytics, link metrics as well as an overview of the work undertaken.
In most search marketing marketplaces, the goal is to develop links through a process known as link building. This process is highly controversial because of the nature of spam and Google penalties. Link acquisition is fine when undertaken in a compliant fashion (attracting good links naturally by producing good content). Link building has become a grey area due to spammers / SEO companies who outsource or take shortcuts to gain short term wins. Assertive Media follows white hat link acquisition to remain compliant with Google and its TOS (See Google Compliancy).