PPC Spend, Cost & Bidding Management
Assertive Media offers a spend management service for pay per click. Although spend management is a simple part of the web marketing process it is important to allocate spend between SEO, PPC and Direct Marketing whilst ensuring pay per click itself has a sufficient budget.
Spend management is also an internal process to each marketing channel. Managing spend between ad groups and display advertising is key to any successful Google Adwords campaign. Assertive Media manages spend based on conversion potential, traffic potential and the growth of brand awareness.
Spend management also means that Assertive Media will recommend an increase or decrease in budget depending on website stature against PPC performance. For example, if Pay Per Click isn’t working for the business successfully because of website issues i.e. lack of customisation to landing pages then Assertive Media will make you as a client aware.
How important is spend management for online marketing channels?
Spend management is a key part of any marketing campaign, individually and across all channels. Pay per click requires spend management to increase and decrease spend based on campaign performance.
Spend management allows for budget to be allocated into marketing channels which are effective, this same principle applies to Pay Per Click ad groups and campaigns.
How often is spend management required?
Spend management is an ongoing service which requires weekly/fortnightly/monthly reviews to monitor how spend is generating a return on investment and if spend could be better allocated depending on channel, campaign and ad group performance.
Assertive Media will work with you on a frequent basis to monitor and manage spend, the intervals can be determined by us or by yourselves depending on the nature of the business and marketing protocols.
Can spend management be set on just Pay Per Click?
Yes, Assertive Media offers spend management on pay per click independently. Spend management will be applied across campaigns, ad groups and even keywords. Spend will be allocated accordingly across campaigns depending on budget and keyword value / competitive value.Get a Free Cost Quote
How much does spend management cost?
Spend management starts from just £99 a month on an ongoing basis. To get a quote contact Assertive Media on 0845 299 7642 or fill out our enquiry form.Request an Audit
How our spend management services can save your business time and money
Businesses can spend a lot of time planning and developing a marketing strategy to encourage business growth and profit increases, however time can also be allocated to evaluating a marketing budget / channel budget for things like Google Pay Per Click. Our spend management services will recommend a budget for you based upon your website, target market, audience suitability and more. We ensure that your spend allocation goes a long way with generating a return on investment, spend management also ensures that enough spend is allocated to each marketing channel. Our spend management can save your business time, and in business, time is money. We have helped clients in different industries save money by letting us manage their spend allocations between different marketing channels. We trial channels and channel performance and make adjustments according to revenue generation, much like ROI targeting.
Why your business needs marketing spend management
Do you know what the most effective marketing channel for your business is? do you know how other channels would perform given varying budgets? do you have the time to test each campaign channel to work out the optimal spend to generate a return on investment? if you don't know we can find out and do the work for you.
We'll analyse each channel to ensure that spend management is effective and places finances in the right channels at the right times.
How we get involved
Assertive Media usually meets with clients on a monthly / quarterly basis to discuss marketing spend and allocations based on stats and research. We provide reports which breakdown revenue, spend, return on investment and much much more. Our spend management services have also helped businesses to plug gaps in wasted spend, and to also save time and increase productivity.