Mobile and Tablet Friendly Responsive Websites
Responsive websites are websites that operate and function correctly across all different devices. A responsive website by nature is designed to scale itself to fit the device platform without compromising on design or quality, instead, a responsive website will adapt its functionality and design to fit within the resolution of the viewing device.
This means a responsive website can scale its elements such as “Menu”, “Sliders”, “Buttons” etc. To fit comfortably within the devices screen. Vertical scrolling is accepted however scrolling horizontally is not a hallmark of a responsive website.
Responsive websites are built on something called a “Fluid Grid” concept which means that page elements are sized by a percentage not a specified pixel size, this allows browsers to resize based on a percentage size of the available screen instead of forcing rendered items outside of the available pixel range (scrollers).
Other rules within responsive design include media queries in which different CSS rules can be applied to the webpage dependant on the device, browser or user agent requesting. When a user agent detection is complete the appropriate rules can be applied this is called “Browser Sniffing”.
Assertive Media offers responsive website design, all of our websites are built on responsive porting which means that they are compatible across all devices.
Why do I need a responsive website?
If you operate a website that is not responsive it may not function or appear correctly on all devices, some browsers may render the website correctly and some may not. Anyone who cannot view the website properly, or cannot utilise website functionality may leave the website resulting in a “Bounce”. If a website has a growing bounce rate it is likely to perform poorly with converting / generating an ROI.
As mobile usage increases, more and more people are choosing to shop, browse and make product / service enquiries online, if a website is insufficient it will lose a share of available revenue / enquiries as a result, which is bad for any business trying to generate a profit.
A non responsive website can also reflect brand professionalism in a bad light, all reliable and reputable brands will invest in responsive websites to cater for all devices.
I have a website already, can it be converted into a responsive design?
Yes, websites can be ported or re-designed in the same style but on a responsive platform. Generally websites that are non-responsive will be re-designed unless the current design is preferred in which case the elements will be re-stitched together using percentages instead of pixel sizes.
If for any reason the existing design cannot be redone, it will be ported using a series of scripts, porting however can take longer. Generally, Assertive Media will recommend a website rebuild and design improvements to facilitate “Responsive Design”.
How much does it cost?
Brand new responsive websites start at just £249 onwards. Re-development of an existing website can start as low as £249, however costs have to be provided after a quotation to analyse the websites existing setup / structure.Enquire about Responsive Website Design
For an accurate costing please contact Assertive Media for a free no obligation quote for responsive website design.
I am interested in a responsive website what next?
If you would like more information, or a chat with one of our consultants why not call us on 0845 299 7642 or fill in our online enquiry form and a member of our team will call you back.Enquire about Responsive Website Design
Generally, if a project is taken with us, we will begin with a meeting to understand requirements and to propose moving forward.
The benefits of Responsive Websites
Responsive websites have been widely talked about online, not just for their benefits in terms of business but also on search engine optimisation and pay per click. Responsive websites generally have a more organised and structured schema which is beneficial for SEO. Websites that cater for all devices are also preferred by search engines and as time goes on it will becoming a more significant ranking factor than it is currently.
More than 80% of websites on the internet are currently “Non responsive” however, this figure is quickly shrinking as businesses redevelop / renew their website to ensure that they do not miss out on the traffic boom from mobile devices, tablets, netbooks and portable devices.
Responsive websites are also beneficial for backwards resolution capabilities. Old monitor resolutions that have gradually become depreciated such as 800x600 will leave most websites behind a scroller. Responsive websites work by % of available pixels, therefore reducing the size and display accordingly.
Mobile Browser Usage
Mobile browser usage / internet usage has increased significantly over the last 5 years with over 100 million connected handsets around the globe, this figure continues to grow rapidly every day. It's now more important then ever to ensure websites function correctly on smartphones and mobile browsers on devices like tablets.
Even today more than 5 out of 10 websites does not function or work correctly on mobile devices which means that there are a lot of businesses losing out on potential revenue / business / sales. Assertive Media provides a website testing service for responsive websites, we also design and development responsive websites as a standard. You can learn more by clicking the button below.
Website Design Service
Is responsive design more expensive?
No, modern emerging website technologies now cater for mobile platforms as standard. HTML 5 was introduced to improve web standards, eliminate flash, introduce new and powerful effects and to enable websites to scale correctly for mobile platforms. Assertive Media do not charge extra for HTML 5 responsive design, our design standards cater for mobile platforms as well as cross browser compatibility.