Pay Per Click Product Strategies
Product strategies for pay per click are conducted by highly tailored campaigns and ad groups at a granular level. Assertive Media will utilise product strategies for commerce or non commerce websites which sell high value products or products which can be marketed independently.
Product strategies are useful for websites selling higher value items such as Cars, Jewellery, Holidays etc. This means that ads can run to promote the sale of a particular product or product group, to put this into perspective, a second hand car garage or dealership may be trying to sell a Mercedes CLK for £25,000, that product alone could warrant a £100 PPC spend to generate the sale, which would mean that individual car is given an ad group as part of the product strategy.
Product strategies can be put in place for lower value items or products too however we generally recommend product strategies for higher value items / services etc.
Assertive Media uses a wide range of product strategies to generate sales, enquiries and interest which works in the clients favour. This can also be applied to product groups i.e. categories of products. This can be used to sell multiple volumes of the same item under a product group.
Is this service included in the pay per click management?
Yes, if your businesses uses Assertive Media for pay per click management than product strategies are available, chances are the campaign would have already been configured during the setup stage.
If you are not an existing Assertive Media customer we offer independent product strategies for pay per click.
If you operate a business which already utilises pay per click we can implement product strategies to help drive more sales, enquiries or conversions.
How effective are pay per click product strategies?
Product strategies are highly effective as they tailor independent ad groups to a product which can involve an extensive amount of work which can pay off with significant gains in return on investment.
A product strategy that is correctly setup will improve click through rates substantially, on top of this website bounce rates will fall and cost per conversions will fall also. Campaign success can take a few weeks as ongoing work is needed frequently to adjust the campaign.
Over time campaigns will need revisions to keep them fresh and performing well.
How much does it cost to have product strategies implemented?
Costs start from £149 for pay per click campaign configuration and setup to incorporate a product orientated strategy. Costs can vary depending on products, market place and time required to implement strategies.Enquire about Product Strategies
Generally Assertive Media will provide a quote on analysing the existing pay per click campaign setup.
Quotes are free of charge and will be based on product market, coverage, budget and ROI requirements.
How long do product strategies take to start working?
Product strategies generally start showing improved performance within 7-14 days, ongoing improvements are seen as the campaign strategies are tweaked as data is accumulated. Initial data is required to work with; as the campaign performance improves additional tweaks are made to get as much out of the pay per click campaign as possible.Enquire about Product Strategies
Time to see results are also dependant on budget / spend, target market etc. The quote will provide insights into time to rank.
If you would like to enquire about this service please call us on 0845 299 7642 or fill out our online enquiry form.