SEO at Product & Classifieds Level
Product optimisation is the process used to optimise websites at product level. This applies across all industries and online niches. If a business such as an online car trader would like to sell cars at individual level through search this is where we come into the equation.
What are the benefits of product optimisation?Optimising products for display in organic search has a number of benefits, firstly, the time to rank is generally a lot shorter at product level because of the length of the keyword terms associated. Let’s take Joe Blogs Car Sales Ltd, he may want to sell a Ford Fiesta locally, so terms targeted and optimised for could include “Used Ford Fiesta 1.4 Zetec in Bloomsbury”. The long tail terms although low in search volume are more likely to convert as such a specific level.
Product optimisation is quick and easy to implement, can help brand awareness growth and often will bring down overall website bounce rates. Tailoring pages for search results at long tail level is not “Typical” therefore the likelihood that the landing page will exceed other results its high. Usually long tail keyword searches return pages “Similar” to the query but not directly focused like it would be from product optimisation.
How long does it take to optimise products?
This all depends on the number of products available for search. We do not recommend product level optimisation for a large number of products as the time required could be significant. Assertive Media recommends product level optimisation for small volumes of product between 5 – 100 items. Anything outside of this can be optimised at product level only if the pages are “Templated” whereby the page elements are fixed, the only requirements are the assignments of content / keyword.
How can we measure the positions and success?
Assertive Media provides advanced tracking services to monitor positions for generic and long tail terms. We can track product positions frequently, and for success we can implement goals and tracking code to monitor the traffic generated by product optimisation in search results.Get a Free Cost Quote
Success i.e. conversion can be measured at analytics level, or by the actual result of product sale.
Can product based optimisation be integrated into my current marketing campaign?
Yes, Assertive Media will automatically make recommendations for product level optimisation during a website audit / analysis. This can also be added on to existing SEO campaigns or third party marketing projects.Request an Audit
If you would like to learn more about product optimisation why not give us a call on 0845 299 7642 or enquire online.
Can I rank at product level in organic search?
Yes, however the product marketplace and popularity will have an impact on the return on investment potential. If your product is niche and is not well known in the marketplace, nor is it sought after than product optimisation is probably not the best direction to go in, however, if the product is popular and in demand then product based optimisation is worthwhile.
Why should I focus on optimising at product level?
Because niche search terms relative to your product are more likely to convert, leaving you with a higher level of conversions per visitor volume. The whole point of most marketing campaigns is to generate more sales, enquiries and website traffic, optimising at product level tends to be easier than at industry level and the returns can be just as great if not greater (again this is subject to the product and marketplace).
I am interested in Optimising at Product Level, What Next?
To speak to us about product optimisation simply call us on 0845 299 7642 or fill out our online enquiry form.