Using Microsoft Adcenter & Bing PPC
Assertive Media utilises more than just the Google Adwords network, frequently Assertive Media will recommend an additional budget for adcenter spend with clients. Microsoft Adcenter has a wide network reach, although smaller than Adwords, Adcenter tends to be a cheaper option for clients with smaller budgets.
Adcenter is still a powerful pay per click advertising tool with many great features and a vast reach through display networks. As the average cost per click costs tend to be lower this is favourable for all businesses, especially businesses on a smaller budget.
Assertive Media utilises Microsoft Adcenter alongside Google Adwords however this can sometimes be budget dependent, i.e. small budgets of £10 - £50 per day are insufficient to cover both Adwords and Adcenter. Typically budgets of £100 per day + will allow for Adwords and Adcenter campaigns to run simultaneously.
Why use Microsoft Adcenter?
Microsoft adcenter is still a valuable pay per click advertising network for businesses with a vast reach across numerous platforms and devices. Not only is the advertising reach significant but the display network is incredibly diverse.
The average advertising costs through Adcenter tend to be lower than Adwords however this can vary between industries.
Adcenter is an effective marketing option for businesses with limited budgets.
Why not just focus all revenue on Google Adwords?
Although Adwords is the strongest pay per click advertising network there are still limitations to spend / campaign performance. Using a cheaper network for some of the budget allows for more campaign diversity and campaign performance measurement.
Some businesses have actually performed better with investments into Microsoft Adcenter in some sectors, this is entirely dependent on website, industry, advertising budget etc.
Using Adcenter alongside Adwords means that there is a more effective strategy in place for trialling new advertising options using completely separate networks.
How is performance of Adcenter Ads measured?
The performance of adcenter campaign performance is done in much the same way as Google Adwords. Performance measurements will be carried out to monitor how spend generates traffic and how that traffic turns into revenue / enquiries (ROI).Enquire about Adcenter Advertising
Generally, Assertive Media focuses on ROI based targets for success measurement.
Other performance measures include:
Volume of clicks to spend, click through rates, bounce rates, conversions per click volume, cost to generate each conversion / enquiry / action, average cost per click, ad position, ad location etc.
Can we run a separate campaign with Adcenter instead of Adwords?
Assertive Media offers an independent Microsoft Adcenter pay per click service which works in the same way as Google Adwords however the costs may vary depending on campaign complexity and market reach required.Enquire about Adcenter Advertising
To discuss advertising with Adcenter get in touch with Assertive Media on 0845 299 7642 or fill out our online enquiry form.
Enquire about Microsoft Adcenter
If you are interested in Microsoft based paid advertising then get in contact with us and we'll help you get started. Either call us on 0845 299 7642 or fill out our online Enquiry Form and a member of the team will get in contact.