Google compliancy is ensuring all work carried out on behalf of clients through organic search, paid search and other channels is done so within the guidelines set by Google. We operate a zero tolerance policy on black hat techniques for the purpose of “Saving” time.
Why should this be of importance to your business?It should be of vital importance in today’s market place with heavy competition and much tighter regulations laid down by search engines like Google which have hit back at small, medium and large blue chip businesses that have bent the rules and broken guidelines to rank highly. A spate of algorithm updates from Google Panda, Penguin, Hummingbird etc. have left many businesses reeling from the losses of search positions and revenue as a result.
It is important that any business website is protected and future proofed against any new algorithm changes by remaining white hat compliant. White hat means carrying out SEO and PPC in an effective and compliant manner. Black hat means exploiting vulnerabilities, loop holes and algorithm limitations to gain significant performance increases.
How do I know if previous work has impacted the websites state?
Many businesses who have had dealings with quick fix SEO companies, or companies which outsource SEO have found themselves receiving partial or site-wide search penalties for things like bad quality links / toxic links, or some may have suffered from the effects of “over” optimisation which can also cause many problems.
The biggest give away is any sudden drop in website traffic, or positions (if they are tracked). Look in the webmaster tools account for the domain to see if there are any messages warning of “Unnatural Links”, these are solid confirmations of a failure to comply to Google’s webmaster guidelines.
What about Google Panda, Penguin & Hummingbird
Remaining compliant with Google involves reviewing the SEO work that has previously been carried out. Work undertaken anywhere from 1 week to 5 years ago could potentially be a ticking time bomb for a Google penalty depending on what has been undertaken. Compliancy with Google Panda, Penguin and Hummingbird is essential in todays organic search market place.Get a Google Compliancy Check
Assertive Media can review your websites online SEO profile to determine what work has been carried out and if indeed it is compliant with current and future Google algorithm updates.
My previous SEO company got my website penalised
This is becoming more common over time as Google continues to tie it's belt around SEO compliancy. Previous SEO companies could potentially have used grey hat or black hat SEO methods which have gone under the radar or have resulted in manual / partial or sitewide penalties. If your website has been subjected to a penalty, chances are it's to do with the link profile, however on site elements can also lead a website to be penalised.Request an Audit
Assertive Media offer a service to help restore normal positions and to remove penalties, this will require Google webmaster tools access. If your website has been penalised, or if you believe your website has been penalised why not get in contact with us to discuss a solution.
How does Assertive Media remain compliant?
Assertive Media ensures all work undertaken is compliant, we do this by ensuring work is not out sourced and that all internal work meets Google webmaster guidelines and follows basic principles of quality. We ensure that all of our SEO is long lasting and completely white hat. We focus on quality, which is exactly what Google looks for in client websites.
How we can help your website become compliant
Our SEO team has expertise in evaluating website link profiles and on site profiles allowing them to recommend and implement changes that will bring your website into a compliant manner, this will also involve nofollowing irrelevant or poor quality external links.
I'm interested in Google Compliancy services, what next?
If you want to know more, or if you want to enquire please call 0845 299 7642 or fill out our online enquiry form.