A blog is an online journal or web publication that offers news, advice, analysis, and/or opinion on a given subject.
Blog articles or ‘posts’ are listed in reverse chronological order with newest appearing first. Blogging began as an outlet for personal observations or opinions, and a way for individuals to share expertise.
More about blogs and blogging
It has evolved into a multi-faceted industry and a popular platform for consuming news and information – even influencing the format and delivery of traditional journalism.
In SEO terms blogging has become a core element of website content and content marketing strategies. It allows businesses to add fresh content to their websites on a regular basis, and engage with target audiences by amplifying their position as market experts in respective product and service categories.
In that sense active blogging has become a requirement for marketers as they work to rank websites higher in search engine return pages. It allows businesses to showcase their authority, and create positive associations with their brand.
Sharing SEO-optimised blog content on a site can also help capture product searches, and non-commercial searches related semantically to the product or service businesses want to promote.
There are an estimated 28 million plus active bloggers today, set to exceed 31 million in 2020. With so much blog content being generated daily it is increasingly important to create blog content that is original, authoritative, well-written, and well-researched.
Without blogging, websites can struggle to maintain search engine visibility. With high-quality blog content delivered at reasonable frequency, websites improve their visibility – and the likelihood they’ll be discovered in search by target customers.