Google Penalty Recovery Service

If you’ve noticed a sharp decline in website traffic overnight or over a short time-frame than it could be a sign of a penalty.  Automated penalties can happen randomly or during a Google update, these penalties are non-disclosed – often requiring further investigation. Manual penalties often come on the back of a manual review of a website, its link profile and strategy – these penalties are shown in Google Search Console.

If you think your website has suffered a penalty for whatever reason (Poor historic SEO activities, Cheap Outsourcing or Negative SEO) then why not speak to one of our specialists who can perform an assessment of a website to ascertain if a penalty does exist & the best course of action to remedy the situation.

There are a wide range of Google penalties covering various technical aspects of a website be it on site or off site.  Common penalties include Cloaking / Sneaky Redirection, Hacked Websites, Hidden Text & Keyword Stuffing, Website Spam, Spammy Structured Markup, Spammy Links including Unnatural Inbound or Outbound Links, Thin or Duplicated Content, User-Generated Spam, Site Malware.

Not all sudden traffic changes are a result of a Google Penalty. Google periodically performs algorithm updates i.e. Penguin or Panda that are designed to address and re-evaluate websites based on quality guidelines and ranking suitability. Whilst these are not penalties they can have a significant impact on a websites traffic & rankings. With our premium link removal campaigns we can help coax your website out of a penalty bringing your website back into alignment with Google’s quality guidelines & webmaster standards. Get in touch to discuss a link clean up campaign.

There are 2 specific types of Google Penalty that exist – 1 is an algorithmic penalty which occurs when Google’s algorithms detect spam, domain abuse, link abuse or other techniques used to artificially increase rankings – MOST algorithmic penalties occur during an update and occur as a result of grey hat / black hat SEO. The second penalty type is a manual penalty – this is handed down by a Google Quality Rater (human reviewer) to see if and why your website is ranking and if the effort being made is genuine.

Detecting a penalty is relatively straightforward for some but not everyone. Manual penalties are obvious because website owners / webmasters will usually receive a notification from Google Search Console to say a manual action has been applied (and the reason for the decision) – making it far easier to know. Algorithmic penalties are generally harder to interpret – as many sites can and do lose rankings but not for penalty reasons. Algorithmic penalties are usually more obvious when a website suffers a SIGNIFICANT loss of rankings. Because there is NO notification for algorithmic penalties, they can often be harder to address.

Assertive offers full Google Penalty Recovery Services, whether your domain is old, new, whether it’s in finance, health, retail, ecommerce it doesn’t matter – our SEO agency experts and in house SEO consultants have extensive experience in penalty recovery, manual action recovery and ranking recovery. Whether you’ve been hit with a penalty for poor quality links, link abuse, on site issues or spammy markup – Assertive can provide rapid recovery and peace of mind for you and your business.

Most warnings and ranking drop outs come to protect the end users from websites that may be employing unscrupulous techniques, from PBNs (private blog networks) to WEB2 link spam, hidden content, spun duplicate content, spammy aggregaterating SCHEMA & more! Google Penalties are designed to remove sites from visitor view and prominent ranking positions in search results to protect end users – they’re also a deterrent against manipulative practices designed to circumvent Google’s quality guidelines.

For most website owners/business owners – penalties occur as a result of poor quality or “cheap” SEO which often relies on unethical tactics to cut costs. Most business owners/website owners employing an SEO consultant or SEO Company may be unaware of internal practices such as cheap tiered link building, link spam, forum, and content spam, spun content, and more. It’s often extremely difficult for business owners employing the services of a consultant or agency to understand what’s being done as part of an SEO campaign – many “CHEAP” outsource resources can be a source of spammy/shoddy practices that can create the perfect environment for a penalty.

Using a good quality SEO specialist / SEO agency is the main way of avoiding a penalty as any responsible campaign execution works to prevent client websites from penalty risk. Google Penguin and Panda are popular names across the SEO industry and are associated with a lot of penalties – with Google constantly adapting its penguin algorithm and panda algorithim, it’s absolutely essential to keep a website from being over optimised, hidden content, filled with spammy schema or built on a foundation of “rubbish” & “irrelevant links”.